McLoughlin’s comments hit at another bleak possibility: Viewers may hardly see MrBeast having fun in his videos because he’s not actually having a good time. In podcasts, Donaldson tells hosts that he goes so hard, he won’t stop working until he burns out and isn’t able to do anything at all. With a laugh, he admits that he has a mental breakdown “every other week.” If he ever stops for a breather, he says, he gets depressed. MrBeast is so laser-focused on generating content on YouTube that he describes his personality as “YouTube.” He acknowledges that this brutal approach to videos, which has cratered many creators over the years, is not healthy. “People shouldn’t be like me. I don’t have a life, I don’t have a personality,” he said in a podcast recorded in 2023.
Where this gets even stickier is knowing what makes any of it possible. MrBeast’s videos are so expensive, with budgets in the millions, that he can barely afford them. The main channel often operates at a loss, which is part of why his business has expanded to include food items that can be bought multiple times — and therefore have a higher profit margin. But from the very start of his career as a YouTuber, MrBeast’s funds come from sponsorship brands who are happy to drop cash for a viral video that covertly acts as advertisement. Though he’s been under scrutiny for his part in the warping of YouTube as a content ecosystem, you will never see something outwardly controversial or offensive in a MrBeast video. For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized content.
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yousharknotpass
jacobvanloon
