Shin-chan Corner

"Study now, be proud later"

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Social Media Governance: The Social Problem of Social Media Threatening Youth Mental Health

In today’s hyper-connected world, social media has become integral to daily life, especially for the younger generation. With its rapid digital transformation, Vietnam saw approximately 70 million social media users in January 2023, accounting for 71% of the country's total population (Kemp, 2023). Among these users, 64.40 million were aged 18 and older, representing 89% of the population aged 18 to 25 (Kemp, 2023). This surge in social media use, particularly among Generation Z, brings to light significant concerns about its impact on mental health.

The Problem: Social Media and Youth Mental Health

While social media undoubtedly has its benefits, excessive use of these platforms is taking a toll on the mental health of younger generations. The phenomenon of social media addiction is real and can lead to increased anxiety, depression, and feelings of loneliness and isolation. A Pew Research study found that 45% of teens are online “almost constantly" (Anderson & Jiang, 2018). This constant need to stay connected breeds FOMO (fear of missing out), leading to higher stress levels and emotional instability (Sharma & Gupta, 2021).

Cyberbullying adds another layer to this issue, significantly impacting the mental health of young people. Cyberbullying can lead to psychological and behavioral disorders and even suicide (Garett et al., 2016). ISTAT data reveals that 76% of young internet users aged 11 to 17 have experienced bullying through SMS, email, chat, or social networks (Garett et al., 2016).

Who's Affected?

The Young Generation

Adolescents, aged 15 to 23, are particularly susceptible to the negative impacts of social media. Their emotional instability makes them more vulnerable to harmful content and online interactions. This age group needs the support and understanding of their families and schools to help them navigate these challenges.

Educators

Educators are indirectly affected by this issue. They teach and mentor students between the ages of 12 and 21, witnessing firsthand the impact of social media on their students' mental health. It's crucial for educators to recognize signs of mental health issues and provide the necessary support. By doing so, they can create a positive and supportive learning environment.

Families

Families play a vital role in supporting adolescents. Parents often struggle to understand and support their children while managing their own stress. Adolescents with mental health issues may need specialized care, and families need to prioritize their well-being. With the right care and attention, young people can overcome these challenges and thrive.

Recommendations

Recommendation 1: Develop School-Based Mental Health and Digital Literacy Programs

A study by the American Psychological Association found that schools with integrated mental health programs and digital literacy education saw a 25% reduction in students’ reports of anxiety and stress related to online activities (Abrams, 2022). Additionally, research by the Digital Futures Commission indicates that digital literacy education can significantly improve students' ability to manage online risks and maintain mental well-being (Mcguire, 2022)

Recommendation 2: Establish Robust Online Support Networks and Resources for Users

The Family Online Safety Institute reports that platforms with comprehensive support resources, including access to mental health services and user support hotlines, have seen a 30% decrease in incidents of online harassment and bullying (UNICEF, 2021). Instagram’s introduction of its “Safety Center” provides users with access to mental health resources, reporting tools, and support hotlines (Samhsa, 2024). This feature has been effective in providing users with the necessary tools to address issues related to online harassment and mental health. Implementing similar online support networks for Vietnamese social media platforms, including easy access to mental health resources and user support services, can enhance user well-being and provide timely assistance to those affected by negative online experiences.

Empowerment through education and support can transform the digital landscape into a safe haven for youth, fostering resilience and well-being in an ever-connected world.

References

Abrams, Z. (2022). Student Mental Health is in crisis. Campuses are Rethinking Their Approach. [online] American Psychological Association. Available at: https://www.apa.org/monitor/2022/10/mental-health-campus-care.

Garett, R., Lord, L.R. and Young, S.D. (2016). Associations between social media and cyberbullying: a review of the literature. mHealth, [online] 2(46), pp.46–46. doi:https://doi.org/10.21037/mhealth.2016.12.01.

Kemp, S. (2023). Digital 2023: Vietnam. [online] DataReportal. Available at: https://datareportal.com/reports/digital-2023-vietnam.

Mcguire, M. (2022). Empowering Digital Learners to Create a Brighter Future: A New Brunswick Digital Literacy Framework. [online] Available at: https://centresofexcellencenb.ca/digitalinnovation/wp-content/uploads/sites/8/2024/01/EECD-NB-Digital-Literacy-Framework.pdf.

Samhsa (2024). KOHS Report: Online Health and Safety Resources. [online] Samhsa. Available at: https://www.samhsa.gov/kids-online-health-safety-task-force/kohs-report-safe-internet-use/resources [Accessed 31 Jul. 2024].

UNICEF (2021). Cyberbullying: What is it and how to stop it. [online] www.unicef.org. Available at: https://www.unicef.org/vietnam/endviolence/cyberbullying-what-it-and-how-stop-it.

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The Evolution of Game Live Streaming in Vietnam: Platforms and Platformization

Imagine a world where you can watch your favorite gamers battle it out in real time, connect with a community that shares your passion, and even make a career out of playing games. Welcome to the vibrant realm of game live streaming in Vietnam! This blog explores how platforms and the process of platformization are reshaping the gaming landscape in Vietnam, offering insights, data, and inspiring stories.

What Are Platforms and Platformization?

The term "platform" has evolved significantly over time, encompassing various meanings from the material to the figurative. Originally referring to an elevated surface, it has come to represent a combination of computer hardware and software that runs a particular operating system (Walters 1990). In the high-tech domains, platforms are seen as a basis for change and innovation, integrating material, political, and technical aspects (Chia et al. 2020).

Platformisation, on the other hand, refers to the growing integration of digital platforms' business models, infrastructures, and algorithms into every facet of society (Helmond 2020). This process highlights the transformative impact of platforms on economic, technological, and cultural practices.

Game Live Streaming Market in Vietnam

The game live streaming market in Vietnam has experienced substantial growth, driven by a young population, increasing internet penetration, and a strong gaming culture. According to (Data Report 2023), Vietnam’s internet penetration rate stood at 79.1 percent of the total population at the start of 2023. In 2024, the projected revenue in the Game live-streaming market in Vietnam is expected to reach US$456.50m. The market is anticipated to show an annual growth rate (CAGR 2024-2027) of 8.68%, resulting in a projected market volume of US$586.00m by 2027 (Statista, 2024).

Do Mixi Gaming: A Vietnamese Success Story

One of the most inspiring examples of success in the Vietnamese game live-streaming scene is Do Mixi. Known for his engaging personality and high-quality content, Do Mixi has become a popular name among Vietnamese gamers. His journey from a passionate gamer to a top-tier steamer offers valuable insights into the power of platforms and platformization.

The Journey of Do Mixi

Do Mixi started his streaming career on platforms like YouTube and Nimo TV. Leveraging these platforms' immense reach and technical infrastructure, he quickly grew his audience by providing entertaining and relatable content. His streams often include gameplay, commentary, and interactions with fans, creating a dynamic and engaging viewer experience.

With over 7.5 million subscribers on YouTube and 2.5 million followers on Nimo TV, Do Mixi exemplifies how platforms can amplify a content creator's reach and influence. His success is not just about numbers; it is about building a community. Do Mixi’s fans, known as the "Bo Toc MixiGaming," are highly active and supportive, showcasing the community-building potential of live streaming platforms.

The game live-streaming industry in Vietnam is a shining example of how platforms and platformization are transforming our digital landscape. With a growing audience, increasing monetization opportunities, and a vibrant community, game live streaming is poised to become a cornerstone of Vietnam's digital entertainment. The inspiring journeys of streamers like Do Mixi highlight the incredible opportunities available, paving the way for the next generation of digital stars.

As Do Mixi himself says, "Success in streaming is not just about playing games; it's about creating a community and sharing your passion with the world. If you have the drive and the dedication, the possibilities are endless." This quote encapsulates the spirit of platformization in the gaming world, where innovation and community-building go hand in hand to create new avenues for success.

Reference list

Aradau, C, Blanke, T & Greenway, G 2019, ‘Acts of digital parasitism: Hacking, humanitarian apps and platformisation’, New Media & Society, p. 146144481985258.

Chia, A, Keogh, B, Leorke, D & Nicoll, B 2020, ‘Platformisation in game development’, Internet Policy Review, vol. 9, no. 4, viewed <https://policyreview.info/articles/analysis/platformisation-game-development>.

Data Reportal 2023, ‘Digital 2023: Vietnam’, DataReportal – Global Digital Insights, viewed <https://datareportal.com/reports/digital-2023-vietnam#:~:text=There%20were%2077.93%20million%20internet%20users%20in%20Vietnam%20in%20January>.

Helmond, L 2020, ‘The future of work in the digital era: the rise of labour platforms’, Digital Future Society, viewed <https://digitalfuturesociety.com/report/the-future-of-work-in-the-digital-era-the-rise-of-labour-platforms/>.

Walters, RW 1990, ‘Party Platforms as Political Process’, PS: Political Science and Politics, vol. 23, no. 3, p. 436.

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Filtered Identity: The Battle Between Reality and Social Media in Vietnam

Have you ever found yourself scrolling through Instagram or Facebook, feeling like everyone else’s life is picture-perfect? If so, you’re not alone. In Vietnam, the digital age has dramatically reshaped how we interact and perceive our identities, blurring the lines between reality and the digital world. Today, we’re diving into how social media influences personal identity in Vietnam, with some fascinating examples and data to back it up.

The Social Media Boom in Vietnam

Vietnam's digital landscape has experienced explosive growth over the past decade. As of January 2024, Vietnam had 70 million social media users, accounting for over 70% of the population (Kemp 2024). Platforms like Facebook, Instagram, TikTok, and Zalo dominate the market, with young people leading the charge. For a specific platform - Facebook, Vietnam also ranked #7 worldwide, in terms of size of users with 66.2 million people (Xuan 2024). This widespread adoption of social media has transformed communication and significantly influenced how individuals perceive themselves and others.

Curated Realities: The Influence of Social Media

Social media gives users the power to meticulously curate their identities. From perfectly edited photos to selectively shared experiences, people craft an idealized version of their lives. This is especially true for Vietnamese youth, who often feel pressured to meet societal standards of beauty and success. A survey by Q&Me in 2023 revealed that 80% of Vietnamese social media users aged 16-24 admitted to editing their photos before posting them online (Asia Plus 2023). This desire to present a flawless image can create a significant gap between online personas and real-life identities, leading to feelings of inadequacy and anxiety as people strive to maintain this illusion of perfection.

