The INNERword

The INNERface is a Vancouver based internet management & social marketing company.

[theinnerface]

4 Reasons Why Twitter is Better than Facebook for Music Marketing

This is a really engauging article on music and Twitter..!  A nice segway from the last article..enjoy!

-Sean

4 Reasons Why Twitter is Better than Facebook for Music Marketing

  1. The Cost

Cost is without a doubt the number one reason why we at Jaden Social love and swear by Twitter. This ‘open’ platform allows us to quite merrily promote our artists’ music and grow their audience all year round without spending a single cent – hell yes!!

Now combine this with a few great cheap (or free) Twitter tools and a good understanding of your target audience, and this form of promotion not only costs next to nothing, it has the potential to drive waves of traffic through to your other music pages like Soundcloud, CD Baby, or your website; while also creating those coveted long-term connections with new fans.

Yep, all-in-all, aside from some relatively loose restrictions on following and unfollowing, Twitter marketers enjoy a carefree, cost-free existence.

So what about Facebook? Love it or hate it, Facebook is a staggeringly profitable business created by some seriously savvy individuals. And it’s certainly no coincidence that we are seeing our beloved Home feeds becoming more and more cluttered by Online Casino ads and ‘sponsored stories’ about our old school chum’s affinity for the sexy strangers he finds on Zoosk.

Now, let’s say you want to grow your audience on Facebook. You’ll need to firstly get to know your way around the FB advertising platform, then spend some time writing and setting up some enticing ads to catch the attention of new potential fans. Next it’s time to fork out some cash (anywhere from 50 cents up to two bucks) to convert the coveted eyeballs that every marketer and his computer-literate dog is fighting for into fans.

But that’s not all. After spending a few hundred dollars building a nice little fanbase on Facebook, we now find out that a measly 5% of them will see each post on average (more about this in the next point).

So how do we get to the rest of them?

Yep, you guessed it – by promoting your post; a privilege which will cost you no less than $5 a pop. My my, things are starting to get quite pricey on the old ‘book of Faces’.

2. The Reach

When it comes to reach, there is one important difference between Twitter and Facebook – Facebook limits the reach of your posts; Twitter does not.

Are you familiar with a little Facebook algorithm called ‘Edgerank’?

In a nutshell, what Edgerank does is it assigns a rank to each Facebook action that occurs (updates, comments, likes, shares etc) and tries to ensure that only the most relevant and engaging content will be seen by your friends, fans and subscribers – which generally works out to be between 2-7%. This helps to keep your Home feed clean and relevant, but more importantly it means Facebook can tax you to reach the rest of your audience (check outhttp://www.whatisedgerank.com for a more in-depth explanation of Edgerank).

Twitter on the other hand has no such devil in the details. Each time you tweet, your post will be seen by every one of your followers viewing their Twitter feed at that particular moment (or flipping back retrospectively). Now all that’s left is to become master of the timezones and your entire Twitter audience is at your mercy!

And the news keeps getting better – each time you get a retweet on Twitter, your reach grows further to include all followers of the user who retweeted you. On Facebook, receiving a ‘like’, comment or share on your post means that a few more of your posse and a handful of your engager’s peeps will see the post.

Yep – the dreaded Edgerank strikes again!!

So having 10,000 ‘likes’ on Facebook means 200 – 700 of your fans on average are seeing each post, but 10,000 followers on Twitter means potentially all 10,000 fans are reading each tweet. Talk about breaking our balls, Zuck.

3. The Engagement

From my experience working with Social Media over the years, Twitter is undoubtedly the more engaged of the two platforms. Edgerank certainly plays a big part in this by limiting your potential audience on Facebook, but in my opinion Twitter is just a far more interactive and personal experience. When it comes to marketing your music the aim is not simply to build an army. You get the best value for your efforts by building an interpersonal relationship with each of your fans – one by one.

