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@thecontentbrief
EM-Sense from Disney uses wearables to sense the world around you
Disney and Carnegie Mellon University have teamed up to depict a world in which our wearables listen to the world around us and intelligently use this data to initiate context-based applications. The working smartwatch prototype was shown in action in a new video on the Disney Research Hub.
Keep reading
NY Times & Google shipped over 1 million Cardboards this weekend
The New York Times partnered with Google to make a hard push for VR in the mainstream in shipping out Cardboard to the Times’ 1 million plus print subscribers. Along with the hardware distribution, the New York Times also launched its VR app which featured two compelling VR stories.
Keep reading
MIT’s shape-shifting bot can be a phone, lamp or exoskeleton
Instagram reportedly testing ads that use 3D Touch and Apple Pay
The ‘Goosebumps’ VR Experience Puts You in a Car With R. L. Stine http://ift.tt/1MqwT3Y
Robocalypse
Meanwhile at DARPA. pic.twitter.com/2Uy4Uru8nP
— Michael Oman-Reagan (@OmanReagan) October 29, 2015
Paper by Jinyan Zang, Krysta Dummit, James Graves, Paul Lisker, and Latanya Sweeney.
Results summary:
“We found that the average Android app sends potentially sensitive data to 3.1 third-party domains, and the average iOS app connects to 2.6 third-party domains. Android apps are more likely than iOS apps to share with a third party personally identifying information such as name (73% of Android apps vs. 16% of iOS apps) and email address (73% vs. 16%). For location data, including geo-coordinates, more iOS apps (47%) than Android apps (33%) share that data with a third party. In terms of potentially sensitive behavioral data, we found that 3 out of the 30 Medical and Health & Fitness category apps in the sample share medically-related search terms and user inputs with a third party. Finally, the third-party domains that receive sensitive data from the most apps are Google.com (36% of apps), Googleapis.com (18%), Apple.com (17%), and Facebook.com (14%). 93% of Android apps tested connected to a mysterious domain, safemovedm.com, likely due to a background process of the Android phone. Our results show that many mobile apps share potentially sensitive user data with third parties, and that they do not need visible permission requests to access the data. Future mobile operating systems and app stores should consider designs that more prominently describe to users potentially sensitive user data sharing by apps.”
Read more: Full text with links to PDF and related information.
The new reality is that as customers become more skilled at, and have better technology for, managing their many brand relationships, they will weed out or ignore companies that fail to sufficiently understand their needs and deliver value against them. This is the new consumerism – empowered, entrepreneurial and enabled.
Charles Trevail is CEO at Omnicom’s C Space on REI’s #OptOutside campaign. (via adage)
Active Shoes
Christophe Guberan, Carlo Clopath and Skylar Tibbits from the Self-Assembly Lab at MIT look into active, self-transforming textiles for shoes, that respond to stimuli like temperature and moisture.
This project (video above) explores the possibility of producing an entire shoe by printing the upper part of a shoe and a sole on a 2D surface of fabric, which boasts translucent, lightweight and malleable properties. The Fused Deposition Modeling (FDM) process is utilised in a minimal way to structure the fabric. […]
Another project (see video here) explores the possibility of producing the upper part of a shoe by printing a specific pattern on stretched fabric. The 2D pattern evolves after cutting into a 3D form. By printing material of varied layer thicknesses onto stretched textiles we are able to create self-transforming structures that reconfigure into pre-programmed shapes. The combination of stretchable fabric and plastic offers both flexibility and stability.
“It’s really about trying to open up the possibility that all of our textiles can be active and responsive to the environment as well as the user and his or her performance,” Tibbits says. “So we don’t have to think of our world as this static, dead and cold materials. They can be highly active and it doesn’t mean that they’re any more expensive. It doesn’t mean that we have robots or sensors because we have these really subtle ways of combining material properties to make textiles active.”
[read more at The Creators Project]
K.R.E.A.M.
Project from EJTech is a MIDI interface which has been knitted with conductive materials:
Knit Rules Everything Around Me Experimenting with knitted interfaces. Knitted at Paillard Centre d’Art Contemporain & Résidence d’Artiste 2015 on Claire Williams’ hacked KH-940.
Link
ejtechnology have a Tumblr blog here
Snapchat thinks Yahoo and Warner Music Group aren’t good enough, dropping the two media companies from its “Discover” feature in favor of ones that would appear to appeal more to Snapchat’s young audience.
http://adage.com/article/digital/snapchat-drops-yahoo-warner-music-discover/299682/
The Augmented Reality Sandbox
The Augmented Reality Sandbox (orginally developed by researchers at UC Davis) lets users sculpt mountains, canyons and rivers, then fill them with water or even create erupting volcanoes. This version of the device at UCLA was built by Gary Glesener using off-the-shelf parts and good ol’ playground sand.
Any shape made in the sandbox is detected by an Xbox Kinect sensor and processed with open source software. It is then projected as a color-coded contour map onto the sand.
Instagram will bring in $595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network.
Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 - eMarketer
We usually don’t share (nor trust) estimates, even (or is it especially?) from eMarketer but this was intriguing (and it’s Monday). And it aligns with the move for everything to mobile.
(via analyticisms)
While 44 percent of the 213 (mostly B2B) marketers surveyed consider their content marketing strategies at least moderately effective, 20 percent believe the opposite. One-third are “somewhere in the middle” and 2 percent don’t even know whether they consider their strategies effective or not. Given how much content marketing is on the rise - B2B marketers spend roughly 28 percent of their total marketing budgets on content, according to the Content Marketing Institute - these numbers are problematic.
Only 2% of Marketers Have ‘Very Effective’ Content Strategy [Study] | ClickZ
Rather depressing numbers for content marketers.
(via analyticisms)
3D Printed Fashion
Designer Danit Peleg has put together a fashion line of clothing that can be made with domestic 3D printers:
In September 2014 I started working on my graduate collection for my Fashion Design degree at Shenkar.
This year, I decided to work with 3D printing, which I barely knew anything about. I wanted to check if it’d be possible to create an entire garment using technology accessible to anyone.
So I embarked on my 3D printing journey, without really knowing what the end result would be.
My inspiration was Eugène Delacroix’s Liberty Leading the People. I modified it so it would look like a 3D picture. I was inspired to work with the many triangle present in the painting’s composition.
The first piece I focused on was the “LIBERTE” jacket. I modeled the jacket using a software called Blender and produced 3D files; I could now start to experiment with different materials and printers.
You can find out more about the project here, and more background of the process here
Consumers found native ads more eye-catching, interesting, and informative than traditional display ads. Furthermore, native ads generated 31% more clicks than standard display ads and widened the purchase funnel by 29%. With the ability to elicit a more positive reaction from consumers and a notable impact on performance, it is clear native offers brands a better class of advertising.
You get what you pay for: Why native ads are worth more | The Wall Blog
Interesting stats about native advertising ROI.
(via analyticisms)
YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content