Social Media Influencers: The Double-Edged Sword

Social media influencers play a significant role in shaping perceptions and aspirations. In Vietnam, influencers are celebrated for their ability to connect with audiences and promote trends. However, this phenomenon also perpetuates unrealistic standards. Influencers often showcase a unattainable lifestyle for the average person, leading to a sense of inadequacy among their followers.

Take the example of Chi Pu, a well-known Vietnamese singer and influencer with millions of followers on Instagram. While her glamorous posts inspire admiration, they also set a high bar for beauty and success. Young followers often feel pressured to emulate her lifestyle, leading to a continuous cycle of comparison and self-doubt.

#chipu #makeupsuongsuong

Bridging the Gap: Promoting Authenticity

Despite the challenges, there is a growing movement towards promoting authenticity on social media in Vietnam. Campaigns encouraging users to share unfiltered moments and real-life experiences are gaining traction. The hashtag #RealMe, for instance, has seen a surge in popularity as users strive to present a more genuine version of themselves online (Ha 2023).

UNICEF Viet Nam (2023) is also raising awareness about the impact of social media on well-being. It found that 45% of Vietnamese youths reported feelings of depression and anxiety linked to social media use (UNICEF Viet Nam 2023). This trend underscores the psychological toll of constantly comparing oneself to the seemingly perfect lives displayed online. Initiatives aimed at educating young people about self-acceptance and the importance of digital detoxes are crucial steps in mitigating the negative effects of social media.

The battle between reality and social media identity in Vietnam is a complex and multifaceted issue. While social media offers a platform for self-expression and connection, it also presents significant challenges in maintaining an authentic identity. As the digital landscape continues to evolve, individuals must navigate this space mindfully, embracing both the benefits and potential pitfalls of their online lives.

In the digital age, authenticity isn’t just a goal; it’s a necessity for mental well-being. Striving for a genuine online identity can help bridge the gap between our real selves and the personas we project on social media.

Reference list

Asia Plus 2023, ‘Vietnam Market Research Report - Vietnam mobile app popularity 2023 | Q&Me’, qandme.net, viewed 5 July 2024, <https://qandme.net/en/report/vietnam-mobile-app-popularity-2023.html>.

Ha, L 2023, ‘Tinh thần Dám Sống Trội của realme: Tiên phong kiến tạo giá trị thực cho Gen Z | Linh Hà’, Advertising Vietnam, viewed <https://advertisingvietnam.com/tinh-than-dam-song-troi-cua-realme-tien-phong-kien-tao-gia-tri-thuc-cho-gen-z-l17276>.

Iqbal, S 2022, ‘Filtered Identity: The Battle Between Reality and Social Media’, Mindless Mag, viewed <https://www.mindlessmag.com/post/filtered-identity-the-battle-between-reality-and-social-media>.

Kemp, S 2024, ‘Digital 2024: Vietnam’, DataReportal – Global Digital Insights, viewed <https://datareportal.com/reports/digital-2024-vietnam>.

UNICEF Viet Nam 2023, ‘Mental health and psychosocial wellbeing among children and young people in selected provinces and cities in Viet Nam’, UNICEF Viet Nam, viewed <https://www.unicef.org/vietnam/media/976/file/Study%20on%20mental%20health%20and%20psychosocial%20wellbeing%20of%20Children%20and%20Young%20people%20in%20Viet%20Nam.pdf>.

VNETWORK 2023, ‘Internet Vietnam 2023: Latest figures and development trends’, Internet Vietnam 2023: Latest figures and development trends, viewed <https://www.vnetwork.vn/en-US/news/internet-viet-nam-2023-so-lieu-moi-nhat-va-xu-huong-phat-trien/>.

Xuan, M 2024, ‘Best Fits for Social Media Marketing in Vietnam’, Linkedin, viewed <https://www.linkedin.com/pulse/best-fits-social-media-marketing-vietnam-xuan-tra-mai-7hwbc/>.

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Beyond Tradition: Exploring Body Modification in East Asian Cultures

Body modification practices in East Asia, encompassing traditional methods such as tattooing and modern cosmetic surgery, reveal a rich tapestry of cultural, social, and economic influences. Understanding these practices through a process model helps elucidate the complex interplay of historical traditions, technological advancements, and societal norms. By applying the production of culture framework, we can unravel the complexities involved in creating, distributing, and consuming these forms of body modifications in East Asia.

The Production of Culture Framework 

As discussed by Griswold (2013) and Peterson & Anand (2004), the production of culture framework focuses on the processes involved in creating, distributing, and consuming cultural forms. This approach emphasizes examining what people do rather than what they say, situating body modifications as cultural products shaped by social processes. It is particularly illuminating when examining body modifications in East Asia, where historical traditions intersect with contemporary influences.