When stacking the two platforms up against each other, I would say that Facebook is a great way to mark the important milestones in your musical journey – a proverbial ‘pool room’ of sorts. Twitter is more of a real-time journal documenting the day to day struggles & triumphs in the life of a hungry musician; the kind of insight that allows fans to know you – not only as an artist, but as a person. It encourages and fosters that one-to-one relationship; when you follow someone on Twitter you are subscribing to every dirty little detail of their life.

I don’t know about you, but whenever I find an artist whose music really resonates with me I want to know as much as I possibly can about them. And where Facebook provides a light snack between meals, Twitter decks the halls with a 5 course banquet of medieval proportions.

4. The ‘Now’

One of the major drawbacks that goes with using Facebook is the inability to track, partake in and locate people having real-time public discussions. On Twitter, if I want to catch up on the latest music, news and trends I can do so with just a couple of keystrokes in the search field. And similarly, finding out which of my fellow hip-hoppers are talking about the new Jay Z album takes just seconds.

Twitter is a platform built around conversation, and as an artist looking to grow my audience and connect with like-minded individuals the world really is my oyster. I can not only find people based on what they are currently talking about, but also what kind of music they are into – something easily determined by which artists and accounts a user is following (on Facebook the best I can do is pay to run ads targeting people who ‘like’ a particular page or interest).

Parting Words

In a time where online privacy concerns are at an all time high, it certainly bears mention that Facebook has successfully managed to collect and stash a pirate’s booty of personal information. And I am certainly not debating that when combined with their advertising platform this data is infinitely powerful. But for your Average Joe musician, the costs associated with building and maintaining a fanbase on Facebook far outweighs any benefit that might be extracted.

As an inherently less visual platform, Twitter has had to find different ways to provide the same kind of value as the multimedia-rich Facebook. The real value on Twitter comes through the ability to connect with like-minded individuals at little or no cost. And let’s face it, I don’t think any of us got into the music game to become millionaires; the ultimate reward comes from having a real fanbase made up of real people who are sharing the same kind of real journey through life.

[theinnerface]

How to Promote your Music using Twitter

1. First things first- the easy part. Set up a Twitter account if you don’t already have one. Once you are on the Twitter website, and click the ‘sign up’ button- Twitter will give you a play by play of how to set everything up, as well as teach you how to make your first tweets. This is only going to take a few minutes, and you’ll be able to start using your account instantly.

2.Once you've set up your account, you need to start looking for other Twitter users to follow. If you know friends who already use Twitter, start by following them and seeing who else is following them. The trick here is to get these people to follow you- and the best way is by following them yourself. Since you want to use Twitter to advance your music, label, or other music related business, look for fellow music types. You can type anything into the Search Bar so look for music fans, journalists, artists, labels, etc… These are the kinds of people you want to be following you!

3. Don’t Tweet pointlessly! Twitter can be a great way to not only keep fans informed about your news, but it makes them feel closer to the whole process when you tweet about things you’re working on as you do them! HOWEVER… you need to find the right balance. You don’t want to tweet so much that you are overloading people with so much info that they ignore your tweets. For example, sprinkling your tweets about your show dates with tweets like ‘getting coffee after a long night’ can be fun for people to read, but is total overkill. Your important information is going to get lost in all of the excess.

4.That being said… be personal. Although giving people too much info can be a turnoff- not giving them enough attention can hurt you equally as much. There are services, like Twitterfeed that will pick up your blog feeds and post them to your Twitter page- doing the tweeting for you. This is good for you blog traffic, but if your only tweets are through a feeder, than people will stop paying attention. Make sure you keep adding personal tweets in there with the tweets picked up by your feeder. It’s a tough balance, but with time and patience you’ll find out what is right for you.

5. Social Interaction is the point of Twitter.  Jump into conversations, you may end up building relationships with people that can help you in your music career. You will also draw people back to your own page, where all your news can be found- and hey, you might even bring in some new fans.

