TheChatterBx

Hello there and welcome to my blog! My name is Heather and I am currently 22 :) On my blog I will be chatting about (pop) culture and current events

[thechatterbx-blog]

Let’s Chat about 10 Tips and Tricks to Internet Marketing

There are a lot of tips and tricks when it comes to internet marketing! Internet Marketing can be a little overwhelming BUT luckily there are a TON of resources at your disposal!  

(Photo From Here)

HubSpot listed 30 tips and tricks to internet marketing. I thought 30 could be a bit overwhelming! So I condensed it what I think are the top 10.

Let’s take a look: 

1.  Audience Targeting in Facebook Advertisements – Audience Targeting is just want it sounds like! Targeting to the ONLY the people that you want to reach. Facebook allows you to tailor your audience, now you’re not wasting money on ads that are going to people that aren’t even your target audience.  

2.  Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that.  More specifically there is HubSpot’s social media publishing tool – not only does it allow you to schedule text updates but it also allows you to schedule image updates too! That could mean less time at the computer but you’re not missing out on engagement!

3.  Twitter Hashtags – Twitter Hashtags allow you to monitor the conversation about your company, simply by clicking on the hashtag! There is no need to create yet another handle for events, simply create a hashtag and monitor and track the discussion!

4.  CreativeCommons – This is a place that allows you to search for photos that are free and are allowed to be used commercially!! All you have to do is give the artist credit! It’s that simple to get free photos.

5.  Free Site Crawl Tools – “That's why free tools like Xenu and Screaming Frog are fantastic; they crawl your entire site, and spit out a spreadsheet of all the pages, URLs, and broken links on your site. It's a content or SEO auditor's dream.”

6.  YouTube Analytics – Marketers can measure the effectiveness of their videos! They can look at metrics like drop-off time and engagement this will help you decide which videos resonate most with viewers, the ideal length for your videos, and what content within the videos is most engaging.

7.  Dropbox – This helps marketers share big files from one person to another.  (Big files are common when doing any kind of design work).  Another plus to Dropbox? You can access, edit and save from anywhere!

8.  CRM – CRMs help close the loop in marketing analytics, helps organize leads, and helps the sales team be more efficient.  

9.  Webinars - Webinars are an amazing informational resource! You get to hear from the experts without having to leave the comfort of your home. Think of all that time you will be saving – let alone all the money. 

10. Snipping Tool - The snipping tool is a Windows tool that lets you easily take screen captures! If you don’t already have it set up go here to find out how. 

All of these can be used in pop culture related fields! Hey celebrities have to market themselves as well!

[thechatterbx-blog]

Let’s Chat about Memes!

Let’s Chat about Memes! I ABSOLUTELY love memes!! It’s literally one of the main reasons that I go on social media. I have always wondered what the people in the memes think of the fact that they are a meme! What if they didn’t even know???  

I have never seen in the comments of the meme someone saying, “Hey I know that person” or “Hey that’s me!” Makes me wonder sometimes if these people are real! (Of course they are I’m only kidding).  

I also would think who has time to make this stuff up! I went online to see how to make memes and there is a really easy site called imgflip! You can use templates that they already have or you can upload your own images! There are obviously a lot of different meme generators; this one just caught my attention first. 

So recently I posted a funny/cute (well I think it’s cute) baby picture of my brother and me. One of my friends took the picture and made a meme of it!! OMG I could be internet/social media famous!!!

Check it out below!

When she sent me this I COULD NOT stop laughing. I immediately shared it with my family. I thought it was hilarious!! What do you guys think? Could I be famous? :D (P.S. I’m the chubby baby that looks pissed.) 

[thechatterbx-blog]

Let’s Chat about Voting.. VOTE! VOTE! VOTE!!

Today I went to register to vote..and my application got kicked back for the third time! Enough was enough, I decided to go to my Election Commissions Office to find out what was going on. I waited..and I waited. 

The line seemed to be taking FOREVER (I shouldn’t of waited until the last voting day). I waited for almost an hour and then finally I got to the counter. The lady told me that there were multiple errors with my application, but that she would get it squared away for me! All she needed was two forms of ID (so a drivers licenses and school ID)

She got me registered and told me that I could vote right then and there!

I went into the voting room and filled in my bubbles! I have felt proud of myself before, but today I felt so happy and excited. I was proud that my vote counted, that I was making a difference. I never really felt the need to vote until this election. Now that I have voted..I plan to every single time!

I feel that if I am going to complaining about certain candidates (TrumptheChump) or advocate for certain candidates (FeeltheBern) I should actually vote..instead of just talking about it.

Make a difference. Register to Vote. Then Vote. 

(In Illinois all I needed was two forms of ID)

[thechatterbx-blog]

Let’s Chat about the Basic Principles of Web Design

Hello! Thanks for joining me on my blog post about web design! Today I will chat with you 5 basic principles of web design according to Cleverism!

(Photo From Here.)

1.      Accessibility: The information on your site needs to be easily accessible! The text must be readable, the background can’t overpower the content, and the colors have to be legible.

