The Powder Group

The original and largest global pro makeup and beauty community

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Earlier this year, I watched a great special on CNN called The Person Who Changed My Life. During the program a number of anchors from the network introduced us to the person who they attributed to shifting their lives in a direction that led to where, and who, they are today.

This got me to thinking about my own journey and asking myself the question: Who was the person who changed my life? The answer wasn’t as simple as it seemed.

I thought about Pearl and Otto Staehle who gave me my first job at their cafe on the day I turned 16 giving me a level of responsibility that made me learn how to step up to the plate, although, at that young age, I didn’t even know what, or where, the plate was yet.

There was Nancy Staib, who was the first boss I had that truly made me feel like a leader and who inadvertently gave me my push into the world of makeup when she didn’t take a job managing a MAC Cosmetics store. And there was Mary Renaud who took a chance on someone with a lot of confidence, but no makeup experience, and offered me that job that Nancy turned down.

There was Frank Toskan, one of the founders of MAC who drove me deep into world of the pro makeup artistry when he asked me to lead a project refocusing the brand’s attention on the pro customer — a project that became the development of MAC Pro. It was then that I fell in love with our community and I never looked back.

The list goes on and includes, of course, my husband Brad, my family and too many colleagues, clients and friends along the way to list. The truth is, that as I tried to think about who was the person that changed my life the most came to realize that there was not one person who I could name. I realized that there were so many people along my journey that truly had a major impact on my life and whose influence pushed me in directions that I would likely not have gone in without them being there to guide me.

Throughout my career I have tried to be that person for others as well. I have worked hard to be someone who helps artists and businesses find thier path and I hope that along the way I have been even a fraction of the guide that those who I have mentioned were to me.

Because at the end of the day, no matter how self-aware we are of the way we influence others, and how the decisions we make effect those around us, we may never truly realize the power of our actions and words until someday, if we are lucky, someone says to us… Thank you for changing my life.

Michael DeVellis Founder/Executive Director, The Powder Group Editor, On Makeup Magazine

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A Few Questions With Michael DeVellis

Michael DeVellis -  Founder/Executive Director of The Powder Group & Editor/Creative Director of On Makeup Magazine | www.thepowdergroup.com | www.onmakeupmagazine

What inspires you right now? One of the most inspiring things for me right now is to see the amount of education happening throughout our industry. Twelve years ago when I launched The Powder Group there were very few education options to help new or experienced makeup artists advance their technique or business. Today there are more events happening in a market like New York, Dallas or Chicago in any given month, than there were in a year across the entire country when we launched TPG in 2003. Of course this also means that artists need to look more carefully at who they are looking to for leadership and education. There are as many really bad choices out there as there are really good ones. Don’t be fooled by social media hype or unwarranted self-congratulation. Look at the actual experience of an educator, what they have done lately, who their clients are, have they taught before. Ask yourself, do I want a career and a skill-set like this artist has? Those are the educators you want to look to for your own development.

What has influenced you the most in your career? There are so many things and so many people. But I would not be here without my time as an executive with MAC Cosmetics. This was the beginning of my career in the beauty industry, and the time I spent there with so many incredible people, had a huge influence on the way I think about business and our industry to this day. Frank Toskan and Frank Angelo, the founders of MAC, created a business that was first-and-foremost about people – not just making revenue. People loved the brand and its culture from both sides of the counter – staff and customers. The company broke rules; talking about HIV/AIDS, giving away condoms at the stores, acknowledging the broadest customer base of any brand with their All Ages, All Sexes, All Races credo, and of course with Ru Paul and the Viva Glam campaign. The company taught me about generosity, taking risks, sticking to what you believe in, and not settling for less than what you know is right for your business.

Can you tell me about a defining moment in your career that made you realize that this was exactly what you were supposed to be doing? Honestly, these come all the time. Each time someone tells me that something we do at The Powder Group has affected their career, their craft, their passion for makeup artistry. One time in particular that has stuck in my mind for many years, was when we produced The Artist Summit in Miami in 2009. Toward the end of the last day of the Summit an artist came up to me and thanked me for having the event. She then told me, with tear-filled eyes, how she had moved to Miami almost a year ago due to her husband’s job transfer, leaving behind a very successful makeup artist business. She told me that she was having a hard time in the market and had all but given up on her work, and had resigned herself to taking a job in another industry. But then she said that attending The Artist Summit, and connecting with so many amazing artists and businesses gave her a renewed hope and drive. She is still working in the Miami market today and is hugely successful. Sometimes it just takes one moment like that to remind me of why I do what I do.

What are you most excited about right now? Our incredible partnerships throughout the industry. I am so proud of how many brands, business and educators are becoming part of The Powder Group family. We have been so fortunate that our industry has responded in such a positive way to our philosophies and culture. It truly makes me joyful to be able to connect our pro makeup artist and hairstylist audience to these partners and vice-versa. We are absolutely stronger in numbers and I am honored to have so much positive growth in our community through these relationships.

