The Social Booster

Empower Your Social Media Strategies

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Best Twitter Analytics Tools for You – Must Try

Twitter is a platform that puts numerous countries all together at a single surface, no matter the distance.

This gives an equal platform for every citizen worldwide where one can share their views, thoughts, and many more.

Over the days, it has also become a platform for business purposes and to create brand awareness as well. You can also use it to promote your business or your brand. But for this, you want way more than just posting tweets once in a while.

Do you feel it’s enough to post about the new blog posts and be aware of your audience of the updates and upcoming events?

Not.

There is something more than that. A lot more. To achieve a great Twitter strategy, it needs great in-depth planning and Twitter analytics tools as well.

Agreed or not?

So, with no further delay let’s peep into it.

Twitter Analytics

As the name says, Twitter Analytics analyses your performances and responses to your tweets from your audience. This helps you to plan, map and apply your strategies accordingly.

Sounds great! Isn’t it?

The basic work is to measure engagement on every individual tweet and maintain data about the same.

This will give a kick start to your brand or business.

Not only business but also it will turn out to be an impactful tool to promote and boost your brand.

We have listed a few Twitter analytics tools for you which are completely free that will make your work easy.

Best Free Tools for Twitter Analytics

Followerwonk

It has been around for years and is loved by social media managers. Followerwonk is amongst the best free and paid tools that you can use to search for users as well as compare the data with your fellow competitors.

In addition to it, you can use filters that help you access some important data structures.

Follower Wonk also allows you to identify at what period your followers are most active and when is the most effective time to post your tweets to maximize engagement on your tweets and accounts.

Manage Flitter

Manage Flitter allows you to filter your Twitter Analytics. As the name says, the tool specifically works on managing your audiences, tweets, followers, and many more.

Also, it allows you to discard your tweets and followers based on who is engaged and who's not. This will further help you to use this data to understand and build a stronger community on Twitter.

Manage Flitter spot fake Twitter accounts.

These are the features that can be used in a completely free subscription.

Isn’t it cool?

The paid account has a feature called ‘powerpost’ which allows you to know the best period to share your Tweets based on your account and the topic on which you have created the account.

Tweet

This is a Twitter analytic tool that is more focused on collecting and providing data on your audience.

If you are specifically looking for a tool that can keep a track of the audience behavior on your posts and stuff, then we recommend you Tweepi.

Let’s know what makes it different from others.

Here you can find potential users to engage with, including industry leaders or influencers, based on relevant single keywords.

You will also have additional access to the features like the people who follow you, tools to get connected with influencers, and reliable recommendations according to your brand or interest for people or influencers to follow.

Are you wondering how these tools can help you grow your business?

Click here to know more.

Top 3 Twitter Analytics Tools (Paid) Best for You

SproutSocial

This tool is acquiring a top position for a good reason.

From reaching to the audiences, gaining engagement to link clicks to hashtag activities, Sprout optimizes your top-performing tweets.

You can also get access to the insight into the Tweet’s response by your audiences with Premium Analytics.

You can also access the template feature and customizable reporting options in addition to it.

This makes the research work easy and will also share your important Twitter data.

Wait wait!

There is something more to it.

You can also prepare custom reports based on your business on a monthly, quarterly, or yearly basis.

Union Metrics

Union Metrics is a tool that is easy to handle with simple algorithms.

This helps you to visualize the social data with the help of graphics that are easy to understand. It’s an analytics-only service and provides in-depth details about the performance and activity.

It also offers a social analytics solution that includes Twitter account analysis as well.

Tweepsmap

This is one of the best tools which deal with the audience’s behavior on your tweets and Twitter account.

Knowing your audience is one of the important steps to keep an eye on your work and activities.

This tool lets you check your followers and identify the demographics which include gender, language, and their profession.

Not only this, but also you can use these insights to plan and build your community into relevant categories accordingly.

Wrapping Words

There are ‘n’ number of Twitter Analytics tools out there. But we have suggested a few top tools that can make a good impact on your business and personal brands.

But here is a point to be noted.

These tools will only share the data and performances taken by the audience and visitors on your post.

All you need is to analyze the data and work on the aspects that you need to be more perfect on. We hope this article has helped you in understanding the analytics tools in a better way.

Also, don’t forget to share this piece of knowledge with your contacts.

[thesocialbooster]

Creating A Social Media Content Calendar Effortlessly!

Social media platforms can help build a brand or a page in very little time. But it can be puzzling to manage and maintain the audience traffic regularly. Keeping your audience engaged in your content is a hectic task. The constant pressure on social media content creators/users to create content that can be engaging enough to drive traffic and attract a new audience is hard, but not impossible! Here is where a social media content calendar comes in handy. It can be a fun process to track and keep a constant check on all the social media content in one place.

What Is A Social Media Calendar?

A social media calendar can help you visualize all your social media content for the next weeks/months and build an effective content strategy to drive the desired traffic. Plus, it also helps you create content in advance so that you always have something to post at a given time.

The Top 3 Ways To Manage A Calendar

You can maintain a traditional pen and paper calendar and take care of social media post scheduling manually.

Use Google sheets or excel spreadsheets.

Use a social media management tool to save time and energy for scheduling posts in advance.

The traditional method can be messy as there is manual work involved and, making changes on paper every time can be hectic. The other option is to maintain a google sheet or an excel spreadsheet, which is the commonly used content calendar worldwide. It can be time-consuming to make a sheet and feed all the details for every week/month.

These days, most social media users are obsessed with a social media management tool. Computer/mobile operation is less time-consuming and saves energy for other tasks.

Some of the most-used social media management tools are:

Socinator

Buffer

Sprout Social

Sendible

Oktopost

Hootsuite

MeetEdgar

These tools will help you with:

Getting a complete report on social media performance.

Scheduling posts regularly auto-publish them on multiple networks.

Tracking conversions performed on multiple platforms.

Measuring ROI for all your activities on social media

View your scheduled posts anytime and save your precious time. It is easy to use and helps you to have better collaboration with your team.

Instagram, Facebook, Twitter, YouTube, Pinterest, and Quora automation, and much more

Why Exactly Do You Need A Social Media Content Calendar?

With a social media content calendar, you get to plan and schedule your social content in advance. It lets you know what to publish, when to publish, and where to publish.

Here are the brief reasons to use it:

Working smartly: Scheduling posts and publishing them auto-posting is the latest smart way of content posting. You only need to sit down once and take out some time for your whole week’s plan. Hours will get saved that would have to get wasted every day to plan the same.

Saves time: Auto-posting saves time and lets you work on other projects and content while the previous posts are all lined up for a scheduled posting on different social media platforms.

Make an impact on different social media platforms: When you work smartly, you are more likely to get the results in the desired time. It creates an impression on your audience. With the help of social media calendars, you can check out what you have published. It will help you make changes to upcoming uploads if required.

Effective team collaboration: When you are working with a team, social media calendars become a destination where all have access to work with it. There will be less chance of miscommunication if you use a content calendar smartly.

Now, let us get into the effortless ways to create a calendar to handle all your social media accounts.

6 Effective Steps To Build A Social Media Content Calendar Effortlessly!

Extract information about your social media networks

This is the first step when you think of creating a calendar for social media content. Conduct an audit on your social media posts with the following points-

The post has been the most prosperous in your channel.

Most winning posts to date.

When your target audience is active on their social media?

Compare evergreen and up-to-date content. Which gains more fame?

Audience demographic.

Choose a strategy

The next step is to plan a strategy for all your social media handles. It can also eat up a lot of your time, and using a tool can help you to revise and update your marketing strategies through the following-

Facebook marketing strategies.

Instagram marketing strategies.

Linkedin marketing strategies.

Pinterest marketing strategies.

Quora marketing strategies.

YouTube marketing strategies.

Reddit marketing strategies.

Make sure your content calendar tracks this

Based on your requirements and needs, make sure that the calendar/tool tracks what is going on-

when the work is approved

when it gets scheduled

when it gets posted

whether the post was successful or not.

Planning is essential

Before scheduling your posts, you need to know how frequently you will post. It is most important to know your content capacity to help in tuning your overall content posting process smoothly and effectively.

Reviews

Another important task is to go through your content review to know the progress and faults. Also, you can use social media calendars to follow reviews in a centralized place.

Track reports

After successfully posting your content using a content calendar, go through the reports of previous posts and get to know-

How many likes did it acquire in 1 hour?

How many likes did the posts get?

How did the audience react to that post?

