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Public Transportation: Communities of Health and Prosperity #CommuteSocial

Courtesy of: CreditDonkey

The Green and Frugal Commuter #CommuteSocial

Courtesy of CreditDonkey

Skuzme lets you Commute Social

What is Skuzme?

Skuzme is a simple way to connect with other commuters going the same way you are. Combining crowd-sourced traffic alerts and social sharing, with traffic alerts from service providers and other social networks, we’ve made it easy to make better trip choices. The next time your transport service provider doesn’t give you the full picture about a delay, commute social with Skuzme and make the best alternative trip choice to get you there safely. Skuzme empowers you to help create safer, sustainable and convenient transportation choices. Socially, we can make better transport choices.

Why Skuzme?

Its the only social network where you can define your commute around any combination of modes; light rail, commuter train, bus, ride share, car pool, ferry, park ‘n rides, commercial airlines, freight deliveries, even your own solo commute. Skuzme is the only social network where you can send traffic alerts directly to the friends and followers of a transportation service, immediately, un-edited. And, it’s one of the only networks where the users regulate the quality of the data and information.

How does it work?

Skuzme offers two types of user accounts. One for COMMUTERS and one for the SERVICE(s) they commute. Social sharing among COMMUTERS who use the same SERVICE(s) is what is at the core of what makes Skuzme work. We use it to supplement and strengthen officially sourced travel information and data. The more the users interact, the richer the experience. Skuzme’s traffic SkuzeAlert, a unique “crowd-sourcing” tool, lets commuters send travel alerts directly to other commuters who have an interest in the same commute patterns, and the transport providers serving them. In short, the SkuzAlert solves a fundamental problem with conventional social networks - read more.

Why does it work?

Traffic, transit and flight information for the commuter, by the commuter. Commuters are the best source for transit, traffic and flight information. They provide the best up to the minute information when freeways come to a standstill, trains run late, buses are slow, and flights are cancelled. Our approach leverages social interaction and trust to deliver the best information for commuters. The notion is that internet oriented social sharing and networking is a powerful and credible basis for influencing commuters’ transport mode, route and service choices, and ultimately the quality of transport services.

What makes Skuzme different?

Skuzme is focused on the user’s experience:

· Traffic data is crowd-sourced directly from commuters - read more.

· Users are able to customize transportation Services around their commutes – read more.

· The user is able to regulate the quality of alerts and advisories by reducing spamming – read more.

What are Skuzme’s data sources?

Skuzme offers three sources for travel alerts and advisories:

1. External Feeds - Traffic, transit and airline alerts are sourced from external RSS feeds provided by the transportation service providers. Alerts from one or more service provider are “pushed” to the followers of a SERVICE representing their commute on Skuzme – read more.

2. Commuter Crowd Sourcing - Real time alerts are crowd-sourced from COMMUTERS who send their own traffic and transit SkuzAlerts directly to a SERVICE. These alerts are self-moderated and blended with the “official” alerts - read more.

3. Social Sharing - Commuters with similar travel patterns connect and follow each other. They share their own transportation experiences and choices with their followers through SkuzAll status updates and SkuzDirect messages - read more.

Integrated with other Social Networks?

· Facebook – Skuzme allows you to register and/or login with your Facebook account. You can also share traffic alerts with your Facebook friends and recommend commuter services for your Facebook friends to follow. [Coming soon> The Skuzme app on Facebook lets you receive Skuzme traffic alerts with your Facebook news feed, and post SkuzAlerts from Facebook to Skuzme.<Coming soon]

· Twitter – You can share traffic alerts from Skuzme with your Twitter followers, as well as recommend recommend commuter services to your Twitter followers. You can also access traffic alerts from a transport service provider’s Twitter account using RSS feed, and feed these into you commuter service account on Skuzme.

· LinkedIn - You can share traffic alerts from Skuzme with your LinkedIn connections, as well as recommend recommend commuter services to your LinkedIn connections.

Read more - FAQs.

Click here to CommuteSocial with Skuzme!

Note: This blog was posted to FB via and email sent to Posterous. I was not logged into Posterous. The Posterous app is able to post to FB without logging in to Posterous.

The new age of Network Commuting. Socially, that is. #CommuteSocial

We are moving into a new age of network commuting. Socially, that is.

