Oct 25, 2025
WPP Launches “Open Pro” AI Marketing Platform
Global ad-giant WPP has rolled out a new edition of its AI marketing platform: WPP Open Pro, which empowers brands of all sizes to plan, create and publish campaigns independently.
Why it matters:
It signals that big-agencies are democratizing high-end tools previously reserved for big clients, so smaller brands can now play in the same sandbox.
AI is increasingly baked into the core of marketing operations, not just a “nice to have”.