By doing this, you will get an idea about what worked in your favor and what did not. Then you can plan your strategies accordingly.

Also Watch: Socinator - All in One Social Media Management Software

Wrapping Up

Social media content calendars can be extremely beneficial for handling your social media content effortlessly and effectively. Apart from using a social media management tool, you can make slight changes to your content, making it more engaging and not allowing your audience to see the same post and get bored.

[thesocialbooster]

Instagram Verification- Everything You Need To Know About The Rarefied Blue Badge

If you are using Instagram for a long time, you have seen the changes over this platform. With unique features, the place is no longer merely a photo-sharing app.

Despite the changes, the ultimate aim of every user remains to get a blue checkmark beside their username. Sadly, verification on Instagram has become much more complicated than it was 5-6 years ago.

Overwhelming competition and the growing number of brands have made it difficult for accounts (even with the massive fame) to earn verification in simple steps. Through this post, we have briefly explained everything about Instagram verification. Let’s take a peek.

What Is Instagram Verification?

Instagram itself explains verification like- “ Instagram accounts with a small blue badge is an evidence that the account comes under the public figure category or it belongs to a celebrity/popular brand.”

In simple words, you will get a lot of genuine Instagram followers who have got legit reasons to follow the account since it is verified.

The Quick Method To Request Instagram Verification

If an Instagram account has got bulks of followers and is continuously building credibility, then one can request verification. It’s simple:-

Log in to your Instagram account using the given creds.

Move to settings positioned on the top right corner in the menu.

Within the settings, tap on ‘Account’ and proceed to select the ‘verification request’ option.

In the context of verification, the Instagram community clears that requesting verification and getting verified are entirely different things. Just because an account seems eligible, account holders cannot expect success.

How To Get Verified- Simple Tips

1. Focus on building an audience base on other social accounts

Does that sound weird? Maybe YES. Regardless of what you feel, building a solid presence on other social media profiles is a shortcut to get featured on Instagram by making the account look credible. Moreover, you can also tell those followers to follow your Instagram account.

Let’s say, That person X has 200K followers on Twitter, but he hasn’t yet got half of these followers on Instagram. In that scenario, Twitter followers provide a good impact for Instagram while verifying the review.

2. Archive impressionist accounts

You might have seen duplicate accounts of celebrities, politicians, and other known public figures. Although this stands as a severe consequence, Twitter fails to spot all and suspend them.

Taking it as an advantage, you can claim identity risk on Instagram. By doing so, community members will take time to go through the respective account and provide a blue badge if it appears fair.

3. Maintain your active presence

While this tip appears to be obvious, the idea behind this is indeed critical. Even after getting millions of real followers, no account can expect verification without maintaining an active presence on Instagram. The Instagram community assumes that verified accounts are of no use when they can’t even remain active. Consider posting twice a day (minimum). For the further inconvenience, busy brands should use Instagram automation tools or else, appoint an account manager.

4. Foster Your Earned Media

Like we discussed earlier, Instagram demands accounts to show their worth. The platform doesn't verify accounts in a rush. The process may take up to 30 days. Here’s how to foster your earned media and quality several verification criteria.

Type your brand name on a renowned search engine like Google to see what turns up next. No results? Collaborate with social media marketing experts to fix this error. Remember, world-renowned platforms don’t need to suffer much.

5. Get more Instagram followers

We bet you have heard it thousands of times. And, that looks justified. Followers count is directly proportional to shaping the brand’s integrity. To get followers, you must:

Post engaging content, which ought to be equally informative. Spend a good chunk of time investigating what content your audience prefers to see.

Analyze Instagram feed & insights to figure what post has got high engagement so far. Once done, keep your focus on curating such content mostly.

Like, comment, and share (sometimes) others' posts as well.

Does Instagram Verification Pays Off?

We all know that getting verified on Instagram is not an easy task at all. It requires worthwhile strategies, strategic plans, and efforts. As a piece of good news, verified accounts offer excellent brand credibility aside from standing out from the crowd. Therefore, it’s worth spending your time & effort to grab verification.

Also Learn, How To Auto Follow Users On Instagram Using Socinator

[thesocialbooster]

Design Your Instagram Feed With These Top 5 Tricks!

Instagrammers are everywhere today. Almost 8 out of 10 people are on Instagram either for commercial purposes or entertainment purposes. Unlike some social media platforms, Instagram is not just a content-sharing platform, but marketers around us can use this medium to promote their brands to drive traffic on their page and website. 

When any user reaches out to your profile or visits just for a quick lookup, the first thing that catches their eyesight is Instagram Feed. Since the first impression is the last impression, you should be very particular about how your feed looks. 

But,

WHAT IS INSTAGRAM FEED?

The page you discover you see when you visit someone's profile. You can see the information about the profile, and it simply depends upon whether it is a public or private account, or you are following them or not. Basically, the user follows such accounts that have a unique and attractive feed on their page. 

But, what are the

TRICKY IDEAS TO DESIGN YOUR FEED?

Here are some of the best Instagram Feed ideas:

#1 INSTAGRAM AESTHETIC: 

Being an Instagram marketer, it's very important to catch the eyeballs of users and increase your follower count. But, every user first checks out your feed to know your creativity level. So, being an aesthetic here defines, choose any style to design your feed, like Monochrome, Pastel, Bold & Vibrant, Minimalist, etc. 

#2 HIGHLIGHT YOUR IDENTITY:

Design and post content that clearly describes the products and services you offer your clients. For example, Instagrammer Kate Spade designs her feed with inspirational quotes and lifestyle photos to attract users and find it creative. 

#3 THE GRID LAYOUTS:

Designing an Instagram feed with grid layouts has been in trend for a long time now. You can even use the Instagram Feed Planner to design your grid feed. To look for more options, you can choose one like Puzzle Layout, Rainbow Feed, Checkerboard Feed, etc. It will help you save time and will add an extensive look to your profile page. 

#4 TYPOGRAPHY & FONTS:

Fonts play an exclusive role in highlighting your content to attract when you post inspirational thoughts and quotes. You can even use this idea if you compose any poem. So, for designing typographical content, you need to be a little more creative. 

#5 STORY-TELLING VIDEOS:

Videos can make you earn millions! Only if your videos are story-telling and spread a good message, including your brand. Videos grab more audience engagement than pictures and can also help your page to reach extensive height in the Instagram world. 

Well, I understand you might be in a dilemma. Like, why the feed, and how does it work? Let's help you out with the solution:

HOW DOES INSTAGRAM FEED WORK?

There are some of the factors to understand how it works, especially for marketers or influencers. Let's begin:

FREQUENCY:

How often do you post content for your brand on Instagram? Once or twice a week, or it's just random days? Moreover, try to upload content at regular or frequent intervals to reach your audience and increase brand value.

INTEREST:

Have you ever heard of Instagram Algorithm? Basically, it filters the niches you like and the type of content you prefer watching and then displays on your feed. For example, if you like a post, the Instagram algorithm will make your post appear on their feed and vice versa. 

FOLLOWING:

Following numerous users on Instagram will display a lot of trending posts and videos, through which you get an idea of how to upload eye-catching content on your feed. 

TIME: 

Time plays a significant role when you are an Instagrammer or any social media user. Being an alert user, you must be strictly aware of the best time to post on Instagram. It will help your content target the feed of your followers for better engagement. 

FINAL VERDICT:

So, design your Instagram feed with these tips and tricks to add an extensive yet attractive look to your profile page. You can even go for social media automation software to handle your profile more professionally. 

You can also watch: Socinator: The Best Social Media Automation Software

[thesocialbooster]

11 Tricks To Craft The Best Instagram Captions!

Captions add context and enhance your brand's personality to entertain the audience for your marketing campaigns. Especially in the world of Instagram, millions of users spend their time advertising their business. Attractive Instagram captions lead to more audience engagement, and ultimately you get more likes, comments, and shares on your posts. 

But,

HOW TO CRAFT A GOOD CAPTION FOR YOUR INSTAGRAM POST?

A good caption involves characters, emojis, and hashtags that make it look attractive. Make sure that the caption should not be more than 3200 characters, as too long captions can make it look spam. Users even add hashtags on their posts, but that should be less than or equal to 30. Not only this but keep the following points in mind while you craft the caption:

Tag your brand or related brands or page about the caption you are writing to gain more audience engagement. 

Try to add emojis along with your captions to make it look more fascinating.

Add hashtags or you can also use hashtag generating tools to make engaging hashtags for your posts.