Closing the information gap and providing easy access to optimally navigate the transportation network will unleash latent demand for alternative transportation. Just as looking up an article in the encyclopedia or listing an item for sale have been revolutionized by the internet, finding the right vehicles and groups of people to ride with to your destination can be revolutionized by mobile devices, GPS, and web services.

via networkcommuting.com

What seems to drive the consumer's seemingly insatiable appetite for the mobile device, is not the device, but the media we access through the device.

However, most interestingly, their experience is less connected to the technology than it is to the social media tools enabled by the technology.

via lloydbrown.posterous.com

Skuzme, a new so-called "commute social" network, is a great example of the new age of social network commuting. It allows the commuter to become the new frontline on up-to-the-minute information about the transportation system. They provide the best up to the minute information when freeways come to a standstill, trains run late, buses are slow, and flights are cancelled.

Skuzme is a unique commuter-based social network where you can define your commute around any combination of modes; light rail, commuter train, bus, ride share, car pool, ferry, park ‘n rides, commercial airlines, freight deliveries, even your own solo commute. Skuzme is the only social network where you can send traffic alerts directly to the friends and followers of a transportation service, immediately, un-edited. And, it’s one of the only networks where the users regulate the quality of the data and information.

Try it out! Commute social with Skuzme!

#commute #commuter #Social media #social networking #Transit #Transport #Transportation

Tell congress we need a new transportation bill in '11; Use this tool #transportsocialmedia

For almost everyone, this is a time of year to be with loved ones. It's also a time to appreciate the luxury of having viable and safe transportation choices. So as we approach the new year, let's all remember, there's lots of work to be done to keep our transportation system safely funded.

The old transportation bill expired more than 450 days ago! Thanks to people like @RayLahood, @TedNguyen and the hundreds of thousands of transportation industry employees across America, our transportation system is still functioning. So let's help them get the system funded again!

Tell Congress we need a new Transportation Bill in 2011!

Click on this easy tool to contact your local Congressional leaders.

Social media and transit: Helping Gus get on the bus #transportsocialmedia

Getting around on public transportation has its benefits. For many Americans, it's an essential part of their daily lives. However, for most commuters, it plays second fiddle to the car, and it's likely not because transit is hard to navigate on.

Thanks to some social media applications, using public transit is becoming easier for the infrequent user. Getting around on public transport is becoming less difficult, especially when it comes figuring out the routes and schedules. For instance, local transit agencies are tapping into Google Maps' "get directions" feature to help commuters pick a route and schedule. The Google application allows the user options for a variety of modes - car, transit, bike and walking.

Another social media application is HopStop which has made riding the bus or subway, or even walking, easier in America and Europe's biggest and more transit friendly cities.

The Clever Commute is an e-mail based exchange among fellow riders, to avoid delays and make mode choices. The information is shared on a timely basis among people making the same trip/route. In addition to choosing an alternative route, users can also use the information to make a mode shift toward public transit to avoid delays from traffic congestion.

Not least are the transit agencies themselves, which are increasingly embracing social media as a way to engage their customers. BART in San Fransisco is one of the leaders. They use You Tube videos, streaming videos, Facebook, Twitter and Posterous, and other tools, to take their news and information directly to the riders, and to allow the riders to share their experiences. They have also opened their web interface to outside developers, allowing them to integrate BART's data into third party applications.

Social media makes public transit more accessible and user friendly for the commuting population.

#social medai #Transit #Transport Social Media

Social networks allow commuters to make better ridesharing choices #transportsocialmedia

Ridesharing allows commuters to combine driving their car or participate in a carpool with other modes of public transportation. We all know about the benefits of ridesharing - it reduces traffic, emissions, and saves you gas money. But for all its benefits, it can also have its drawbacks. For one, you can't always choose who you ride with.

But social media networks can help you solve that problem. Social network applications like Zimride offer commuters with greater options and choices. They offer a critical mass of commuters with similar goals in mind - share rides, save money and reduce their carbon footprint.

The ability of social media to create critical mass is a powerful value proposition for transport uses such as ridesharing.