How has the industry itself changed since the early days of The Powder Group? The pro makeup arena is more packed then ever before with artists of every skill level. It’s sort of mind blowing. There are so many amazing schools today turning out great early-stage artists. And there is a great interest in the career from other influences as well. I’m grateful that social media, along with broadcast and print media, have provided a new audience for the craft of makeup artistry. When you look at events like Monsterpalooza and Dragcon, competitions like Face Off and Skin Wars – even Ru Paul’s Drag Race – they have created a great level of interest among non-pros in makeup as an art form, and makeup artistry as a career, that is unprecedented. Around the world makeup artistry is now seen as a real, and sustainable, career choice. This has certainly not always been the case, and is great for our industry on so many levels.

How can a makeup artist in the industry today stand out and make their mark in such a crowded and competitive marketplace? Standing out in such a competitive market means that it’s more important than ever to up your game from an artistic, business and community standpoint. It’s simply not enough to be a great artist. You need to immerse yourself in your career, be as visible as possible on every level to your colleagues, mentors, industry leaders and potential clients. You need to use every tool in your arsenal – from social media and strong relationships to impeccable branding and marketing – in order to create the biggest impact and get noticed. Making your mark today has to be as big a part of your job as doing great makeup.

What’s next? From a work standpoint, the answer is, of course, The Artist Summit 2015. This is truly the project that I think I am most proud of on so many levels. There is truly nothing like being surrounded by 200 of the most committed and focused makeup and beauty industry pros in the most spectacular place on the planet, Provincetown, MA!  The roster for our 2015 program is mind-blowing. From top photographers, creative directors and salon owners to the biggest makeup artists, hair stylists and brand owners in our industry – this is our biggest selection of rock-stars from our industry that we have ever put together. There is nothing like it – anywhere. And the relationships and community that come out of this event are those that skyrocket careers like no other. What’s next for me on the personal side of things is getting fit! I have definitely lost my way on the wellness and healthy living path and I am determined to make that a big focus in my life again – starting right now.

See Michael DeVellis as part of an intense three day inspirational and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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A Few Questions With James Vincent

James Vincent - Director of Artistry, The Powder Group | www.thepowdergroup.com | www.jvincentmakeup.net

What inspires you right now? (and why) The weather. The change of seasons has always had major impact on my mood and my makeup. Growing up in New England I love the change of season and the way it works to change light and shadow and as I got older and started working in makeup I love the way it affects the skin. From wind burned winter skin to spring flushes of color and on to heated summer bronzes and golds. I love it. I am also influenced by my time in art galleries and museums. Provincetown Art Association and Museum is one of my favorite in the country and the work of the iconic artists that have lived and shown there in the last century inspires me in the way I choose and combine color as well as push myself to break rules and create my own style. 

Who are three of the biggest influences in your career? (and how have they effected your career) Linda Cantello/Dick Page- As an artist and a human they have taught me so much. They really influenced my artistry more than any other and also showed me I could be in this industry and not of this industry. They treat every person with respect and love and always keep the fact that is is only makeup in a very real place in their daily lives. They have fun and it shows in their work. Maurice Stein - As a mentor and a friend he gives me such guidance and support. He truly teaches me and helped me find a footing in the world of makeup education. He showed me that teaching other artists is a traditional and important part of this art and our craft. Michael DeVeliis - As a mentor he has helped me find myself in this business and as co conspirator we have worked together to build community in this industry and keep integrity in makeup artistry.

Billy B/Sharon Gault - These two artists have given me so many opportunities and brought me onto or suggested me as key for some of the biggest projects in my career. They have provided me with education and mentoring and helped me make a name for myself without ever asking anything in return.  Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life. I had just moved to NYC and was assisting Billy B on a video for Lauryn Hill. Their was very little money and Billy asked me to head up the artists overseeing the dancers. The hours were long working 22 hours and into the night on the streets of Harlem. The pay was terrible as Lauryn was paying out of pocket. We were out in Harlem and the sun was coming up and we were all running to get the makeup done and I remember just knowing at that moment this was what I wanted to do. All the hard work felt so natural and Billy B gave me so much opportunity that day and then also brought me on to other projects with artists like Lady Gaga and it not only showed me I wanted to be an artist but also a mentor who helped other artists What advice would you give to a makeup artist or hair stylist starting out in the industry? Education and networking are vital to success. Attend any and every event you can and be nice to everyone because the industry is very small. What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves - personality, professionalism) Definitely the artist. I can teach anyone to line an eye or apply blush in my style. I can not teach you to be a good and decent person with integrity or how to be a great conversationalist. What is the key to a successful work-life balance? Iced Coffee, whiskey and meditation What are you most excited about right now? Meeting more makeup artists and the inspiration that I get from meeting other people that are pursuing their dreams.

See James Vincent as part of an intense three day inspirational and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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A Few Questions With Chad Hayduk

Chad Hayduk -  Co-Founder and Creative Director of Three Custom Color Specialists |  www.threecustom.com

What inspires you right now? (and why) I am inspired by color in my travels.  The travel bug hit me at a very early age and am in awe of other cultures and their uses of color in art, architecture, food, fashion, history, nature and everyday life.   I am very thankful have to learned a lot from every single place I have visited and the colors that I observed swirl in my head and help me with my creations.  Lately, I have been inspired by off-beat color combinations and how light affects new shimmers that are being introduced.  

Who are three of the biggest influences in your career? (and how have they effected your career) My three biggest influences are:

Roy Karrell, the founder of Visage Beaute Cosmetics.  He gave me my start in the beauty business at the age of 17 at Bergdorf Goodman custom blending, saw I had a talent and eye for color and pushed me to succeed.