6.Twitter can be a huge time sucker; don’t spend too much time on it. It’s easy to forget about other social networking sites if you are only thinking about what your next tweet is going to be. Twitter can be a tool for your promotions, but it should never come before the basics of playing shows, practicing, etc. Your number of Twitter followers, is actually a pretty poor indicator of how much you are actually accomplishing. So, don’t forget that most of what you need to do for your music career needs to happen outside of the Internet.

[theinnerface]

Social Networking Steps to Promote Your Music Online

There are so many different way you can Promote Your Music Online Using Social Media. Here at The INNERface, we are going to give you a little inside info on a couple of them: 

Internet marketing with Facebook, Twitter, YouTube and other Social Media sites, is considered one of the most cost effective ways to achieve exposure and create brand awareness.

By joining and commenting in different groups, people begin to respect your opinion. Rather then just pushing your music on people, you want to gain this respect with the entire community and then promote your music through viral marketing. 

 MAKE SURE YOU UPDATE THE SITES REGULARLY. 

For more tips on how to use social networking to promote your music online, keep an eye out here- or contact us at theinnerface.com  HC

[theinnerface]

Brand Identity; Name, Logo & Colour

So, hopefully from out last post you now fully understand what brand identity is. But before you really dive in, we should probably talk about a couple of different aspects of your brand identity. Lets, for instance, talk about Name, Logo and Colour. 

Your NAME AND LOGO are totally important to your business strategy. They are going to reflect and embody everything that you are, everything you want to be, and whatever it is you are trying to project onto the public. When it comes to your brand identity, this strategy should be clear and concise. If you don't really know where to start- take a look at other successful businesses. The majority have clear, easy-to-understand, competitive advantages and a well defined target audience. Their names and logos tend to reflect these characteristics as well. 

Sometimes start ups will choose a name and logo without any long term vision... big mistake. A rough logo and name choice will result in a weak brand identity- and we all know, that is NOT what you are aiming for. Try to avoid this!! Use systematic planning and preparing to help steer clear. 

COLOURS are just as important in distinguishing your brand identity as the name and logo. Your choices here should mirror your company's statement and send the right message to the public. (AKA if you are specializing in music sales and promos- you might not want to have your entire site being the color black)

Thanks to Digital Scratch, here is an overview of what certain colors mean in regards to music marketing:

Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. It is often associated with stop or "beware". It’s a hot color that evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red is a good color to use for accents that need to take notice over other colors.

Orange is a combination of Red and Yellow. It is also a bright and warm color. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light color that has appetizing qualities to it. Orange increases oxygen supply to the brain and stimulates mental activity. It is highly accepted among young people. Any design relating to the tropics, something fun, easy going and youthful should incorporate some type of orange into the design. 

Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color. Yellow is often used for children’s toys and clothes. Yellow is often hard to read when placed on a white background so designers must be careful when using yellow, that it isn't’t too difficult to read or notice.

Green is the color of nature and health. It represents growth, nature, money, fertility and safety. Green is a relaxing color that is easy on the eye and has a healing power to it. It is often used to represent anything having to do with health. 

Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines.  It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images.

Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance. It gives the appearance of something that is fun and easy to do.

Black is often a color used to portray something evil, depressing, scary or even death.  It has negative imagery with it at times such as "black mail" "black list" "black hole" etc. Black is also a very powerful color that also portrays one of class elegance and wealth.  Classy clothing is designed in black from the "power suit" to the "sexy black dress" to formal "black-tie attire". Black combined with other colors can have a very strong statement.

White is often associated with being pure, clean, fresh and good. The color of a fresh snowstorm brings up images of a peaceful and pure winter scene. White is a common background for Webster's as it is easy to read black or dark text on it. When used with a design using lots of negative space it gives a very clean look to it. White is also used lots for charities and non-profit organizations to denote something good and positive.

       Get in touch with us at theinnerface.com to get more information on other aspects of Brand Identity! Keep checking back here for more news, tips and updates. HC

[theinnerface]

How Important is Brand Identity in the Music Industry?