#rideshare #Transport #Transport Social Media

"Social" referrals more productive, and gaining preference over "search" referrals @Mashable

Search-driven referrals still rule the internet. But social-driven are closing the gap on search engines as the leading source of referrals. What's more is, social-driven referrals carry more loyalty and yield more page views than search-driven referrals.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, recently pointed out that social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter only account for 10% to 15% of their overall referrals, but are number one in growth. For news startups, the results are even more heavy on social. And of course, the quality of these referrals is often better than readers who come from search. They generally yield more pageviews and represent a more loyal reader than the one-off visitors who stumble across the site from Google. via mashable.com

The fact is, social-media isn't just growing more popular, it's also more productive than search. Productivity is the value proposition, and the game changer.

#Social Media Strategy

State and local transport agencies: Becoming more social media savvy

The agencies responsible for providing public transportation systems and services are increasingly using social media as a means for engaging their customers. Earlier in 2010, the Federal Transit Administration (FTA) and the American Association of State Highway Transportation Officials (AASHTO) took a look at the degree their member agencies are doing in the social media (SM) arena, and published the following reports.

Here is a summary of how SM is being used:

Using You Tube videos, streaming video, opted e-mail accounts, Facebook and Twitter to communicate directly with the public.

Using Twitter to report traffic and systems information.

They publish clear clear guidelines for communications to keep the dialog appropriate.

Pro-actively disseminate their own information before others can mis-inform

Use SM to save money on traditional/legacy communications services and methods.

Challenges: Institutional resistances, funding, learning new tools, staff resources (development and maintenance).

Use of Social Media in Public Transit - The FTA funded a video that looks at several case studies in the transit sector.

via youtube.com

Use of Social Media by State Departments of Highway - AASHTO conducted survey earlier in 2020 and produced the following report.

via transportation.org

Social Media in the Logistics Sector | International Transportation Management Best Practices

Social Media in the Logistics Sector

Posted on September 3, 2010, 11:22 am, by Emily, under Transportation Management.

Today’s IFW Newsletter featured an article that, as the author of a transportation management blog, I found intriguing: The impact of social media in the logistics sector. The author explains how in a field characterized by fast-paced communications and technology, in the past social contact was limited and depended on personal relationships that may have developed over many years. The many social media outlets that are available these days changes that:

With a few simple clicks of a mouse it is possible to reach out to thousands of people who will be able to offer advice and guidance so that, collectively, people can benefit from their experiences.

LinkedIn is one source in particular that the article discusses. With nearly 1,700 groups devoted to logistics and supply chain topics, LinkedIn is one of the most popular forums for individuals to share knowledge, advice, opportunities, and industry developments.

According to the author,

This demonstrates just how wide-ranging and diverse a discipline it has become, and also shows that there is something for everyone depending on your interests or business focus.

The internet has allowed a phenomenon described as “the long tail of demand” which suggests that the huge availability of information on the net creates increasingly focused niches from which everyone can benefit, so whatever your specialism, you can either find it or find someone else who knows about it.

If you’re interested in getting involved in these online conversations generated by social media outlets, but not sure where to begin, I would suggest joining our LinkedIn group, GTM Best Practices, or interacting with us on Twitter!

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via internationaltms.com

Export-centric Investments Critical to Preserving American Jobs

Exports are starting to play a larger role in US trade numbers. While imports have led the recent rebound, exports are what provide a glowing light for the US economic recovery.

Rail lifts, including full loads and empties, jumped 24.4 percent to 35,714 lifts in October over the same month last year, the most the port authority has reported since 35,223 lifts in August 2008.

The Port Authority of New York and New Jersey said the increase was fueled partly by a surge in exports, which increased 11.6 percent year-over-year in October.

via joc.com

Notwithstanding the stalwarth role transportation sector itself plays in employing the American worker, it's is important not to loose sight of the role the transportation system itself plays in supporting an export driven recovery. Strategic transportation investments lay a critical path to preserving American jobs.

Improve Success of a Business' FB fan Page - Add Landing Page - via mashable #FB #Facebook

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Facebook () is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s.

But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page.

You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret. When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed.

These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how.

1. Add the Static FBML App

The tabs at the top of your Facebook Fan Page are apps. Some, like your wall and photos are built into Facebook. Others are essentially plug-ins where fans can view external content, like YouTube () videos, Flickr () photos, etc.

The app you need for your custom page is called “Static FBML,” located here. If you’re logged into Facebook, you can add it to your Page. It is essentially a blank canvas where you can add whatever content you want, including custom graphics and links via standard HTML.