Tom Brumberger, SPFX makeup artist.  When I was interested in getting into film and video, he showed me that I was capable of things I never dreamed I could do and to perservere and problem solve.

Both of these men are sadly not with us any longer, but I feel their presence every single day with all that I do.  I can't thank them enough for the impact they have had on my career.

My "Hugo-Man of 1000 Face's Doll!  I always wanted a "Barbie Head" as a kid, but this was the closest I could get.  I practiced my prosthetic and beauty makeup on him (sometimes mixing both!) at the age of 8 and I never looked back.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life.   I think in the back of my mind, I always knew I wanted to do makeup- again, back to my Hugo- Man of 1000 Faces Doll.  My first real crack at it was doing makeup for all my school plays.  I didn't know what I was doing, but as they say... practice makes perfect.  I was in a play in the second grade where I played a frog.  I got to paint myself green.  I wish to this day, I had a picture! This set everything in motion for me.  It just snowballed from there.

What advice would you give to a makeup artist or hair stylist starting out in the industry? To succeed in any career, you need to have passion and drive as well as talent. If your heart isn't in it, then this industry might not be for you. Absorb everything that you can- be a sponge; the more knowledge you have, the better off you will be.  Learn from your mistakes- I encourage you to PLAY.  Remember.. its makeup- it comes off!  

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves - personality, professionalism) Honestly, I think its both.  They work in tandem to make a successful artist and business person.  Without one, you can't possible have the other! 

What is the key to a successful work-life balance? We all work like dogs, but you MUST make time for yourself...for your health and well-being  You need to step back and reflect.  Whether that be taking a vacation, getting enough sleep or spending time with loved ones/friends.  I own my own business and I often feel as if I am being pulled in all directions.  I have to remember to breathe and focus in order to get done what needs to be done. I also am not only married to my business but also my business partner.  We depend on each other in so many ways and I can always count on him to get me in line.  Thank you, Scott!

What are you most excited about right now? I am excited about all the excitement that this crazy journey called makeup has become.  It was a very small business when I started  30 years ago- there weren't that many of us!   With the world being such a small place,  the international interest in our field has made our industry more accessible to all.  I have had the opportunity to work with many of the most amazing people I have met throughout the years that have encouraged and mentored me.  I am in awe of what this industry has become and what will happen next!

See Chad Hayduk as part of an intense three day inspirational and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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A Few Questions With Leslie Christin

Leslie Christin - CARA Cosmetics International founder | www.caracosmetics.com

What inspires you right now? (and why) People, Places and Color are my passion. I find inspiration through travel, cultures and light to design my makeup collections. My clients and students inspire me to teach, share and help them grow their skills.

Who are three of the biggest influences in your career? (and how have they effected your career) The first influence was my grandmother, she was a big support for my freelance career and with her help I had the freedom of time and finances to pursue my artistry. The second influence was an assistant director I met while working in a salon as a shampoo assistant. I accidentally dropped a bottle of shampoo on her head and then I rinse her hair and the hose slipped out of my hands and hosed her down! After I dried her hair she looked at me and said- “I have someone you need to meet” She introduced me to Roxie her makeup artist. My third influence was Roxie, a makeup artist that introduced me to the world of freelancing. She took me under her wing and showed me everything she knew, with passion, dedication and as a true friend. I hope everyone finds a Roxie in their lifetime, to introduce them to a lifetime career in makeup as I have had.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life. I am one of the fortunate people that I knew I wanted to do makeup at a very young age. All through high school I would do my friends makeup and after moving from Spain to the U.S. I enrolled into cosmetology school. One of the students in my class was a lady from Germany that had trained at the Kryolan Institute and would offer us classes in her home after school. I believe this moment was, when I saw her work and the inspiration she showed us, that this was the career for me. 

What advice would you give to a makeup artist or hair stylist starting out in the industry? Learn everyday - Work not for what you’re paid, but for your future - Find a Mentor – Share your skills

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves - personality, professionalism) To be an amazing artist, talent, creativity and skill are often innate and with training and experience it flourishes and develops.  I believe that success is personal, and each person needs to find their passion and love their true self. I have worked with some talented artists that lacked kindness, professionalism and camaraderie, and those are the ones I chose to never work with again.

What is the key to a successful work-life balance? Understanding what is important to you, managing your time to accomplish what you want and having the people and prosperity to support your life.

What are you most excited about right now? I am very excited about launching a new collection of makeup that will be very inspirational and innovative later this year. Sharing education, artistry and making the world a more beautiful place!

See Leslie Christin as part of an intense three day inspirational and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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A Few Questions With Stephanie Flor

Stephanie Flor - Makeup Artist and founder of Around The World Beauty | www.aroundtheworldbeauty.org

What inspires you right now? (and why) What inspire me are books, stories of people living their best life, and the beauty of small towns with rich culture. I’m inspired by women in their 80’s that talk about their once true love and the store owners who work at the front door of their businesses. I’m inspired by the light in a room and YouTube videos of young influencers sharing their secrets to success. I’m inspired by music that has no words, but vibrations that make you feel something. I’m inspired by business entrepreneurs with a dream. Why? I’m inspired by all of it because it makes me feel like its possible for me to be successful, it makes the dreams attainable, and gets my mind in a abundance state. I get inspired by so many things around me because it makes me feel like all is possible; all is created from an idea from someone just like me.

