The Fashion Advocate

The Fashion Advocate is an online store and blog dedicated to ethical and sustainable Australian and New Zealand fashion, beauty and lifestyle brands. The Fashion Advocate shares meaningful content, focussing on Australian and New Zealand fashion, beauty and lifestyle labels that share our ethical and sustainable values. What started as a digital diary of our Founder's fashion musings has now grown into a community of likeminded individuals who are designing for positive social and environmental change. www.thefashionadvocate.com

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There is no silver bullet—but there is a slow fashion solution.

We’ve been sold the idea that success is a formula. Do X, then Y, and you’ll make 6-figures in six weeks. Post this way. Hack the algorithm.

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Fashion isn’t bad. Fast fashion is bad. Slow fashion is good—and we ne

I’ve said this one hundred times before and I’ll happily say it again — because I really need you to hear it. Fashion isn't the problem. Fas

Fashion isn’t bad. Fast fashion is bad. Slow fashion is good—and we need more of that.

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A behind-the-scenes look at the program changing the future of slow fa

Go behind the scenes of Slow Made Sales Lab—a once-a-year program that helps slow fashion founders grow their sales on Instagram, ethically

The internet is full of marketing programs and online courses promising instant sales and overnight success. They're everywhere and they're exhausting. They pitch the hard sell, they promise millions, and they grab you by the balls with an offer that expires within the hour. 

They're about the hacks, the secrets, the get-rich-quick schemes. 

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The 3 biggest Instagram sales myths and what actually works.

Struggling to grow your slow fashion brand on Instagram? You’re not alone. Here are 3 common Instagram sales myths holding sustainable brand

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Stuck, struggling, stressed and in debt. That was me a few years ago.

I have hundreds of moments from my first five years in business that all look the same. Me, hunched over my laptop, my heart sinking, my ord

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Use this 3-step growth strategy to scale your slow fashion business without ads... https://thefashionadvocate.com/blogs/sustainable-business/use-this-3-step-no-ad-growth-strategy-to-scale-your-slow-fashion-business

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Slow fashion isn’t a trend—it’s projected to be worth $15 billion by 2

Fast fashion has dominated the industry for decades, feeding consumers a constant cycle of cheap trends and disposable clothing. Shein, Temu

Fast fashion has dominated the industry for decades, feeding consumers a constant cycle of cheap trends and disposable clothing. Shein, Temu, H&M, and Zara have built billion-dollar empires on exploitation, overproduction, and waste.

But something is shifting. Consumers want—and need—more meaning. 

They’re tired of clothing that falls apart after a few wears. They’re tired of overstuffed closets full of things they don’t love. They’re tired of learning that their purchases have contributed to modern slavery and environmental destruction.

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“The secret of our success is that we never give up.” —Wilma Mankiller. Get your daily dose of goodness to stay motivated running your slow fashion brand here: https://thefashionadvocate.com/

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Ultra-fast fashion is ultra-bad, and it's creating 92 million tonnes of waste a year and counting: https://thefashionadvocate.com/blogs/sustainable-business/ultra-fast-fashion-is-ultra-bad-and-its-creating-92-million-tonnes-of-waste-a-year-and-counting

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Purpose-driven fashion brands grow three times faster than their compe

Purpose-driven businesses grow three times faster than their competitors because a clear and strong purpose shapes how you sell your product

Purpose-driven businesses grow three times faster than their competitors because a clear and strong purpose shapes how you sell your products. Instead of just 'selling', you're telling a story and sharing a vision that has the power to resonate deeply with your customers - and that increases sales.

But it's just fashion, right? Surely customers don't care that much? Wrong. There are thousands of brands that sell white cotton t-shirts, but millions of customers who are looking for white cotton t-shirts with a story, with a purpose. Customers don’t just want to buy; they want to connect. They want to feel good about their purchase and align themselves with brands that reflect their values.

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342 million barrels of oil are used every year to make synthetic fibre

342 million barrels of oil are used every year to make synthetic fibres, and of that, around 70 million are used specifically for polyester.

342 million barrels of oil are used every year to make synthetic fibres, and of that, around 70 million are used specifically for polyester. It's hard to contextualise just how much that is, but it's a lot.

So, if you’re selling natural and sustainable fashion, share this post or share these facts with your customers and use them to educate and inspire your audience to shop sustainably. Sharing fashion industry facts with your community and your customers is a great way to educate them on why what you're doing is better. Help your customers understand the problem (how and why synthetic fast fashion is so bad) and they'll realise they need a solution (your brand and your sustainable products). 

Here’s the scoop...

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If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before you jump in, you have to work out if you're really ready for PR.

Could you handle 100 orders tomorrow and ship them within a week? Are you confident to talk on TV? Are your relationships with your manufacturers so strong that they could whip up a bunch of orders asap?

There’s a right time and a wrong time to do PR, and it’s what we’re covering inside my Slow Fashion Circle this month, because PR can be a game-changer or a dealbreaker for your slow fashion business. Here's a few things to consider...

What is PR and is your slow fashion brand ready for it?

If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before yo

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If you have the power to make a choice, you have the power to change i

Say it a few times to yourself and it really sinks in: If you have the power to make a choice, you have the power to change it. Oooomph. It’

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Feel like you’re just treading water with your slow fashion business?

Need more time in your day? Feel like you’re chasing your tail? Never getting through your to-do list? Feel like you’re just treading water

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Learn 6 and 7 figure growth strategies from fashion industry mentors a

If you're ready to make 2024 your best business year yet, you need to join the Slow Fashion Circle asap! February is social media month insi

If you're ready to make 2024 your best business year yet, you need to join the Slow Fashion Circle asap! February is social media month inside the Slow Fashion Circle and like it or loathe it, you need it to grow your ethical, sustainable, circular, handmade or slow fashion business.

To make it all a little easier for you, I've hand-picked some very special mentors and marketing professionals to present our February masterclasses and workshops so that you can learn the six-and-seven-figure growth strategies that will actually move the needle in your slow fashion business this year.

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Five years ago, I was a mess in business. I was so stressed and stretched and overwhelmed that my body started to shut down. When I was laying on a bed with a heart monitor attached to me looking at stark white hospital walls wondering WTF was happening to my body, I realised it was stress

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My top 3 secrets to building a successful slow fashion brand.

Running a slow fashion business is hard. The industry is competitive. Sometimes, it’s lonely. If you’re feeling stressed, stretched, tired o