Billwin Industries Ltd is a Mumbai based company engaged in the business of manufacturing of protective gears; these gears are basically rain wears, life jackets and inflatable boats , now this company comes with Billwin Industries Ltd IPO
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I had always looked at excessive shopping as a compulsion afflicting a few with extra deep pockets. But recently a new field of study re...
I had always looked at excessive shopping as a compulsion afflicting a few with extra deep pockets. But recently a new field of study relating to shopping addiction has opened up. Apparently you can develop a tolerance for the high that follows the dopamine release during a purchase. With time and an increase in the number of shopping expeditions, shoppers tend towards higher shopping impulsivity in order to experience same high. And then there is me, on the other end of the spectrum, who would have seriously considered the prospect of a personal shopper if only they came cheaper sans frills. Serious shopping aficionados come in all varieties but they always manage to tense me up a bit with their nervous energy whenever a topic remotely related to shopping crosses our conversational path.
Early on in life, I had deduced from the weird and shifty eyed looks from everyone, including total strangers, that any piece of clothing I had the audacity to purchase without a second opinion would definitely be a flop. I figured that the genes required to possess a minimum semblance of taste in anything artistic had completely eluded me. I guess it probably also does not help matters that I am, by most standards, color blind. I realized that there was nothing therapeutic about retail therapy – especially for me. So now I live by the adage “Happiness is in wanting stuff & not owning them”. And in my moments of clarity, I tend to believe that I married right, since my wife is not too crazy about shopping either. But living involves consumption - we need to buy/change mobile phones, appliances etc on a yearly basis, replenish our wardrobe on a quarterly basis, pay rent and bills on a monthly basis, and restock the kitchen and refrigerator on a weekly basis. And then there is also the occasional pubbing. Each of these involves time, effort, travel and most importantly dough. I clearly belong to a breed for whom the pain of parting with their hard earned cash clearly outweighs the pleasure of new stuff.
Living in this era has its advantages though and online shopping has made it convenient to survive. I pay my rent and bills online, the wife handles the shopping of weekly groceries from sites like bigbasket and freshtohome and purchase of fashion from Limeroad,Amazon, Flipkart.com among others. It gives all the convenience of buying multiple products from the confines of your home with the added benefit of being able to return or replace in case of doubt. But even this has its own challenges since collating, comparing and analyzing data from all the different websites to get the best bang for your buck is a tedious affair. However terrible a shopper I was, getting a good deal definitely released enough dopamine to satisfy the latent shopping junkie in me. And that’s where price comparison and cashback sites like mysmartprice.com, Xerve.in etc. feature giving me the feel of having done enough research across platforms on a certain purchase. Returning a part of my hard earned cash back into my account is the icing.
For the old school shopper, the touch of the product, the verbal duel with the salesman, the deluge of colors and types, categories, shapes and sizes of products is as good as ambrosia. No online discount can give them that high. But for a person like me, online shopping has made life so more agreeable especially during the festive season where you are expected to gift your near and dear ones. You can see yourself slowly transcending from a terrible gifter to a passable one. Undeniably there are certain disadvantages. Being unable to try fashion products on, waiting period involved in case of a replacement, privacy and security concerns are a few. But the pros far outweigh the cons with better prices, convenience and variety. Online shopping also empowers the customer with the privacy (near to impossible erstwhile) for his/her discreet purchases. Like that velvet handcuff I recently got for a steal :P
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