For anyone trying to make a break in the music business, there is one key thing that the industry demands: an understanding of marketing. But these days, too many talented musicians just do not take music marketing and brand identity as seriously as they should. 

Don't know what we mean? How about this: the elements of a brand (like colours, design, logotype, name and even symbol) that together identify and distinguish the musician in the hearts and minds of the most important people: the fans. 

To be able to establish your brand- you need to plan it out. The colors you choose, type of design, logo, the name of your band... almost every decision you make is going to set the standard for how the public is going to view your business. 

Here are a few things you might want to think about before you go into this:

WHAT ARE YOU BRINGING TO THE TABLE? Are you offering a product or a service? Mixtapes or albums? Any live performances? You need to know- in detail- what you are going to be bringing to the music marketplace. 

WHO EXACTLY IS YOUR TARGET AUDIENCE? Knowing this is really going to help lay the foundation for all of your promo efforts. Keep in mind things like age, gender, language, income, buying habits and hobbies. 

WHAT IS GOING TO DIFFERENTIATE YOU FROM EVERYONE ELSE? Why should fans listen to you over some other guy who can strum a guitar and hold a tune? 

YOUR TEAM! Every successful business has a well-oiled machine behind it. Who are the people standing behind you, and what does each of these people do that contributes to achieving your goal? 

At theINNERface.com we make sure these things are handled for you. We help you make these decisions- and help you understand what is going to be in your best interest. Check back here next week for more information on how to make sure you  have a strong brand! HC

[theinnerface]

Pinterest Tips for Musicians

It doesn't matter if you are already using Pinterest or just setting up your first account, there is no getting around the fact that there is HUGE potential to promote your music and get new fans. Check out some of our tips to make sure your Pinterest Campaign is on the right track- 

1. DONT START A PAGE AND FORGET ABOUT IT

Want to get lots of repins, likes and comments? Make sure your 'pins' are interesting! Nobody is going to want to follow a page that is empty- so get into it! Embrace the Pinterest community and put up pins that not only you like, but that others will identify with as well! The earlier you jump aboard- the more you will like the results, so don't keep waiting to start! 

2. HAVE WEEKLY (OR DAILY) UPDATES!

If you are just posting whenever you have band related news, nothing is going to happen. You need to hold the public's interest (which is tough considering the public has a pretty bad case of Attention Deficit Disorder)! All you need is a couple quick posts about whats going on during your day- and if you can't do that, make sure youre doing random weekly posts. 

3. KNOW YOUR AUDIENCE

Who are you trying to get in with? Where is your aim landing, and how can you find potential fans? Check out the forums and and find out what music most people are into. Start following people who are interested in similar music to yours. 

4. ALLOW YOUR COMMUNITY TO PIN YOU BACK

Let your followers add comments to your different boards! Having interaction with as many people as possible is only going to help with SEO get your name even farther out there!

5. BACK LINK EVERYTHING!

Since Pinterest has such a high page ranking on google, if you back-link absolutely everything you are going to have a much higher chance of pushing yourself up on google search. Do remember that you don't want to back-link with your band's name... look for phrases like 'awesome new song' or 'great music'- things that the public is going to search for! 

6. DON'T OVER PROMOTE YOURSELF

Yes, promotion is the key to success, but you don't want to annoy people! Spamming people will not make them want to listen to your music, so take it easy with your promotion!

7. LINK BACK TO SOCIAL MEDIA NETWORKS EVERY TIME

The easiest way to keep people updated with your pinterest activity is by broadcasting any updates on your other social media outlets (facebook, twitter, tumblr, etc.) This will not only encourage people to start using the site themselves, but it will prompt people to follow you- gaining you even more followers! 

MOST IMPORTANTLY don't take this stuff to seriously! You want to have fun with it, you want to repost, like, and comment on things that are fun! Just remember, pinterest is a great way to showcase your personality- so go for it!

Here's an example of my personal Pinterest Page- I bet with just these photos, you can already see what my personality is like...