But, there are some more tricks to craft the best Instagram captions for your content. Let's have a quick peep:

#1 Identify Your Brand: 

Make sure the caption you craft should specifically identify your brand. Instagrammers do not expect sober or formal tones. Rather, write a caption that involves a sense of humor and is efficient enough to describe what your brand offers. 

#2 Justify Your Length:

According to Instagram, the caption length should be 125 characters or fewer. Feeding unnecessary lines or words with irrelevant emojis and hashtags can make your Instagram post look ugly and affect your followers. 

#3 Add Hashtags:

Hashtags are the new trend, especially in the world of Instagrammers. You can either create using a hashtag generator or do a quick search for the most trending hashtags. But it must be relevant to your niche. 

#4 Mention Influencers: 

Instagram influencers set an example for the offline and the online society, and mentioning them on your captions on Instagram can be really effective. You can compel their followers to like and comment on your post, which is quite beneficial. 

#5 Pose A Question:

If you are really looking to get more comments on your Instagram post, try to pose or frame a question in the form of the caption. The users may find it interesting and start commenting on their thoughts and views. 

#6 Be Unique:

Try to craft a caption that looks unique and different enough to catch the sight of other users. Instagrammers always keep looking for new and trending caps, which encourages them to repost your content on their Instagram story.

#7 Emoji! Emoji! Emoji: 

Add relevant and interesting emoticons on your Instagram Captions to make it look attractive and eye-catching. So, it could help you drive traffic to your Instagram page. Emojis can be fun and can even help you to keep your description short and simple. 

#8 Quote It:

Don't ever go wrong with the quotes while mentioning them in your captions, as it leaves a negative effect on the viewer, and you may end up becoming a joke for everyone. Make sure to add quotes that can be engaging and can attract the audience easily. 

#9 Know Your Audience:

Before posting any content and regretting later, it's better to add content that your audience really wants to see. Add the captions that your audience finds informative and relevant to the content to get more engagement. 

#10 Make It Storytelling:

Adding captions in the usual way every time may bore your viewers. So, try something different this time. Make your captions a bit of storytelling to excite your followers a bit. It will increase interaction with your followers, and your post may get ranked as a trendy one.

 #11 Aim For CTA:

Writing informative and attractive captions increases engagement in your post. If your caption gets a positive response, then it may automatically divert into CTA. So, keep trying, you will succeed. 

Final Verdict:

So, try these tricks and craft the best Instagram captions for your post. But, if you are still in a dilemma, you can go for a social media automation tool or an Instagram Marketing software to handle your account without any human interference. 

You can also watch: Socinator: All In One Social Media Management Software

[thesocialbooster]

How Facebook Automation Is Easy & Beneficial For Marketers?

Facebook, a social media platform with billions of users, has proven to be the best medium for entertainment and marketing purposes. Some marketers are aware of the marketing techniques and handle their business quite professionally. But for the newbies, it's a daunting and challenging task. So, for freshers and the ones facing issues in controlling their business over Facebook, there's always an option for Facebook automation. 

WHAT IS FACEBOOK AUTOMATION?

It is a process of managing your Facebook account without any human interference. From scheduling the posts to auto-accept/cancel friend requests, it handles everything. Users can create eye-catching content relevant to their niche to engage the audience and drive more traffic to their page. Advertising on this medium seems quite easy with the automation tools. Let's learn about them in brief:

HOW DOES IT WORK?

Before you start the automation process, you need to choose the most featured automation software to get the best benefits. Once you enable it and set your niche, you can sit and relax, as the tool targets the audience accordingly. From keeping an eye on your competitors to host the ad campaigns for your brand, it manages all of it. You don't need to spend your time and effort logging in every time. Since it's automation software, human interference is not mandatory. 

FEATURES OF FACEBOOK AUTOMATION SOFTWARE

#1 Stats & Records:

The software auto prepares the activity records of the account for the users. It will help them to check the progress and impressions they got on their page. 

#2 Auto-Schedule:

The best part of this software is that it schedules the posts and activities you need to perform on your Facebook page. The tool is aware of the best times to post on the medium for engagement of the audience on your page. 

You can also watch: How To Auto Post On Facebook Using Socinator

#3 Sending Friend Requests:

The Facebook automation tool filters the users interested in the products' niche. It automatically sends them friend requests and helps in increasing the engagement on the page. 

#4 Auto Likes & Comments: 

For attracting more traffic to your Facebook page, the automation tool is a steal. It likes and comments on the Newsfeed, timeline, communities, and groups automatically. 

#5 Relevant Pages: 

The automation software examines and searches the most relevant pages as per your niche to advertise on and from where you can track users to like your post and land on your website.

SOME MORE FEATURES INCLUDE: 

Live chat with users

Filter support

Auto unfriend 

Broadcast messages

Join & remove Facebook groups

Bulk downloading

Auto social media engagement on life events

Facebook account management

WHICH ARE THE BEST FACEBOOK AUTOMATION SOFTWARE?

Numerous software is available to help users automate their Facebook account without even spending a minute on them. So,

what are you waiting for?

Here's a brief description of some of the best Facebook automation marketing software:

SOCINATOR: 

Socinator is one of the most renowned social media automation tools. Apart from handling Facebook, it also manages other platforms, like Pinterest, Twitter, Instagram, YouTube, Reddit, etc. For scheduling and handling social media networks, Socinator is the best. Some of its features include: 

Preparing the statistics and activity records

Discover the best business pages for your niche

Auto accept/cancel request

Performs live chats with users

Scheduled to post the content on time

Invites users to join the groups

HOOTSUITE:

It is a user-friendly tool compatible enough to work on Android, Windows, Mac, and iPad. Through it, you can simply monitor your social media accounts on different platforms. The users get a lot of benefit from Hootsuite, such as:

Scheduling and uploading videos to post on Facebook

Tracking your account's progress

Organizing ad campaigns 

A 30-days free trial period for the new users

AGORAPULSE:

Agorapulse works best for agencies, businesses, and marketers. From publishing your content to monitoring social channels, the tool offers all the benefits to its users. Some of the most beneficial features include:

You can label and group your audience as per different categories

The user can schedule or queue their content to post whenever they need to

The software offers downloadable reports for the users

It calculates the ROI of your account's engagement

FINAL VERDICT: 

Overall, Facebook Automation is really mandatory for the users to target the exact audience and drive more traffic on their website. Instead of wasting time, everyone should once go for it!

[thesocialbooster]

How To Be More Social In The Right Ways And On Your Terms!

Every business/individual has a different social media account and ideas about being social. Each individual has its guidelines, different post types, and more that need to be piloted by your social media team to be social more. All this information can be very overwhelming, and fortunately, this article has abbreviated the most prime social media best methods every company should comprehend in one easy-to-skim list.

Discerning social media tactics admittedly takes time, effort, and a lot of patience. There are complex algorithms and diverse characteristics for each platform. If you want to have successful online marketing, you need to converge on every social networking site. Now, this sums up to determining distinctive approaches daily. The reason is there is regularly a new update once you start getting pleased with the platform.

It is essential to adopt new methods when you want to step into something bigger. So, Let us navigate on how to be more social!

Social More

Many people/marketers think that more followers are equal to more success! But let me tell you to change this old mindset as it doesn't work these days, where the social media platforms keep changing their algorithms regularly. The basic approach to increase audience reach and engagement has gone for a toss with such complex algorithms. 

But nothing to worry about, as there are many key performance indicators on social media to keep a check on your posts and advertisement's performance on such platforms.

These key indicators let you know everything about the engagement, traffic, and audience interactions. No more running behind increasing the followers count! Even if you have a handful of followers, but they interact, react, and engage with your posts regularly, then it is enough for a less but organic engagement rate. 

Quality over quantity!

To be social more, you need to post relatable content so that your audience could engage in them. It is not about posting regularly, but it is about posting the most relevant content.

Using Social Media Management Tools For More Ease

As advertising on social media takes a lot of effort and time. But it can become easy, with social media management tools that will always keep prompting you of your latest posts, ads, and stories. You can design appealing content for separate social media sites. All you need to do is schedule your posts. No more maintaining a calendar to track posting content on Social Media Platforms like- Facebook, Instagram, Linked In, Twitter, Pinterest, Reddit, YouTube, and Quora.

Here are some of the easy-to-use social media management tools-

Socinator

Sprout Social

Rallio

Bitrix24

Wrike 

The features of these tools:

Never miss out on posting and letting your audience know about your new launches.

Automatically scheduled posting

It simplifies social monitoring, listening, customer service, engagement, and much more.

