Technology Updates

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Advanced Vast Video Ads Plugin

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Reporting Plugin for Revive Adserver:

Reporting plugin is one of the most powerful machine to monitor and analysis about business. It has so many feature with help of this plugin we can get detail report about behaviour of audience, geo graphic information, etc

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Advanced Mobile Ads Plugin for Revive Adserver

To help advertisers and publishers, convey drawing in video creative’s on mobile internet and applications with the advanced mobile ads plugin for Revive Ad server. At present, the module supports and serves the android and iOS portable operating stage. a perfect module that is ready to profit application engineers during an extremely utterly extraordinary manner, an infinite profit by the module for connecting with the advertising stock within the versatile applications.

Mobile Ads SDK:

The Mobile Ads SDK that aides application engineers gain bits of information concerning their clients and expand advertising income. to undertake to and do per se, the default incorporation of the Mobile Ads SDK gathers knowledge, as an example, gadget information and distributer gave space info. Advertisements are shown as normal, interstitial, video, or native promotions that are systematically added to stage UI segments.

Integration of Mobile Ads SDK:

Mobile Ads SDK is that the merchandise that's used for your application adaptation. the automated advertising organization I’m currently operating for as lately propelled IOS and android SDKs that are explicitly gone for in-application adaptation. you get the chance to incorporate our product advancement unit arrangement into each android and iOS application. Doing per se, you’re attending to profit by perceptive your very own stock, boosting the estimation of each impression and income whereas obtaining a charge out of straightforwardness and diminished dormancy.

In this method, we tend to empower you to sell your promotion stock during an on the spot manner by the victimization of our restrictive SSP. you’ll likewise find our innovative controls and restrictive deceivability toolset worthy. on these lines, toward the tip, it’s an extremely simple and within the meantime useful procedure you’re experiencing. Your means would be: introducing SDK into your application, creating a billboard stock, setting specializing in gatherings and promotion positions, checking your exhibition finally driving steady incomes.

where you’re allowed to run affairs center arrangements or to need half in RTB closeout. To wrap things up you’ll desire an advert cluster that's desirable over you; we tend to position forth such exceptionally playing promotion organizes as native, video, normal and interstitial.

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Revive Adserver IAB Rising Star Ad Formats for Mobile

The  IAB rising star ad formats for mobile may be an important module all advertisement prepare, it involves four thought advertisement positions.

Full-Page Flex

The full-page flex shows a large advertisement that adheres to the nearer read and foundation of the telephone. It consumes the full-screen area of cell phones and offers a good rate of profitableness.

It contains each frontal cortex and foundation ingenious, the nearer read contains simply the ads and also the foundation inventive section can consume the area between forefront innovation and the advertising compartment. The cortical region creative can get shown in every single telephone, but foundation innovation can get shown by the dimensions of the transportable screen. 

IAB Mobile Filmstrip Banner Ads

The IAB mobile filmstrip initially hundreds the advertizement element on the best purpose of the versatile screen and once shopper faucets thereon the journalist full-size promotion can get showed whereas wanting over the screen the anticipated ads can get showed within the transportable screen. The close catch has accommodated the promotions the shopper will leave the advertisements once needed. The route catch is placed on the highest and base of the advertisements shoppers will explore the promotions through and thru or base to top. The filmstrip flags support CPM, CPC, comptroller estimating models, the promotion organization bolsters IAB customary sizes.

IAB Mobile Attachment Standards

The grip standards are going to be set at the bottom of the versatile screen, the promotion element of the flag can appear simply once shopper connects with the location it's a responsive ad cluster which might able to regulate the screen direction and zooming or wanting over decisions. At the purpose, once grip pennant is clicked it'll show up fully screen and shopper will shut the promotions by selecting close catch.

It is smart with all-important advanced mobile phones and cell phones that are authorized with HTML5. It underpins CPM, comptroller, and CPC estimating models, the promotions that aren't smart with cell phones can get an elective image of the same flag measure.

