Starting up in Tokyo, May 5th of 2015, and finally ending on December 12th, 2015, the 1989 World Tour spanned 8 months, 4 continents, 2,278,647 attendees, 11 countries, and 85 shows.
Taylor planned for seven months, rehearsed for another three, and had about another month of stage and dress rehearsals. Most of the crew that Taylor had come with her was still her crew from the Fearless era. There were 26 semi-trailers and 11 buses total to carry all the equipment. She had about 146 people permanently on tour with her, while she hired about 150 more in each city to help for that individual show. Each tour stop took about 6-8 hours to set up the stage and distribute the light-up bracelets, with stadiums taking another day.
Taylor earned $250,733,097 on the tour - a quarter of a billion dollars. All of the shows were played in either stadiums or arenas, the difference being stadiums were outdoors and arenas were indoors. Most of them sold out within minutes or hours, which caused Taylor to add a few extra shows here and there due to the popular demand. However, the tickets for the 1989 tour averaged about $392 per ticket, her highest expense yet.
Taylor mainly had Vance Joy and Shawn Mendes as openers for the tour, but also would let HAIM, James Bay, and a few others open for a few nights. Taylor’s setlist would comprise of songs mostly all from the 1989 album, but that was always subject to change. She had a variety of special guests on her show which would add another song in, and on the B-stage she would often change up what she would sing. In the slot where You Are in Love is played, she also often played You Belong with Me, Fifteen, or Wonderland. Due to a hashtag, #MineForRachel, Taylor played Mine for a girl who had been killed in a car accident. And during the last show, she performed Long Live.
Taylor would give a special speech on the B-stage, before she played Clean. She would give the crowd encouragement, and tell them that they were not their mistakes or someone else’s opinion of them. This was incredibly uplifting and fans loved it. It didn’t take long for people to start filming the speech, and many of them can be found online from a specific show.
Taylor’s outfits on tour were usually bright, colorful, and full of sequins. However, there are a few “missing” outfits from the tour, of which Taylor only wore about once or twice before she stopped. One of which is an outfit with black pants and a blue and black sequin crop top, which she only wore the first few shows on the B-stage. Another is an outfit worn during Out of the Woods, which had black, sequin trees running the length of the jumpsuit. Taylor also wore new outfits occasionally with special guests that weren’t seen after. Her leather outfit she wore while performing We Are Never Ever Getting Back Together changed slightly a few times throughout the tour, and on a show on Halloween, Taylor wore an Olaf, from the movie Frozen, costume.
The light-up bracelets have made a name for themselves, and are credited with making the tour so incredibly photogenic. On each of a fan’s seat was a white, rubber bracelet, which resembled most closely to a Fitbit. Once on, a fan would pull out a plastic tab from the bracelet, and wait until the show started. Each specific song had a color to it, and the entire arena or stadium would be color-coded. Due to these bracelets, some fans even targeted the higher seating levels to watch the show and the amazing effect these bracelets would have. Whenever Taylor would have a special guest to sing with her, the first thing she would ask them was what color they would like the bracelets to be.
Another aspect Taylor brought to the tour was the extraordinary amount of special guests. She explained that by the end of the first show, all of the fans knew what her outfits, setlist, and many other details of the tour were. But with special guests, fans would always have to keep guessing.
Taylor had 48 musical guests come to her show, including Ed Sheeran, Fifth Harmony, Justin Timberlake, Mick Jagger, Ryan Tedder, the Band Perry, Avril Lavigne, and Nick Jonas, just to name a few.
She had 15 athletes as special guests as well. These included the USA Women’s National Soccer Team who held up their newly won World Cup trophy, Kobe Bryant who gave Taylor her own banner in the Staples Center recognizing her record-breaking amount of sold out shows in the stadium, and Dwayne Wade giving her own Miami Heat Jersey.
Taylor had about 24 other miscellaneous guests. She had plenty of actors, such as Lena Dunham, Julia Roberts, Matt LeBlanc, and Mariska Hargita. Her modelling friends like Karlie Kloss, Kendall Jenner, Gigi Hadid, and Lily Aldrige made appearances, and finally, Ellen DeGeneres guested as well.
Taylor had another version of her after-show party, called Loft ‘89. Fans with great costumes and posters, or even fans she wanted to meet from online were selected. They would be given a pass and bracelets, and would meet up in a specific section after the show. While in Loft ‘89, the fans would get to talk to Taylor for a little while and take one picture. Several fans asked Taylor to write out something for them, such as “I love you” or lyrics they enjoyed. It was very strict that they only get one picture and one item signed to keep Taylor on schedule, and if anyone was caught filming, taking pictures without permission, or recording in any way they would be asked to leave.
On a show in Sydney, Australia, there were signs warning the crowd that the concert’s events were being recorded and filmed for commercial and promotional purposes. And on Taylor’s birthday, December 13th, 2015, Taylor announced that she and Apple Music were making a concert film to be released on December 20th, 2015. It showed the entire concert, plus some backstage footage and rehearsals with guests.
Taylor has said that she had gotten so caught up in the tour and it was amazing how she never wanted it to end. The fans didn’t want it to end either. It was the end to a beautiful, pop, cheerful era, and we can only wait to see what she does next.
This has been Lesson #10 of Taylor Swift for Dummies
*Disclaimer: I do not own any of the photographs shown. I do not own any rights to the 1989 World Tour, the 1989 World Tour Live, Fearless, Olaf, Frozen, any of the songs mentioned, Loft ‘89, Miami Heat, or the Taylor Swift brand. @taylorswift