Here at TheINNERface.com Pinterest is a big part of of our Social Marketing packages- hit us up if you have any other Pinterest questions! HC

[theinnerface]

MuchFact and the viral video

 Should be noted for those Canadian artists who are not aware that MuchFact now offers a viral video program, offering as much as $3500 toward production.

MuchFact's  David Kines offers some insight regarding viral videos.

http://yhoo.it/NCpbnU

[theinnerface]

Music ...the old work horse..!

So my team was invited out to take witness to a dinner theatre performance this past weekend and...while I was there a unique perspective hit me on the power of music.  So anyway ...its started when this company..theater group...reached out theINNERface and are looking to retain our services... and we needed to take in the show to fully understand it...of course right..!  

So this was everything you know as how like this could be ...and they do it well..!   What struck me ..was the music in this context... everything from Polka driven two steps...that would carry the comedic cues with a cymbal crash..snare shot... while the piano ..kept everything glued together.   They main character came out dressed in character to get us going and it was a zing zang ..ride from that point on..!  

....to be continued! 

SPM

[theinnerface]

The New Model...Ain't she a beauty!

I had yet another conversation regarding the old vs the new way of doing things ..in regards to approach, attitude and lets face it ...the reality of the music biz as we know it today.  I was at a social engagement at a colleagues office this past weekend...and I got into a conversation with a couple of people who were discussing collaborating on a song writing session. What was interesting is the two completely different points of view that were evident as they spoke on making a plan.   First off this was a suggestion made by a friend of mine who is a JUNO Award winning musician / producer for many years and he's definitely been through a few of the trials and tribulations the music industry has endured.  But non the less he's a guy who's still out there creating..and he's always open to what or who might make up a vibe musically ...that could just maybe be worth developing into something special.  

Now the other person in this dialogue...was a young girl..who had some experience..but was clearly still trying to find her own. Now to her benefit she's worked hard to establish herself as no BS type or lady who handles the business...and on the other side of the coin she's a very sweet girl with a sultry sounding singing voice ...and she has really cute face I should mention. She's instantly wanting to talk business ...and wanted to know..the percentages and what her cut would be of units sold..??...how would she get paid...and from who dam it..she had to know.!!?    My friend and I looked at each other...and well we smiled...but then we both tried .. ( I say tried because i was at a party)... to explain this approach as the old model!  This approach is stemming from a time ...when a record companies would sign bands... and sell albums. Artists would create music because there was a budget to do so...!  And..just because it was recorded and scheduled for a release..it was officially "happening" ...sent down the tube..rotated to radio etc. And all consequent business attached to it the writers the musicians....were just looking to gain any traction of the attention it might pick up..and to get paid..! 

This was a time when we delivered music to the people who were eager to receive what was given to them..!  Choices ..and access were much more limited then..and we bought music. And even if you didn't like to dig through your favorite record shop to find obscurities which seem to mean so much more then...Music was commercially advertised and they made the choices for you..and whatever...people bought music..!

That idea and model is now gone...!  We are in a entirely new playing field ...and it was just great hearing that point of view from a seasoned musician out there in it..!  He was only interested in discussing creating the music at this point... Lets work together to figure out how to make something worth talking about first off...and having that vibe create it's own buzz...and for that buzz to build it self up through people sharing the feeling and saying...wow this is good..!! ...then ...and only then..do you actually have some business to discuss..and if you're lucky...you'll have your website designed properly and cash in on your creativity..!  Isn't that the way it should be...??   As I do applaud this girl on one hand...anyone with a savvy spirit looking after there own best interest...is a lot better than being ignorant to any sort of business arrangement.!  It just seemed clear at that moment the old ways of thinking about the music industry in terms of the recording of music and how it was distributed..and what that dynamic used to mean to people and what it means now...are definitely still out there. However i do think this will skew more toward a norm... where artists understand people are making up there own minds these days...and as artists they just need to make good music (tastes aside) that connects with people...create access to it and the people who love what you do... will do the rest!  The fact is though...you need to be good first...then get paid..! Pow!! 

