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Mom knows best, even when it comes to public relations. Here are 5 lessons your mother would be embarrassed if you forgot.

Speaking opportunities at conferences can be a great benefit to your business. Find out how you can secure a spot.

When your image is tarnished, it can be difficult to figure out how to come back. Tech Image's Paul Rosenfeld looks at how PR can help restore your image.

#public relations image restoration #pr image restoration #pr image management

March madness and public relations have more in common that you think. Tech Image's Paul Rosenfeld runs down the keys to the game for PR pros.

#march madness #march madness 2013

How can your business benefit from content marketing? Find out why content marketing is effective and how it's being used.

#content marketing #social media

As PR practitioners, like the ones at Tech Image, we’re accustomed to creating personas and honing brands for our clients. But one doesn’t often hear about defining a personal or individual brand for oneself. I was enlightened on this theme at SmithBucklin’s recent Executive Conference, in which celebrated author and motivational speaker Kaplan Mobrey spoke from his book “The 10Ks of Personal Brand Building.” More than ever, especially with the ubiquity of social media and the indelible digital footprint of the Internet, each person needs to understand the brand called “you.” The saying is for sure that people meet you before they meet you physically today by way of social media channels and Google searches.

#personal brand #personal branding #how to develop your personal brand

Word-of-mouth marketing can be very powerful. Find out why you should cultivate conversation among your customers.

#word of mouth marketing #womma #word of mouth

Building customer relationships is important to any business. In today's world, it's not enough to just satisfy a customer by providing a product or a service. Nowadays you have to engage and interact with customers on different levels in order to not only achieve real customer satisfaction, but to also connect with them beyond your transaction-based relationship. There are a number of ways to realize this new level of customer satisfaction, and if you guessed that technology plays a critical role in each, you'd be right.

#customer relationships building customer relationships how to build customer relationships managing customer relationships long term custome

Earlier this week, we took a look at how the VMware User Group (VMUG), with the help of Tech Image’s parent company SmithBucklin, took small local user groups and developed an integration plan that led to the creation of a global community providing increased benefits to members, sponsors and even VMware itself. This is a project that has incredible results, but also requires VMUG to keep up with the changes within the user group.

#vmware #vmug #vmware user group

EDUCATION & CERTIFICATION > INDUSTRY DISCUSSION GROUPS > VT15 - TRANSPORTATION Thursday, February 28, 2013 2:45pm - 3:45pm

#digital signage expo #dse 2013 #dse

Heard a great story the other day from Victor Bohnert at the VMware User Group (VMUG) and just had to share. It’s about how VMUG, with the help of Tech Image’s parent company SmithBucklin, took many small local user groups and developed an integration plan that led to the creation of a global community providing increased benefits to members, sponsors and even VMware itself. Here are the basics. A couple of years ago, the VMUG community consisted of around 20,000 members belonging to local chapters around the world. While an impressive number, the popularity of VMware’s cloud-based virtualization technology and its rapid adoption by IT professionals presented greater opportunity.

#vmware #vmug #vmware user group

For me, as someone who buys a lot of electronic gadgets and musical equipment, one of the best outcomes of social media has been the ready availability of user reviews. When I’m looking to buy a new guitar, or smartphone, or something else that I plan to own and use for a long time, I might look at a “professional” review. But I will always check out what people who’ve already taken the plunge have to say.

I love group projects. I always have. Ever since I was a little kid in school, I’ve loved working with others on projects. I feel that two heads are better than one, three are better than two, and, well you get the picture. That’s why I loved when our staff here at Tech Image decided to take on the Hubspot Inbound Marketing University. It was a great chance for us to learn as much as we could about inbound marketing, while at the same time working together to learn new concepts and develop new ideas for both ourselves and our clients. While the classes took us through a variety of topics, including internet marketing and email marketing, one of the earliest classes made an impact on me: discussing social media and building online communities.

#hubspot #tech image #inbound marketing university #hubspot IMU

Concerns about revenue, staffing and the impact of cloud computing are causing IT channel companies to take a "go-slow," yet steady approach to managed services. CompTIA surveyed 400 IT solution-provider and channel firms for its new "Trends in Managed Services Operations" study, which revealed that half of all channel firms provide managed services either exclusively or as part of a broader business portfolio – up from just 40 percent in 2011. Another 17 percent of companies expect their managed-services business to account for three-quarters or more of their total revenue over the next five years, CompTIA said. Just under two-thirds of firms see managed services as an escalating share of overall revenue during that time.

#comptia #managed services market #comptia research #comptia study

Social media marketing has been taking some punches lately. First, IBM produced a report illustrating the complete lack of influence the medium had on shopping behavior for Black Friday. Couple that with a recent op-ed piece featured on Mashable where Todd Wasserman asserts that 'most social media marketing is a waste of time', and you've got a prominent one-two combo which has social media advocates reeling. After all, it's hard to argue with data. To illustrate the issue even further, let's not forget Forrester's research from September where they showed that social media influences less than 1% of online purchases. That's a mountain, but even after all this evidence, I still say you can't count social media marketing out. Yet. Here's why:

#social media marketing #tech image #ryan segovich

Mullets. Parachute pants. Cabbage Patch Kids. All things that were very hip and cutting edge in the 1980s, but seem rather antiquated and past their expiration dates today. To that list you should add traditional conference calls. In the ‘80s, when PCs dominated the tops of desks while providing 1/16th the computing power a 10-year-old carries in her pocket today, the gold standard for collaboration between co-workers in different locations was the conference call.

#intercall #rob bellmar #conference calls #Telecommunications

InterCall MobileMeet delivers total independence from desktops by employing a 360-degree approach that allows users to schedule meetings, send invites and manage their meetings across multiple devices without needing a PC or laptop to initiate the process. Read more: New InterCall MobileMeet Now Available for Smartphones - FierceWireless http://www.fiercewireless.com/press-releases/new-intercall-mobilemeet-now-available-smartphones#ixzz2EqibWiWp Subscribe: http://www.fiercewireless.com/signup?sourceform=Viral-Tynt-FierceWireless-FierceWireless

#intercall #mobilemeet #telecommunications

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