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RANGE PLAN

First brand book text

BANDBOOK TEXT

INTRODUCTION

HEY, HEY, HEY

And welcome.

We are glad you’re seizing the moment to take a glimpse into the world of EPIFYSE. Epi-what? EPIFYSE. In short, a new brand that provides evanescent clothing for everlasting moments, for both him and her.

With this booklet we show you our in’s n out’s, who we are and what makes us tick. Each element, even though it might seem a tiny bit random, sometimes impulsive or maybe paradoxical is a part of us, it shapes our creative starting points and forms us as a brand, we swear.

Enjoy the ride. Enjoy the now.

Let’s go!

Epifyse

CONCEPT

EPIFYSE is inspired by the endless creative force that turns men into makers. There might be many makers that qualify as artist, but very few are as iconic as Leonardo da Vinci, Pablo Picasso and Jean-Michelle Basquiat. Although their background, styles and time in history couldn’t be further apart, their restlessness and willingness to push boundaries, is what transcends them through time. Driving EPIFYSE to celebrate individual perception and the art of now.

Our habitat is a world in which ownership is a luxury, sustainability is a standard and we are oh so hungry for stimulation. EPIFYSE embraces this fast pace while also encouraging you to capture the moment before it is gone. Let’s call it ASAP mindfulness. Sounds contradictory? Well, yeah. In a world of perpetual acceleration we want you to feel more alive by living to the fullest through ceaseless innovation. Are we saying to take it slow? Nope. But make sure to enjoy the moment while it lasts.

VISION 

We believe the fast pace of time should be embraced to intensify each moment.

MISSION 

By creating an explosion of perception we feed the restless minds.

CORE VALUES

Instinctual rebellion

We like doing things at our own terms. We listen to our instinct and go with the flow. Our flow, that is. We let our imagination and emotions run free and are inspired by the irrational.

Limit it to the max

The less time you are given the more powerful an experience will be. So in a way EPIFYSE feels like a Cinderella story, knowing that at some point the beauty around you will disappear, and that you have to grasp that unique instant while it’s there.

One-way ticket to hedonism:

We want to stimulate you not only be in the moment but to feel the moment. Indulge, enjoy and savor it. Even though that instant might fade, the experience will remain. And a memory is just the best souvenir, isn’t it?

FUNCTIONAL VALUES

No-waste mentality

We don’t waste our time or our resources. EPIFYSE takes the concept of fast consumption and turns it on its head by creating disposable design that leaves a minimum footprint.

Long live fast consumption!

We feed our hunger for the new. And we aren’t afraid to reinvent ourselves through constant exploring and continuous innovation.

EXPRESSIVE VALUES

Bold extravagance

We like to be a bit daring, a bit wild. And whenever we see a box we make sure to think outside of it. And always remember, speak your mind and do as you please, kids.

Ironic playfulness.

We don’t take ourselves too seriously and we sure as hell like to tease.

TARGET GROUP

Zarah is 29 years old. She’s cool, untamed and open. She updates and follows social media through electronic devices, that accompany her on her every adventure, through which she stays connected to friends, family and rest of the world. Ok, ok…she is a bit of a digital addict but she still seeks for true connection by engaging with likeminded people. At parties, expositions and spontaneous gatherings, always visiting the coolest places in town. She likes to be out there! Dressing up is an important part of this for Zarah and she leaves no moment unused to express her quirky always-exploring personality through clothes.

For inspiration she turns to Purple Magazine and visits Stedelijk Museum. She wears Bas Kosters, Uniqlo and Acne Studios, balancing the crazy with the easy. Her favorite season is the summer, especially in London! A city she visits when she can with her boyfriend Leo, whom is basically her twin. They have already been in a relationship for over four years, but living together is not on their agenda. It’s not that they don’t love each other but living alone just suits them better. They like to do things on their own terms; moving quickly, enjoying and being mindful of every second. Making the most of now!

KEY WORDS: Cool, Autonomous, and Curious

* CHANGED BECAUSE TONE OF VOICE WAS TOO STRONG AND IRONIC. NOT SERIOUS ENOUGH

#Concept

Financeplan

#Financeplan

Businessplan

#businessplan fincance

Behind the scenes at the shoot, it went incredibly well, working with professional collaborators and having all these different views during the shoot, made it a great experience and a great outcome, here is a fun little video of how it went. real photos will come soon.

#collection #process

Disolvable fashion, in comparison to our exploive nd fast moving brand, we bring a little video that explains our melancolic part, and takes the time, to show how not only time passses but also fashion, and our brand moves with this restless movement, especially by making it dissapear, watch this beautiful video!

Explanation brand name

[E-PI-FY-SE]: Dutch for pineal gland; considered the ‘THIRD EYE’ OF THE BRAIN that acts like an inner portal that connects us to other dimensions, such as dreams and hallucinations.