Figure 1. Process-based framework for the analysis of body modification

Production: The Creation of Body Modifications

Historical Practices Traditional body modification practices in East Asia were deeply ingrained in cultural and social contexts. Practices such as tattooing, tooth blackening, and skull shaping served multiple purposes beyond mere decoration(Cheng 2013). These practices were personal expressions and communal rituals that reinforced social bonds and cultural identity.

Modern Practices In the 20th century, East Asia witnessed a significant shift towards cosmetic surgeries to enhance natural beauty. Procedures like double-eyelid surgery and augmentation rhinoplasty gained popularity, particularly in countries like South Korea and Japan. These surgeries often focus on subtle alterations perceived as enhancing natural features, reflecting evolving aesthetic preferences influenced by technological advancements (Holliday & Elfving-Hwang 2012).

Distribution: The Spread and Accessibility of Body Modifications

Traditional Methods Traditional body modification methods were traditionally localized and passed down through generations within specific cultural groups. These practices were closely tied to cultural rituals and societal roles, often performed by specialized practitioners within the community. They played a crucial role in maintaining cultural identity and social cohesion.

Modern Distribution The globalization of cosmetic surgery has dramatically transformed the accessibility and prevalence of body modifications in East Asia. Countries like South Korea have emerged as global leaders in cosmetic procedures, attracting a diverse clientele from around the world. This globalization is fueled by advancements in medical technology and amplified through media channels and social platforms, which disseminate beauty standards and trends internationally (Holliday & Elfving-Hwang 2012).

Consumption: The Adoption and Interpretation of Body Modifications

Cultural Significance Body modifications in East Asia are deeply embedded in cultural norms and societal expectations. For example, the preference for fair skin has historical roots and is associated with beauty and social status. This has led to widespread use of skin-whitening products and cosmetic procedures that reflect broader cultural ideals shaped by traditional aesthetics and contemporary media influences (Ashikari 2005).

Societal Pressure Modern body modification practices in East Asia are significantly influenced by societal pressures, including the competitive job market and social media influence. In South Korea, for instance, cosmetic surgery is often viewed as a means to enhance professional and personal success, creating a cultural environment where such procedures are normalized and even expected (Holliday & Elfving-Hwang 2012).

Body modification in East Asia presents a nuanced blend of tradition and innovation, shaped by historical legacies, technological advancements, and societal pressures. The application of a process model helps elucidate how these practices evolve over time, influenced by cultural values and global trends. As East Asia continues to navigate modernity and cultural identity, the meanings and manifestations of body modification will undoubtedly continue to evolve.

As these practices transcend borders, propelled by technological advancements and global connectivity, they embody a dynamic fusion of tradition and innovation. They remind us that the quest for beauty and identity is not merely skin-deep but a reflection of societies evolving amidst the currents of history and modernity

Reference list

Ashikari, M 2005, ‘Cultivating Japanese Whiteness’, Journal of Material Culture, vol. 10, no. 1, pp. 73–91.

Brown, JK 1963, ‘A Cross-Cultural Study of Female Initiation Rites’, American Anthropologist, vol. 65, no. 4, pp. 837–853.

Griswold, W 2013, ‘Cultures and Societies in a Changing World’, SAGE Knowledge, 4th edn, Thousand Oaks, California, viewed <https://sk.sagepub.com/books/cultures-and-societies-in-a-changing-world-4e>.

Holliday, R & Elfving-Hwang, J 2012, ‘Gender, Globalization and Aesthetic Surgery in South Korea’, Body & Society, vol. 18, no. 2, pp. 58–81.

Jones, M 2019, ‘Skintight: An Anatomy of Cosmetic Surgery’, Academia.edu, viewed 1 December 2019, <https://www.academia.edu/222157/Skintight_An_Anatomy_of_Cosmetic_Surgery>.

Sanders, CR 1982, ‘Structural and Interactional Features of Popular Culture Production: An Introduction to the Production of Culture Perspective’, The Journal of Popular Culture, vol. 16, no. 2, pp. 66–74.

Spillman, L 2005, ‘Book Review: Cultures and Societies in a Changing World’, Teaching Sociology, vol. 33, no. 1, pp. 111–112.

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Fast Fashion's Impact on Vietnam: Legal Aspects and Environmental Protection

The global fashion industry is racing at breakneck speed, meeting the ever-increasing demand for the latest trends. Fast fashion, the industry's latest trend, is causing substantial environmental damage, contributing heavily to carbon emissions and other ecological issues. In Vietnam, the rise of fast fashion brands, both local and international, presents a unique set of challenges and opportunities. The Vietnamese government must address these challenges through effective policies, laws, and environmental protection strategies to ensure sustainable development.

Fast Fashion and Environmental Impact

What is ‘Fast Fashion'?

The phrase 'fast fashion' is increasingly mentioned in discussions about fashion, sustainability, and environmental awareness. It describes the rapid production of low-cost clothing that imitates the latest runway trends and is quickly distributed to stores to capitalize on current fashion trends (Maiti 2024).

The term was first used at the beginning of the 1990s when Zara landed in New York (Rauturier 2023). “Fast fashion” was coined by the New York Times to describe Zara’s mission to take only 15 days for a garment to go from the design stage to being sold in stores (Lai 2021).