2. Set Up Your Tab

Once you’ve added the Static FBML app, click “Edit Page” below your company’s profile image. This will bring up all your settings and apps. Look for the FBML app and click the “Application Settings” link.

The app can function in two ways: As a set of boxes, or as one dedicated profile tab. If you’re building a splash page, you’ll probably want to use it as a tab, so go ahead and make sure that the “Box” setting is removed, and the “Tab” setting is added. You can always experiment with boxes later if you find them more useful.

3. Add Your Content

Once you’re in tab mode, go back to your settings and click the “Edit” link under the Static FBML app. This opens a standard text field where you can add your content.

“Box Title” will be the name of your tab, so you’ll want to change it to something appropriate, like “This Week’s Deals,” “Special Offers,” or simply “Welcome,” depending on how you plan to use your Page.

The main text field is where your content goes, and you can add standard HTML to the page as you would any website, including images, text, links, and other formatting. No need for HTML, BODY, or HEAD tags.

Note that your images must be hosted elsewhere (on your company’s website, for example) and only referenced in your HTML code.

4. Make It the Default Landing Page

If you want this new tab to be the “face” of your business Fan Page, head back over to your page settings and edit your “Wall Settings.” There is an option for “Default Landing Tab for Everyone Else.” From that menu, select your new tab.

From now on, it will be the first thing visitors see when they arrive.

5. Engage Further With FBML

FBML stands for Facebook Markup Language, and it is the code used in Facebook applications to reference items on the social network, like user profiles, groups, feeds, and other data. If you’re really looking to integrate your landing page and get interactive with visitors, it might be worthwhile to learn this language.

A great primer on FBML and a resource for optimizing your Facebook landing page in general can be found in my colleague Tamar Weinberg’s Techipedia article on the subject.

via mashable.com

#Facebook #Social media #Social Media Strategy #Transport Social Media #TransportSMS

What's Your Social Media? A Short-list of Examples

There seems to be a never-ending array of social media sites and applications. The following is a shortlist. There are many others, of course. What's your social media?

1. Blogs

(Long-form) Wordpress, TypePad, Blogger

(Mini) Posterous, Tumblr

(Micro or Short-form) Twitter

(Subject specific) Squidoo

2. Social/Professional Networking

(Social) Facebook, MySpace, Friendster

(Professional) LinkedIn, Plaxo

3. Social Bookmarking

Del.ici.ous, Diigo, StumbleUpon

4. Rich Media Sharing

(Video) YouTube, Vimeo

(Photo) Flickr, PhotoBucket

(Presentations) SlideShare

5. Social Email

Google Buzz

6. Comment Communities

Disqus

7. Podcasting Communities

Blubrry

8. Blog Networks & Communities

Gawker, b5Media, 9Rules, BlogHer, LiveJournal

9. Content-driven Communities

Wikipedia

10. Product-based Communities

Ebay, Amazon

11. Review & Recommendation

Shelfari, TripAdvisor, Lonely Planet, Where I’ve Been

12. Discounteering

Groupon

13. Social News

Digg, PopURLs

14. Social Measuring

Technorati, BlogPulse

50 Twitter Acronyms & Abbreviations @digiphile

@

Reply to [username]

AFAIK

As Far as I Know

b/c

Because

BFN

Bye For now

BR

Best Regards

BTW

By the Way

DM

Direct Message. d username sends one.

EM

Email

FB

Facebook

FFS

For F–k’s Sake

FML

F–k My Life

FTF

Face To Face. Also, F2F. Or the Fair Trade Federation. Many other options.

FTL

For The Loss

FTW

For The Win

FWD

Forward

FWIW

For What It’s Worth

HT

Hat tip

HTH

Hope That Helps

IMHO

In My Humble Opinion

IMO

In My Opinion

IRL

In Real Life

JV

Joint Venture

J/K

Just Kidding

LI

LMAO

Laughing My Ass Off

LMK

Let Me Know

LOL

Laughing Out Loud

NSFW

Not Safe For Work

OH

Overheard

OMFG

Oh My F–king God

OMG

Oh My God

PRT

Partial Retweet (at the start of a tweet). Sometimes “Please Retweet” Old School: Party

RE

In reply to. As in, use RE for @replies on Twitter. Used in front of the @ to ensure all followers can see the conversation. Further ontext: “Community, @replies, #fixreplies and Change“

RR

Re-Run

RT

Retweet

RTF

Read The FAQ. RTFF shows up too. RTF also stands for Rich Text File.