It manages social posts, reviews, content, and franchisee permissions.

Available in cloud and on-premise with open source code access

Share and discuss ideas, manage knowledge, manage projects, etc

Customize your workflow and reduce the need for emails, meetings, check-ins, and more.

How To Be More Social On Social Media?

As a business owner/company/organization, there are some general methods or guidelines to follow to be more active on different social media platforms to promote and sell your brand!

Set Objectives and goals

Having goals is important! Never start any social media campaigns without a proper set of objectives. Follow the SMART initiative:

Specific:  Set the desired figures, like- We will achieve a 5% boost in engagement this month

Measurable: Decide how to track the actual progress towards each goal

Aspirational: Goals should stretch your abilities, but they should also be realistically achievable.

Relevant: Achieving the target goals will deliver a positive business outcome

Time-Based: Always have a deadline to achieve the objective.

Build Social Communities

To have a social media community you will know your target audience ways to engage them with your content. Having an audience who are interested in your content, will ultimately encourage you to feel comfortable interacting with the users of this community and never fail to respond to their queries. It will eventually make you more social.

Be Helpful!

Do not just focus on posting and creating content all the time. If your audience or potential customers raise a query, make sure to answer them and resolve their doubts. Give them all the essential details about your brand/product/services.  Keep your content relevant and clear so that all the queries get addressed appropriately and on time. It will surely benefit your business.

Have A Strong Content Strategy For Every Social Network

The strategy that works on one social network might not work on the other. So, have different plans for different social media platforms.

Define Your Social Media Voice and Tone

Are your business professional or playful? Purely professional or sarcastic? Be clear about the voice for your brand on social media. Finding voice can be a prime element to connect to your audience. Wondering how? It is because people like the brands that they can relate to and find the relevance.

Here are the three things that should be kept in mind while defining the voice of your brand-

What do you want your brand to sound like on social media?

Who is your target audience, and what vocabulary do they use?

What does your audience want to hear from you, based on the above two concerns?

Handle Negativity With Grace 

Social media platforms are interactive and healthy when you are doing good, but it also has a dark side. There might be hatred against some of your products/content. In case your brand receives any negativity, handle it with empathy. The more genuine you can be, the better!

Let me give you an example-

Hey _____! We are so sorry this happened to you. That is not what we want our customers to experience. Can you reach out to ___________ and, will get this straightened out for you.

You can also watch: Socinator - All in One Social Media Management Software

Final Words

This article was about boosting the content on different social media platforms and becoming social more by getting better engagement. It is not that difficult when you know your audience and their preferences. I hope this was helpful. In case if I missed out on anything, feel free to comment down below.

[thesocialbooster]

09 Best Social Media Campaign Ideas To Try This Year | Let Your Campaign Rock

Almost 3.5 billion people use social media platforms every day. Social networks are bustling places, whether it connects us with loved ones, finds entertainment, or grows a business. Marketers are well aware of this possibility. Whereas approx 73% of consumers assume a brand's social media presence has influenced their buying decision. No wonder that by 2021, global investments in social media advertising expected to reach $48 billion. We've got you covered if you're wondering how to create killer social media campaigns.

In this article, we will discuss the various social media campaign ideas. But before we get started, let's see what a social media campaign is.

What is a Social Media Campaign?

A social media campaign is a planned marketing effort that uses social media sites to raise consumer awareness, interest, and loyalty to a company, brand, product, or service. Campaigns on social media are strategically planned, targeted at a specific audience, and have measurable outcomes.

Brands run social media campaigns on a variety of platforms, including:

Facebook, Instagram, Twitter, YouTube, Reddit, TikTok, LinkedIn, Pinterest  Furthermore, most brands run social media campaigns across multiple platforms. Now we have some ideas about social media campaigns. Let us move to the 9  best social media campaign ideas.

1. Increase your social media presence:

We use social media marketing to establish a social presence among our target audiences. All brands should have an online reputation that can symbolize their brand and interact directly with their customers.

You can get creative with digital challenges for social media presence and compel your audience and other communities to create their own. As a result, you'll be able to reach new audiences with a large number of organic posts as a quick response. Give it a shot and let us know how it goes in the comments section below.

You can also share posts with high-quality content and interact with your audiences to raise awareness.

2. Encourage the creation of user-generated content:

When you utilize user-generated content, it establishes the trust of your audiences in your brand and offers better engagement. User-generated content in the form of images, text, videos, and audios can be shared on social media platforms such as Facebook, Instagram, and Twitter. Your content may receive a higher ranking on the search result page because of more likes and shares.

3. Hold competitions:

People enjoy receiving gifts and significant discounts on their favorite items. Organizing contests such as taking a photo with your products, tagging friends in the comment box, answering some questions, and so on, and rewarding winners with prizes can increase engagement and brand awareness. You can also cast content and include your customers in your advertisements by organizing them.

4. Include polls to encourage participation:

When planning a social media campaign, include a poll on all your social media accounts to learn more about your audience and increase engagement.

5. Livestreamed events include:

You can promote Livestream events that can reach your largest audiences in your social media campaign. Capture a few highlights from your event and stream them live to pique your audience's interest.

6. Bring in some entertainment:

Try to include some humor in your social media campaigns so that your audience will want to watch them without scrolling. Images are fine, but videos are active way to provide entertainment and capture the attention of people.

7. Concentrate on your content:

To stand out among the trending content, brands use hashtags. Make sure to schedule your postings weekly if you want to get a good response. One of the best ways to showcase your brand's image with a hashtag is to create unique theme-based content in your social media campaigns.

8. Showcase your satisfied customers:

Customers who use your products and services are the best weapon for promoting your brand. Encourage them to use your brand's products and a hashtag in their photos to raise awareness. You can show how pleased your customers are with your products and services by using social media platforms.

9. Include a call-to-action button!

When you ask people to respond to your posts, you'll need a call-to-action button that allows them to engage and interact with you. To achieve the desired results, include a call-to-action on all of your social media posts. Learn more, subscribe, sign up, and many other call-to-action buttons can added. Not only will this increase your CTR engagement, but it will also help you succeed in your social media campaigns.

Also watch: All in One Social Media Management Software

Time to wrap it up:

In the last few years, there have been a number of successful social media campaigns. These examples demonstrate how beneficial social media marketing can be and how different it can make in terms of lead generation, brand awareness, and sales. I hope this article helped you to gain more ideas regarding your future social media campaign ideas.

[thesocialbooster]

The Instagram Marketing Secrets For 2021: A Cheat Sheet For Your Brand Promotion!

In today's world of techno-freaks who like to spend most of their time on social media and constantly post about their life, Instagram is a profoundly loved-social media platform. For a few years, Instagram's user base has expanded to over 700+ million, and the brands are taking great advantage of its reputation to reach out to their target audience. Facebook is another enormous platform to attract target audiences and convert them into potential customers. 

But, merely posting about your brand/services will not help you to expand the business. It is essential to have clear visions and tricks to beat the notorious algorithms to get organic reach successfully. 

This article reveals the 09 best Instagram marketing secrets that can help in getting the desired engagement. So, let us get started!

Marketing Secrets For Restaurants

Many Instagram users love to check out food images and share food-related pictures on their walls. Approximately 270+ million posts appear with the #food hashtag every month. Stats say that food lovers visit insta food pages around 20-25 times a day.

If you are a restaurant owner or looking forward to starting a restaurant/cafe of your own, you might want to take advantage of Instagram and its popularity.

Some of the most trending and relevant food hashtags-

#Food #FoodPorn #FoodPhotography #Foodie #Foods #Foodstagram #Foodgasm #Foody #Foodies #FoodLover #FoodBlogger #InstaFood #FoodPics #FoodLovers #EatingForTheInsta #FoodLove #Food52 #FoodPornShare #FoodStyling #FoodBeast #FoodArt #FoodSpotting #FoodBlogFeed #FoodOfTheDay

You can also tag your restaurant and create a custom hashtag and use it every time on your posts.

How is Instagram beneficial for your restaurant?

A social media reputation is worth a thousand words to describe a brand's authenticity, and uploading a picture on IG saves time and energy to explain what your business is all about. Using a snapshot of delicious food is very tempting and makes people visit the restaurant. 

Some tips for posting on IG-

As mentioned earlier, using relevant hashtags will increase the chances of your posts getting featured on the discover section

Add creative photos and videos

Study the pattern of your posts and when you get the maximum engagement, post accordingly at that hour.