Environmental Impact

Fashion is more than just a means of expression, it is an industry that significantly impacts our planet. Fashion is the second leading field in terms of emissions causing environmental pollution, and the impact on the environment of this industry is increasingly serious (Niinimäki et al. 2020). According to the UN Environment Programme (2019), the industry is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions. Fast fashion exacerbates these issues, consuming 1.5 trillion liters of water each year and accounting for nearly 20% of industrial water pollution (Global Fashion Agenda and The Boston Consulting, 2017).

Furthermore, brands use synthetic fibers like polyester, nylon, and acrylic which take hundreds of years to biodegrade. A report from the International Union for Conservation of Nature (2017) estimated that 35% of all microplastics – tiny pieces of non-biodegradable plastic – in the ocean come from the laundering of synthetic textiles like polyester.

Vietnam's Role in the Fast Fashion Industry

In Vietnam, fast fashion is gaining a strong foothold in the hearts of consumers. Especially in the age of technology 4.0, when young people spend a lot of time shopping for cheap clothes on e-commerce platforms. In 2022, the number of e-commerce users in Vietnam recorded around 57 million, indicating a year-on-year growth since 2018. That year, Vietnam's e-commerce market value reached approximately 16.4 billion U.S. dollars (Statista 2022).

The revenue of fast fashion brands such as Zara and H&M increases every year. Zara's revenue in three years (2016 to 2018) increased from 320 billion VND to 1700 billion VND. Particularly in the Vietnamese market, where people’s income is not high, fashion brands listed as “Fast Fashion” are still luxury brands. The business results of fashion brands Zara and H&M demonstrate how attractive the potential of the Vietnamese fashion market is for international brands (Manh Hung 2022).

According to a study, 27% of Vietnamese consumers keep clothes for less than a year before throwing them away, compared to China's 23%, Australia's 4%, Hong Kong's 6%, and Singapore’s 6% (YouGov 2017). Thus, compared to other countries in the region, Vietnam has a higher rate of reusing clothes, but the amount discharged into the environment is still of concern. Currently, plastic waste in Vietnam is increasing significantly, with the contribution of fashion waste (Manh Hung 2022).

The Need for Sustainable Policies and Practices

In the National Strategy on Climate Change, Vietnam has announced the goal of cutting emissions by 43.5% by 2030, setting emissions targets for each sector. To achieve this goal, Vietnam has issued many legal documents and proposed policies related to emission reduction issues associated with the net zero emissions target by 2050 (Prime Minister 2022).

The 2020 Law on Environmental Protection is the most important legal document in Vietnam’s strategy to reduce CO2 emissions. In addition, the Government of Vietnam also issued Decision No. 2053/QD-TTg on the Plan to implement the Paris Agreement on climate change, directly regulating the field of greenhouse gas emission reduction with Decree No. 06/2022/ND-CP dated January 7, 2022, regulations on reducing greenhouse gas emissions and mitigating the Ozone layer.

Recommendations for a ‘Greener Future’

Raise Awareness Among the Younger Generation

One of the most effective ways to combat the environmental impact of fast fashion is through education and awareness. Young consumers, who are the primary market for fast fashion, need to understand the environmental footprint of their shopping habits. By promoting sustainable fashion choices and encouraging a shift from quantity to quality, we can foster a culture that values durability and environmental responsibility.

Support Local and Sustainable Fashion

Promoting local fashion brands that prioritize sustainability can also make a significant difference. Vietnamese local brands such as Moi Dien, Dong Sai Gon, and Tim Tay are more likely to have shorter supply chains, reducing their overall carbon footprint. Supporting these brands can also boost the local economy and provide more environmentally friendly options for consumers.

Let’s make fashion fabulous and friendly for our planet. Together, we can turn the tide on fast fashion and stitch a greener future for Vietnam.

As we navigate the world of fashion, it's clear that the allure of fast fashion comes with significant environmental costs. From its massive water consumption to its carbon emissions and contribution to plastic waste, fast fashion poses serious challenges. In Vietnam, the rise of this industry presents a unique set of opportunities and obstacles that we must address head-on.

Reference list

Bick, R, Halsey, E & Ekenga, CC 2018, ‘The Global Environmental Injustice of Fast Fashion’, Environmental Health, vol. 17, no. 1, pp. 1–4, viewed <https://ehjournal.biomedcentral.com/articles/10.1186/s12940-018-0433-7>.

Boucher, J & Friot, D 2017, ‘Primary microplastics in the oceans | IUCN Library System’, Iucn.org, viewed <https://portals.iucn.org/library/node/46622>.

Global Fashion Agenda and The Boston Consulting Group 2017, PULSE OF THE FASHION INDUSTRY, viewed <https://www2.globalfashionagenda.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf>.

Lai, O 2021, ‘7 Fast Fashion Companies Responsible for Environmental Pollution’, Earth.org, viewed <https://earth.org/fast-fashion-companies/>.

Maiti, R 2024, ‘Fast Fashion and Its Environmental Impact’, Earth.org, viewed <https://earth.org/fast-fashions-detrimental-effect-on-the-environment/>.