SPM

[theinnerface]

Ok...yeah its all about the song..! And this one is a pretty catchy radio 'rocker'...but the visuals we can marry to a song are another thing entirely.  Just check this video for by TheMightyOne...!  Talk about having a message with your music.! 

SPM

[theinnerface]

Take me away..!

So like most...I'm a guy who enjoys his routine...and I find comfort in not so much planning things out ...exactly... but the regularity of an activity ....and funny enough this can work its way into a playlist i've noticed.  I've been using Grooveshark for some time now  Love it right.!! ...its awesome for surfing music ...one can get whatever one wants...and I love the stations as well... anyways...I've built up my playlist of songs...completely customized to my taste of course...and to the distaste of others within ear reach of my speakers here at theINNERface mind you.  Its because this incudes reaching back into my mullet wearing youth and pulling out classics from bands like Ratt...and the Scorpions, Def Leppard...and of course I gotta have the entire Queensryche album 'Operation Mind Crime'..cause its a classic.  But its not all hair metal ..i also have a great run of Nick Lowe, Ridley Bent, and even Foster the People...!    

What I've found is ...this playlist puts me in a state of relaxation..now that I've played it through several times ...when I'm building websites or working on graphics..etc...i've totally noticed..how the pattern of the playlist and hearing these songs is having an affect on me..!

 Maybe its just having these songs is a happy memory and we can rack it up as nostalgia i guess..!  But man...its sure is a sweet drug if it is..!   I guess that what i love about music...the way it can transcend and transport us to a memory of another time..and make us feel like we are some where else. Ok ..gotta go download some Dokken !  

SPM 

[theinnerface]

Who have you discovered lately!?

We do a lot of promoting for a variety of artists on Facebook.. I mean everybody is right..it seems Facebook is ful of artist trying to connect..! ? We were wondering though...how many bands have we actually discovered from hanging out on Facebook..? .. Hmm..! Try and name 3 ..?!!

Here's a few we came up with.. Ever heard of them?!

1. PRARIE CAT

http://youtu.be/hivHRF7H26g

2. COBRA SKULLS

http://www.facebook.com/cobraskulls?ref=ts&sk=app_2405167945

3. TODAY I CAUGHT THE PLAUGE

http://www.todayicaughttheplague.com/website/index.php

Looking forward to your answers!!

[theinnerface]

One Fan At A Time!!

One of our bands were asked to perform during a hockey game for regional favorites this past weekend.  Close to 15,000 people attend these highly enthusiastic matches..and this isn't even the NHL..that's Canada for you..!    The band is asked to perform at the top of the doors opening and in-between periods to the patrons of the game as they arrive and through out the game. They are positioned off to one side of the entrance way ...which happens to be directly acrosss where one would get a burger and beside where one might get a beer..not too bad right.   But as much as this might seem like a great opportunity to expose our selfs to a staduim of peolple... the real purpose of them getting hired was to provide a little background treat for the hockey fans as they mull around the stadium or wait in line for snacks and to most thats what is was... a little distraction while I wait..thank you!  

So this is all fine and dandy but what was fascinating to witness was how the band won over the crowd..!  Not everyone mind you...but definitely all sorts..!   It wasn't soon after the first song that our guys had people notice the sweet sounds coming from over by where you buy a burger..!   Soon we had moms and dads, kids, teenagers and even a couple scary lookin bikers standing around the stage and completely engaged with the band.   As the band joked about playing their first stadium show...it was just amazing to see them win over this passive audience...who kept coming up to our merch table after each set to purchase the groups CD... get a free sticker...and they even signed a few autographs to some excited teen age girls..!   The band sold 15 albums that night...to complete strangers...who had no clue they existed before the game...!    So while its true they didn't play to 15,000 people that night...they definitely made at least 15 fans that evening who will no doubt be telling their friends about this amazing group at the Hockey game.   So with another 14,985 people...to go...it all about one fan at a time....ok well 15 anyway..! 

