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Aqua Utopia｜海の底で記憶を紡ぐ
I'd rather be in outer space 🛸
Misplaced Lens Cap
Show & Tell
Claire Keane
trying on a metaphor
@theartofmadeline
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Game of Thrones Daily
PUT YOUR BEARD IN MY MOUTH
shark vs the universe
pixel skylines
⁂
macklin celebrini has autism
Product Placement
Sweet Seals For You, Always
RMH
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todays bird
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@thesimplecopy
Origin story
Sometimes, you get asked one thing, respond with another, and win multiple rounds of applause. The question, this time, is about the thing that you’re selling — your product. And it goes like this: Why did you make this? How did you come up with this idea? And the answer: I saw [this thing] wrong. And I thought we could fix it [this way]. Because we stand [for this] and [for that]. And so we…
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The world may be unfair, but that doesn't matter
The world may be unfair, but that doesn’t matter
There are harsh things happening for a while. As if the world has become the set of a huge dystopian movie. You can brag about how unfair the world is, how you can’t accomplish your things anymore because of that. Or, you can pay more attention, see which way the world spins now, and leverage that to get the best of your way. And it works even better if you can help others step over it and get…
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Hit or blunder
Try this sometime. It works like a game. Take a story that you like – a movie, a novel, a script that might fall in your hands, maybe one of the classics – and rewrite it your own way. Change the names, change the characters, switch places. Make it the way you wish you heard it. Tell it your way – the way you would have told it if it was your idea from the beginning. And then show it to…
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Wreaking havoc starts the story
Winter is coming… when no one’s safe and anything can happen. The MI6 lost a memory stick with critical data. James Bond is called to find and bring it back before the world is blown up in the air. The NYSE went down by 2 points. Will this little company survive? In the beginning, there’s always a disrupting event that changes everything. A turning point when someone or something wreaks…
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Around the table
The stories that go back and forth at a coffee with friends. They enforce our values. They bond us together. They tighten the group and build our own culture. We’ve been meeting around the campfire for the entire history, telling tales, laughing, weaving wisdom together. This is where AI and blochain were born, not so long ago. Then the stories you tell – about your idea, about the change you…
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Seven degrees of understanding
What happened? Who did what? When did this happen? Where did this happen? Why did it happen? How did it happen? How does this affect you? The answers to these questions give a complete picture of an event, of a situation. Whether implied or explicit, you can see them in news reports, in novels, in movies – in just about every story you love. When you use these references with intent, you…
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Why do people look at specs?
Which one is better? Samsung’s Corning Gorilla Glass Victus – the toughest Gorilla Glass yet, or Apple’s Ceramic Shield – tougher than any smartphone glass? What does ‘better’ even mean? And how do you measure it? Truth is, nobody knows. Few of us can translate geeky gibberish into real life. But we take gigahertz, megapixels and mAh of day-long power as monikers for ‘best’. What we do when…
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Why the cold red dress?
Because writing a James Bond like scene gives you the opportunity to exercise suspense, anticipation and twists. And once you get used to doing this, you can naturally use it in your copy. It can make your content more exciting. PS: You can check The Red Dress here and the The Lighthouse Twists here. Get notified when the next article is out: Subscribe here.
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Starting in the middle
– Are you serious?– Yeah! Why?– It’s counterintuitive.– You’ve never started a story in the middle of a conversation?– Well, you need to give people a sense of space and time where everything happens, first.– So, you’ve never overheard the conversation at the table next to you at the restaurant?– Of course it happened, yeah.– You were able to make sense of it, in spite of you coming in the middle…
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Why embrace the writer's block?
Why embrace the writer’s block?
Woke up in the morning, got my coffee, opened the laptop. A mean blank page stares at me – words refuse to come out. Not even a dry headline for a starter. Some say you gotta push yourself to write something. Doesn’t work. The more I push, the more I get stuck. But I have a different approach. If you can’t write, why not turn around and have some fun? A book. A movie. The news. Going outside.…
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It feels rough...
It feels rough…
…All the uncertainty, the turmoil in which the world was thrown just months ago.
Yet, you can change the world with your story. Maybe not the whole world, but a tiny part of it.
If you’re lucky, it will ripple through.
You can paint the future with your words and make people feel what it’s like to be there. Thirsty for better, many will listen.
And there’s a lesson…
You can use…
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Gate 14 is open
Gate 14 is open
For every traveler in the airport, this is a moment to pay sharp attention. Next, after the flight at Gate 14 is announced, it concludes with either “This is not for me”, or “Let’s go! Our plane is waiting”.
Beyond the obvious, “Gate 14 is open” is code for “Come now to your plane here” and also for “I might lose the plane”. Or, in a more romantic way, “Your journey starts here now”.
It’s a…
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Of choice and freedom
Choice is freedom.
We’re ready to enforce that at any time with all our might.
Being able to choose what to do, where to go, who we wanna be, that’s how we define freedom.
Unfortunately, the opposite is also true:
Not knowing what to choose has us trapped in indecision. The freedom is gone, although the choice is still there.
Too many choices or the weight of its consequences can…
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Three stories in two words
Sometimes, all it takes is two words to tell three stories... _
Think different.
It’s the cause Apple has chosen to support with its line of products. It’s an identity statement.
It tells a story about those people who see the world as it is and want to make it better. Those who choose to see what’s broken and dare to try and fix it. Those who see the possibility and invent the next breakthrough.
It’s for all kinds of creators.
It’s for the…
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If I had...
Is your story compelling enough for your audience? #copywriting #storytelling #marketing #salesforce #contentmarketing #publicspeaking #mondaythoughts
When you’re hungry, it may be because your time is scarce, because you’re too busy at work to eat.
Or there’s no place to eat and that’s another scarce resource.
Or simply the food is scarce, because you don’t have the money to buy it, or there’s no food store around.
What if your health condition prevents you from eating? That’s another scarcity.
The simple availability of any of the…
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Words of support
“I’ll be in my office” is a way of letting people know you are available. It points them to where they can find you in case they need help.
“I’ll be there, if you need me” tells a different story. It shows willingness to help and adds personal connection to it. It becomes kindness.
It makes people feel better about you. It helps them open their hearts and talk to you genuinely. They won’t…
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Copy gone bananas
One of these days I came across this shower gel…
Shower Sorbet Fruity showering pleasure With a fruity-fresh banana fragrance
That’s all you could read on its front label.
What? No features and benefits? No factual information? No long persuasion arguments? What kind of a sales pitch is that?
It shattered my reality.
Taste mixed with body sensations. A virtual experience of total…
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