The Swatch

Beauty news and reviews for all who enjoy making themselves feel better about themselves.

[theswatch]

Morphe has done it again!

We all love Morphe here, its almost a staple in our kits. I imagine you, the reader love it as well. This time Morphe has knocked one out of the park for good and its aimed at every other makeup brand out there. 

Morphe when they first started out had only a few brick and mortar stores in the U.S. and did a good chunk of their buisness online through their website. Though, starting last year (I can say that now) Morphe opened stores all across the country. Now, the shopping mall GOAT , Sephora had some competition.

Here in Dallas where I live Morphe opened not one but TWO stores. I waw as happy as can be. I immediatly started shopping there and there was nothing stopping me. As you may know, Morphe is also the only brick and mortar store in the US to sell Jeffree Star Cosmetics. I personally don’t use his products and for the life of me I couldn’t tell you why. However, my Boyfriend does, and once the store opened I went in and bought him the Blood and Sugar pallette. It’s a beautiful pallete, don’t get me wrong I just have yet to get around to using his stuff. Though, I love what he has made himself into from popstar to self made multi millionare. Congrats on that Jeffree. 

So getting back to the point of all of this, if you have been following The Swatch Beauty Facebook Page. We posted on there talking about Morphe releasing a foundation. They had released a teaser video on their twitter showing the Morphe logo rising through liquids of all skin tones. That instantly gave it away. Morphe was releasing Foundation! 

The video went viral, and people were all talking about it. Well, Morphe released a video about a week ago before this post of peopl talking about the foundation. It was moreover a trailer. I’ll put it beloe and you can write in telling me what you think. 

The point i imagine from this foundation is to bring in people. There has been countless times I have met others that say they dont really like Morphe because they wish that they had a foundation. Well, now they do! 

The foundation comes in a striking 60 SHADES! Which is nice to see because one thing that more brands should look at is inclusiveness. Fenty Beauty started it with their shade range because now people who are fair skinned or dark skinned dont have to “settle” for what is available but they can actually be happy about the color they choose. All for it hunty!  The foundation itself has 60 shades as mentioned, as well as it is moisturizing, and it has a full-coverage look, there is no oils, parabens, or other harmful ingrediants and its cruelty free. 

Now, all of you out there want to know the price, well we will get to that in a bit. There is other stuff being launched too! 

There is a primer duo. A Equalizer, and Revitalizer. There is a setting powder, a new blending brush and blending sponge. There is also a concealer. The concealer is going to have 32 shades! and its matte, longwear. More like 36 HOUR longwear. Yeah. 

This is all part of Morphe’s new Fluidity Collection. So we have Foundation, Concealer, Primers, Setting powders, and new prushed and sponges. How much is this going to all cost? 

The Morphe Fluidity Foundation will retail for - $17  The Morphe Fluidity Concealer will retail for - $9 The Morphe Primers will retail for - $12 each  The Morphe Setting Powder will retail for - $12  The brush and sponges will be sold at $12 for sponge and $9 (think) for the brush. 

ALL of this releases January 17th at all stores and on Morphe’s website. Get it while you can! 

As always, thank you for being loyal followers, and readers. IF you haven’t already follow us on Facebook, and Twitter, and Instagram. You can even follow us on this blog. 

The Swatch Beauty is a independantly owned and operated beauty news and magazine. The Swatch is no way affiliated with Morphe Brushed LLC or sponsered in any way. 

[theswatch]

Mad for Matte

The matte lipstick. Coveted by gurus and others alike. It seems that everyone wants the matte lip. Do we?

In my time with the beauty community. I have noticed one thing and its that the matte lip is the most wanted thing in the world. Makeup lovers alike love the non-glossy lip. Maybe it’s because it’s editorial, or modern. Maybe they just dont think that the others look good on them. Matte everything is almost a culture now. People get their cars matte, and their phones matte.  While trudging the shelves of ULTA a few days ago, I picked up a Morphe Matte Liquid Lip in two shades. Hot Shot and Bloodshot. Hot Shot is the most fire engine red in a lipstick I have ever seen. Bright, and well red it seems that it can stop cars on the freeway. The other color is Bloodshot which is a deep purple-red. More like a wine color than anything else. Two amazing shades in py opinion and also two colors that you can wear with anything else. 

