Talk with Director-Yo bykes
Director’s thoughts on future of EV:
A company alone cannot contribute, it’s a global initiative where the community as a whole, including the government take huge steps to reduce carbon foot print.
This includes educating the mass population by creating awareness programs which we did when we started in 2004. The same needs to be done on massive scale, towards which government is now working. This means also huge investment in creating a lean and transparent system. This change is not sudden and for India this will still take time, but innovation in technology is a catalyst, and things will change soon in 3 years.
Steps like creating policies and making them easy executable is the key. Indian systems are very complicated, things don’t take place at the pace that is expected. The industry looking for EV business needs real motivation.
People don’t look at volumes. When the volume of production really goes up with investment support, the manufacturing price will drop, hence attracting consumers.
The EV bikes save on crude oil prices for nation, this needs to be visible to a consumer which could be the real motivation. New start ups focus on technology for EV bikes, but technogy cannot guarantee success in isolation. A very strong customer relationship and service network needs to be built.