Marketing Secrets For Real-Estate

The real-estate business and Instagram marketing go hand-in-hand because this business is all about trust and reliability. It is based on the service reputation. IG is like a helping hand for businessmen to maintain a smooth and cordial relationship with their customers and enhance the overall interaction with them.

It helps people to scroll through the businesses' posts, types of listings, discover what areas they serve in, and keep a constant eye on the upcoming events.

Some marketing secrets include-

Be creative about promoting your listing with innovative and eye-catchy photos

Share short video clips, commentary, and captions

Raise your brand recognition constantly

Marketing Secrets For Fashion Brands

Fashion brands have a greater scope for social media brand promotions. A fashion-forward marketing strategy on IG can help in boosting sales, revenue and attract more customers. Starting from joggers to leather belts, sneakers to trendy sunglasses, all these trend-setter fashion accessories create an immense fan following and instantly get into demand. Let us check out some of the best Instagram marketing secrets for fashion line-

Use hashtags to the fullest! Many brands miserably fail when it comes to creating a community with hashtags. You need to select a post related to the fashion/clothing industry, and you may find a bunch of related hashtag suggestions below the post. All such general hashtags are common for getting instant likes and reach

Associate with the influencers for endorsements for products to get the desired attention and recommendations from a social media personality.

Create eye-catchy visuals, as the interest span of users, is very short these days. Create impactful content to grab the users' attention and direct them to your site.

Also Watch: Socinator - All in One Social Media Management Software

Some IG Marketing Tips You Should Not Ignore

1) Always use a business account because it gives you the following features-

Instagram Insights 

Instagram ads 

Instagram Shopping option

Prime and subsequent messaging inboxes

Communication information and a CTA button on your profile

2) Clearly define your goals

A business without strategy/plans is nothing but useless, which will take you nowhere. Having a defined set of goals will majorly benefit your business with the following inquiries

How to increase brand recognition

Generate new leads

Build your brand as an industry leader

Creating an impactful online presence

Sell products immediately from an app

3) Get to know your audience

A little research about your audience can save a lot of time and energy later. It helps in knowing whom to target and what should get posted to get the desired engagement.

4) Optimize your profile

Having an organized profile can make a great first impression on users that visit your page. Improvise your bio, convey your brand personality, and mention the reasons to follow your page.

Here are some of the key points to take into consideration-

Name: 30 characters

Username: Up to 30 characters included in the search.

Website: A clickable URL you can edit as often as you wish.

Category: A business feature that tells people what it is all about without using up bio characters.

Contact info: Tell people wherever to find you.

CTA buttons: Give Instagrammers a way to communicate with you directly from the profile page.

5) Choose the right profile photo and captions

Make sure to choose the right profile photo for your brand's page. Also, keep the captions short and creative. The best caption length for the IG posts are-

Organic posts: 138–150 characters

Instagram ads: 125 characters

6) Choose hashtags wisely

Do not just slotter the caption space with multiple irrelevant hashtags. We recommend you to use 5-9 hashtags per post and not get spammy.

To get the most benefits, try using hashtags that-

Are appropriate

Are relevant to your niche

Do not support #like4like #followforfollow #followme

Also read: 

https://socinator.com/instagram-features/how-to-get-featured-on-instagram-in-no-time/

Wrapping It Up

[thesocialbooster]

Exclusive 5 Tips To Increase Instagram Story Views

The platform with millions of users and one of the most visited social media applications, Instagram is the word on everybody's mouth these days. The trend of uploading stories on this medium launched a couple of years ago, where users can share their status of mind or the memes/posts they like. People use Instagram for entertainment and marketing purposes and often prefer to see stories of different users.

Instagram is one of the best platforms for influencers and marketers. Their entire publicity depends upon the likes, followers, and views they get on their profile. Similarly, Instagram stories last for hours, and you can add them in your highlights to create a story album. It's strictly your choice to select who can watch your stories and who cannot. You can also set criteria and create a 'Close Friends' list where you can add a list of your best buddies to peek at your stories. Some people can archive and control Instagram story views by:

Open your Instagram profile 

Go to settings at the top right corner.

Click on privacy settings

Tap on archive

Bingo! You archived your story successfully. 

Now, let's discuss,

HOW DO THESE STORIES WORK?

The stories work on 3 different paths, namely: Posting, viewing, and replying. Let's have a look in brief:

POSTING: To post a story on Instagram, click on the camera button in the top left corner, and there you will find numerous options to post them. You can create boomerang, videos, slo-mo, and try the new reels option. The users get complete leverage of using different filters, texts, layouts, superzoom features, etc. You can come live as it is also a part of the Instagram story to share your live videos with your audience. Instagrammers can add music, generate polls, add location, post questions, or host a quiz too. 

VIEWING: Once you share your story, it appears on the top of the Instagram News Feed, and people from your follower list get access to watch your live or uploaded stories. You can also check the number of people who watched your stories, and if you have an Instagram Business account, you can check the insights. 

REPLYING: Users can reply to your story by sending you a boomerang or pictures with different filters. The replied text displays in the personal message.

Increasing Instagram story views and followers is a challenging task for every Instagrammer. So, here we are mentioning some exclusive tips to enhance story views on your profile.

EXCLUSIVE TIPS TO INCREASE INSTAGRAM STORY VIEWS

#1 GO LIVE:

Share your live Instagram sessions with your viewers to let them understand the nature of your profile. If you are an influencer, you can talk about the change in society you want to bring in, and if you have a marketing background, you can freely promote your products and share the benefits a user gets from them. 

#2 USE HASHTAGS:

You can add or generate the most trending hashtags as per your niche by yourself or with a hashtag generator. Hashtags add a discoverable look to your post. But, keep in mind to add the most relevant hashtags to engage your audience. 

You can also watch: How To Scrape Trending Hashtags For Instagram?

#3 INSTAGRAM AUTOMATION: 

Automate your Instagram account by installing social media automation software. They handle your account without any human interference and also features: 

Advanced publishing

Facebook Automation

Auto likes and followers

Provides detailed reports and more

#4 ATTRACTIVE PROFILE: 

Create an attractive profile and add an eye-catchy bio to let your followers and visitors understand you in a better way. You must use the best strategies to make your profile look more compelling as compared to others.

#5 HIGH DEFINITION IMAGES:

Make sure to add images and video in HD to make your profile look unique and attractive enough for the followers to engage in your profile. In this way, you can increase more traffic on your Instagram page. 

WRAPPING UP: 

In this way, you can exclusively increase your Instagram story views. But, if you opt to choose any social media automation software, it will help you save a lot of time and effort. Also, they can indulge the same in creating eye-catching ads for their viewers. 

[thesocialbooster]

Increase Your Twitter Engagement Rate Right Now With The 10 Tried and Tested Tips!

With millions of active users per month, Twitter continues to dominate other social media platforms and maintain its status as the most popular social media platform to share your ideas, pictures, videos, and opinions. 

It has also been useful for many marketers and businesses. But, as well as being aware of how difficult it is to get followers on social media, it takes a lot of effort to keep them engaged and get clicks on your website.

So the concern is, how to increase the Twitter engagement rate? And how to get active users and clicks on your post?

In this article, we are going to discuss some easy-to-implement tips to increase the audience engagement rate that will help you to get more clicks and brand awareness.

What Exactly Is Engagement Rate on Twitter?

The main reason behind posting on Twitter is the audience reach and engagement. In other words, this is called the engagement rate. It includes creating interest and traffic on your posts.

Some of the most common ways in which the audience can engage with your posts are-

Liking

Re-tweeting

Following

Replying

Hashtags usage

Viewing your cards

Viewing embedded media

Expanding your tweets

If your audience does any of the above activities, then you are more likely to get a generous engagement rate.

The Importance Of Engagement Rate on Twitter

Twitter engagement rate is the percentage of viewers who have viewed your posts and engaged with them. You can even calculate the total engagement rate by:

(Total number of engagement % Impressions) X 100

After calculating the rate, you can compare your analysis with:

The competitors

Others within the same industry as yours

Other firms/businesses/organizations

The engagement rate is crucial in identifying and analyzing how your content is performing and how suitable it is for the viewers, according to their interests.

Let us consider an example if you have 100 followers, and 20 are interacting with you, then it is fine. But if you have 10K followers and only 20 are interacting with you, then it is not that good. It simply implies that your content is not relevant and impressive enough. But, nothing to worry about!

Here Are The 10 Tried and Tested Tips To Increase Your Twitter Engagement Rate, Organically!