Photo: Morphe Matte Liquid Lip in Bloodshot

I for one havent tried any of the Morphe lips before and while a slight skeptical, I went in head first. The skeptic in me is gone. The reason why, is the face that these liquid lips are amazing. They go on so smooth its almost a crime. There is no streaking, flaking, sheerness to them. They are opaque and buildable in color. Great punctuatuion to a already amazing look. You can wear them anywhere too!  They are advertised as long-wear as well but I havent out that to the test in full but I can say that when you wear them and then go to Starbucks and order a large hot drink you will see some transfer to the white lid of you coffee but the color is still there, and full on your lips. There isnt a real need to re-apply, however you can if you feel the need to. 

The packaging is very tasteful. In a world where most liquid lips are a cylinder tube. The Morphe matte liquid lip, and all of their other liquid lip products (glosses, stc.) are in this same packaging. It’s not glass, but a frosted plastic/lucite material. The Morphe logo printed black across the front and you can still see the color through the frosted plastic. The cap is a rectangular prism shape much like the body of the item. Black in color, and there is a sliver seemed to be “cut off” in a diagonal form making a sloped section at the top where you will see a raised letter “M” for Morphe in their signature typeface. Now, someone out there is thinking that since it is a rectangular shape that when you close it after use the edges might not line up. You’d be corrent, however Morphe has created a indentation in the threading of the cap and body that when you tighten it all the way, and twist it a little bit more there is a very noticible click and all the edges line up. That way it will always lie flat in your makeup kit or when you have it out on a makeup counter, it will look nice. It’s the little things. 

The applicator is a doe-foot style applicator. a little bit of flex which is good because you dont want to be digging into your lips when applying. Not comfortable. There is a slight point at the end of the applicator which leps with lining your lips if you dont own a seperate liner. Very nice! It goes on smooth, and doesnt drap or pull. Great formula with a great applicator. That’s the dynamic duo right there! 

The shade rande is pretty impressive, they have 18 shades (currently) and range from cool tone nudes to warm tone nudes to reds, pinks, and plums. You can go right over to Morphe.com and pick yourself one up right now! The best part is that they are only $10 each! 

So in sum; 

The Morphe Matte Liquid Lipstick is a win in our book, and we are sure that it will be a win in yours as well! 

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Morphe and the Morphe logo are trademarked by Morphe LLC 

[theswatch]

Nothern Lights by JSC

Get ready to be highlighted to the GODS! 

Jeffree Star does it again! The cosmetics brand has released a new highlighter pallette called Northern Lights. I want it. 

We all know that Jeffree doesn’t play around when it comes to highlighters. The Skin Frost and Supreme Frost highlighters are a cult favorite. The formula is amazing, and the reflection was making us want more, Well, they did it! This pallette has 6 brand new shades based on the trip that Jeffree and Nate took to Alaska. The colors are based on the colors of the nature that surrounded them while they were there.

All six shades while muted are full of their color as well. We have a color for what ever look you create, from a snow white shimmer shade to a  almost muted red. Jeffree being the Pallette Queen of Calabasas, has never ceased to amaze with packaging (Blood and Sugar I see you!). This pallette is none other than amazing in construction. First being a highlighter you have to have bigger pans. It’s a given and Jeffree has done that. Plenty of room in there to saturate your brush and move it around. Also the lid is built on a angle and this allows the top to close and the highlighters not be disturbed by the top. No more shall we have the issue of the lid digging into the pan as some other pallettes have had. 

The mirror is BIG. Being a size queen, I love a big mirror. To me pallettes with big mirrors are just superior. You can see all of that face of yours and you dont have to struggle with moving it around to see what you are doing, This pallette is perfect for the on the go highlight you need before you go in that date or when you go in to church and SLAY. 

I for one, will most likley be hetting it once it goes on sale Decemer 8th so you got yourself a Christmas gift idea there. 

Jeffree reveals the Northern Lights Pallette and much more on his Youtube Channel. You can watch the video here > THE REVEAL 

Keep an eye out at Morphe, and on Jeffree Star Cosmetics website and get this pallet when it comes out! 

all images used in this post are coyrgihted by Jeffree Star, and Jeffree Star Cosmetics. Northern Lights and the Jeffree Star Cosmetics logo are owned by Jeffree Star of JEffree Star Cosmetics, California USA.