Pentagon paid millions to sports teams for patriotic spectacles
By Jared Morgan
When 80 uniformed Georgia Army National Guard soldiers descended on the field of the Georgia Dome in 2013 and unfurled a massive American flag, cheering sports fans didn’t know the performance was bankrolled by the military and not a genuine display of appreciation put on by the Atlanta Falcons, the National Football League or the city.
The New York Jets were paid $10,000 last year for 40 New Jersey Army National Guard soldiers to participate in a military appreciation game and in 2012 the Army paid the team $20,000 to give two soldiers Coaches Club access and recognize them as hometown heroes on the videoboard at each home game.
These are just a few examples of a slew of patriotic events paid for by the Department Of Defense. Other events included even more over-the-top spectacles like flyovers, troops parachuting into stadiums, surprise homecomings and on-court swearing-in ceremonies.
A Senate joint oversight investigation recently put a spotlight on the Pentagon’s practice of paying millions to have professional sports teams honor American service members at games. Arizona Sens. John McCain and Jeff Flake issued their findings Wednesday in a report, “Tackling Paid Patriotism,” and called on the DOD to halt the practice.
Les Carpenter, sports writer for the Guardian US, called the displays acts of vanity and the amount of money spent on them obscene.
“What are you cheering for?” Carpenter told “To the Point.” “You’re cheering for something that you feel is organic. It’s almost deceitful in a lot of ways beyond a secondary point of being wasteful.”
“Unsuspecting audience members became the subjects of paid-marketing campaigns rather than simply bearing witness to teams’ authentic, voluntary shows of support for the brave men and women who wear our nation’s uniform,” the report read.
The senators also called on the teams to give back the estimated $6.8 million by donating to veterans organizations like Wounded Warriors. NFL Commissioner Roger Goodell said the league would perform an audit and refund any inappropriate transactions in full, he wrote in a letter.
“They obviously should not be doing this,” McCain told reporters. “We appreciate if they honor the men and women in uniform, but not to get paid for it. We could only account for 62 percent of the 122 contracts and 70 percent of the more than $10 million it actually spent.”
Between 2012 and 2015 the DOD spent more than $53 million on marketing and advertising contracts with sports teams – more than $10 million of it, as McCain mentioned, paid to teams in the NFL, the Major League Baseball, the National Basketball Association, the National Hockey League and Major League Soccer, according to the report.
However, Carpenter said it’s not the Pentagon calling the teams and coordinating the shows, but each state’s individual National Guard units.
“It comes off as an organic thing,” Carpenter said. “I know these things have happened in front of me at games and I’ve thought ‘oh, the team is doing this, that’s nice of them’ and realized, no, the Pentagon is paying the team to do it.”
So does it work for recruitment like military expects it to?
“Chances are you’re not probably finding the potential candidates to join a National Guard at an NFL game where it could be hundreds of dollars (for a ticket),” Carpenter said.
Another justification for the practice is that the military is trying to reach the 18-34 demographic watching the games at home.
“But the reality is this stuff is going on in the stadium,” Carpenter said. “The exposure is usually not making it home to that kid who is sitting in front of the television. That 19-year-old in front of the TV sees commercials at the same time the people in the stands are seeing the patriotic display.”
The highest paid team was the Atlanta Falcons, which received $879,000 in the past four years, according to the report. Many of the highest paid teams were in the NFL and included:
New England Patriots - $700,000
Baltimore Ravens - $534,500
New Orleans Saints - $472,875
San Diego Chargers - $453,500
Seattle Seahawks - $453,500
Indianapolis Colts - $400,000
The Minnesota Wild were the highest paid hockey team at $570,000. The Atlanta Braves accepted $450,000 from the DOD, the most of any other professional baseball team. The Atlanta Hawks were the highest paid basketball team at $225,000. The highest paid soccer team was the Seattle Sounders at $128,000.
As they have done in past years, teams in stadiums across the country will recognize those who served during games near Veterans Day, one key difference this year is the displays of patriotism likely won’t be paid for by the military itself.
As it has done in the past, the NFL said it would donate $1,000 for every point scored during the league’s “Salute to Service” games to the Pat Tillman Foundation, USO and Wounded Warrior Foundation, according to its website. The donation tracker showed a pledge of $658,000 Monday, which marks the end of week 9 in the 15-week season.