Nijman, S 2019, ‘UN Alliance for Sustainable Fashion Addresses Damage of “Fast Fashion”’, UNEP - UN Environment Programme, United Nations, viewed <https://www.unep.org/news-and-stories/press-release/un-alliance-sustainable-fashion-addresses-damage-fast-fashion>.

Rauturier, S 2023, ‘What Is Fast Fashion and Why Is It so bad?’, Good on You, viewed <https://goodonyou.eco/what-is-fast-fashion/>.

Statista 2022, ‘Vietnam: number of e-commerce users 2022’, Statista, viewed <https://www.statista.com/statistics/1297060/vietnam-number-of-people-buying-consumer-goods-online/#:~:text=In%202022%2C%20the%20number%20of>.

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Embracing Digital Citizenship: Ensuring Safe and Responsible Technology Use for Vietnamese Youth

In our fast-paced digital world, technology has seamlessly woven itself into the fabric of our daily lives, especially in education. As noted by (Erdem 2019), technology fosters learning by constructing knowledge, providing authentic learning contexts, and offering tools for visualization, assessment, and modeling. With the rise of digital tools in education, students are gaining essential 21st-century skills (Goode 2010). However, alongside these benefits come significant challenges and responsibilities that we must address, particularly in Vietnam, where internet usage among children is skyrocketing.

The Importance of Digital Citizenship

Digital citizenship refers to the norms of appropriate, responsible behavior with respect to technology use (Ribble, 2011). In today's digital age, it is crucial for individuals, especially students, to develop digital capabilities that enable them to use technology safely, ethically, and effectively. The misuse and abuse of technology in educational contexts, such as cyberbullying, illegal downloads, and information plagiarism, highlight the urgent need for digital citizenship education (Melhuish et al. 2018).

Understanding the Risks for Vietnamese Youth

Children in Vietnam, much like their peers globally, are increasingly exposed to the internet from a young age. During the COVID-19 pandemic, the shift to online learning and communication further amplified this trend (Matczak, Akdogan & Ashmore 2022). According to UNICEF's Status Report on Preventing Harmful Behavior in Vietnam (2022), 82% of Vietnamese children aged 12-13 and 93% aged 14-15 use the internet regularly, with daily usage rates at 75% and 90% respectively for these age groups. This extensive internet use makes children vulnerable to various online dangers, including exposure to harmful content, cyberbullying, game addiction, and exploitation.

Government Initiatives to Protect Children Online

To mitigate these risks, the Vietnamese government has implemented Decision No. 830/QD-TTg, which outlines five key strategies for protecting children in the online environment (LuatVietnam 2021):

Legal Framework: Developing policies centered on children's needs and soliciting their input on mechanisms and policies affecting them.

Communication and Awareness: National programs to raise awareness and teach online safety skills to children, parents, and educators.

Technological Measures: Utilizing technology to monitor, filter, and remove harmful online content, and ensuring data security.

Organizational Structure: Enhancing law enforcement and training personnel to respond to online threats against children effectively.

International Cooperation: Collaborating globally to share information and strategies for online child protection.

The Vital Role of Parents and Educators

Parents and educators play a pivotal role in ensuring children's online safety. They must actively listen to and protect children, teach age-appropriate responses to online risks, and supervise children's internet use. For parents, this means educating themselves on online safety, setting rules for internet use, installing protective software, and guiding children in recognizing and reporting online dangers.

Cultivating Digital Competence

Developing digital competence is crucial for students' success in the digital age. This process should begin in elementary school and involve parents, educators, and the community. Digital competence education should extend beyond informatics to include communication skills, problem-solving, and ethical online behavior.

For educators, enhancing digital competence involves continuous professional development and integrating digital literacy across all subjects. Families and communities must also be aware and supportive of these efforts, creating an environment that nurtures responsible digital citizens.

In Vietnam, where internet usage among children is increasing rapidly, these efforts are particularly critical. Ensuring that young people grow up as responsible digital citizens will not only safeguard their well-being but also empower them to harness the full potential of technology for their personal and professional growth.

Reference list

Erdem, C 2019, ‘Exploring Undergraduates’ Digital Citizenship Levels: Adaptation of the Digital Citizenship Scale to Turkish’, Malaysian Online Journal of Educational Technology, vol. 7, no. 3, pp. 22–38.

Goode, L 2010, ‘Cultural citizenship online: the Internet and digital culture’, Citizenship Studies, vol. 14, no. 5, pp. 527–542.

LuatVietnam 2021, ‘Decision 830/QD-TTg 2021 Program on support for children in the cyber environment 2021-2025’, LuatVietnam, viewed 10 June 2024, <https://english.luatvietnam.vn/decision-no-830-qd-ttg-dated-june-01-2021-of-the-prime-minister-on-approving-the-program-on-protection-of-and-support-for-children-to-interact-in-a-202946-doc1.html#:~:text=On%20June%2001%2C%202021%2C%20the>.

Matczak, A, Akdogan, H & Ashmore, D 2022, ‘The paradox of technology in online education during the COVID-19 pandemic: the experiences of safety and security students in a Dutch university’, Higher Education.

Melhuish, N, Spencer, K, Webster, A & Spence, P 2018, ‘From Literacy to Fluency to Citizenship: Digital Citizenship in Education’, SSRN Electronic Journal.

