this is not a blog of a creative strategist

IT IS ALWAYS EASIER TO SAY WHAT YOU ARE NOT THAN WHAT YOU REALLY ARE. IT IS ALL ABOUT BRANDING AND NOT ABOUT FABRICATION

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judging the berlin fashion film festival entries. passion 4 fashion

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"Travel, discover the world, explore new cultures and religions. You will soon find out how to see the real people and meet the real you. No matter where you come from no matter what you believe in the journey starts with the real you in harmony with others. What better way is to tell a story than with a Zako Travel Bag Campaign to raise awareness and to make you stop and think and believe in you. Enjoy the ride!"- Doron and the team just did a phenomenal job capturing the essence of what we call coexistence. Glad to be part of this great creative development.

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on the run. thinking time is coffee time. 

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you don’t drive loyalty, you earn it! idea shower meeting: retention program

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http://holis.designterminal.hu/en/background/ spent great time at the budapest design terminal speaking about the media challenges of the silent generation. 

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berliners rock! 

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http://berlinfashionfilmfestival.net/2015/03/03/meet-jury-tom-hidvegi/

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Throwback Sunday Funday

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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter