How do I get rank without off-page SEO?
My answer to How do I get rank without off-page SEO?
Answer by Sankar Gopinath:
There are no SEO activity that is 100 % free from off-page techniques. Even submitting the website URL to ping services and search engines constitute off-page activity. But if you can perform these tasks then there are things you can do to get ranking.
Before we start read this post on the relevance of on-body content.: How to Get Google Page Rank with No content: Case Study
You can have a ranking without any off-page activity at all ( Apart from the above said ones ). All you need is good contents and a well structured website. [Please note that having a off-page strategy is becoming almost a requirement for SERP performance. Also this method will involve a bit of a waiting period, some thing like 2–3 months and north]. Follow the checklist for gettinga better optimized website, that can be easily appreciated by search engine crawlers.
Website -On site important criteria ( Technical )
Website meta tags like title, description,Geo,keywords and robots.
Do you have any info graphics to add? Images, Videos and other interactive contents are appreciated by any audience. Remember, An Image is equivalent to 1000 words and a video is a 1000 images.
Provide proper info like contact and utilize map APIs from Google. It really helps the search engines to find the localized business. Also implement schema or OG. You can implement both, However I will side by Schema.
User Experience matters. Mobile friendly and secure websites rules in SEO. Also remember to size the object so that there won’t be overlapping contents when coming to mobile view.
Enable GZIP, and compress the JS, CSS and HTML codes if necessary. Don’t forget to compress images also ( Care for image quality here.)
Provide a sitemap and Robots.txt file. Specify the crawl frequency.
Proper URL structure. Understand the difference between “-” and “_”. The latter is a joiner and the prior is split in nature. For queries use “_” and for multiple products and it’s specifications in URL , Use “-”. Also care for URL re-directions.
Use CRMs such as Wordpress, Opencart etc. They have a well defined structure for SEO. My first preference would be HTML/ PHP.
Website -On page important criteria (Non-Technical )
Presence of H1, H2 tags and enough relevant wordings that convey a message.
Provide ALT, Title tags for images. and use a slight bit of anchor tags. Please point it to relevant contents.
Articles with unique contents can achieve higher ranking. Write content better with the keywords that a user can input in to search engine. Replicate their queries.
Use breadcrumbs. It is magical.( From experience ). Interlinking articles within a domain is valuable in the eyes of Lord Google and Bing.
Social signals and outbound links can be included ( But I generally view it as mostly off-page activity )
Vipin Yadav has given a very relevant answer. Please read that too.
How do I get rank without off-page SEO?