Jun 14, 2025
Black History
For many little Black girls, being featured on a Just For Me perm box or in their commercials was a dream come true. Just For Me, is known for its hair relaxer designed to straighten African American hair, formally known as "creamy crack". The irony was that to be considered a "Just For Me Girl," you had to have natural hair, as many of the models later revealed on Black Twitter that they hadn't actually used the product. This revelation was shocking, especially since so many of us have faced the consequences of using hair relaxers.
The video features LaTavia Roberson from Destiny's Child Just For Me It Girl