2.      Hick’s Law: Hick’s law states that ‘with every additional choice increases the time required to make a decision.’ Basically this is saying that if you give the visitor too many options it can mean a decrease in sales. Another way to look at this is that the visitor becomes overwhelmed with the amount of options and can’t make a decision.

3.      Fitt’s Law: Fitt’s law states that, ‘the time needed to move to a target is dependent upon the size of the target as well as the distance to the target.’ This means that if you want the visitor to take action (ex. Buy a product), then they must be able to reach the “Click here” button easily and quickly.

4.      Communication and Content: Everyone who goes to your site is looking for some type of information, it’s important to be engaging and clear when presenting the information to the visitors. It has to be compelling, easy to process, and easy to read. Remember content isn’t just about writing, it’s about images, videos, and other sorts of engaging media.

 5.      White Space and simple design: A simple design is an effective design. If it is too complex you will loss the visitor – they won’t understand what the purpose of the site is. Now when it comes to white space – don’t be afraid! As Cleverism says, “White space not only helps to take the cognitive load off the website but also makes it easier for users to perceive the information provided on the website.”

According the Smashing Magazine another thing to keep in mind when designing your website is, “Usability and the utility, not the visual design, determine the success or failure of a web-site.”

Now let’s tie this back to pop culture!

Mary-Kate and Ashley Olsen’s website for their clothing line which was established in 2006, has great use of photos, yet it is hard to navigate. The text is tiny, hard to read, and depending on the picture some of the text isn’t readable at all. They utilize whitespace on their Store page, and their The Brand page, but that’s about it. The first impression, which is the homepage, turned me away instantly. It made me frustrated that I couldn’t find certain tabs, that I had to strain my eyes to be able to read the text.  If people can’t easily navigate your website – they won’t.

Check out their website for yourself here.

Well that’s all I have for you guys this time! Chat with you later!

[thechatterbx-blog]

Let’s Chat about the Basic Principles of Email Marketing

Well hello again! Thanks for joining me for my second blog post where I talk about email marketing! 

What is email marketing? Email marketing is a form of direct marketing that is distributed via email (you may have figured that out on your own, since it’s in the name). It’s used to communicate campaign messages to the target audience.

 There are a few basic principles to email marketing that you need to know before you take a shot at it!

1. Think before you write! I can’t stress this enough! The most important part of your email should be first, don’t bury it, don’t leave it out!

2. Keep the preview pane in mind. Often times if this section doesn’t capture the readers attention they won’t even click on the email.

3. Subject line better be attention grabbing..need I say more?

4. Make sure to include a call to action, without it you leave your audience with a so what or what should I do mindset, never leave them questioning what the purpose of the email was.

5. Get your points out quickly - most readers just scan. 

Those are just a few of the basics of email marketing! Now let’s tie it back to pop culture! (I promise there is a connection!)

There has been a surge of email marketing that is using pop culture references to try and get people to notice the email! This can be a good thing if done right..or it find itself in the trash bin (if done wrong). 

Recently GoDaddy did an email campaign for valentines day, which contained the phrase “Galentine’s Day” (which is from Parks and Recreation). GoDaddy saw when they had that in their subject line they had an average open rate of 40% ...(Not bad!)

Here’s the catch, if you can’t make the connection back to pop culture work..don’t do it. It has to be authentic and the pop culture reference has to be placed correctly and make sense.  

That’s all I have time for today!!

Enjoy your day and talk to ya next time! 

(Photo From Here.)

[thechatterbx-blog]

Let’s Chat about the Basic Principles of Social Media

Well Hello There!! :)

Thanks for joining me on my first blog post! The purpose of this post is to discuss some of the basic principles of social media - and how it relates to Pop Culture and Current Events!

Social Media is a HUGE part of our society; according to Statista in 2015 73% of the U.S population had social network profiles! That’s a pretty big number! That data goes to show how important it is to pay attention to the basic principles of social media - especially if you’re trying to build your online brand! For most brands, the goal of having a social media account is to build a community - one that will communicate and engage with you. A community that not only shares, but also responds to your posts.

On this post I will be talking about three of the five principles of social media that is defined by The Loudpixel Blog.

1. Timing is Key: Analyze when your target audience is using social media, use that data to help you plan out what the optimal time would be for you to post. For example, if you are targeting high school students, it may be best to post after school hours. 

2. Ensure that you know your audience: This means taking the time to understand what your audience cares about, what they want to hear.

3. Put a face to the Brand (be personable): Make sure you let your users know that they are appreciated and heard! Reach out and connect! Make messages as personal sounding as you can - don’t sound like a robot.

After reading all this, you may be curious on how it relates to pop culture. Trust me it does! One example is celebrities. Celebrities have social media accounts. Celebrities (or there employees) work hard to produce a good, strong brand for themselves. Often times they will also use their accounts to promote themselves or others (designers, make-up artist etc). 

They know the power of a strong personal brand and strong online presences. A good celebrity to look at is Taylor Swift. She posts practically every day, she posts content that her followers want to see and she posts selfies, pictures of her cat etc. She also tags other celebrities in her posts, which is promoting their pages!

Whelp. That’s all for today! See ya next time!