NKBA U Spotlight | Instructor Morton Block, CMKBD, CAPS
For NKBA U Instructor Morton Block, everything is 20/20, whether he’s teaching fellow professionals the popular design drafting software or sharing insights gained through his more than 30 years experience.
As an industry veteran, you bring lots of experience to your NKBA U courses. What’s your favorite topic to teach?
It’s not so much a topic as it is just what you mentioned—experience. Before anyone can become an instructor for any subject, they must first have practical experience in the field they will teach. As a designer, I learned firsthand the pitfalls that can affect the outcome of good design. I’m so grateful my work as an NKBA U Instructor has afforded me the opportunity to share the insights I’ve gained in my 30 years spent in the industry—things that cost me headaches, money and sometimes both. Helping fellow professionals avoid mistakes without having to learn the hard way makes my work all the more rewarding, and my greatest payback is the success of those I teach and mentor.
Being a talented designer is only part of the equation for success in this industry; what are the other crucial pieces when it comes to being a business-savvy professional?
One of the most important skills I have learned and pass along in my classes is the skill of active listening. Designers are often passionate and enthused individuals—it’s in our nature. But when we get caught up in our visions or immersed in the desire to satisfy our clients’ wants and needs, it’s easy to miss something important because we’ve already moved onto the next step. My advice? Slow down. Clarify what you have heard by repeating it to the customer getting agreement on critical points. I’m also a firm believer in writing re-cap emails to document client conversations just to make sure we’re all on the same page.
3. How has your work as an NKBA U instructor changed the way you approach your profession?
When you are an instructor you have to "walk the talk." You must set an example for new people coming into the business. I practice what I preach in my design and business practice; it has never failed me.
What’s one of your favorite memories from a class you’ve taught?
During one of the first classes I taught, I was explaining how to measure the dimension of a room. For one reason or another, it just wasn’t clicking for a few of the learners—the concept wasn’t adding up. I worried I wasn't explaining the process correctly, until I had the "aha" moment: I asked if they remembered learning in grade school that "the sum of the parts must equal the whole!" They immediately understood, and I found a new way to explain the measuring process.
How have technological advancements impacted both your work and the industry as a whole? What advice do you give to professionals so they can stay ahead of the curve?
There’s something to be said for the discipline and art of drafting by hand. But the time and money saved with drafting software programs like 20-20 has been huge for designers. Progams like 20-20 provide a platform for designers to create elevations and perspective renderings directly from a floor plan. It literally saves hours of time. And with products from a manufacturer’s catalog incorporated, you can provide a client a formal quote with a click of a button. That saves not only time, but costly math errors that could occur when quotes are prepared manually.
From the perspective of NKBA U, taking the classes online has been nothing short of a game changer. The course content is the same as the classroom where they were first taught. Teaching in the virtual space allows me to connect to a learners’ computer to assist with any issues they may be having – not much different from walking down an aisle to look over their shoulder. Questions are asked and immediately answered. Another huge benefit is that professionals no longer have to incur the cost of travel and lodging; you can learn from the convenience of your office or home. All that’s needed is a computer with 20-20 software, internet access, and a phone.
You wrote a book about how to start and run a successful kitchen and bath business; what are your top three tips for those just starting in the industry?
1. If you are planning a showroom – location, location, location. Showrooms may be destinations, but if your customers can’t easily get there, they won’t succeed.
2. Know your market inside and out. That means knowing your target customer and your competition. Where are they shopping? What are they buying? Where’s the opportunity to set yourself apart? If a market is already saturated with a healthy mix of products, it may be best to explore other markets.
3. If you’re launching a new business, make sure you have adequate capital--
at least six months after the start-up costs have been paid— so you can comfortably operate and pay bills if there are no sales or income for the first six months.
Aside from what you’ve learned through your certification, what’s been the biggest benefit of your NKBA membership?
I learned very quickly after I joined NKBA that the only way you can develop and grow is through participation—whether it’s volunteering at the chapter or national level. Through NKBA, I’ve strengthened my knowledge of design and advanced my skills as a professional. And once I got certified, it took my recognition and integrity from my client base to a whole new level. The fact that continuing education is a requirement to maintain it means that I’m always improving myself. Clients are quick to see the value of that when they’re making hiring decisions.
CALL TO ACTION: Designing with 20-20 can save you serious time and money. Check out Morton’s upcoming live, virtual-led 20-20 Fast Track Kitchen & Bath Design courses kicking off June 10 and 11: Click Here to Learn More
Stay Connected with Morton: Facebook: https://www.facebook.com/MortonBlock Twitter: https://twitter.com/mortonblock