Who are three of the biggest influences in your career? (and how have they effected your career) My Universe, who always lets me know I’m on the right path, brings patience and realization on a daily basis. My Brother is a big influence on me because he’s my best friend and I push forward knowing I have to set the example for his greatest journey. He and I are on the same journey of dreamers. I can’t say I have one artist in mind, but I have the word Artists- Artists that I’ve assisted and worked with. I learned my biggest lesson working under artists like Matin, Brigitte Reiss Anderson, and many others. They should me what professionalism was, and true artistry. I’m so honored to have been raised under great makeup artists to help me truly be my best. My career has been 9 years in the making.

Artists like James Vincent who constantly give back, always humble at heart. I’m inspired by artists like that.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life. It was in Ecuador on the Cuyabeno an Amazon Reserve. It was a night on a small boat staring at the stars that it hit me!! I wanted to bring the beauty of my world to the industry. Everyone should experience travel and the cultural beauty to inspire their work, and lives. I love doing makeup, it’s my world, but I love to be inspired and I want everyone to experience the possibilities of their biggest adventure. What advice would you give to a makeup artist or hair stylist starting out in the industry? Surround yourself with people you want to be like. Grow with a team; it’s the most powerful tool you can take on. Help others make their dreams come true as you will see the fruition of your good deeds.

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves - personality, professionalism) I think it’s a balance of both. I admire artists that have a quiet personality and very unapproachable vibe but whose work is OFF THE CHARTS but I’m an artists with more personality and great work. I could never be the mean don’t talk to me bitch face artists because its not who I am. There is different work for different artists. It’s just about who you are. I think personality is important but there’s plenty of people who don’t have one and get pretty far as they attract those who also don't have a personality and make a happy family :) People want to be around people they like… What is the key to a successful work-life balance? A planner to write down all your things to do. Making a conscious effort to dedicate certain amount of time to life and work.

What are you most excited about right now? There are so many great things coming my way as a Makeup Artist. What Im most excited is combining my two worlds of beauty and travel and bringing it to a larger scale in my Latina market. I’m producing videos, and more travel web-series focused on Latina beauty roots in 2015.

See Stephanie Flor as part of an intense three day inspirational and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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A Few Questions With Charlie Wan

Charlie Wan - Director & Composer | www.charliewan.com

What inspires you right now? (and why) Working with contemporary dancers inspire me. It’s all about the emotions with an edge. It’s been great work with models all these years. They will look great no matter if they care for your shoots and stories or not. The images could be spectacular but the emotion could be very flat during the shoot. But when you work with contemporary dancers…they want to learn about your story, process internally and then express it back to you with their bodies and faces. They completely took my breath away.

Who are three of the biggest influences in your career? (and how have they effected your career)

Film Director Wong Kar-wai - Intricacy of storytelling without explaining too much.

Commercial Director Bruno Aveillan - Ethereal visual and emotional story in the commercial world.

Neo-classical composers Olafur Arnald, Max Richter, Neil Frahms - Cinematic sounds break the boundary between classical music and sound design.

All these influences essentially affected the way how I create my films and music. My work is being described as ethereal and melancholic. I want audience to feel something when they see my work especially in our world only focus on vanity.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life. I don’t think I ever had the thought about doing one thing for the rest of my life. I have developed a few careers from art director to beauty photographer to now director/composer. We all evolve and change at different stages in our lives. Something you were so passionate in the past might not be that significant now. But one defining moment (enlightenment) of my life is actually last year I realized that life is all about “honest living”. Very simple statement but not very easy to do. Are you honestly liking what you are doing right now? Are you honestly happy with this compromising way to live? Your heart and intuition tell you loud and clear all these years everything you should be doing. But sometimes we choose to ignore that inner voice. Perhaps the money is too good. Perhaps you are in high power with this uninspiring position. Perhaps your unsupportive boyfriend got the best body. But the answers are always inside you. Listen to your heart. Trust your intuition. Live your life honestly. Now.

What advice would you give to a makeup artist or hair stylist starting out in the industry? Believe in yourself. And believe in yourself. Ok, one more time…believe in yourself! This is a long journey. You might have heard of the 10,000 hours rule. To become good at anything, it takes around 10,000 hours. With my personal and many of my friends’ experiences in the industry, this roughly translate to about 5-7 years. There will be a lot of difficult times ahead. You might have a lot of self-doubts or encounter many unfair circumstances. When you feel like there’s nothing left in you to climb your Everest…try one more step before you give up. You might be surprised what’s next.

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves - personality, professionalism)? We are from New York. Anyone can make it here usually already good in their crafts. Then personality and professionalism are the core qualities of people that I am looking after. Always be nice, charming and humble. There are ALWAYS people way talented than you are. No one wants to work with a talented prick. The sad truth is…you are replaceable if working with you is an unpleasant experience. I always told my team that working together is like co-hosting a party with me: make sure everyone has a great time and experience. You are also the first person in the chain (makeup and hair) to warm up the model for the photographer/director. Treat your model as if how you would like to be treated. Be gentle with her skin and hair. It’s her assets to earn her living. It’s extremely important to take care of her. Offer her food, talk to her, be curious about her life, etc. Simply just be a cool friend of her day. Simple nice gestures make a huge difference to someone’s mood. Happy model means happy shoot. 

