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Diesel and Luma get interactive with Geordies and jeans
Last weekend we took a trip to Newcastle with Diesel and a customised YrMirror to get interactive with their customers.
As shoppers approached the YrMirror holding a pair of Diesel jeans, the YrMirror then displayed interactive content relevant to each style of jeans.
The YrMirror created a huge buzz and attracted a large number of intrigued shoppers, allowing Diesel to engage with shoppers in a completely innovative way.
Mirrored LED Checkout Numbers: Dubai
I saw these in Virgin Megastore in Mall of the Emirates, Dubai this week. A lovely little install of a checkout numbering system using two-way mirror with an LED alphanumeric display hidden inside. Simple yet surprisingly beautiful.