IAB mobile pull

The IAB mobile pull can place the advertisements in base or high of the telephone screen. matters of the advertizement can keep consistent once the shopper scrolls or cooperates with the location. The advertisements once turned to the vertical position with shopper association, it'll show the promotion fully screen with nice visuals and movements. The module allows the shopper to join forces all the whereas with the advertisements and also the website.

The module allows the shopper to incorporate foundation image, advertisement substance and route plate, if shopper faucets the promotion the inspiration image or completely different modules are going to be stacked at the highest or base of the screen smitten by the distributer settings. At the purpose, once the shopper faucets the route management the advertisement substance is going to be shown regarding its distinctive position. The publicizer will raise the limit of 4 substance modules and a route plate within the promotion. A functioning shut catch is authorized within the promotion; the shopper will faucet thereon once needed. The promotion bolsters CPM, CPA, and CPC evaluating models and it pursues IAB rules and advertizement positions.

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Look-alike Audience

It is the right time for marketers to reach new client displaying attributes that are applicable to their existing clients and commercial enterprise goals. With a big audience, you may supply creatives to an extra variety of those who are perfect goals for your business and this will cause new possibilities. The initial set of target market facts, referred to as Seed target audience information is crucial for achieving a big group of audiences. Seed audience records are acquired from different essential assets like online, offline CRM, purchases and other virtual resources. This method allows you to construct a massive target audience base from more than one smaller segments and this will enhance the reach of advertisers by a large margin.

Seed target market records are analyzed in conjunction with DMP Manager’s obtained target audience facts and third-party statistics; it optimizes your consequences for look-alike audiences.

Where can Look-alike Audience reason impact? The main objective for constructing a Look-alike audience is to discover new potentialities that can enlarge the reach of your business, it abets entrepreneurs to boom their campaign reach with every marketing campaign. Look-alike manner brings in the extra similar target audience and this can growth the conversion and ROI. • Identify a large group of qualified customers with comparable attributes. • Extend the attain of retargeting via delivering perfectly targeted advertisements. • Reach and target in-market target audience who are maximum probably to convert. • Automate and scale similarly using seed target audience data. How DMP Manager Classifies the Audience Data DMP Manager Implements advanced era to examine your Seed target market and identify the key characteristics to locate a comparable target audience matching your target audience requirement. Our gadget mastering algorithm lets in us to classify new users as lookalikes perfectly matching your attributes. • Categorize purchaser primarily based on the domain visited with the aid of them using advance machine getting to know methods. • Enrich client know-how and benefits access to comparable audiences group which can be more likely to get converted. Similar to Lead Audience • DMP Manager optimizes your target audience via combining the Look-alikes and lead commercials thereby increase ROI. • Analyze and accumulate new clients at the most granular level. • Breakdown obstacles faced by marketers to recognize the right lead era efforts to convey in revenue and new clients. • Amplify leads by using the usage of CRM facts to create custom target market and Look-alike target audience. • Higher engagement fee when compared with geographic or demographic based targeting.

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Affiliate Adserver for Advertising

 dJAX Affiliate Adserver is planned to run a free promotion organize moreover as empowers the item businessman to supply memberships to N variety of specialty units who have to run their autonomous advertising prepare on a membership premise. on these lines, item businessman wins varied financial gain and a supporter pay simply the membership expense and not the whole item value. it's incorporated with negligible that specialize in highlights to possess most extreme guests because the elementary concentration of this bundle is to follow Cost Per Action (CPA).

Network Management: The item businessman to self cope with his/her promotion prepare for all the everyday exercises and to deal with each one of the endorser's advertising organize. To website a few of we've Package the executives, Payment the executives, Menu the executives, Page the executives, so forth.

Conversion Tracking: dJAX Affiliate Adserver is meant to follow simply changes and no impressions or snaps because it is focussed for the foremost half of the purchasers who would possibly provide a deal for the promoter.

Monitoring and Planning: This is a rare component wherever in we've each the item businessman and therefore the supporters have the unlimited authority over their explicit systems that so can assist them with managing and arrange the exercises in their promotion organizes autonomously.

Ad improvement : Utilizing this technique you'll have a vast authority over advertising conveyance as way as that specialize in simply explicit/pertinent purchasers, adapting traffic, etc. this can profit in decreasing any wastage on Ad pay and to impromptu your financial gain.