What is the key to a successful work-life balance? To be honest, I don’t know if such thing exist. You either obsessively working or compromise your time with life. I think perhaps the better way is to block out times to focus on the moment and be present. When you work, work wholeheartedly. When you “live”, only focus on life without thinking about work.

What are you most excited about right now? I am currently going through a major rebranding of myself. It would be under my alias "Dayburn" as a beauty commercial director and composer. I am putting my 8 years hard work as a beauty photographer aside for the moment. The past two years I felt like the young Clark Kent (Superman). I discovered some unexpected new powers in me (such as my music composing skill) and was trying to make sense of all these skills that I have. I was confused for two years. I was (am) constantly experimenting what should be the new identity. Just like Clark Kent tried to figure out his outfit, what posture to fly and which cape to wear. Now many parts of me finally start to come together. My new identity allows to re-package myself in a much more simplified and focused way.

See Charlie Wan as a part of An intense three day inspiration and educational program for the professional Makeup and Beauty community - The Artist Summit. October 4-7th, 2015. www.theartistsummit.com

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When I think about the things that make me love our industry, there are many words that come to mind. But the one that stands out the most is passion. I have never in my life been a part of a community so filled with this feeling; so filled with joy for a career or a craft...or anything. The oft-repeated quote by Confucius tells us that if we choose a job we love, we will never have to work a day in our lives. I love this statement and believe in it to my core. This statement is truly about passion. Still, being passionate about your work is just the first step -- albeit an important and critical one -- to succeeding at it. Loving what we do everyday might make the journey more enjoyable, but the path is still strewn with challenges, hard work, failures among the successes, and sometimes even others who build barriers to your progress. But those who are filled with passion and true joy for their careers do not let obstacles get in the way of their development. They see each turn in the road as another growth opportunity -- another chance to change up the game. We all know people in our lives who have been faced with seemingly insurmountable challenges, but who face each day with a smile and an unstoppable drive. These are the ones who keep moving when the road is rocky -- who don’t look back to see if retracing their steps is an easier option than moving forward. When I wake up everyday I am excited -- even anxious -- to get my day started. To jump onto my email. To make a new plan and get it going. To partner with, develop and elevate our community. Each morning I am truly excited to think about what’s next on the agenda. What can I do today that will make something magical happen for someone? This is the spirit that I have come to expect from myself, and my career. It’s spirit that I didn’t have at every point in my life, but that is here now, and my development depends upon it. It’s not always easy. In fact it seldom is. But everyday, I think to myself that I am the luckiest person in the world to be able to do what I do. It is my good fortune that I have the opportunity to work with so many other lucky people as we all move forward in our respective journeys to help others find -- and to find and develop our own -- joy, thrill, happiness and passion. Michael DeVellis Editor, On Makeup Magazine

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To Inspire is to Move...

To inspire is to “"is to influence, move or guide.” And, in three days at The Powder Group’s The Business Forum LA this last month, that’s exactly what happened with me. New life, new calls to action, new relationships, new opportunities, new ways of being…were all inspired.

As soon as the program was announced, I knew I had to be a part of it. Where else would I have the opportunity to be in a room with a few dozen other participants and have intimate, open conversation with 20 of the most respected leaders in our industry? Many of the presenters conquered the status quo and led the charge in forming that which is our industry today. I simply couldn’t pass up this opportunity – to share and be inspired in such an intimate setting.

The first day set the tone for the next three days with virtually the first words out of opening presenter and Local 706 President Sue Cabral-Ebert’s mouth were, “I was raised with two words that weren’t allowed in my family, ‘Can’t’ and ‘Hate.’ Imagine the world that opens up for you.” Sue not only provided clarity about being in the union and its pros and cons, she also shared with us what it was like to be one of the only female makeup artists in a world which was almost exclusively men. For an industry, and room, now dominated by women, it was compelling and inspiring as a woman to be present to the arc of Sue’s path leading her to where she sits now as President of Local 706.

I appreciated the generosity with which all of the presenters gave of themselves. It was fascinating to hear about their beginnings and it’s easy to get lost in the sum of these artists’ accomplishments, while their challenges, defeats, and about-to-give-up moments are oftentimes unknown. I appreciated knowing that they were still present to their challenged beginnings and offered words of wisdom and advice to push us through our own. From The Powder Group’s Michael DeVellis and James Vincent contributing their wealth of knowledge and guiding the conversation with legends and leaders of our industry like Maurice Stein, Leonard Engleman, Eugenia Weston to the dynamic and engaging sessions by some of the most sought after and vibrant working talents today like Alphonse Weibelt, Trefor Proud, Kathy Jeung, Sarah Lucero, Patty Bunch, Debbie Zoller, and Joanna Schlip. 

