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[marcomtoday]

Social Media & Digital Ad Trends 2025: Growth, AI, Format Shifts

Brands must shift where they put their ad dollars—not just “TV vs internet” but which digital formats, how much automation, how much creative human touch.

For markets like India (and by extension you in Mumbai/India) this means the “digital first” direction is especially relevant.

[marcomtoday]

A German Firm Turns a Famous Heist into an Ad Campaign

Böcker-Lift (yes, a lift manufacturer) found itself unexpectedly in the headlines after its equipment was used in the famous Louvre Museum heist. The company decided to “ride the wave” of publicity by launching an ad campaign riffing off that moment.

Why it matters:

Shows how agile (and cheeky) brands can turn “unexpected PR” into a marketing moment.

Highlights the thin line between “oops” and “opportunity” in brand-culture land.

[marcomtoday]

WPP Launches “Open Pro” AI Marketing Platform

Global ad-giant WPP has rolled out a new edition of its AI marketing platform: WPP Open Pro, which empowers brands of all sizes to plan, create and publish campaigns independently.

Why it matters:

It signals that big-agencies are democratizing high-end tools previously reserved for big clients, so smaller brands can now play in the same sandbox.

AI is increasingly baked into the core of marketing operations, not just a “nice to have”.