Account Manager: Affiliate Adserver is outfitted with a 1 of a form element wherever in an administrator can half their jobs into totally different segments and may to Managers will's identity managing their individual record which might profit in having a complete following on every single piece of the promotion prepare.

Dynamic System: This item is provided with a dynamic prepared framework which is able to facilitate in inciting the 2 sponsors and publisher on the happenings within the system. This what's additional offers them an opportunity to require selections dependent obtainable in an in-progress scenario and moreover goes concerning as a flash somebody within the promotion organizes.

Djax Adserver supplier Affiliate Adserver to reinforce your business.

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Real Time Bidding Versus Programmatic Advertising

It might be simple to urge all the terms inside the digital advertising business. If you surprise why RTB v/s Programmatic advertising, let me clarify that each don't seem to be identical factor. You can suppose that programmatic advertising is that the king of the technology driven digital ad for selling and buying whereas RTB could be a vital a part of aspect thence. Real Time Bidding (RTB) plays a really vital role inside the programmatic kingdom and it will be classified as a kind of programmatic advertising however not the programmatic advertising itself. a number of the publishers sell their inventory even while not the user of RTB through the ways like programmatic secure or direct.

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Increase the impact of your creative and brand by finding new audience with the perfect attributers according to your business needs. Elevate your standard of operation

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What is Supply Side Platform (SSP)

Supply Side Platform provides a fantastic experience to the publishers to monetize their digital inventory. Publishers can immediately offer a huge number of advertisers.

SSP adheres to open RTB standards and introduces the Cost per Impression (CPI), this gives a whole new look to the way of buying and selling the inventories. When we come for auction, RTB auctions are more efficient, faster and cost-effective.

It provides an extraordinary ecosystem where app developers, blog owners, and website owners can be a part of the RTB system. Supply Side Platform enables the publishers to monetize their digital inventory and they can choose the size and the ad format which are suitable for their viewers and can manage the revenues by bid floors and send out an inventory offers to a number of sources that have demanded.

Supply Side Platform for publishers:

It helps the publishers to sell the digital ad impressions through automated auctions. Publishers can sell; manage the video, display or native ad inventory on mobile and desktop through SSPs.

What SSP do?

Supply Side Platforms are also referred to as Sell Side Platform which is mainly used by the digital publishers in order to manage the same and fulfilling their advertising supply and eventually gets the highest prices for their respective ads.

It is a software platform which does the function similarly to their counterpart, the DSP’s advertisers programmatically buy digital advertising whereas the SSPs are designed very specifically to help publishers and sell the ad impressions, video, mobile, display and so on at the maximum “Cost per Thousand Impressions (CPM).

How it helps the publishers to get the best CPMs?

Publishers can open the advertising inventory for bidding to many ad buyers through the supply side platform on various ad networks, ad exchanges, and DSPs. Here, the methodology is to put the available ad impressions in an auction which can attract a large number of buyers, the increased demand obviously would drive up the bids and can yield higher CPMs.

SSP enables the publishers to speed up and automate the traditional back and forth negotiations between the buying and the sales teams.

How SSPs use the data?

SSPs enable the publishers to share large valuable data about their users at the ad impression level to reach a wider net of potential buyers. If the publishers make the unsold ad impressions through an SSP, the DSPs, buyers, ad networks, and ad exchange would take into the consideration of the particular page where that available ad impression appears and also the user data, the publisher has that for impressions (Data may be of location, browsing history, demographics and purchasing history) and match that to the audience targeting criteria that have been set by the buyers.

In case, the advertiser targets and the publishers’ data got overlapped, then the buying platforms will bid on. The ad impression in an auction on behalf of the advertiser (it happens in real time at the instant when the impression becomes available). The winning bid will get the impressions.

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What are the significant things to know about the Enterprise Ad Server?

Enterprise Ad Server, the excellent solution for serving the needs for the online campaigns to efficiently run the ads on websites, mobile screens, etc.