1) Engage with other user's content

When you want to get more engagement on Twitter, you can engage with other users and you can start with the following activities:

Like and share their content

Respond to their content whenever possible

Follow back your users

Retweet their content

2) Respond when someone tweets you

When a user tweets you, you should try to respond to it. It can go a long way. A response can go a long way by increasing the chance that they will respond in some way to reply to you and there are high chances that they will engage with your posts in the future. 

3) Know your peak hours to post

Peak hours are the time when the users are seen to be more active on your site which can give you more engagement. You need to track these peak hours and post accordingly. Many brands use different tools to handle peak hours that remind them to post during that time and manage their social media account. These tools can manage all your social media accounts from a single dashboard. 

Some of the most popular tools used by many online businesses are-

Socinator

Sprout Social 

Marketing 360

Meltwater

Agorapulse

The features of these tools-

Analyze communications from nearly any source to see what your industry and fans are saying

Simplify social management, reporting, publishing, customer service, engagement, and much more 

Manage your content creation, admin reviews, and scheduling - all from a single dashboard.

With automated features like auto-post, auto-repost, auto-like, auto-follow, auto-unfollow, auto comment, etc., you can manage your social media work with less manual working.

 4) Use Twitter ads

When you want to get more engagement in less time, especially when you do not have many followers, you can use Twitter ads. It might be a little expensive but can be a great help in getting more engagement.

5) Never forget to use relevant hashtags

The Tweets with hashtags are an essential part of Twitter. Using hashtags can help the users to find you with relevant hashtags. It can also help increase engagement. The maximum involvement is through the usage of hashtags. The additional attention you get is the norm or culture of Twitter.

Always use one single hashtag, because the majority of the tweets that get retweeted have one single hashtag. 

6) Share images and post videos

With limited characters available on Twitter, posting images and videos can help you to get more audience reach. Studies have shown that videos and images attract more audience as it gives real-time experience.

7) Ask for re-tweets

Asking for re-tweets directly in the content itself can create more audience involvement in the form of re-tweets. For example, where you share a video, ask 'please share or re-tweet'. You can also offer an incentive in the form of a prize, discount, or giveaway. Depending on the incentive, this can be highly effective.

8) Use straightforward and easy-to-understand language

Avoid being too complicated or ambiguous, sometimes the best method to convey or share something is its simplicity. Make sure that your thoughts make sense on the page. 

9) Ask questions

Q&As are a classic engagement-building tactic in the marketing field. People are sure to respond if they see a brand asking for reviews or opinions on their products. You can ask about anything about your newly launched products or casual questions.

10) Use shortened links

Use short links to be more interactive with your content. It will give you a clean look. Short links can be easily memorable by the viewers and can give you more views.

You may also know: How to add single and multiple account in Twitter Network

Final Words

I hope you find this article helpful enough, providing you with relevant and easy tips to increase your Twitter engagement rate. It requires little time and some effort to grow your social media presence and reach. All you need to do is find the right strategies that will work in your favor and continue with it.

[thesocialbooster]

08 Tips On How To Use IGTV To Grow Your Business

Instagram has emerged as a platform with lots of unique features that no social media possess. It has not only made an impact on the young generation who uses Instagram for fun purposes but has been successful in grabbing the attention of marketers and businessmen as well. It has managed to engage a lot of audiences.

Marketing on Instagram has become a big venture on the market now. The majority of people now want an active account on this platform to showcase their talents or products. Instagram permits users to upload their photos and videos through Instagram reels, Instagram IGTV, Instagram posts, and Instagram stories.

For business purposes, it is best to post on Instagram IGTV. There are infinite tips on how to use igtv efficiently to grow the audience and business. 

What Is IGTV?

IGTV is a feature that Instagram provides to users to share videos. It enables users to post videos that hold a longer duration (it can be an hour-long) and, the minimum length of the video should be of 1 minute.

Let us quickly get on to the steps of posting a video on IGTV.

On the top-most left corner of your Instagram page, click + button. Select a video that you want to upload. A select box will appear asking you to choose between short video and Long video(Igtv). Click on the Long video. Add a title and description related to the video. And post it on Igtv.

There are numerous tips on the market on how to use Igtv to effectively grow your market. Some of them are explained below.

Engage your customers:

Instagram has features like AMA(ask me anything), Q&A, Poll games that will drive audience engagement. Through these features, you can know what the audience is interested in. You can answer those questions on your IGTV. And what's the better way to grow your business by answering your audience and getting to know them better.

Experiment with your profile:

Posting endless content with no modification will take you nowhere. Rather than doing that, modify your previous popular posts and repost them in your Igtv to show the content to your new audience.

Collaborate with influencers:

Collaborating with influencers is directly proportional to business growth. Allow them to review your product and then post it in your Igtv. It will also catch the attention of the influencer's audience. It is a win-win situation for both parties.

Captivating Instagram Thumbnail Image:

The audience loves to click on posts that are eye-catchy and are something unique. Monotonous images will only make your Igtv look dull, and you don't want your audience to run away from you.

Video series:

Posting a series of videos on your Igtv is the best way to engage your audience and satisfy them. A video series makes sure that your Igtv is filled with fresh content, and not with repetitive content.

Automate your posts:

Use tools that will help you to automate your tasks and schedule your videos regularly. These tools spice up your Instagram page and guarantee the audience's engagement.

Include Hashtags:

Since the users cannot find a video with a particular topic on Instagram, they can follow popular hashtags that can lead them to a video they want to see. You can add relevant hashtags in your Igtv description that enable your non-followers to see your video.

Customer reviews:

 There are numerous contents that you can upload on your Igtv. Testimonies and customer reviews do wonder to your business. It provides proof for your new customers to trust you and shop from your store. Post all the videos of your customers about your product in your Igtv and wait for the wonders to happen. It also grabs the attention of your past customers.

Wrapping it up

Now that you know the secrets on how to use Igtv. You also need to take care of small things such as -

 Don't get desperate to gain followers. It will only make you lose your audience. Be patient and success will follow you.

Don't pressure your customers to affirm your products.

Various social media management tools will help you manage your social media and ease your workload. Socinator, Hootsuite, Crowdfire, SocialBee, etc. are the tools that can help you level up your business and ace your social marketing skills.

[thesocialbooster]

CREATE AN INSTAGRAM BUSINESS ACCOUNT WITH THESE 5 EASY STEPS

Instagram is very well known for its entertainment and professional uses these days. A few years back, Instagram launched a new update, where marketers can create a business account. 

Not only them, but the users with a regular user ID can also create a professional one on Instagram. You can also use this medium to show your creative and advertising skills to your audiences. It will help you build a good impact on your viewers and let your business reach successful heights.

Since Instagram is a platform with billions of users, marketing over this medium is a challenging task. You can work on your particular niche and advertise your page to grab user's attention. But, before you need to create an Instagram Business Account on it. Let's learn how:

HOW TO CREATE AN INSTAGRAM BUSINESS ACCOUNT?

Setting up a business account is damn easy. But before you commence, make sure you have a business account on Facebook, else it would be a bit difficult for you to move on. Once you succeed in creating it on Facebook, follow the steps listed below in here: 

1. DOWNLOAD ON THE GO:

Start your journey by downloading the Instagram application on your smartphone(android/IOS) on the Google Playstore/Apple App store. 

2. CREATE A PROFILE:

Once you download the application, create an Instagram account using an email address, same as the one you log in to your Facebook account for your business. 

3. PICK A USERNAME:

Select a unique username that displays the name of your business. Make sure to select the username which looks different enough to catch the attention of the users. Also, fill in the necessary details of your business for your audience to understand it better. 

4. FIND YOUR PEOPLE:

Now is the time to find your contacts and friends on Instagram and follow them to let them follow you back. Also, follow the Instagram influencers related to your niche to get a positive impact on your page. 

5. UPLOAD A PROFILE PHOTO:

After following Instagrammers, the final step is to select the most suitable profile photo for your Instagram Business account. Make sure that the image you pick should be attractive, appropriate, and relevant to your niche. 

HOW TO SWITCH YOUR PROFILE TO A BUSINESS PROFILE?

Switching your profile to a business profile on Instagram can be created within a pinch of time. Follow the quick and easy steps to do the same:

Open your Instagram application on your smartphone. 

Go to settings.

Scroll down, and you will see a 'Switch to Business Profile' button.

Click on it.

Bingo! You have successfully converted into a business profile. 

WHAT IS THE BENEFIT OF CREATING A BUSINESS ACCOUNT OF INSTAGRAM?

