We all love Morphe here, its almost a staple in our kits. I imagine you, the reader love it as well. This time Morphe has knocked one out of the park for good and its aimed at every other makeup brand out there.
Morphe when they first started out had only a few brick and mortar stores in the U.S. and did a good chunk of their buisness online through their website. Though, starting last year (I can say that now) Morphe opened stores all across the country. Now, the shopping mall GOAT , Sephora had some competition.
Here in Dallas where I live Morphe opened not one but TWO stores. I waw as happy as can be. I immediatly started shopping there and there was nothing stopping me. As you may know, Morphe is also the only brick and mortar store in the US to sell Jeffree Star Cosmetics. I personally don’t use his products and for the life of me I couldn’t tell you why. However, my Boyfriend does, and once the store opened I went in and bought him the Blood and Sugar pallette. It’s a beautiful pallete, don’t get me wrong I just have yet to get around to using his stuff. Though, I love what he has made himself into from popstar to self made multi millionare. Congrats on that Jeffree.
So getting back to the point of all of this, if you have been following The Swatch Beauty Facebook Page. We posted on there talking about Morphe releasing a foundation. They had released a teaser video on their twitter showing the Morphe logo rising through liquids of all skin tones. That instantly gave it away. Morphe was releasing Foundation!
The video went viral, and people were all talking about it. Well, Morphe released a video about a week ago before this post of peopl talking about the foundation. It was moreover a trailer. I’ll put it beloe and you can write in telling me what you think.
The point i imagine from this foundation is to bring in people. There has been countless times I have met others that say they dont really like Morphe because they wish that they had a foundation. Well, now they do!
The foundation comes in a striking 60 SHADES! Which is nice to see because one thing that more brands should look at is inclusiveness. Fenty Beauty started it with their shade range because now people who are fair skinned or dark skinned dont have to “settle” for what is available but they can actually be happy about the color they choose. All for it hunty!
The foundation itself has 60 shades as mentioned, as well as it is moisturizing, and it has a full-coverage look, there is no oils, parabens, or other harmful ingrediants and its cruelty free.
Now, all of you out there want to know the price, well we will get to that in a bit. There is other stuff being launched too!
There is a primer duo. A Equalizer, and Revitalizer. There is a setting powder, a new blending brush and blending sponge. There is also a concealer. The concealer is going to have 32 shades! and its matte, longwear. More like 36 HOUR longwear. Yeah.
This is all part of Morphe’s new Fluidity Collection. So we have Foundation, Concealer, Primers, Setting powders, and new prushed and sponges. How much is this going to all cost?
The Morphe Fluidity Foundation will retail for - $17
The Morphe Fluidity Concealer will retail for - $9
The Morphe Primers will retail for - $12 each
The Morphe Setting Powder will retail for - $12
The brush and sponges will be sold at $12 for sponge and $9 (think) for the brush.
ALL of this releases January 17th at all stores and on Morphe’s website. Get it while you can!
As always, thank you for being loyal followers, and readers. IF you haven’t already follow us on Facebook, and Twitter, and Instagram. You can even follow us on this blog.
The Swatch Beauty is a independantly owned and operated beauty news and magazine. The Swatch is no way affiliated with Morphe Brushed LLC or sponsered in any way.