From the other side of the brush, the event provided a focus on constant education, growth, and development. I hunger for education and everything Michael, James, and The Powder Group produces because it is so forward thinking, but more so because it’s for artist entrepreneurs, by artist entrepreneurs. So in a world where it may feel like it’s not enough to be good artists, spending time and learning from photographers, agency owners, and marketing and social media strategists like Albert Sanchez, Pedro Zalba, Madeline Leonard, Timothy Priano, Kimberly Borger, and Lianne Farbes was of immeasurable value. They shared views on what it is to be a good artist and business person in the flux and flood of audacious artists.

In a time when reality stars are role models and what determines one’s value as a makeup artist is the number of likes one gets, it’s fascinating to see the plethora of aspiring makeup artists emerging; and only in a room filled with The Powder Group members could these words by, Academy and Emmy Award winner, Trefor Proud truly be heard. “I would rather be hired as a ‘makeup artist’ than a ‘makeup personality.’ People aren’t interested anymore in being a good and capable makeup artist; they just want to be famous.” With such powerful words came a newfound responsibility in me to be more than just a great artist and The Business Forum LA gave me the most amazing tools with which to do so.

All in all The Business Forum LA was rich with knowledge, commitment, stories of overcoming challenges, and great, great artistry. And, if I could be so bold as to sum up what the presenters had to say about what it takes to be a good makeup artist today, it would be this: Do good work and do whatever you need to do to have that happen. Be kind. Be a team player. Respect others and respect yourself. Be open to what others have to say and leave your ego at the door. And, most of all, be authentic, act with integrity, and nurture your passion. It’s the only thing we can control and if we honor that, I firmly believe everything else will fall in to place.

I am The Powder Group.

Marlu A. Soria Los Angeles, CA www.marluasoria.com

The Business Forum LA was held November 8 - 10 at the beautiful Stila Cosmetics corporate training center in Glendale, CA. The program was produced by Michael DeVellis and The Powder Group and sponsored by Stila Cosmetics.

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Through the Eyes of an Artist

When The Powder Group’s Incorporating Trend event was announced a few months ago, I had flashes of pouring over those full page glossy pictures and ads in magazines as a teenager, tearing them out and running to the mall to buy all the products and brushes the makeup artist used to create that look. I would try so hard to recreate each look on myself. No matter that I didn't look anything like that model, that is was an image that had been orchestrated and lit perfectly, or that the colors were not great for me in the first place. I still wanted, needed, to have that look.

Fast forward to changing careers and following my dream of becoming a makeup artist many years later. I would eat, sleep and drink all things makeup related and I still had an addiction to makeup and brushes – only this time they were the ones I saw the pros used to create those beautiful images. When I got my start in makeup there were not many schools dedicated to the study of makeup artistry, and of course it was before The Powder Group and The Makeup Show. With limited resources for my development, not much changed in the beginning stages of my journey. Enter Linda Mason, Michael DeVellis and James Vincent. They turned my world upside down. What was my first lesson? It wasn't how to use a particular brush or product, it wasn’t a technique or process. I learned that first and foremost the most important tools in our arsenal are our eyes, ears and hands. I learned that the connection to our client and their face - be they model, celebrity, bride or mother of three who just wants to feel pretty – was paramount in this career.

Since I specialize in bridal and personal services my clients bring me these same images with hopes of looking in the mirror and seeing their faces look just like the celebrities on the red carpet. But let’s be honest, sometimes that look or trend is simply not going to work – or will it? When I registered for The Powder Group’s Incorporating Trend event I knew it was a program that would help get me to a new place in my artistry and allow me to think differently about trend and creativity in my work. I greatly anticipated meeting and watching the creative talents of the program’s presenters - Edward Cruz, Dani Fonseca, Roshar, and Mari Shten. I was going to have the opportunity to see through the artist's eyes behind those beautiful portfolio images I had been dreaming about my whole life.

My excitement and anticipation was well warranted. Watching these masters execute the elements of their work on faces that look like the faces I touch everyday in my own world was exactly what I hoped it would be and more. The products in their kits ran the gamut of drug store brands to the most expensive pro must-haves. Their approach to the face was as varied as their products – and each of them brought something unique to the process. The experience emphasized that we as artists need to find our own voice and develop our own signature style. Of course, on day two of the program, our hands-on session with James Vincent brought it all together. It was exciting to experiment with products and techniques and to be able to ask questions about how to make a product do this or that to achieve the final effect. It was an incredibly empowering experience and I felt my confidence soar to new high. Attending to a bride and her party just a few days later I imagined I was getting them ready for the red carpet. I am looking forward to my client's holiday events and bringing home some of the magic I experienced in the two days I spent with the greats in our industry.

Incorporating Trend truly helped me to realize some thing that may have forgotten, or maybe didn’t know in the first place, That I see with the eyes of an artist.