UNICEF 2022, ‘Online security for kids: Parents play key role in education’, UNICEF, viewed <https://vietnamnews.vn/society/1593517/online-security-for-kids-parents-play-key-role-in-education.html>.

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How RuPaul’s Drag Race Succeeded in Social Media World Domination

Ten years ago, it might have seemed unlikely that RuPaul’s Drag Race would dominate social media. The show, while undeniably sensational, has managed to catapult drag culture into the mainstream and become one of the biggest television shows.

For those unfamiliar with the phenomenon, binge-watching the eleven seasons available on Netflix (and NowTV for AllStars) is highly recommended. This blog will explore the factors behind the show's incredible success.

The Meteoric Rise of RuPaul’s Drag Race

Since its premiere in 2009, RuPaul’s Drag Race, created by World of Wonder, has become a cultural juggernaut (Lovelock 2019). The show features drag queens competing for the title of “America’s Next Drag Superstar.” Over the years, it has expanded into a business empire, spawning numerous spinoffs, smartphone apps, thrice-yearly fan conventions, and international versions in Thailand, Canada, the UK, and the Netherlands (Parrot Analytics 2019).

RuPaul’s Drag Race represents the high watermark of mainstream success for global drag culture. It has normalized the idea of the drag queen in the American mediascape and turned the art form into a lucrative enterprise  (Brennan & Gudelunas 2017). However, drag’s journey to financial success and cultural acceptance has not always been straightforward.

Social Media Strategy: Engaging and Expanding the Fandom

A major factor behind the show’s success is its savvy use of social media. Drag Race contestants are encouraged to cultivate a strong social media presence. RuPaul frequently directs viewers to participate in the program through hashtags, and audiences eagerly support their favorite queens online (Sim 2024).

This strategy has paid off. The official RuPaul’s Drag Race YouTube generated 73.1 million and Facebook a further 47.5m views over the past 12 months. In the past year, one of the most highly watched video on the official Facebook channel generated 2.8m views (Favoured 2024). The constant stream of content, including makeup tutorials, behind-the-scenes footage, and live interactions, keeps fans engaged and invested (Feldman 2020).

Celebrity Endorsements and Mainstream Success

The show’s mainstream success is also bolstered by celebrity endorsements. Stars like Lady Gaga, Miley Cyrus, Khloe Kardashian, and Dita Von Teese have made guest appearances, further elevating the show’s profile. These endorsements bring new viewers to the show and generate buzz on social media platforms. 

Additionally, Drag Race’s critical acclaim, including multiple Emmy wins, has helped legitimize it as a significant cultural phenomenon. The show’s success at award ceremonies has further amplified its visibility and popularity.

The Future of Drag in the Social Media Era

The sixteenth season of RuPaul's Drag Race premiered on January 5, 2024, continuing to push the boundaries of drag culture and its representation in mainstream media (Nolfi 2024). Its success is a testament to the power of engaging, entertaining content and a dedicated fanbase that keeps the momentum going on social media. Celebrity endorsements and an extensive online presence have further amplified its reach.

The show’s producers understand their audience and deliver exactly what fans want, leveraging the unique selling proposition of drag culture for all it’s worth. As drag continues to evolve in the social media era, it will be crucial to balance its newfound mainstream visibility with its roots in radical self-expression and resistance to dominant power structures.

RuPaul’s Drag Race has succeeded in social media world domination by embracing the power of viral content, strategic social media engagement, global accessibility, celebrity endorsements, and the entrepreneurial spirit of its contestants. The show’s ability to adapt and innovate in the ever-changing digital landscape ensures that its reign is far from over.

Reference list

Brennan, N & Gudelunas, D 2017, ‘Drag Culture, Global Participation and RuPaul’s Drag Race’, The Boundaries of Reality TV, Palgrave Macmillan.

Favoured 2024, ‘How has RuPaul’s Drag Race succeeded in social media world domination – Favoured.’, Favoured UK, viewed 2 June 2024, <https://favoured.co.uk/how-has-rupauls-drag-race-succeeded-in-social-media-world-domination/>.

Feldman, Z 2020, ‘RuPaul’s Drag Race: How social media made drag’s subversive art form into a capitalist money maker’, King’s College London, viewed 2 June 2024, <https://www.kcl.ac.uk/rupauls-drag-race-how-social-media-made-drags-subversive-art-form-into-a-capitalist-money-maker>.

Lovelock, M 2019, ‘Reality TV and Queer Identities: Sexuality, Authenticity, Celebrity’, QED: A Journal in GLBTQ Worldmaking, vol. 7, no. 3, pp. 211–214.

Nolfi, J 2024, ‘“RuPaul’s Drag Race” season 16 cast revealed: Meet the new queens’, Entertainment Weekly, viewed 2 June 2024, <https://ew.com/rupauls-drag-race-season-16-cast-revealed-8407797>.

Parrot Analytics 2019, ‘The global audience race for RuPaul’s Drag Race’, Parrot Analytics, viewed 2 June 2024, <https://www.parrotanalytics.com/videos/the-global-audience-race-for-rupauls-drag-race/>.