RTFM

Read The Manual

RTQ

Read The Question or Retweet Question

RTHX

Thanks For The ReTweet

SNAFU

Situation Normal All F–ked Up

SOB

Son Of a Bitch

STFU

Shut The F–k Up

STFW

Search The F —ing Web

TMB

Tweet Me Back

TMI

Too Much Information

via

My one cheat: “via” is not an abbreviation or acronym. It simply means that a tweet is from @username, though in some cases it may mean that it’s also an exact retweet. Tricky, this online user-defined lingo and twitribution is.

WTF

What The F–k

WTH

What The Hell

YMMV

Your Mileage May Vary

YW

You’re Welcome

BONUS:

NB

Nota Bene. Make sure to read the comments, where there are many great additions.

ICYMI

In Case You Missed IT [HT @BrianStelter]

CX

Correction

TL;DR

via digiphile.wordpress.com

#tags #twitter

Social Media Measurement: Based on Amplification, Conversions and Transactions

Re-framing the way we think about the measurement of our social media efforts.

Amplification: How much is your message being spread (or “amplified”) because of your social media interactions? You can benchmark your “social media influence” today with free tools such as SocialMention, Twittergrader and Vitrue’s Social Page Evaluator and paid apps like Radian6 and Attensity360. How do the number of retweets, shares, likes, etc. increase over time? How many more mentions of your message or brand are you seeing online?

It is far easier to measure to watch the digital trail of pass-along messages (retweets, shares, blog posts references) than the assumptions we make about the reach of traditional advertising. If we advertise in a magazine, why do we trust that the magazine that our ad will reach, be seen and acted upon by other people through offline “pass along” and how do we measure that? We use a formula instead of concrete numbers. When we pay for a television ad campaign, how can we know for sure that the people who see your commercial will not only act on what they see but then tell others about it offline? We can’t, and yet for some reason we trust those things are happening when we’re sold those ad spots.

Conversions: How is your following helping to convert others to becoming fans and eventually customers? We could also call this “Recruitment.” While this number is harder to measure concretely, you can easily run an “experiment” about the willingness of your following to help you build an even bigger following. Simply post a status update to your Fan Page on Facebook asking your existing friends to suggest your Page to their Facebook friends. Pay attention to the increase of fans after that. “Warm” referrals and recommendations have so much more value than those you obtain though cold calling or by paying for, right?

Then go a step further and note who mentions that they did, indeed, suggest your Page. Your social media “superfans” will often comment to let you know they did what you asked, happily. Think about recognizing them for their efforts somehow; perhaps surprise them with a gift. Not an incentive, mind you, but an unexpected “thank you” after the fact. You read more about your social media superfans in “How to Convert Your Facebook Superfans Into Brand Ambassadors.”

Transactions: After converting interested people to to loyal followers, you want them to do something more — some kind of action or transaction: hire, buy, donate, sign a petition, etc. This is an easier number to benchmark and monitor, but it also tends to be the number that is slower to grow, particularly in the beginning. Placing a social ad on Facebook that leads to a shopping cart to buy doesn’t work as well as leading people to your Facebook Page to become a fan, converting them to Superfans and inspiring them to convert others, and then gaining transactions over time.

While time always seems to be “of the essence,” any company that has been in business for a long time will tell you they didn’t grow overnight and that the value of loyal customers far outweighs the one-time customer who responded to an ad but never came back to buy or interact. Repeat customers — and referrals from satisfied customers — are still the “cheapest” marketing we can hope for, but it does take time to cultivate them.

Not everyone has the patience for the cultivation and care social media marketing requires to do it well. They look for short cuts because they are fixated on the wrong numbers and placing value on the wrong things. For those with patience there are rewards, though: There are many case studies out there to prove that social media marketing can be a valuable addition to a company’s marketing mix; it can enhance and amplify their traditional and online marketing efforts and can have a positive impact on a company’s brand, customer service capabilities and, eventually, sales.

via gigaom.com

#measurement #Social media #Social Media Strategies #Transport Social Media #TransportSMS

Did You Know? Shift Happens. Intermodal 3.0

The Panama Canal is being widened, which will result in a shift of some container trade from the west coast to the east coast.

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