SPM 

[theinnerface]

Release day...is every week!

It's release day for a client of ours and we are working to establish this special announcement as...well special!    We hit up all of our contacts and spread the word through our Social networks promoting the artist's latest accolades. ..and we are happy to receive some generous response from a variety of suspects willing to re print, re post or re tweet our information... however this should not stop here..if we are too succeed with raising any type of awareness for the artist...it has to be release day every week!!  

In my view artists need to position themselves, their message and their content and be prepared to implement the "release day" scenario as a regular exercise and repeated occurrence.  Its obvious in today's world...we will often respond to a song and not so much an album at least at first...until we are convinced the "sound" of this artist in general is of my liking and I'd like everything they do period thanks so much!   Until then ...as an artist ...you are fishing for fans...hoping to draw them near to your "hook" ( pun intended) and hoping something you have created will "sticks"...and ideally translate to the masses before it is swept away down stream..! 

Try to look at each song on your album as a separate release ..and come up with interesting things about the song that could spark conversation...such as how it might relate to current events..or where it was written or recorded...what it meant to you on a personal level etc.   Create an individual look for each song to give it an identify...and treat each one as if it was meant for an audience it just hasn't reached yet..!  I can tell you how many bands I like...that got me hooked by the one particular track..after that i was a fan...!   Think outside the box...and get creative on how to exptrapolate your material personalize it ..and start reaching more people. 

..to be continued! 

SPM 

[theinnerface]

STRIVE TO BE THE BEST...!

I was just inspired by a great interview with Seth Godin...who was kind enough to speak on some great principles of this marketing game and transition we are all in!  The idea of the 'old model' being a debunked method of communicating ideas, products or music will soon be just that .."the old way'..!  

Soon (and I mean now for our office ) ...we'll be working in what is the "now"...and will be referring to it as simple 'the way it is...!' No more pushing your music on to people and hoping they flock to your show by posting how great you are...or buying ads pushing yourself on peoples conciseness with any real substance to back it up...sorry thats the old way ..!  Now days its about you being good enough (your personal tastes a side) to have people not only strike a chord with your vibe but to connect with you on level they want to tell others! ...even telling one other person can be the start of something wonderful...dialogue!  Its easy to forget that just because we can make "music" and granted you may have worked super hard on that album or song...that it can stand up to this incredibly diverse and competitive world..! You'll have a way better chance at success if you spend your time and resources making what you do the best it can be..before promoting something that is possibly only as good as the last guy...and frankly average..!!   Strive for excellence with your craft and the rest will follow..! 

SPM  

[theinnerface]

Custom Facebook Pages

There’ s no denying it: Facebook is the world’ s widest-reaching and most established social media platform to date. With more than 800 million users worldwide, Facebook is widely considered a staple in the digital marketing world. However, in an online world with more than 3 million Facebook pages, how do you make get your business noticed?

The INNERface.com works with you to solidify your brand image. Gone are the days of the classic Facebook page template. At the INNERface.com we have the ability to juxtapose your website with the Facebook interface for a custom, professional and consistent look to your online business profile.

Did you know...?

There are nearly 300,000 status updates per minute on Facebook 

Approximately 300 million users access Facebook through a mobile app 

2,800 Facebook pages have over 1 million likes 

The 35+ demographic makes up 30% of total Facebook users 

Every month, more than 250 million people engage with Facebook via an external site 

More that 30 billion pieces of content are shared in a month 

There are more than 70 translations available

[theinnerface]

File-Sharing Religion Gets Recognized in Sweden

It seems appropriate that this article be posted on the day that thousands of major sites led by Wikipedia have decided to go black in protest of SOPA and PIPA anti-piracy legislation introduced in the US.

http://www.theverge.com/2012/1/5/2684715/pirate-religion-church-of-kopimism-registered-sweden