Joanne McDonough is a makeup artist and the owner of Joya Beauty based in New Hampshire and working throughout the New England market from Maine to Cape Cod. You can meet Joanne as she presents The Powder Group’s The Business & Beauty of Bridal during our Winter/Spring season. www.joyabeauty.com

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A Few Questions With Maurice Stein

Maurice Stein - Founder, Cinema Secrets

What piece of advice would I give to every makeup artist? First, learn as many different areas of makeup as you can. If you're in, or entering, the film/TV industry, make sure that when you get a call from a production company you do not have to turn them down because you are not able to do a particular type of makeup. For example, old age, bald cap, applying a mustache. When I first started, I made sure that I learned every type of makeup that could ever be required of me. When a production company called I just had to find out what kind of personnel I would be working on. If I was ever asked to do something that I had not done in a long time, or if it was something that I had not done very much, I Would find time to practice until I was comfortable I could perform to my highest standards. If you are going to be a freelance makeup artist for still photographers, find someone that is willing to trade your talents and skills for close up shoots of your makeup, and at the same time expose yourself to the tricks of their trade. Learn how they light for different moods or different periods, 1940 black and white or 21st century modern. Concentrate on bridle shoots, as well as close ups, for all other magazine makeup lay outs. This is just one of the ways to stay at the top of your profession and ahead of many others in your field.

The key to my success in our industry. Professionalism; Learn how to dress for success, but stay within your own comfort zone. Never be late; If you are on a film or a TV production there could be as many as 100 to 150 crew members waiting for you to finish. On time means be there in plenty of time to have everything ready to start on the actor at least five to ten minutes before starting time. Production will see this and it will help you to get your next job. If you are five or ten minutes late you could be holding up a crew of 100 or more members of the company. You are worst of all maybe causing other crew members to not have enough time to do their job and they will remember that on one of their next jobs when asked to recommend a makeup artist.

Never go to a job unprepared. Make sure that you have everything you might need for any type of assignment. Make friends with the camera person, the director, assistant director and anyone else that can help to make your job easier. If you are a freelance makeup artist that specializes in photo shoots or weddings, almost every thing that I mentioned above is also true.

Don`t try to out-do the person in your chair. When you finish a client's makeup they want to look special and feel special. If you have done your makeup over the top, many times I have seen actors refuse to have that  artist back. As a male makeup artist, when asked by a client how she looks, my answer is always "I think we have really captured the right look." This means that her face and my makeup have together created the perfect character. The art of makeup is more than application. It also requires a certain amount of commonsense when dealing with the person in your chair. The bottom line is that you are there to help and are part of a team. Don`t try to be the star. That has to always be the person in your chair. These things really work, look where it got me. What have you been working on lately? The last project that I worked on was retraining  ten medical personal that were a combination of registered nurses,and medically trained aestheticism that are all specializing  in working with burn survivors. These ladies come from all over the United States, including Hawaii, at their own expense. They fly to a different state every year,, pay their own air fair and hotel, so that they can work with burn survivors that have healed, but need to learn how to apply makeup to their newly healed skin. This is a very important part of their recovery. The makeup does not hide the scars but helps to bring the skin back to its original color tone, diminishing the starkness of any scars. I try to support them in teaching them any new methods that are available. I always refer to this as my hobby. My definition of a hobby is something that you do in your spare time or when not working, and it brings you a certain amount of satisfaction or gratification. I should mention that I also support them with all and any supplies that they need. My next project is preparing for my last two-day class this year in the beginning of December.

See Maurice Stein as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Patty Bunch

Patty Bunch - Department Head, Founder The Bungalow

What do you love about being a makeup artist?   When I asked a young makeup artist recently why she chose makeup, she said it’s an outlet for creativity. But for me, it’s a connection with some of the most gifted, elite, interesting, brilliant people in the world! Makeup allows you to explore and educate. Each day when I get up I don’t have to say, what’s on TV today? I start researching, writing, educating myself on new products, skin care and connecting with others in our industry and also those who’s interested in what we do. This stimulates the mind and gives you a reason to start another exciting day. I also love the diversity of my personal path. In addition to my TV work, I also have a skincare business - The Bungalow Skin Spa in Studio City. For me, today, I giving a facial on a movie star and driving to CBS to make up another movie star for a talk show. Now that’s exciting!

How has the industry changed over the last five years? The industry has really changed in the last 5 years. Gone are the days of the hacks who think they can walk in with out skills just for a paycheck. You better know your craft and the more education the better, and the longer your career will last.

What piece of advice would you give to every makeup artist? The one bit of advice that all makeup artists should know is to not put all your eggs in one basket. Diversify and have more then one business. I chose to go back to school after my eight season of Will & Grace, not only to fulfill my passion for skin but to start another career in skin care and open my Spa. I now have a thriving business. It gives me the opportunity to treat and care for my actors skin on and off the set and have the diversity in my business I've been speaking of.

How do you continue to grow your business? My business grows by connection with people and other artists. My make up and hair friends started a network a long time ago and to this day we still hire with in our network. We trust, respect and care for each other. The phone is not just going to ring without generating business by staying in touch. 

See Patty Bunch as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Kimberly Borger

Kimberly Borger - Branding and Marketing Expert

What one piece of advice would you give to every makeup artist? It's as simple and as difficult as “Identify your gift.” We all have talents and skills; it's when you identify your true gift that you can really shine and live your best self. It helps you define your distinctiveness as an artist, and your personal brand, to stand out. We all have a gift. It's usually what we feel most passionate about when we do it. When you identify it, focus on it and build your career around it, you do your best work, and become known for it! This is essential in the competitive beauty industry we work in. You can be great in a lot of areas and have well rounded skills, but what is your gift?

