No matter what your business is, whether its online or offline you must know and understand your ideal customers. When people first start their own business they are usually of the belief that they have the best product and everyone else should want it too but the reality is that's rarely the case. There will be a specific subset of the population that really want what you have to offer and this is who you should be targeting. This way you can address their specific needs and address what their specific problems are. #idealcustomer #niche #nichemarketing #youridealcustomer #whoisyouridealcustomer