It is a package of tools and plugins are very much required for setting up an ad network which includes SSP (Supply Side Platform), DSP (Domain Side Platform) integrated with XML feed features, professional ad server, and affiliate the features to have the in-game ad plugin. The advanced targeting techniques, delivery capping and the latest RTB technologies are built to ensure delivering the optimistic results on both the operations and revenues.

The scalable solutions are provided to manage, deliver, measure and optimize the ad serving across all the display channels.  It delivers all formats from the video (in stream/out stream) to native and mobile.

It’s a new kind of ad server which not only provides the sophisticated ad creation, campaign delivery, management, and campaign reporting but also it offers the privacy-by-design technology. Enterprise Ad Server for Advertisers is designed to be used by the marketing operations team or ad agency in order to run both the targeted and non-targeted campaigns.

Affiliate features:

This provides more revenues for the product owners by making him subscribe the packages to other business units who want to put their own network on a fixed subscription amount for a particular period. The product owner obviously has the central control over his subscriptions.

Real-time targeting and re-targeting:

When you have your own online media enterprise, you could keep track the visitors of the site based on various factors like interests, behaviors, etc. When you track, target and serving the ads in real time will be much easy when you choose the right ad server.

Real-time bidding:

This technology of optimization facilitates both the advertisers and publishers by targeting the users dynamically and that helps the advertisers to pay only for the valuable users and earn more ROI. Publishers can earn through the highest paying advertisers.

Dynamic alert systems:

This helps in to communicate with the advertisers and publishers and updates them on the daily happenings within the system. This is very useful to take the decision in real-time and can instantly make the communication within the ad network.

There are so many useful features are available in “Enterprise Ad server” and also you can get the additional plugins based on your requirements. In order to know more detailed information, you can visit this page -> Learn More.

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Real-Time Bidding

Real-time bidding overview:

The Real-Time Bidding (RTB) industry is on the rise as programmatic advertising. By the research, companies are forecasting more than a 20% growth in this particular market in the United States. This will be translated into billions of dollars not mentioning to other markets like Asia and Europe which have a growing interest in a programmatic approach to advertising as well.

There is another report from Juniper Research, where it has estimated that the algorithm that has been used in bidding within RTB networks can generate more than $40 billion annually in 2021 from now.

The people who are in the United States have increased usage of internet connected devices. This clarifies that the focus on digital advertising and the adoption of real-time bidding becomes more prevalent.

With the unprecedented growth rates, most of the companies are adopting the usage of these programmatic advertising techniques. It will be very helpful in the future that you need to clearly understand RTB if you are a publisher, advertiser or a marketer who works with both parties.

Real-time bidding:

It is an auction setting where the ad impression will be sold and bought and we can’t even imagine that the transactions will be done in a blink of an eye. When the advertiser’s bid wins the auction, their digital ad will be instantly shown on the property or website of the publisher. The Ad exchanges and the SSP (Supply Side Platforms), which acts as a supporting platform, are also used within the process.

RTB auctions put its focus on impression-based bidding whereas the static auctions tend to group the impressions by only allowing the advertisers to bid on them in package deals.

How does RTB work?

If the user visits the website, the corresponding bid request will be sent to the ad exchange. This bid request will contain different types of information such as location, demographical data, information, browser history etc. The ad exchange passes the bid requests along with the list of advertisers/buyers who bid in real time for the ad impression to the website user.

The advertiser who bids the highest amount will win the impression and gets its ad served before the site user.

This process will be repeated for every ad unit of the website property page. This will take only 100 milliseconds for receiving the bid request and serving the ad.

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Anti-ad blocker plugin for Revive Adserver is a crucial plugin that helps to curb ad blocks. The plugin is capable of delivering default revive ad banners when the ad blocker extensions are enabled in the browser.

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Enhance Adtech operations with advanced modules and solutions that elevate operational performance of existing adservers and programmatic advertising.

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Mobile Advertising

Mobile advertising is the most effective technique in this digital world. This industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. The old form of ad buying has been replaced by the data driven buying which are purely based to get the ROI out of mobile ads.

Research clearly shows that brands are spending more time on mobile relative to how much time the users are spending on mobile devices like tablets and smartphones.

