The Pulse of Mobile Marketing

Why did I decided to create this blog about the Mobile world? First of all, welcome everyone and I hope you will enjoy it. My name is Thibault, and I am currently doing a gap year that is part of my degree course with my Business School in France. I had to find internships to complete this gap year. My first one was in London, few months ago I was working in a Import/Export company for 6 month. After this I have worked in Buenos Aires for Mobile Marketing company for 8 months. It’s Latin American startup leader in mobile advertising, connecting advertisers, agencies and trading desks, publishers, ad networks. As I am starting to really enjoy this field of communication and marketing, I thought it might be a good idea to create a blog talking about this increasing world. You can also follow me ON Linked In where I feed my wall daily with some new articles I find about Mobile Marketing articles. See u Thibault

[socialmediadaily]

Did 2014’s marketing predictions come true? 

[unionmetrics]

Look at what came true for your brand in 2014, and use that to inform a more realistic strategy for 2015. Then set your stretch goals on top of that. 

[thepulseofmobilemarketing]

How Big is Digital Education in the United States? An End of Year Review - Brookings Institution (blog)

See on Scoop.it - Mobile Marketing

Buzz about the potential of digital learning abounds. Despite the excitement, relatively little is known about how many students are actually taking advantage of digital learning opportunities.

Thibault Raz'Dorado's insight:

#USA #digital #digitaleducation #states

See on brookings.edu

[ranklabinteractive-blog]

Google wanted to find out how, why and where do people use voice search so they commissioned a study, conducted by Northstar Research, surveying 1,400 Americans across all age groups. For more on the results: OMG! Mobile Voice Survey Reveals Teens Love To Talk

[ranklabinteractive-blog]

Google has officially launched the “Mobile-friendly” label.

This Search Engine Land article from Barry Schwartz fills you in on what it takes to earn “mobile friendly” status with Google. The article says it depends on:

Avoids software that is not common on mobile devices, like Flash

Uses text that is readable without zooming

Sizes content to the screen so users don’t have to scroll horizontally or zoom

Places links far enough apart so that the correct one can be easily tapped

[marketingland]

What Affects Ad Viewability? 5 Factors From A Google Study 

[thepulseofmobilemarketing]

Everything You Need To Know About LinkedIn Marketing

See on Scoop.it - Mobile Marketing

Do you want a clear and defined path to mastering LinkedIn marketing? Here is a collection of 21 free resources to help you on your social selling journey.

Thibault Raz'Dorado's insight:

#linkedin #marketing 

See on topdogsocialmedia.com

[thepulseofmobilemarketing]

How to Measure Your Social Media ROI Using Google Analytics

Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already…

[thepulseofmobilemarketing]

Gartner Research: Mobile Marketing

What you need to know about mobile and customer behavior to increase engagement and sales

[marketingland]

While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks

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7 web design trends for 2015

Looking back on 2014, we can note some impressive trend that emerged in web design: the platform for the design of…

[marketr]

Hope you caught today’s announcement in Techcrunch. We’re launching a new mobile ad product—Tumblr Sponsored Apps. 

This is an opportunity for brands with apps to tap into one of the youngest and fastest growing audiences out there, specifically the 65% of our users who access Tumblr from our native iOS and Android apps. Our mobile users are also some of our most engaged, averaging seven sessions per day. 

Advertisers on board for launch include Gree, Big Fish, and TwoDots, just to name a few. They’re after the 25% of active gamers who use Tumblr, according to comScore. But expect to see apps from publishers, makers of creative tools, and entertainment platforms too. 

Tumblr Sponsored Apps are sold on a cost-per-install (CPI) basis, which means that not only do developers get everything that makes Tumblr an effective advertising platform—message amplification by the community, longevity of posts through reblogs, and the cost efficiency that comes from those things—but they’re only charged for completed installs, and only during the actual campaign period. 

Got an app? Want installs? Contact your brand strategist or [email protected]. 

[thepulseofmobilemarketing]

How to Target Different Generations by Identity on Social Media

Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of…

[thepulseofmobilemarketing]

How To Capitalize On Local Business SEO

See on Scoop.it - Mobile Marketing

Whether you have a small business or a national corporation, local search engine optimization is changing the way you’re found.

Thibault Raz'Dorado's insight:

#SEO #capitalization #thepulseofmobilemarketing #digital

See on blog.hubspot.com

[thepulseofmobilemarketing]

Les fans de Bref vont être ravis ! À l’occasion du 30ème anniversaire de la célèbre chaîne cryptée Canal+, Kyan Khojandi fait son grand retour avec un épisode totalement inédit.

Si vous étiez devant le Grand Journal vendredi dernier, vous êtes peut être déjà au courant de la plateforme digitale que Canal+ a développé pour ses internautes : En se rendant sur le site de Canal +, il est possible de créer son propre épisode de Bref.

Il suffit de rentrer son prénom, de sélectionner 3 extraits issus d’émissions ou de séries…et de voir le résultat ! Les guests et les extraits seront toujours différents.

[thepulseofmobilemarketing]

4 Homepage Conversion Killers [Infographic]

See on Scoop.it - Mobile Marketing

Is your homepage missing out on conversion opportunities? Here are four things you want to avoid.

See on blog.hubspot.com

[thepulseofmobilemarketing]

Times Square's new digital billboard is almost the length of a football field

New Yorkers passing through Times Square will see (whether they want to or not) the biggest, most expensive digital billboard (at least in the US) when

[thepulseofmobilemarketing]

How to Transform Your LinkedIn Profile Into a Marketing Tool

Do you want to use your LinkedIn profile to market yourself more effectively? Have you thought beyond adding a list of jobs and responsibilities? LinkedIn is the number-one social network for professionals, but that doesn't mean you have to treat your profile as a traditional, boring resume. In this article you'll discover four ways to turn…