What is the key to your success in our industry? I believe it's a combination that I have been true to for 25 years: 1) Authenticity in who I am and my work. I do what I love and never try to be someone or do work that is not me. 2) Integrity and commitment to deliver my best work and be a professional, always  3) Building a small, but strong network of like-minded people where we support each others career

How do you continue to grow your business? I am constantly learning, growing and evolving, and bringing those new ideas, approaches and strategies to my work. It keeps me inspired and delivering my best work. I am also always in contact with my network. It's the key to everyone's success, not matter who you are or what you do. I have gotten every job for 25 years through my network, never by sending a resume.

See Kimberly Borger as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Eugenia Weston

Eugenia Weston for SENNA Cosmetics What do you love about the professional makeup artist industry? I love everything! I love the freedom of creativity, bringing a visual concept into being and the transformative power of makeup. I love products and colors, photography, lighting and fashion. I love the people. I love teaching and mentoring new artists. I love my customers. I love the happiness that makeup artistry brings to everyone. What is the key to your success in our industry? The key to my success is my passion for makeup and the beauty industry and striving to do my best work every day. I do an enormous amount of research and I am always experimenting and discovering new innovations, developing products, keeping up with all the trends, creating new trends, and finding the happiness in doing it every single day.  Then I share my discoveries with my SENNA team and customers which they find so exciting and keeps them coming back for more. What one piece of advice would you give to every makeup artist? Every makeup artist should take art based color theory classes to learn the fundamentals of color. See Eugenia Weston as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Leonard Engelman

Leonard Engelman, Chairman, Vice President and Governor Academy of Motion Picture Arts and Sciences and Owner Taut Skincare   www.tautskincare.com

What do you love about the industry? The industries for makeup artistry are so creative and continually changing. The techniques of artists, the products from companies, and the technology we work in are all continually moving.  The retro can be as exciting as the immediate. Whether we are creating a great beauty makeup, a wonderful character makeup, or an exciting special makeup effects character, the end result is that they all come to life. Every great artist is challenging every other artist to be great.

What advice would you give to every makeup artist? Find the passion for what you do and keep it on fire. That is how you grow.  Sometimes it can be hard, but to succeed you have to find the way to constantly kindle the fire.  This program is one of the ways. Catch fire!

What is your key to success? I have always wanted to be an excellent makeup artist and have strived to stretch beyond what was called for.  I try to keep my passion for the art by attending as many demonstrations and events as possible – you always learn whether it is what to do, or what not to do. I view a lot of films through the year to see what others are doing and to show my respect. I am excited about the artistry of other makeup artists in all their many areas. I always respected every artist, and with that respect I feel I have also gained respect.

See Leonard Engelman as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Lianne Farbes

Lianne Farbes, Hourglass Cosmetics Market Specialist www.liannefarbes.com How has the industry changed in the last five years? Wow, funny that you should say that because I was just thinking about it the other day. I think from a corporate standpoint there are a lot more sponsorship opportunities for artists and beauty experts in the field because now the brands understand the benefit of these relationships. That being said, you have to be careful what kind of brand/situation you align yourself with so that your own personal brand never gets diluted.

What one piece of advice would you give to every makeup artist? Continue to learn and expand by taking as many classes as you can afford and don't be afraid to create your own style. Not everyone on Instagram is a working artist, so that style even though it may be trendy may not work for you. Make your own moves and your own signature – even if people think you are crazy for doing so!

What is the key to your success in our industry? Authenticity.  People have to believe you and that includes pressing palms and giving hugs. I can't tell you how many times people have posted that they met me and said, "She's so nice!" I am forever humbled for those mentions but I am just being me and that goes a long way.

See Lianne Farbes as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com

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A Few Questions With Madeline Leonard and Timothy Priano

Timothy Priano Owner Artists By Timothy Priano ABTP.com Madeline Leonard Director/Owner Cloutier Remix Cloutierremix.com

What one piece of advice would you give to every makeup artist? Madeline: Never lose the urgency to improve. This is a quality that I see in the most successful makeup artists and accomplished people in other fields. Timothy: Relax, all happens in time, you must build your proper foundation for the future.

What is the key to your success in our industry? Madeline: Long and deep relationships. The biggest rewards (professionally and personally) have come from developing long relationships with artists, clients and the team at the agency. With time you build a powerful trust and momentum. Not only is it the key to our success, it is what I am most proud of.

 Timothy: Always believing in the talent you represent, and know to be one step ahead of the trends

Can you tell us about the last project you worked on, or are currently working on? Madeline: Currently working on the release of ONE WOMAN 100 FACES by Francesca and Alberto Tolot. This fine art book really shows the transformative power of Makeup. It has been a platform for global events and press which has been very exciting. How has the industry changed in the last five years? Timothy: Loyalty

What’s next for you? Madeline: As Cloutier Remix looks to the future, we are expanding  opportunities overseas. There is a demand by brands, media, consumers and aspiring artists to tap into the talents of  top influencers in the beauty industry. Cloutier Remix will provide the platform for them to connect in a meaningful way. We will also continue to collaborate with clients in fresh and exciting ways, with a focus on digital initiatives. Timothy: Would love to be retirement, but I would go crazy, so I will still be working the streets for coins.

See Timothy Priano and Madeline Leonard as a part of the most career-focused event of the season - The Business Forum LA. November 8-10th, 2014. www.thebusinessforumla.com