Admix @team-admix-cca-ixd - Tumblr Blog

Admix Juicing Event Photos

Photos from the Event:

#firstevent #juicing #admixrecharge #instagram

Admix Event - MVP testing

In a partnership with the Chimera Council (student council at California College of the Arts, with the goal of designing and coordinating community events that support student life), we are doing our first official event (and getting the chance to test our product) on Tuesday, April 29th from 11-12pm in SF CCA's Nave . We will be conducting a Smoothie Workshop where we can teach the process and recipes used to create healthy fruit smoothies to boost the energy and health of the students.

Behind the scenes, we had to craft and submit a proposal, estimate ingredient cost, purchase ingredients, design branding materials and plan our needs for the event.

We are very excited about our event and we will be registering everything and posting as soon as possible!

#firstjuicingevent #admixrecharge

Tiers Example for Subscription Model

Revisiting Old Ideas for Partnerships, Interviews and MVP Progress

We decided to revisit our old research, especially our findings from the mall and paper prototype experience. From it, we narrowed down workplace wellness activities that people would like to have brought into the office immediately. Amongst ourselves, we divided the activity categories into Fun, Active, Educational, and Food-related. Generally, people liked to have an even mix of these activities to feel that they were getting a good wellness experience.

We are sticking to our goal that the vendors are MOBILE and will travel to provide ON-SITE EXPERIENCES.

Here were some of the ideas:

Educational:

Improv/Public Speaking/Storytelling

Dress for Success

Software (broad range)

Workplace Strategies

Stress Relief

Hackathons

Fitness/Active:

Acupuncture

Yoga - http://www.yelp.com/biz/flex-hour-yoga-san-francisco#query:workplace%20event

Massages

Pilates

Fitmob

Fun

Games that can be played quickly - trivia night

Bringing in animals (cats, dogs)

Food

Pop-Ups: http://www.ricepaperscissors.com

Espresso Barista: http://www.yelp.com/biz/travelin-joe-espresso-berkeley#query:workplace%20event

Volunteer Opportunities (although we will not earn any money from this, but this will promote Admix's ability to provide valuable experiences for workspaces)

Knit for Cancer patients: http://www.roomsthatrock4chemo.us/help

Initiate a donation drive: http://www.mynewredshoes.org/donate-shoes.html

Interviewing to see if employees would like these activities at work:

Additionally, we are reworking our personas (workspace manager and vendors) to help guide us in our mvp.

We are sketching and prototyping how we want a workspace manager to access our webpage to schedule events for their workspace. We want to provide a page of activities to select from (for one time users) and also include a subscription club where a monthly fee offers curated experiences.

We are considering if we need to offer web access for vendors to list their deal/service.

Activities recommendation list from research: https://www.modahealth.com/pdfs/wellness/low_cost_activites.pdf

#activities at work #mvp

Beyond Massage Services

Admix came to the point where we realized that we have explored our idea of providing massage services enough time, now we must move forward and explore other wellness services.

This moment of moving on and exploring other services is both exciting and critical. We asked ourselves very tough questions:

1 on 1 or group activities or both?

Having the activity outside of the office or just at the office space?

Bringing outside people into the company space or just having company people?

Delivering a kit of wellness goodies to companies?

Time constraints? Is this activity within the timespan of lunch time or after work hours?

What are workplace-appropriate activities?

Furthermore, we are revisiting our previous customer research and interviews in the past to learn insights that we may have overlooked. Excited to see the fruitful results.

Other Wellness Services Vendors: Bicycle Coalition Classes: http://www.yelp.com/c/sf/specialtyschools Yoga: http://www.yelp.com/biz/flex-hour-yoga-san-francisco#query:workplace%20event

Off the Grid Food Vendors Pop-Ups: http://www.ricepaperscissors.com Espresso Barista: http://www.yelp.com/biz/travelin-joe-espresso-berkeley#query:workplace%20event

Make a Craft to brighten the day of hospital patients Initiate a donation drive: http://www.mynewredshoes.org/donate-shoes.html http://www.roomsthatrock4chemo.us/help

Week 11 : Class - Partners

PARTNERS

Gain Information Share Users Economies of Scales Shared Resources: Reputation, Brand, Employees, Channels, Marketing

Types: Strategic Alliance, Joint Venture, Coopetition (Trade Shows, Fashion Week, Loya Jirga, Industry Standards)

for Tuesday email Christina Identify our partners. What can we give them and what can they give us?

