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A standout content example: Budweiser and the Cubs

#marketing #marketing strategy #advertising #budweiser #chicago #chicago cubs #sports

Well marketing friends, today’s the day!

With just hours left to go until the final votes are cast for the next POTUS, we thought we would take a look back at how the candidates have performed throughout the past year and a half - not in debates or on campaign trails - but on the web.

From equally missed opportunities in mobile, to dropping the ball in search, to a look at how their email campaigns shaped up, check out which candidates’ digital marketing teams hit it out of the park, and which ones could have used a new strategy:

How Trump & Clinton have failed to use free space in Google for US presidential candidates

Here’s how the presidential email campaigns are shaping up

The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President

Election 2016: Donald Trump and Hillary Clinton are failing at mobile

Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election

Before anyone asks, the quote is from Arby’s CMO Rob Lynch, not the beef and cheddar sandwich!!

A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

#arbys #food #fast food #marketing #marketing strategy #cmo

Let’s take a 7 second moment of silence...

Twitter will shut down its 6-second video service Vine

#vine #Twitter #Social media #video #social media marketing #Business #money

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

#cmo #marketing #digital marketing #hilton #hotels

Time to crack open a book or two! .... Or seven?

7 great reads to drive your marketing career

#marketing #books #reading #business #career

If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that's not a good idea.

10 reasons not to pay reputation-attack sites for removals

#reputation #social media #search #crime