Having a business profile on Instagram can be quite beneficial for you and your page because: 

1. INSTAGRAM INSIGHTS ON YOUR TIP:

The best feature of having a business profile is you get complete insights into every post/story you upload via your Instagram profile. 

Like: 

Total profile visits

Number of website clicks

Follows

Reach

Impressions and more

2.  ACCESS TO ADD A CONTACT BUTTON:

You are free to add a contact button on your Instagram profile page from where users can contact you. You can add your address, contact number, and email id. The user can easily approach you by clicking on the CTAs. 

3. HIGHLIGHTS YOUR INDUSTRY:

You get an option to add your categorized industry when you create a business profile on Facebook. When you link your Instagram business profile with it, the industry gets displayed on your Instagram profile. 

4. ABILITY TO ADD LINKS:

Once you create your business account, you can add clickable links to your stories to attract traffic. As per the recent survey, 75% of Instagrammers take action from these clickable links to reach a page/website. 

5. MORE ADVERTISING:

If you have enough budget, you can advertise and make promoted posts to reach the audience more. It will help you engage more audience towards your page. 

WRAPPING UP: 

So, readers, this is how we create an Instagram business account to handle your business profiles. You can also opt for social media automation software and manage your account without any human interference for better results.  

[thesocialbooster]

TOP 9 INSTAGRAM MARKETING SECRETS YOU WILL BE SHOCKED TO KNOW ABOUT

In today's era, we spend hours and hours just rolling the feeds on social media, especially Instagram. It is one of the most trending social media platforms where people grab the full advantage for entertainment and the marketers for advertising their brand. Marketing over Instagram isn't laborious but a fascinating thing for attracting traffic to your website. 

Instagram is the most modern medium for implementing marketing strategies for their business. For freshers, it can be a challenging task to spread his/her business on this platform. The reason behind this is that they are unaware of the marketing ideas they should implement over it. Moreover, let's discuss some of the best Instagram Marketing Secrets for our readers to grab some ideas on how to do it: 

Basically, every brand uses different manoeuvrings to make their Instagram profile more eye-catchy and attractive. They opt to implement the strategies relevant to their niche to engage the Instagrammers to their page. Such as:

INSTAGRAM MARKETING SECRETS FOR RESTAURANTS

According to a recent survey, we found that more than 35% of Instagrammers love to surf food images and add 25% of them to their story. You can see approximately 270 million with food hashtags every month posted by food lovers on Instagram. The pictures of mouth-watery food attract users and create a craving for food. Some secrets include:

1. RELEVANT HASHTAGS: 

Hashtags play a significant role in the world of Instagrammers, and adding them to your posts/stories attracts traffic to your page. But make sure the hashtags you add should be relevant to your niche, and adding too many hashtags can make your profile look cliche. 

2. EYE-CATCHY VIDEOS:

Marketers post sizzling videos or boomerang shots to increase the food's craving of the users. Adding videos of such delicious food urges them to follow their trending accounts and stay updated with their posts. 

3. FOCUS ON YOUR GOALS:

Share the actual motive of your brand to promote your name. It even makes it easier for your followers to understand the genuine concept and offering of your brand. Ultimately, your clients may also sponsor you and your name in the future to gain more success. 

INSTAGRAM MARKETING SECRETS FOR REAL-ESTATE

A real-estate business involves trust and a healthy relationship with your clients. Apart from online marketing and trending pages, real-estates are also using this medium to move ahead as per the trend. Some top Instagram marketing secrets include:

4. PROMOTE LISTINGS:

When working over such things, the marketers should promote their listings by sharing the photos or series to catch your follower's attention. 

5. SHARE TOURS:

Create and share video clips of your business tours to entertain your followers and promote your business. In this way, they will understand the way your work with your team. 

6. HIGHLIGHT YOUR BRAND:

Instagram is one of the most renowned social media to raise your brand recognition and engage your audience. Keep a check on your competitors and advertise your brand accordingly. 

INSTAGRAM MARKETING SECRETS FOR FASHION

In this modern era, today's youth gets very much indulged in the fashion industry. These youths use their free time to check out the best and trending brands for their apparel. A good strategy in this sector can boost your traffic and increase your business growth. Like: 

7. BUILD A COMMUNITY:

Once you follow the trend of adding hashtags to your posts, you build a community of your own. You can use these hashtags on your caption or also use a hashtag generator to get the most trending ones for your posts. 

8. BE AN INFLUENCER:

Influencers are the ones the Instagrammers crave for and collaborating with them can be a big step for your brand. So, be an influencer by supporting these brand ambassadors to reach more audiences for your brand. 

9. USE UNIQUE VISUALS:

Create more and more content for your brand to make your page look attractive, which depicts your creativity level. Adding unique and eye-catching visuals in your posts will grab the attention of users. 

WRAPPING UP:

Since Instagram is a world of millions of users to grab the advantage of entertainment, education, marketing, and advertising, using these Instagram Marketing secrets will make your business more effective and reach successful heights. So, what are you waiting for, readers? Implement these mind-blowing strategies to kick start your brand's promotion. 

[thesocialbooster]

5 AMAZING TOOLS TO SIMPLIFY YOUR MARKETING CAMPAIGNS USING FACEBOOK SCRAPER

For successfully marketing over Facebook, the marketers should be pretty aware of their competitor's advertising skills and strategies. It takes nerves to steel in researching the page of every adversary and scrape data to build your campaign, and it automatically takes a lot of time and energy. But, since the resources have evolved, there's a new tool to help you out in such a scenario, Facebook Scraper.

It is a tool that helps its users to collect all the information about their competitors and their targeted audience. It is also known as Facebook Data Extractor, as it has numerous features which makes it more beneficial for the marketers to use this:

The tool creates detailed analytic reports for the users to examine their advertising strategy.

It can help you extract the data from all the Facebook pages.

You can get insights from the most trending pages or posts on Facebook.

The tool helps its users to stay updated all the time.

It spies over different ads to analyze the audience and the demographics for an effective marketing strategy.

Apart from gathering just the data, you can also use these scrapers for collecting ads as per your niche. But, the question is,

WHICH ARE THE BEST FACEBOOK SCRAPING TOOLS?

The scraper or the ad spy tools not only extracts information like name, phone number, email, website, DOB, interests, language, address, marital status, etc. So, the best 5 tools are:

1. SOCINATOR:

Socinator is one of the best scrapers to extract data and information about a user as it searches over various profiles. Not only this, but they can also scrape as a per a relevant keyword/niche and saves the results in Excel, PDF, or CSV format for the users to access them. From extracting the business data to finding the most searched ads, it can help the marketers find every information. The software offers a 5-day free trial plan to its users to learn everything about it. Not only this, but you can also use it for social media automation, which is beneficial for your marketing.

2. ADESPRESSO: 

An ad spying tool to watch over competitor's ads to target the audience for your campaign. The software has a friendly and easy-to-use interface for both beginners and experts to find ads as per your niche. The user gets the latest ads with the support of more than 23 analytic tools that offer features such as:

PDF Reports

CRM

Dynamic Product Ads

Campaign Creation

Analyzes Campaign

The users get a trial option for 14 days to access all its features. Not only this, but the tool has 2 kinds of subscription plans. One is the limited version of $49/month(including limited features), and the other is the enterprise version of $259/month(including all the specialties). 

3. ADPLEXITY: 

Adplexity is a multi-tasking tool that offers numerous features to its employees and provides modules like desktop, native, mobile, push, e-Commerce, carriers, and API. The user can select any one of these to scrape data from Facebook. The software has different plans for each module, like:

Mobile/Desktop/E-commerce: $199/month

Native/Push/Carriers: $149/month

Overall, it's perfect software for the ones working professionally in creating and publishing ad campaigns. 

4. POWERADSPY: 

An ad-intelligence tool that provides 500000+ ads and 2000000 advertisers, and more than 1 million-plus monthly updates to formulate new and trending campaigns as per your niche. The Facebook Scraper comes with numerous features to spy over their competitors to improve their advertising strategy. It offers a free trial version for 10 days. The subscription plans involve a basic package of $49/month and the premium package of $349/month. 

5. FACEDOMINATOR:

It is another scraping tool that offers 4 different modules for its users to extract information from their marketing competitors, such as profile scraper, fan page scraper, group scraper, comment scraper. Let's have a look in brief:

Profile Scraper: It targets and filters the profiles of the Facebook user based on keyword, location, group members, fan pages, post likes, etc. 

Fanpage Scraper: The feature scrapes the fan pages like slow, medium, fast, and super-fast as per different categories in your required format. 

