TRIPPY DESIGNS

visually realising your brand

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Name The name 'Trippy' is a slang for 'Psychedelic' derived from the Greek words ppsuchē(ψυχή - psyche, "mind") and dēlōsē (δήλωση - "manifest"), translating to "mind-manifesting". The art of Branding involves the manifestation of values and culture into a Brand, and communicating this to your audience through the use of Symbols and Logos.

Symbolism and Colour Trippy Design's logo portrays a merger of 2 fields - Business represented by the Blue and Design represented by the Red. Seen through an Anaglyph Glass, the circles merge into one and 'pops' out of the bounded box; this represents the aforementioned merge between the two fields and a 'think out of the box' approach in our Branding methodology.

Style and Typography The 'mess' which clears up when viewed through an anaglyph glass visualises our style of working - making a 'mess' of ideas and inputs into a single, clear and precise message. The typeface used 'Futura' depicts what we do for our clients - building a future for their Brand.

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The Client: Shogakukan Asia

The Project: Marketing Collateral

The Design: Design of Murals and Pull Up banners.

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The Client: Shogakukan Asia

The Project: Poster Designs

The Design: Poster designs for a variety of Japanese franchises.

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The Client: OWL Cafe

The Project: Poster Design / Point-of-Sale

The Design: Posters and Point-of-Sale (table standees) Designed to be placed at OWL Cafe.

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The Client: Various Clients

The Project: Logo Design

The Design: A series of logo designs for small businesses.

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The Client: OWL International / OWL Cafe

The Project: Social Media Posts

The Design: A range of Social Media posts for OWL International / OWL Cafe.

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The Client: East Coast Paddlers Singapore

The Project: Logo Design

The Design: A logo design for a Standup Paddleboarding instructor in Singapore.

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The Client: East Coast Paddlers Singapore

The Project: Poster Design

The Design: Poster Design for Stand Up Paddleboarding Event

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The Client: Parkway Hospitals Singapore

The Project: Electronic Direct Mailer, Poster Design

The Design: A series of electronic direct mailers and poster designs for seminars that educate doctors on the social media to market their practice.

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The Client: Action For AIDS (AFA) Singapore

The Project: Above the Line (ATL) Advertising

The Design: A series of discreet advertisements promoting the understanding of the HIV/AIDS virus - specifically, that it is invisible - without the need to appear too sexual for public consumption.

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The Client: Singapore Children's Society

The Project: Brochure Design

The Design: Designing a brochure that both children and adults can relate to through Roald Dahl-inspired illustrations and familiar childhood objects.

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The Client: Tyche Group

The Project: Corporate Identity and Booklet Design

The Design: Designing a brochure with key visuals that would guide the corporate identity for their websites and other marketing collateral.

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The Client: Aalst Chocolate

The Project: Packaging Design

The Design: A series of packaging design mock-ups for various brands of chocolate products under Aalst chocolate.

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The Client: Off the Shelves

The Project: Branding and Website Design

The Design: A logo that describes the name of the site, with a book falling/taken off the shelf. Targeted at students, the site aims to be refreshing and visually exciting to make selling used textbooks less of a bore.

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The Client: TTG Asia Media

The Project: Brochure Design

The Design: Cover Designs for various Travel Trade Brochures and information layout. Photography for the cover of IT&CM Asia 2013.

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SERVICES

BRANDING

In the past, cows were branded to differentiate a farmer’s stock from another’s.

That was simple: there weren’t many farmers then. And now, you’re not selling cows.

In today’s saturated market, how do you differentiate your Brand from the rest? Branding is more than creating a logo. It is about sharing the message, the essence of your Brand with the world. The medium - the logo - should not transcend the message - what your Brand stands for - but complement it by whetting the visual sense.

Let us help bring your business forward with our Brand Strategies.

GRAPHIC DESIGN

Communication is essential for your product/service’s success.

Effective visual communication is a powerful tool. Combined with creative copy and an optimally stimulating color scheme, it becomes a formidable force, at your disposal.

Designing Layouts, Corporate Stationery Design, Below-the-Line Advertisements, or Digital Imaging are some of the services we offer.

CREATIVE COPY WRITING

Copy that is created in the correct tone and for the right audience is highly compelling; it lingers in the mind and motivates reaction. Compelling Copy could serve as an earworm by reminding current consumers of your Brand, while hooking new potentials.

In the appropriate dose, great Copy can bring your Design to stunning levels of efficacy and tenacity.

PACKAGING DESIGN AND OTHER MARKETING COLLATERALS

What makes a Coke bottle so irresistibly iconic? Its form? Its color? Its name? Or maybe all the above?

If you are struggling with these, Trippy Designs has your solutions. From Naming, Identity Development, Design to the final, finished product - we will take you through the entire process.

Other creative collaterals we can develop for your marketing campaign are T-shirts, brochures, menus, presentation slides, and many more!

Ultimately, each Brand is unique, with its own needs and specifications. Let our solutions optimize your Brand’s reach and visibility!

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The Client: Naily's Nail Salon

The Project: Branding

The Design: A flexible logo that can accommodate various moods for different marketing campaigns and event.