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@ranklabinteractive-blog
I’m able to express these really complex emotions in the span of two seconds.
For Mobile Messaging, GIFs Prove to Be Worth at Least a Thousand Words
GIFs can be a powerful form of storytelling; the visual format you use just needs to be based around the story you’re trying to tell, as we said earlier.
(via unionmetrics)
RankLab tuned in for Andrew’s SEO Webinar. Great job, Andrew! Keep making us proud.
Join RankLab’s Andrew O’Connor for an awesome SEO case study.
Register here.
Taking great photos isn’t just about having a nice camera. I’m a firm believer that good photography comes from smart photographers who think creatively and know how to make the most of what they’v...
Whether you're taking selfies or photos for your next social media campaign, here are some tips for taking a great photo.
On mobile, the average [YouTube] session is now over 40 minutes.“
Omid Kordestani, Google’s chief business officer, speaking during Google’s quarterly earnings call today. “In fact, Kordestani says that YouTube now reaches more 18 to 49-year-olds than any single US cable network. Those numbers sound insane, but keep in mind that they probably include people listening to music on YouTube, as well as views on tablets. Still, they represent an enormous shift in how we consume media.” (via diditmarketing)
Punctuality, good manners and sobriety at the office bash go a long way to keep you in everyone's good regard.
R.E.S.P.E.C.T.
Some good stats about Instagram usage in May 2015. Here are the details:
Organic follower growth averaged 1.48 percent, compared with 0.2 percent for Facebook.
Brands averaged 2.41 posts per day.
91.77 percent of all posts were photos.
Only 8.23 percent of posts were videos, but they accounted for 11.6 percent of all comments.
Organic engagement per post was 2.61 percent of the total audience, versus 0.55 percent for Facebook.
Photos engage 2.69 percent of the total audience, while that number drops to 1.47 percent for videos.
97.2 percent of all engagements were hearts.
I guess you could say I’m pretty wild.
Engaging an audience on Snapchat
Hi everyone!
We’re back on track with the Social Sandbox and today we’re talking about engaging an audience on Snapchat. We’re continuing to experiment with this platform as it grows and as we keep track of what the audience enjoys responding to. It feels like we’re discovering something new every day!
Here are a few of the engagement techniques that we’ve tried, as well as a few from other news outlets:
1. Dissecting a story
Instead of using just a snap or two to showcase a recent story, how about dissecting it on Snapchat from start to finish? The New York Times did this recently when explaining that Snapchat would be partnering up with brands like McDonald’s on special geofilters when you’re in/near their locations. In doing this, they explained the story in detail, went to a McDonald’s to showcase the geofilter on their story, and even talked to a few people in person about whether or not they would use it on their own Snapchat accounts.
2. Quizzing the audience: “Real News or Nah?”
USA Today uses their news quiz “Real News or Nah?” in which they post a real news story and a fake news story and then ask their audience to guess which one is which.
(Via USAToday on Snapchat)
Not only is this a fun way to engage, but it’s also a unique way to promote a few of their stories.
3. Spot News/Breaking News
A recent example of this is when I ran to the Supreme Court right after same-sex marriage was legalized nationwide. Our followers had an opportunity to get a live look at what was going on via their Snapchat feeds when we showcased the sights and sounds as people reacted to the news.
Check out some of the other outlets’ snaps from that day:
(thenytimes)
(USAToday)
(WashingtonPost)
4. Showcase what we have that no one else does
This can be anything from tapings of a podcast to behind the scenes of a Tiny Desk concert. The audience LOVES seeing the ins and outs of what we do here at NPR and Snapchat is a great, quick way to give them that. A twist on this is to feature our reporters or hosts that are willing to appear and have them engage with the Snapchat audience.
5. “Man on the street”
Something that we tried outside of the Supreme Court was talking to people and getting their opinions on a live news story. Everyone we talked to was more than willing to give us their quick opinion. (Remember that characters are limited on Snapchat and videos can only record up to 10 seconds at a time).
6. Callouts
By now, you know how successful social callouts can be. We’ve noticed that our Snapchat audience is very receptive to them. When we asked users to snap us one word to describe their reaction to the same-sex marriage ruling, we received a number of responses. We have also asked for their favorite NPR story of the day and got a nice amount of responses from that as well.
You can also utilize Snapchat for potential sources for a story. While we haven’t done this yet, it’s definitely worth trying. We suggest asking followers to reply with their contact info if they’d like the reporter to be in touch. If you’re interested in trying this out, let us know! We can do a follow-up post to update everyone on the results.
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Something to remember when trying to engage your Snapchat audience is that this is a young platform with a young audience. In order to speak to that audience, the content must be fun, engaging, and easy to consume.
The possibilities are endless and the best thing for us to do is to continue to experiment with this platform and take our audience on the ride with us!
Make sure to reach out to the Social Media Team if you come across an interesting Snapchat account or something new we should try.
Have a great week!
- Aggi
When your WiFi stops working.
May your WiFi stay strong, Tumblr.
Make Small Text from Tumblr’s Desktop Dashboard: Tumblr recently updated the shortcut for small text in its Desktop Dashboard Keyboard Shortcuts Guide. From the post form, highlight text and press Command + Shift + Hyphen (Mac) or Control + Shift + Hyphen (Windows).
Interesting stats about online video on Facebook and YouTube, feeding into the current meme of Facebook becoming the dominant online video player and eclipsing YouTube…at some point in the near future. What is your prognostic?
Turn on TUMBLR TV and make your computer screen perfect forever.
How? Browse over to tumblr.com/tv. Never touch your computer again, because now it’s perfect forever. Or search for something and watch TUMBLR TV of whatever that something is. You’ll figure it out.
Why? This is the ’90s, baby! Anything goes!
Can I make a TUMBLR TV channel from my blog? Sure! Just do this: Change the URL to tumblr.com/tv/@yourblog. Now you’re the Oprah of TUMBLR TV.
Any other way I can get to TUMBLR TV? You can add “gif” to the end of any search. Click the “TV” button that shows up. You’ll see it—it’s fucking huge. Jk, it’s really small. We kind of made this whole thing by accident.
“Unwrapping Tumblr” GIFs on the animated slideshow that is Tumblr TV: https://www.tumblr.com/tv/@unwrapping
You Can Now Sign Up for Messenger, Without a Facebook Account
How much longer before it replaces Twitter in customer service?
Instagram wants to be part of the world’s conversations with its new search and explore tools, and it feels even more like a competitor to Twitter than ever before.
Instagram Quick Tip: Plan a profile aesthetic
Healthy lifestyle blogger Sweat, Stretch, Eat planned her Instagram updates for a while so that when they were aligned, the entire middle stripe would be white-backed images, a neat and eye-catching visual strategy.
Keep in mind the alignment does get thrown off unless you plan to upload three images at a time to keep it this way; judge if that’s a good idea based on your audience’s reaction if you upload three in quick succession. Remember we’ve found in our research that consistency is what most matters in Instagram posting.
(This approach works on the desktop too, as that also has three columns of images across.)
What neat Instagram visual strategies have you seen?
