Hey @instagram, itās not me, itās you. __ In some ways this post has been a long time coming as Iāve slowly grown more disillusioned with social media. I have found that I'm fighting a losing battle against the Instagram algorithm, influencers who have bought followers or likes, bots that are doing all the liking instead of real users/people. Putting photos up on Instagram and doing blog posts has become more a chore and I don't find joy in stressing about putting a post up at the right time because a website told me it will get the most engagement then. The value of posts seems to be in how many likes theyāve received rather than the content itself - but who knows if those likes are even real? A recent @highsnobiety article I read said: "Instagramās algorithm polarizes content. We only see the most covetable, rare, hyped end of the spectrum. Everything else falls through the cracks. This informs how many of us post, often exaggerating ourselves and our lives, flexing in the hope our content reaches as many eyeballs as possible." __ Iāve grown tired of trying to get more followers/likes, watching other food bloggers soar ahead as my account remains static. Sure, I could ātry harderā and make my content ābetterā but it all seems rather fake. I donāt want to be a person that cares about likes or followers, but running a blog has inevitably steered me in that direction. __ All this to say that Iām winding down talk&spoon. Thank you to those whoāve come along this journey and been dedicated followers since day one back in 2012! __ The thing Iāve loved most (and the reason for starting this blog at first) is sharing good food with you guys. I always posted hoping youād be able to enjoy the same experience I had. I know many of you have used talk&spoon as inspiration for your own food adventures and for that I am so, so grateful! Thanks also to the brands Iāve had the privilege of working with! __ The blog and Instagram account will remain up, but wonāt be updated regularly. Iām going away soon so you might see some updates, who knows! Iāll be posting what I want (not just food!), when I want, and not worrying about how many likes I get! See you around, folks āš¼ http://bit.ly/31OMowK












