Why should you have a Twitter Wall for your event?
Wondering how to promote and increase the reach of your brand globally then display a live Twitter Wall on a digital signage. A Twitter Wall displays real-time tweets of the attendees and integrates the conversation on a single screen to bring awareness among the other attendees at the event.
You can create a live Twitter Wall with the help of social media aggregator and display it in any event, conference, trade show, business event, etc. Live-tweeting, in any event, can generate huge user-generated content and build trust among your targeted followers.
In this blog, we share with you five benefits of using a Twitter Wall during the event.
1. Twitter Wall stimulates interaction among the attendees
Who doesn’t like to see their Twitter handle appear on the live Twitter Wall? A live Twitter Wall encourages a dialogue among the attendees and pushes them to use social media throughout the event. It’s because of the attendees’ tweeting continuously which increases the reach of the event and builds a platform for them to indulge in debates and increase the exposure.
You can also promote your brand or event’s hashtag everywhere on the social media, your brand’s website and motivate the attendees to use it. This helps in generating huge user-generated content and creates a sense of involvement among the attendees.
2. Twitter Wall extends the reach of your event
As mentioned above, if you have promoted your event's hashtag among the attendees or guests then your events reach won’t be limited a section of the audience. If the attendees tweet actively about the event then it will engage their followers too. The hashtag won’t be limited to the live Twitter Wall rather it will gain visibility on your attendees account too.
To increase the interaction, you can also display your sponsors, speakers and others tweet on the live Twitter Wall and stimulate great visibility in the Twittersphere. Hence, builds a community of followers for your brand.
3. Twitter Wall increases your sponsorship
The best way to entice your sponsors is by displaying a live Twitter Wall at the event and gains their attention. If you are organizing an event and its budget relies on the sponsor contributions then providing a digital space to them is the best event sponsorship strategy. The content posted by them provides you with branded content and provides a variety of content to the attendees too. Not only it immediately increases social engagement but creates custom creative content for your brand.
4. Twitter Wall helps in collecting user-generated content
The tweets shared by the attendees, sponsors, and speakers during the event helps in generating exclusive user-generated content for your brand. Moreover, the tweets or messages can be used in an effective way to build a relationship with the event attendees after the event.
You can create a list of the best tweets and publish it on the social media to show your followers that your event was a successful one. This will be a reward for the ones who attended your event, and you can transform your regular followers to potential marketers. For instance, Coca-Cola's #ShareACoke helped in collecting huge user-generated content and increased sales immediately.
5. Twitter Wall increases web traffic
Let your website visitors know that you are active on social media. Apart from displaying a live Twitter Wall during the event to increase social engagement, you can also embed Twitter feed on your website to provide a variety of content to the visitors.
Embedding a Twitter wall on the website increases the web traffic and gives an impression to the visitors that you are active on social media. Also, it helps you to achieve the trust of your visitors.
Read more: What is a Twitter Wall and How it can be beneficial for your Events
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