About Them - Suzanne is a late forty-year-old married female living in the city of Kingston. She has a highly responsible and demanding job that leaves her mentally drained at the end of her work week. Suzanne enjoys spending time with her family and regular gatherings with friends. She does not enjoy doing household chores but appreciates coming home to a clean, organized home and manicured yard.
Use Case - Suzanne knows the value of her time and hires Handy Helper Services to complete the chores and projects that she has no time or desire to do but needs to have completed.
Previous Solution and Pain Points - Before Handy Helper Services, Suzanne was either hiring multiple services to do the chores, or because of the time and hassle of trying to locate or arrange for different services, did not bother. This meant that some projects were often left undone causing her stress and frustration.
Benefits - By hiring Handy Helper Services, Suzanne experiences the ease and convenience of hiring just one company to accomplish multiple chores if needed. This reduces her stress by coming home to an organized and tidy home that provides her with a sense of accomplishment and a completed to-do list. Suzanne realizes that the value of this service is well worth the cost of providing her with time for herself, family, and friends.
Buying Trigger - Suzanne seeks to hire Handy Helper Services because she does not have the ability to complete the required projects herself either due to lack of time, skill, or will. She becomes overwhelmed with what needs to be accomplished because of work and family obligations and appreciates an opinion on paint colours or garden design.
Buying Process - Suzanne prefers to support local small businesses that are personally recommended by friends and family. She then checks social media for content and reviews and is pleased to also see before and after pictures.
Choice Factors - When hiring Handy Helper Services, Suzanne is expecting communication, friendliness, and reliability. If Handy Helper Services is to arrive and complete a project at a certain time, she expects this will happen and not need to chase them around for information. She is looking for a business that is honest, direct and that her expectations are met and completed in a timely and affordable manner. Because Handy Helper Services will be in and around her home, she wants someone she can trust.
Picture from: https://in.pinterest.com/pin/305400418477417219/