Group Scraper: The scraper targets the groups on Facebook, collects the information, and saves the same in CSV format. 

Comment Scraper: It filters the comments for their users, and you can search them by post URL, page post comments, group post comments, newsfeed posts, etc. 

FINAL VERDICT:

Overall, Facebook Scraper tallies all the data as per relevant niche for their users to target their audience and build an effective marketing campaign to attract traffic on its page. 

[thesocialbooster]

ARE YOU A YOUTUBER? LEARN EVERYTHING ABOUT YOUTUBE ALGORITHM

YouTube, an online video sharing platform where users had registered themselves for entertainment purposes is also grabbing the benefit by using it as a medium of advertising their brand. Earlier was the time where people from around the globe used to watch and learn new things from YouTube. 

But, after the introduction of digital marketing, over various social media platforms, marketers have indulged their time in building an audience for their brand. 

The YouTube algorithm rules over the views and likes of the viewers and displays videos on your timeline accordingly. As per a recent survey, we found that 70% of the people spend their time on YouTube and that too the videos which are recommendable on your timeline. 

HOW DOES A YOUTUBE ALGORITHM WORKS?

The algorithm helps its users to find the videos and works as per their likes and subscriptions subscribed for better engagement of audience and satisfaction. A video surfaces on the following points:

YouTube Search Results: To rank over search results, make sure the title, description, and content are eye-catchy to attract viewers from all around the world.

Video Recommendations: YouTube recommends the videos that are relevant to the user's search options or ranks as per the number of viewers it has. 

YouTube Homepage: The homepage displays the videos that are most searched, trending, and the channels subscribed by the viewers. 

The Trending Section: New and popular videos rank over the trending section, which means the videos that are more in demand as per the niche or the video content. 

Channel Subscriptions: If you have subscribed to a YouTube channel, you will get the latest videos posted by the channel's owner.

In Notifications: Basically, a user gets notified when the user posts the videos and he/she has subscribed to that particular channel. 

HOW TO OPTIMISE YOUR YOUTUBE CHANNEL REACH?

After having a brief discussion about how YouTube Algorithm works, let's see how we can increase our YouTube channel reach. Check out the following tips below:

1. KEYWORD USAGE:

Use the keywords that are relevant to your video content and which are trendy and unique in the eyes of your viewers. Add the keyword in your title, tags, description, because the more relevant your keyword is the better the engagement will be. 

2. EYE-CATCHY DESCRIPTION:

For better engagement of the audience and to rank your videos over SEO, the home page, and video recommendations, add an eye-catchy description that is a minimum of 200 words long that specifies well enough about your video to make the viewers understand the concept of the video better. 

3. HIGH-QUALITY CONTENT:

The content you post should be of high-definition as it leaves a good impact on your viewers. Not only the video quality but also the content should be more engaging, like you can host giveaways, contests, etc. 

4. THUMBNAIL IS A MUST:

Thumbnail is one of the most significant features in the world of YouTube. It is because a viewer gets attracted to watch a video when he/she finds the thumbnail more engaging. Good quality thumbnails improve 90% of your CTR, which is quite beneficial for YouTubers. 

6. DO NOT FORGET THE CTA BUTTON:

CTA or Call-To-Action button is one of the most important parts of any YouTube video. It is the only source through which the users can reach you or increase traffic on your YouTube channel. Once the user subscribes to your channel, he/she will receive alerts whenever you post a video. 

7. CREATE YOUR PLAYLIST:

To maintain a proper sequence of your YouTube videos, create a playlist or series for your viewers to watch the videos hassle-free. The best part is, your videos continue to pop-up as a recommendation once the user is about to finish the current video he/she is watching. 

8. ATTRACTIVE PROFILE:

If you are a fresher in the world of YouTube advertising and beginning your journey from scratch, make sure to create an attractive profile that looks different as compared to others. Think about a unique name for your channel, describe it in brief and add an eye-popping image for your profile and cover.

WRAPPING UP:

So, this all about a user's need to know about YouTube Algorithm. We hope that our readers understand what YouTube is and how one can rank their page over SEO.

[thesocialbooster]

Quarantining And Fun With The Trending Instagram Challenges in 2021!

It is 2021 right now, and we don't want to go back to the horrifying memories from the 2020 COVID-19 pandemic and the quarantine followed by it. Suddenly the world took a long break. A break from humans! Our Earth went on a reboot mode, and the streets looked like a scene from a movie, 28 Weeks Later. Well, the only difference was that our enemy was worse than the zombies. Or maybe the same, but we know how to dodge a zombie, however, being clueless about the virus. Scornfully funny, isn't it?.

The Doctors worked overtime like superheroes with PPE kits while the whole world took a break from their work. Quarantine was like a relief and a long vacation from work initially. But later, we all started getting bored and polished our hidden hobbies like cooking, baking, dancing, singing, etc., and flaunting them on social media platforms like Instagram and Facebook. It also encouraged many people to do the same, keeping everyone occupied and entertained. 

The most trending thing on a social media platform was the different Instagram challenges that were super entertaining. Instagram creators know their game, haha.

The IG Challenges: Why Is It So Hyped?

Everyone from regular people to IG influencers to celebrities was performing the IG challenges to kill their boredom. From Hollywood to Bollywood, everyone was super active on Instagram. 

After all, Instagram is not just a platform to share pictures anymore. It's way more than that. A way of communication with your followers!  

Everything that is trending right now has either started from Instagram or will eventually reach Instagram. The reason why these IG challenges trend got spread like a crazy wildfire!

The trending IG challenges that started in 2020 and are still in the trend can increase your followers' count and reach within no time if you use the hashtags properly to appear in the IG-discover section.

Some of the famous trends and challenges are-

Let's dance Challenge: This challenge was started by some well-known professional dancers on Instagram asking their followers to do it as a dare and post it on their IG account by tagging them. It was super fun to watch as the dancers performed various dance styles like hip hop, jazz, classical, Bollywood and belly dance, etc.

The Gesture Challenge: This was a small IG challenge where the creator of this challenge made a set of actions using his hand signs, and the challenge is to replicate those hand signs in the given time without any mistakes.

Workout Challenge: It had minimum and simple workout steps like push-ups, planks, squats, pull-ups, skipping, etc. The quarantine was boring, and people started avoiding their regular exercise. This helped people to stay fit by flaunting it on their social media. After all, fitness was a trending flex on social media in 2020, where everyone was gaining weight.

Fashion IG Challenge: Many fashion bloggers started this trend with some out of the box fashion styles like getting ready in 30 seconds. They challenged their followers to do the same. It also kept people busy and changed their fashion perspectives by increasing social media engagement.

Dalgona Coffee Challenge: It was the most trending thing on IG. Dalgona coffee was a two-layered creamy coffee that was super easy to make. It was famous as #dalgonacoffeechallenge. 

Apart from these quarantine trends, you can still make use of IG challenges and trendy games to gain followers and increase your reach. 

Let us talk about the ways to create your own IG challenges-

Social media trends and challenges can be fun, and if you own an online business on Instagram, it can be super beneficial for you in monetary terms and also be helpful for maintaining your strong social media presence. 

Selecting a Good title and smart hashtags can make your content look elegant. Avoid spamming your posts with irrelevant hashtags. Use less than 30 hashtags, which will help people find your posts, and they might even follow you back!

Make your content-super fun and think out of the box! 

Easy challenges will outweigh the efforts, so make sure the Instagram challenges you put forth are easy to perform. Eventually, we all are lazy and won't put any effort into something that seems impossible to do.

Interact with the participants, give them a shoutout, or repost their posts/stories in yours. Appreciate them for their efforts. And if commenting on their posts or re-sharing them seems hectic and time taking for you, I will suggest using social media management tools like Socinator, Buzz Sumo, Sprout Social, and Buffer. These tools are trending and used by many social media influencers and even celebs to manage their social media accounts and keep up with all the trends. 

These tools will help you to-

Commenting

Scheduling uploads

DM scheduling

Post-Time optimization

Post-Geo-targeting tools

URL tracking tools

Keyword monitoring and many such features

Promote your brand through the challenges in your posts. And ask your followers to repost it when they complete their challenge. And leave your mark with your business hashtags. 

Wrapping Up!

Creating your content and keeping up with the Instagram challenges won't be enough. You will have to recreate/repeat continuously, as much as possible, to beat the complicated IG algorithms. After all, as a social media user, you must know that consistency is the key to achieve your goals on social media platforms and build a strong presence and make a powerful and elegant impact on your followers!