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Haven't Mom's Always Been Trending

These Spots Remind US How Cool Moms Can Be

Especially Our Own

We showcase two great commercials we recently sawy during the Olympics that simply bring tears to our eyes, drawing on our recognition of the support we could have only recieved from our Moms. We have included the LONGER VERSION of that great P&G commercial, which didn't get much air time because of its length, and also, a cool GE commercial, packed with some really cool SPECIAL COMPUTER EFFECTS. It presents an imagination that all of us creative type strive for: that of a child. Both of these commercials have a ton of heart and are more than memorable. Rather, when they interrupt our Olympic viewing of Ice Dancing, we are glad they did.

• P&G | Thank you Mom | Pick Them Back Up -- http://www.youtube.com/watch?v=57e4t-fhXDs

• GE | What My Mom Does For GE -- http://www.youtube.com/watch?v=Co0qkWRqTdM

The Choreography of Single Take Commercials

It's awesome when the Special Effects are actually special.

And that is what we see in Grey London's latest spot for the London Sunday Times Culture section. What makes this commercial so special is not it's use of sophisticated computer graphics but of well-trained, film and television technicians, who add BALLET to their list of duties, and like ballet, the result is beautiful, and to us at the IPC, inspiring.

Underneath this choreography is an equally perfect idea for promoting an arts and entertainment section of a newspaper. We have included links to both the commercial itself (http://vimeo.com/85523671) and to the making of the commercial (http://vimeo.com/85527061). Both are short, and also, fun to watch.

Happy New Year

And who doesn't like wooden trains.

After all of this reporting on our "Caught Our Eye" Blog about cool motion graphics and animation, we thought we would take a stab at creating something in the new year.

We revisited our favorite model trains and put them into a wintery wonderland. Since we were using computer generated images, we thought it would be neat to pay homage to stop action motion and we enjoyed how it came out. We used SideFx software, HoudiniFX and rendered our images in Mantra, and the stop motion look was created in AfterEffects as were the titles. Next year, we will send our train through the loop-the-loop. You can check out the 60-second FILM here. -- http://youtu.be/3Z1PSsim6Tg

And please let us know, if you have ANY cause you would like to see brought to life, to be seen and shared by the World, because, that is what we like to do.

Happy New Year

And who doesn't like wooden trains.

After all of this reporting on our "Caught Our Eye" Blog about cool motion graphics and animation, we thought we would take a stab at creating something in the new year.

We revisited our favorite model trains and put them into a wintery wonderland. Since we were using computer generated images, we thought it would be neat to pay homage to stop action motion and we enjoyed how it came out. We used SideFx software, HoudiniFX and rendered our images in Mantra, and the stop motion look was created in AfterEffects as were the titles. Next year, we will send our train through the loop-the-loop. You can check out the 60-second FILM here.

And please let us know, if you have ANY cause you would like to see brought to life, to be seen and shared by the World, because, that is what we like to do.

Think Local

New page up on the TIPC site. Intended to help companies in Charlottesville, VA, select an advertising agency and production company.

http://theinteractivepixelcompany.com/advertising-in-charlottesville

The Kinsale Sharks :: An Awesome Visual Discovery

Another Interesting find from The Interactive Pixel Company :: Original Blog HERE

Here are two quick links to some pretty awesome Animations, both Shark winners from this year's Kinsale Festival The first, titled "Honda Hands," from Weiden + Kennedy, London and Nexus and Analog, is not merely an animation marvel but perfect from the writing through all levels of execution (except perhaps the smoke from tires peeling out). And we particularly liked the sound design. You can see the two-minute short film HERE -- Honda Hands, or on the Kinsale Website HERE.

Number two is the Bronze winner from BBDO New York and Smuggler and Caviar Content. Using video and interactive applications that go across platforms and get an audience involved in a brand inspires us. Hopefully, what these guys did inspires you as well. And it doesn't hurt that there were animals involved in the making of this Digital Campaign. The two and half minute film is located HERE -- Pets Talking, or on the Kinsale Website HERE.

#HondaHands

The Kinsale Sharks :: An Awesome Visual Discovery

Another Interesting find from The Interactive Pixel Company :: Original Blog HERE

Here are two quick links to some pretty awesome Animations, both Shark winners from this year's Kinsale Festival The first, titled "Honda Hands," from Weiden + Kennedy, London and Nexus and Analog, is not merely an animation marvel but perfect from the writing through all levels of execution (except perhaps the smoke from tires peeling out). And we particularly liked the sound design. You can see the two-minute short film HERE -- Honda Hands, or on the Kinsale Website HERE.

Number two is the Bronze winner from BBDO New York and Smuggler and Caviar Content. Using video and interactive applications that go across platforms and get an audience involved in a brand inspires us. Hopefully, what these guys did inspires you as well. And it doesn't hurt that there were animals involved in the making of this Digital Campaign. The two and half minute film is located HERE -- Pets Talking, or on the Kinsale Website HERE.

#HondaHands

Murph The Protector In LA & NYC Theaters This Weekend

TIPC is pleased to announce that this weekend September 27 through October 3, 2013, Murph The Protector will be showing at the Music Hall Theater in Beverly Hills and the Quad Cinema in Manhattan. Todd Free, partner at The Interactive Pixel Company, co-produced, photographed, and edited the film with Mactavish Pictures last year. See our earlier blog entry HERE. If you happen to be in LA or NYC, the Washington Post and the New York Times both recommended people see the film... And so do we.