As per the analyzed report, consumers are spending 25% of their time on mobile where the businesses are putting only 12% of their ad budgets towards mobile advertising.

In the year 2008, digital advertising began its transformation from desktop to mobile, which further developed to advertising in apps and the rise of the mobile app advertising the industry is tremendous.

The technological trend makes the people to spend most of their time in mobile apps than the web browser. By following this, most of the mobile publishers and advertisers have been focusing on running the ad campaigns inside the mobile apps to get the new users and maximizing the revenues effectively.

Mobile advertising is one of the essential sources of digital publishers’ revenue and also it acts as an instrument for the advertisers to reach more audiences. The enormous amount has been spent on mobile ads and it continues to grow for the businesses worldwide.

The rates of eCPM for the mobile ads vary by industry based on geolocation, ad network, and mobile OS.

The evolution of mobile advertising leads to the development of mobile SSP (Supply Side Platform). It helps the publishers to sell the mobile app or web ad inventory.

The digital industry served the needs of advertiser on the buying side for so many years. But now things have been changed dramatically. With the Real Time Bidding concept, the mobile advertising industry finally became capable to answer publishers need as well.

Mobile Ad Server:

In simple, Mobile ad servers help the advertiser to serve the ads, publishers to publish the ads, track and count the ads. It also chooses the ads to be rendered and displayed which makes the advertiser or publisher to get more money and monitor the progress of different advertising campaigns.

Mobile Ad Server is a self serving software solution for an advertiser to manage their mobile ads. It allow to upload the ad creatives on the multiple ad platforms from the mobile publishers inside their mobile apps, websites, optimize the ad campaigns, getting the reports on their performance in track, real time and such a key parameters as attribution, conversions, and costs. Ad servers bring up for advertisers are easy to use, campaign scheduling, control over bids, transparency in the ad campaigns analysis and valuable insights to make the data driven decisions.

When talking about the ad server, revive ad server is considered as the efficient one which enables the advertisers, publishers and ad networks to:

Ø  Serve the ads in apps, websites and video players. It collects the detailed statistics which includes the clicks, impressions, and conversions.

Ø  It manages the campaigns for multiple advertisers and networks all at once through easy to use interface

Ø  It defines its rules for frequency capping, delivery of campaigns, geo targeting and URL targeting.

Ø  The campaign’s overall performance will be tracked and reported which includes the conversion rates, click-through rates, revenue, and conversion details.

Mobile advertising formats:

There are different types of mobile ad formats which are defined by the Interactive Advertising Bureau):

Banner ads:

It is a still or animated image that has been defined by IAB placed on a website or inside the mobile apps.

Video ads:

It is a (15-30) second length short video clip that advertises a specific mobile app or a website. It is a unique platform to increase the awareness of a brand, supports the lead generation and increases engagement. It tends to offer lifetime values and deliver rich, visual experiences. Video ads are good vehicle for many types of brands which includes music, movies, food, retail product and games.

Native ads:

It is a paid media where the ad experience mimics the natural form and function of a mobile app or website interface. It is extremely popular with the brands, the clicks through rates are often higher when compared to traditional ads and the engagement is much greater.

Playable mobile ads:

It is a different form of advertisement that a person can actually play. It is a new and an effective route to mobile app discovery via gaming demos. It provides a great way for the consumer to use sample content before installing the app. Consumers can spend their time interacting with the ads by offering rich experiences.

Interstitial ad:

It is a full-screen graphical ad which covers the entire website or mobile app interface. It requires a mobile app user or a website visitor active action to either click through or closing to continue interaction with a website or a mobile app.

Final thoughts:

It is very much important to understand the users’ preferences and tastes before creating any strategies. There are so many ad formats, in that you have to analyze where the ads to be placed and the frequency of the placements. Smartphones are being the preferred device for consumers, it is essential that organizations deploy the right mobile ad format strategy to drive the revenues.

There are so many featured plugins are available at Reviveadservermod.com.  Being in the advertising industry, know more revenue-generating plugins and stay updated. It is the right time to avail the mobile ads plugin to boost up your business performance -> Visit here.