Refer to Steven Blank's Video on Partners

https://www.udacity.com/course/viewer#!/c-ep245/l-48673791/e-48734456/m-48686642

#bmc partners

Customer Segment Pivot

On Friday night, we discussed the importance of the advice that was imparted to us by Jessica from Thursday's discussion. Where is the need? Where is the funding?

Initially, we looked to assist small to medium-sized companies and co-working spaces. It seemed as if the need was equally great in both areas. However, was there a real benefit for co-working spaces with adding perks? We pondered this again. Would more people join the spaces? Would greater work productivity (from perks) ultimately do anything for the spaces? We realized: no, it would not. Furthermore, these working spaces did not have the luxury to try the add-on perks solely for the interest of a few people. This was why we decided to go back to our previous research and look deeply into small companies again.

We didn't want to target small companies based on industry, but rather explore all of the companies that were available to us. Our assumptions of gaining interest from mostly tech and health-related companies could easily be proven wrong, so we started gathering contacts, e-mail addresses, and phone numbers again.

In the meantime, we started to sharpen up our cost structure. We started to understand the ways that this might change very quickly (and drastically) change in the near future with the growth of our team, and began estimating costs in line with growth. We took into account the customer service, sales, maintenance, rent, plus other things. After calculating everything, we realized that it was important for us to remember these initially estimated figures for future [careful] budgeting.

Week 9 : Class - Cost, Founder Dating

Burn Rate = how much it costs each month?

Physical Resources = computers, electronics, desks, internet, office, servers, insurance

Human Resources = Programmers, Sales, Legal (TM, logo), Financial, check Glassdoor

Money = friends, family, angel, SBIR gov loan,

$500,000 approximate cost per year When you run out of money, your investors will ask for Traction

for Tuesday April 8: cost breakdown, prototype iteration

group progress on

>> Pricing (3 times a month plan - Volume Discount) >> Personas (Workspace Manager, MT and their pain points) >> Follow up on Spaces and MT >> MT new grad information >> Contact new workspaces, try to show that we understand their day within the email (0-75 employees)

FOUNDER DATING is for entrepreneurs to have access to the right people to create the right structure in a company. Finding the working and personality style and fit. Learning what I need in working with someone (ex. 5-10 hours a week).

Why not work at a startup right after school?

A lot of designers think I need to do it all by myself, but there are ways to find other people and that I don't have to do it all by myself. Design has become thinking through how a problem is set up and how to solve it.

BUSINESS need marketing, users ...

IDEA show interest in a topic area, scope, beyond design and work with other people from different backgrounds who share the same interest area

contractors are really service providers

PRICING is a final screener tool, screening customers

http://founderdating.com/questions-to-ask-potential-cofounders/

#cost #founderdating

Admix Attending UNCUBED

Yesterday, UNCUBED by Wakefield was in San Francisco. UNCUBED featured talks from various start-ups and companies - all openly sharing their knowledge about the industry. There were plenty of instructions to make a minimum viable product and to understand your market. Admix members also met many national and local companies. Although we did not pitch our services because we weren't permitted to, we were inspired by the ideas that drive these companies. A wonderful motivation for us.

Let's Collect

Team Admix is posting a survey monkey on Craigslist to gain insight on pricing! Please take the survey monkey and share your thoughts! https://www.surveymonkey.com/s/85XH3D6

Posting to fb to spread the word on Admix!

#landing page

Week 8: Class - User Acquisition

Virality

Read "The Most Popular Words on Viral Headlines" from Buffer

Get a famous person to use your product

Upworthy Model - Happy and Angry - I was really mad but someone stood up and did [blah,blah]

Interaction is B = f(p,e), Behavior = function of people and environment

Strength of the tie on Social Networks

Get an expert in the Wellness area who blogs to link to us (ex. Good.co)

Blog and reblog in Medium (content surfacing)

To dos

Read "The Most Popular Words on Viral Headlines" from Buffer

Get an expert in the Wellness area who blogs to link to us (ex. Good.co)

Blog and reblog in Medium (content surfacing)

Leveraging LinkedIn Groups discussion on Workplace Wellness example

Explore Jeff Johnson TED talk "Designing with the Mind in Mind"

Key Points of http://blog.adamnash.com/2012/03/28/user-acquisition-five-sources-of-traffic/

Organic (difficult)

Word of mouth

Ads/Partnership

fb ads

Ad sense

Search/SEO

Blog (example: about the effect of massage therapy for workspaces)

Pick Alt Text

Open Rate / return path

Click Rate

Subject Line (http://adambraun.com/science-behind-buzzfeed-upworthy/, first name/last name?)