Sim, B 2024, ‘Watch the “RPDR” queens vote for who they’re most likely to block in this exclusive S16 E11 preview’, Out, viewed 2 June 2024, <https://www.out.com/gay-tv-shows/drag-race-s16ep11-preview#rebelltitem1>.

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"Love the Skin You're In": A Dive into #BodyPositive on Tumblr

In a society filled with unattainable beauty standards and polished perfection, the body positivity movement serves as a light of hope, challenging conventions while appreciating differences. But where can this movement actually thrive? This blog will explore the colorful weave of body positivity on Tumblr, a digital safety where people come together under the hashtag #bodypositive to redefine beauty on their own terms.

A Digital Revolution of Self-Love

The internet environment provides powerful feminist spaces through hashtags, boosting confidence and challenging conventional beauty norms. #Bodypositive epitomizes this trend, which promotes self-empowerment and rejects limited beauty standards (Reif, Miller & Taddicken 2022). However, worries remain about self-objectification and sexualization in selfie culture.

Inspiring Diversity: Self-Presentation on Tumblr

In the colorful tapestry of Tumblr, the #bodypositive hashtag serves as a beacon of inclusivity and self-expression (Gibson 2017). Here, individuals of all backgrounds and identities converge to challenge societal norms and celebrate the beauty of diversity. 

This movement, which gained momentum as early as 2012, has become a cornerstone of digital activism, fostering acceptance, empowerment, and a sense of belonging within the so-called Fatosphere (Meleo-Erwin 2011). By sharing their stories and selfies under hashtags like #effyourbeautystandards and #beautybeyondsize, users resist the fat stigma, promoting acceptance and reframing societal constructs of beauty and body image. It's a digital revolution fueled by authenticity and solidarity, where every post is a testament to the power of self-love and collective action (Afful & Ricciardelli 2015).

However, despite its progressive aims, the body-positive movement is not without criticism. Engagement with body-related hashtags may unintentionally prolong self-objectification and encourage postfeminist ideas about self-improvement via looks (Sastre 2014). Furthermore, the depiction in these hashtags frequently favors normative and conventionally beautiful bodies, excluding people who do not meet these restricted criteria.

2. Exploring Community Dynamics: Reactions and Engagement

In Tumblr's thriving digital environment, the #bodypositive movement generates conversations, promotes connections, and inspires change (Caso et al. 2020). As users share their selfies and stories under this empowering hashtag, the platform becomes a melting pot of diverse perspectives and experiences. But what truly sets Tumblr apart is its unique community dynamics. Unlike other social media platforms where popularity often dictates visibility, Tumblr offers a level playing field. Here, every post, regardless of the number of followers or reactions, has the potential to resonate and spark meaningful interactions.

User engagement on Tumblr goes beyond mere likes and comments; it's about building connections and amplifying voices. Through reblogs and comments, users not only express solidarity but also contribute to the ongoing dialogue surrounding body positivity. This collective interaction creates a ripple effect, spreading messages of self-love and acceptance far and wide (Solomon & Kurtz-Costes 2017). In this space, every voice matters, and every contribution adds to the rich tapestry of the #bodypositive movement.

Celebrate Your Unique Beauty

The #bodypositive movement on Tumblr is more than just a trend—it's a powerful community of individuals redefining beauty standards and embracing self-love. In a digital landscape often dominated by unrealistic ideals, this vibrant space offers a refreshing alternative where diversity is celebrated and authenticity reigns supreme. By sharing stories and supporting each other, users are not only promoting acceptance but also sparking a revolution in how we perceive our bodies.

So, join the conversation, celebrate your uniqueness, and love the skin you’re in. Because on Tumblr, and in life, your story matters, and your voice can inspire change.

Reference list

Afful, A & Ricciardelli, R 2015, ‘Shaping the online fat acceptance movement: talking about body image and beauty standards’, Journal of Gender Studies, vol. 24, no. 4, pp. 453–472.

Caso, D, Schettino, G, Fabbricatore, R & Conner, M 2020, ‘“Change my selfie”: Relationships between self‐objectification and selfie‐behavior in young Italian women’, Journal of Applied Social Psychology, vol. 50, no. 9.

Gibson, M 2017, ‘Single post | website’, website, Home | YoursTruelyMelly, viewed <https://yourstruelymelly.wixsite.com/website/single-post/2017/07/06/Body-Positivity-Creating-a-Space-for-the-Representation-of-Marginalized-Bodies>.

Meleo-Erwin, ZC 2010, ‘“A beautiful show of strength”: Weight loss and the fat activist self’, Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine, vol. 15, no. 2, pp. 188–205.

Reif, A, Miller, I & Taddicken, M 2022, ‘“Love the Skin You‘re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive’, Mass Communication and Society, vol. 26, no. 6.

Sastre, A 2014, ‘Towards a Radical Body Positive’, Feminist Media Studies, vol. 14, no. 6, pp. 929–943, viewed <https://www.tandfonline.com/doi/abs/10.1080/14680777.2014.883420>.

Solomon, HE & Kurtz-Costes, B 2017, ‘Media’s Influence on Perceptions of Trans Women’, Sexuality Research and Social Policy, vol. 15, no. 1, pp. 34–47.