Larme Kei (ラルム系) is a style described by the overseas community centered around the early issues of the Japanese fashion magazine LARME that features a dainty feminine aesthetic catered towards women in their 20s. The term itself is not used in Japan, and the core style of the magazine is known as "Girly fashion" (ガーリーファッション) or "Girly Kei" (ガーリー系). Much of the magazine also focused on hair and makeup, which always followed a hyper-feminine and kawaii style, with liberal use of pinks, browns, and glitter. The hairstyles are incredibly elaborate, with bangs being a must.
In regards to the magazine, the popularity of it is largely due to not only the outfits and beauty, but also the setting and editing style of the photoshoots. The models and selfies are often put into scenery that carries a girly connotation. For example, cluttered bedrooms, rose gardens, tea parties, etc. are some settings found within the magazine. The edits would include transparent images of bows, pearls, and other girly objects and English text saying dreamy quotes. However, the magazine also aimed to have a melancholy feel to it. The models rarely smiled, instead having neutral, sensual, or pouting faces.
Corporate Memphis is a flat geometric illustration style that became the dominant aesthetic for major technology companies in the late 2010s and early 2020s (specifically COVID-19 lockdowns era). It is characterized by disproportionate human figures with bendy limbs, small heads, and non-representational skin tones (often blue, purple, or green) set against flat solid-colored backgrounds.
As a specialized subgenre of Flat Design optimized for mass production, Corporate Memphis is defined by its reliance on vector geometry and simple shapes like circles and rectangles, which allow for easy replication in software such as Adobe Illustrator. The aesthetic is instantly recognizable by its deliberately disproportionate anatomy, typically featuring massive torsos paired with diminutive heads and elongated, "bendy" limbs that lack skeletal structure. The visual language relies heavily on basic color theory, utilizing a limited palette of high-contrast solid primary colors or soft pastels (commonly red, blue, green, yellow, and pink) while strictly avoiding dynamic shading or gradients to maintain a flat and sleek appearance.
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