they took the crown but it's alright

Katie//20

[thelovethatyouhad]

who knows, if she never showed up, what could have been...

[alltaywell]

Taylor Swift for “folklore” Album Photoshoot

[theswiftweb]

Taylor Swift photographed by Beth Garrabrant for “folklore” Album Photoshoot

[onlosingdogs]

clandestine meetings and longing stares x holly warburton paintings

[heystephen]

this tweet. this is the one

[emmaduerrewatson]

TAYLOR SWIFT photographed by Beth Garrabrant for “folklore” Album Photoshoot Part 1.

[taterswifts]

folklore album photoshoot + colored

[spendsmychange]

taylor swift be like i know a place and then takes you to a magical cottage in the middle of a forest where she serenades you with folklore

[manxita]

I ALMOST SPIT ALL MY TEA 🤣 truer words were never spoken (x)

[bananaofswifts]

Taylor Swift's new album is a fever dream you won't want to wake up from

The pop star's currency has always been emotional honesty, but now it feels less like showmanship and more like a personal reckoning.

★★★★★

“Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed,” Taylor Swift posted on social media on Thursday. Normally a meticulous record release strategist, Swift uncharacteristically gave fans just 17 hours to digest the announcement of her eighth effort, Folklore, released just 11 months after her last album, Lover.

The early information provided an intriguing list of collaborators, including indie bigshots Aaron Dessner (a core member of The National, who co-wrote 11 of the record’s 16 tracks) and Bon Iver. Those names, coupled with the bucolic album title, brought with them a suite of preconceptions.

On first listen, Folklore sounds like a National record sped up, glossed with a sheen of reverb and Swift’s self-reflective lyrics that capture a single, fleeting moment. “I thought I saw you at the bus stop, I didn’t though,” she sings on opening track The 1. Strings and piano drench most of the songs, lending an ethereal quality to the record that floats the listener through its 63 minutes. The whole thing feels like a fever dream.

Bon Iver’s Justin Vernon steps in on Exile, a rich, textured track that blends two unlikely voices together in glorious harmony. The liberal use of autotune throws back to Vernon’s own Bon Iver, Bon Iver record from 2011 – it’s a strange mirror, as the first Bon Iver album was conceived in the woods after a breakup, and quarantine conditions give this record a similar isolated mythology. The effect is mesmerising, a whole world built in under five minutes. These moments build to climaxes and then die down again, creating a spectrum of sound and emotion across the album as Swift carefully catalogues her pains.

These sidesteps into indie-folk territory don’t stop Folklore from being a pop album and a good one at that – Mirrorball and August slot perfectly into the dream-pop genre, employing shimmering vocal reverb over a comforting aural blanket and Swift’s knack for catchy melodies and perfectly-timed key changes persevere.

Swift has been a master of reinvention across her career, and this album brings together all the threads, as well as adding new ones – Illicit Affairs, with its fingerpicked acoustics and soft horns, the banjo-driven Invisible String and the country-tinged Betty, harmonica and all, hark back to the days when it was just a girl and her guitar. In many ways, the record feels as though Swift is returning to her roots – there’s little trace of the mean-girl energy of 2017’s Reputation, or the sickly bubblegum cringe of Lover’s lead single ME!

There’s a feeling of expectations falling away, too – on Mad Woman, Swift drops the first-ever "f-bomb" in her decade-plus career, suggesting that despite the softness of this album, she’s developing her own steel. As the first album of her 30s, it feels fitting that Swift is putting boundaries firmly in place, both for herself and her audience – she’s more mature and measured than ever.

There’s something beautiful about the fact that this album was germinated, written and produced during a global standstill, and it does feel as though it could only have been made during this slow, reflective time. Swift’s currency has always been emotional honesty, but now it feels less like showmanship and more like a personal reckoning. Folklore is a clear-eyed, subdued affair that reveals a little more magic with each listen.

[tayswiftwork]

Taylor Swift for “cardigan” MV Promotional Shoot

[taylorsedit]

TAYLOR SWIFT 

Folklore (July 2020)

[diagon-alli]

taylor just played folklore for the woodland creatures outside her house and called it a secret session… and you know what that’s fine

[tayloraswift]

folklore // speak now, red, 1989, lover photoshoot parallels

[mystarsareametaphor]

e i g h t

[thegravitiestoomuch]

taylor just described this album as “sad, beautiful, tragic” so i will be jumping into the ocean.

[princessmishaps]

it was the great escape, the prison break the light of freedom on my face