#concept

Introduction Brand Book

HEY, HEY, HEY

And welcome.

We are glad you’re seizing the moment to take a glimpse into the world of EPYFISE. Epi-what? EPIFYSE. In short, a new brand that provides evanescent clothing for everlasting moments, for both him and her.

With this booklet we show you our in’s n out’s, who we are and what drives us to do what we do. Each element, even though it might seem a tiny bit random, sometimes impulsive or maybe paradoxical, we assure you it is all a part of us, our creative starting points and what forms us as a brand, we assure you.

Enjoy the ride. Enjoy the now.

Let’s go!

EPIFYSE

WHAT’S UP?

We are glad you’re seizing the moment to take a glimpse into the world of EPYFISE. Epi-what? EPIFYSE. In short, a new brand that provides evanescent clothing for everlasting moments, for both him and her.

With this booklet we show you our in’s n out’s, who we are and what drives us to do what we do. Each element, even though it might seem a tiny bit random, sometimes impulsive or maybe paradoxical, we assure you it is all a part of us, our creative starting points and what forms us as a brand.

Enjoy the ride. Enjoy the now.

Let’s go!

EPIFYSE

#concept

Hair & Makeup Try out For the shoot this Saturday and Show on 3 feb.

#collection

Scenario Introduction

Leonardo Da Vinci once said: “I awoke only to find that the rest of the world was still asleep.” Indeed, rarely has anyone been so far ahead of his time as this mastermind. What would he anticipate for us ten years from now? Face it, the future cannot be predicted. However, by looking at current trends we can certainly get ready for it. Based on developments that shape a possible future, we have created a scenario for 2025 that has been taken into consideration when creating the brand EPIFYSE.

#scenario

Target group text

Her name is Zarah, she is 29 years old. Social media is the first thing she checks in the morning and the last thing she thinks of at night. You could say that she’s addicted to stimulation. Even though she already has a relationship for over four years, living together is not on her agenda. It’s not that Zarah doesn’t love her boyfriend, but living alone just suits her better. She likes to do things on her own terms. That is why on random days, she decides to escape from the fast moving society, and dives into the world of stimulus and experience. Going to contemporary art exhibitions of unknown artists is her favourite thing to do. Zarah wants to discover what is yet undiscovered by others. She would not call herself an early adopter, but she definitely is one. What characterizes her is that she rarely finishes anything. She is too focused on the next new thing, to be able to stay with the known. She wears fashion brands that carry a strong artistic vision, balancing the crazy with the easy. And even though Zarah might look like an outsider, deep down, she wants to be accepted. She has the luxury to design her own life in financial terms, although most of her income is spent on her own habitat, because having that place of her own is what keeps her going in between all the distractions of society.

#concept

Group Log week 2

Presenting our team, and some development of the collection..

BEHIND THE SCENES VIDEO

Brandbook concept text

Living in 2025 one knows that ownership has become a luxury and sustainability a standard system which is applied in every aspect of daily life. As the society is still hungry for stimulation, EPIFYSE embraces the fast pace of time while also encouraging you to capture the moment before it is gone. It is in a world of perpetual acceleration in which we want you to feel more alive by experiencing to the fullest through our ceaseless innovation. Are we saying to take it slow? Nope. But make sure to enjoy the moment while it lasts.

EPIFYSE is inspired by the iconic artists Leonardo Da Vinci, Pablo Picasso and Jean-Michel Basquiat. Although their background, styles and time in history couldn’t be further apart, their untiring creative forces and willingness to push boundaries, is what transcends them through time. Moved by Da Vinci’s never-ending need to learn, Picasso’s emotional restlessness and Basquiat’s constant criticism towards society, we give fast fashion a new sustainable face. We rebel against the ideas that quell our endless desire for novelty - the shorter the time, the more intense the experience becomes.

#concept

Vision/Mission/Values Finetune #2

What needed to be changed? -Vision sounded like mission, they we’re saying the same VISION We believe the fast pace of time should be embraced to intensify the moment.

MISSION By creating an explosion of perceptions we feed the restless mind. CORE VALUES Instinctual rebellion Doing things at our own terms. We listen to our own instinct.

"Not going with seasons and producing when we like”

Cherised time Time that is needed to discover the uniqueness

Enduring Experience We offer an experience to remember

FUNCTIONAL VALUES No-waste mentality We won’t waste time nor resources

Long live fast fashion! We feed our hunger for the new

EXPRESSIVE VALUES Deluxe extravagance Dare to be different. We salut the eccentrics.

Bold attitude Daring without hesitation

Sharp yet plauyful Don’t forget to have fun. Witty sense of humor.

#concept

Technical plan for stand

#3d stand #stand

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