For more information on show times, please visit the Murph Site HERE.

All Hail V-ray and 3ds Max … and This Company Who Used These Programs So Well.

Tax Free Film and HMNS create wonder filled spot: Omega Watches' Co-axial World. (http://theinteractivepixelcompany.com/caught-our-eye)

Many might think a wrist watch is an unemotional and simply rhythmic time piece, until it is dissected by the creative thinkers and doers behind this advertisement, which in one sweeping camera shot takes us through worlds where timing means everything: a racer swimming the english channel, underneath a team of regatta sailors, onto a race track for cars, no wait, bicycles. But it doesn't end there, because this world is just a smaller one, inside of a spaceship, which is really just another smaller world, inside the watch, adorning your wrist.

If that sounds complicated, just watch. What a magical 70-seconds!

The Spot: http://vimeo.com/63314143

Tax Free Films: http://taxfreefilm.net/page/index.php

HMNS: http://www.hmns.it/

Murph Gets Distro Deal with Anchor Bay

July 1, 2013 -- We are thrilled to announce that the film we produced with Mactavish Pictures which premiered in March in 180 Regal theatres nationwide has closed the deal with Anchor Bay Entertainment. If you missed it, no worries, because it will be available as soon as September 2013 from a number of different outlets. If you were curious about the reviews, here are two decent ones, from the Washington Post and the New York Times. Read up on this amazing piece of work.

The Washington Post Review

The New York Times Review

And watch the trailer we produced HERE.

What Every Uncle Should Know

Expressed in this minute-long spot from the RedCross.

The spot is designed to lead you to a website which provides critical information for any would-be or already-is child care human being. It's pretty funny and has a lot of heart. We think we have all been there at least once in our lives. My episode involves a sneaky 4-year old and a bottle of maple syrup. The client is the American Red Cross and the spot was created by BBDO Atlanta.

The link to the Spot is HERE :: http://youtu.be/7mIS1UQY2_Q

And the link to the web course is HERE :: http://redcross.org/babysitting

What Every Uncle Should Know

Expressed in this minute-long spot from the RedCross.

The spot is designed to lead you to a website which provides critical information for any would-be or already-is child care human being. It's pretty funny and has a lot of heart. We think we have all been there at least once in our lives. My episode involves a sneaky 4-year old and a bottle of maple syrup. The client is the American Red Cross and the spot was created by BBDO Atlanta.

The link to the Spot is HERE :: http://youtu.be/7mIS1UQY2_Q

And the link to the web course is HERE :: http://redcross.org/babysitting

What Every Uncle Should Know

Expressed in this minute-long spot from the RedCross.

The spot is designed to lead you to a website which provides critical information for any would-be or already-is child care human being. It's pretty funny and has a lot of heart. We think we have all been there at least once in our lives. My episode involves a sneaky 4-year old and a bottle of maple syrup. The client is the American Red Cross and the spot was created by BBDO Atlanta.

The link to the Spot is HERE :: http://youtu.be/7mIS1UQY2_Q

And the link to the web course is HERE :: http://redcross.org/babysitting

theinteractivepixelcompany-blog

Well, this one’s not so creepy but is still good.

And it is proof that a company can simultaneously appeal to both cats and dogs at the same time, like a Mick Jagger singing Revolution. The TV ad, made for British tellcom company O2, has created a campaign using all of today’s latest digital...

Everyone Loves Creepy Cat Videos

Well, this one's not so creepy but is still good.

And it is proof that a company can simultaneously appeal to both cats and dogs at the same time, like a Mick Jagger singing Revolution. The TV ad, made for British tellcom company O2, has created a campaign using all of today's latest digital tools for story telling without losing the charm and memorability of a classic advertisement, without once showing the product, too.

The campaign also encourages mobile phone to desktop computer interactivity through a cleverly designed website. We absolutely love this type of thing. It is all produced by MPC, the spot and the website. We suggest you check out both.

THE SPOT :: http://www.moving-picture.com/work/o2-be-more-dog

THE WEBSITE :: http://bemoredog.o2.co.uk

THE COMPANY THAT MADE THEM :: http://www.moving-picture.com/work/o2-be-more-dog

Everyone Loves Creepy Cat Videos

Well, this one's not so creepy but is still good.

And it is proof that a company can simultaneously appeal to both cats and dogs at the same time, like a Mick Jagger singing Revolution. The TV ad, made for British tellcom company O2, has created a campaign using all of today's latest digital tools for story telling without losing the charm and memorability of a classic advertisement, without once showing the product, too.

The campaign also encourages mobile phone to desktop computer interactivity through a cleverly designed website. We absolutely love this type of thing. It is all produced by MPC, the spot and the website. We suggest you check out both.

THE SPOT :: http://www.moving-picture.com/work/o2-be-more-dog

THE WEBSITE :: http://bemoredog.o2.co.uk

THE COMPANY THAT MADE THEM :: http://www.moving-picture.com/work/o2-be-more-dog

A BIT LONG BUT WORTH EVERY ENJOYABLE MINUTE

An excellent example of how to promote a product using social media. Every frame is a work of art, blending live action and computer graphics in order to create magic. Once you begin to watch, it is difficult to look away. Check it our HERE:: … And make sure to watch in HD.

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