How do you tell a story with the Subject Line?

Time of day (10am on Tuesday)

Social

Share via fb, twitter, tumblr

Virility

#virality #user acquisition

WEEK 8: WHAT'S NEXT?

Steps:

- Reconsider our strategy: (since we have reached a large number of spaces and people to offer their services) has it been effective enough? should we change the way we reach out for these people? should we add/change what is being offered? Should we try reaching other spaces as well? (i.e. incubation spaces) Should we limit ourselves on only working with spaces within SF/Bay Area?

- Negotiation between the two parties: should we make our third contact with the massage therapists and let them know about the rates/fees we have established?

- We have determined that we will be combining elements of the three different landing pages we have created in the past week. We should now come to a final decision and start working on it. We will consider MVP testing the page again. How will we be advertising our page? Facebook? Hulu?

- Test our concierge MVP

We got our Square Reader!

Week 7: Class

The Funnel

Landing Page (Large Number)

Use (Small Number) - Focus on Retention Which do we want to be?

B to B - need sales people, sales cycle

B to C - selling to desk workers directly

Explore

Brightspot exploration - book Made to Stick - Why do some ideas stick? How are people solving the wellness problem.

#class

Working hard at Peets Coffee on a SATURDAY! That's commitment!

Iterating on Landing Page possibilities to test with potential customers.

How to decide what to include in Presentation Deck:

Stickie Freelist, Sort, Add Message in new Stickie Color, Decide Beginning-Middle-End, Insert What Is and What Could be then in the future everything is going to be Awesome.

#landing page #presentation

Week 6: Co-Working Spaces

To better understand our audience, we decided to check out some co-working spaces hosting free walk-in Fridays. Luckily, we were able to receive tours of the spaces and talk to the managers/owners about perks that they had attempted, and perks that they would be open to trying. We discussed the lifestyles and careers of the members, and how these factors created the dynamic in the space. It was a great learning experience to see these spaces in person and get a feel for everything in a more personal and closer manner.

The first co-working space had high ceilings, separated tables made for 1-4 people, a small kitchen space, 2 conference rooms, a phone booth, a pool table, office chairs, and laptop stations. The atmosphere was library-like. People were doing their own thing on their own laptops or taking private conference calls, and many of them were freelancers. There was a lack of mingling and the space seemed mainly to be for work productivity.

On the other hand! We visited another space, only to find that it was pretty different. It was also great for working, but it had more separated rooms for privacy, a maze of different working spaces, a cheery orange color palette, more mingling, and more couches for short naps. Here, people of many different kinds of careers intermingled and did more than just do their work at the space. People occasionally went running together in small groups, there was a happy hour on Fridays, etc. Also, in our conversation with the owner of this space, we learned that "community" was heavily emphasized, that people were made to feel comfortable, at home.

Altogether, we learned that we could never learn enough about our audience! That co-working spaces were a niche audience, but they were complex in all the ways that they varied. We had to continue learning about them to gain a deeper understanding of what it was that we could do for them. Every space was different, and we had to find the right ways we could accommodate each and every one.

Week 6 : Class - How to take money, Elevator Pitch

Sales Cycle for Admix:

Medium company can take 6- 8 months to sell to

Large company can take 1 year to sell to

Marketplaces bring buyers and sellers together and facilitate a sale.

MVP reference: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/

How are we getting things done?

Karl Dotter Visit

Path maybe: Intern at large company. Graphic Design major turn Industrial Design major. Passion and professional attitudes contradict each other. Hack your education. Shopwell nutrition app.

Start Movement with a landing page and a Question.

pairdesign.co

https://medium.com/user-experience-design-1/7ebf761da701

http://collabfinder.com/project

Pair Design: Team Lifting. Admit that I don't know, and ask: show me how.

https://medium.com/user-experience-design-1/7ebf761da701

http://collabfinder.com/project

How to decide what to include in Presentation Deck:

Stickie Freelist, Sort, Add Message in new Stickie Color, Decide Beginning-Middle-End, Insert What Is and What Could be then in the future everything is going to be Awesome.

#week6 #classnotes #money #pitch #mvp

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