Attention! Incoming, over the next week! An upgrade for all your blogs that are using the default Tumblr theme!
Any blog that uses the “Tumblr Official” theme with its default settings and no advanced customization will switch to using our new blog view on web. Why?
Easier access to gifting, tipping, messaging, and all of the other wonderful things your blog allows.
Consistency! It’s a similar view and experience to our mobile apps.
New default URL! Instead of yourtumblrname.tumblr.com, folks will access your blog at tumblr.com/yourtumblrname.
This is optional and can be toggled off or on from your blog settings. No one who is using a custom theme will be affected by this update. But for those who are using the default, this is what the new view will look like:
Why is this good? Why does this matter?
New and existing features such as gifting, tipping, and messaging will appear in the same spot across the board. This will make it easier for folks to navigate any blog and find what they’re looking for. Additionally, the newly-improved notes view means conversations happening around a post can be filtered, making them easier to use.
Does this mean you will eventually get rid of custom themes?
No! Being able to express yourself with the broadest array of possible options is an essential part of Tumblr. We’re proud of being one of the last places to allow custom HTML and CSS, allowing users to truly make their blog their own or select from a wide variety of pre-built themes. Again, no one who is using a custom theme will be affected by this update.
How do I enable the new default view if I’m using a custom theme?
Head to your blog settings on web and switch the “Custom theme” toggle off. Anyone navigating to your blog will now see the new blog view at tumblr.com/yourtumblrname. Your blog settings, ask button, archive, gifting, and blog-level tipping will live at the top of your new view, where your followers expect to find them. Anyone that navigates to your blog’s old view will be redirected here.
How do I use my Tumblr with a custom theme?
If you’d like to customize your blog, head to your blog settings on web and turn the “Enable custom theme” switch on. From there, you can “Edit theme” or “View website.” Your customized blog will now appear in the theme of your choice at yourtumblrname.tumblr.com. In addition, folks can also view your blog in the new default blog view at tumblr.com/yourtumblrname, with all its bells and whistles immediately accessible at the top—where followers expect them to be.
Questions? Please do consider reading this Help Center article, as you will likely find some answers to your questions there. If not, you can ask questions on @wip every Monday from 6 AM—6 PM EST or write to Support with a specific issue you’re having.
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