Today is World Prematurity Day. Today is about increasing awareness of prematurity. Today we stand united around the world. This year's focus is on the introduction of skin to skin immediately after birth. The message to be conveyed is " A parents embrace is a powerful therapy" In IPB we have been massive advocates of skin to skin care since 2009. Research has documented its powerful effects on preterm babies and parents. The WHO is pushing the message today across the globe. Preterm babies and parents both thrive with skin to skin care. #worldprematurityday #worldprematurityday2022 #Ireland #skintoskin #kangaroocare #preterm #neonatolgy #pretermbirth #prematurity #prematurityawareness #neonatal #nicu #nicunurses #nicuparents (at Ireland (country)) https://www.instagram.com/p/ClD40tgqmKH/?igshid=NGJjMDIxMWI=