Insight from "The Verge's" 'Inside the studio where ESPN is betting billions on the future of sports'
Image from The Verge, "All Sports Everything."
Yesterday The Verge published "All Sports Everything," a feature written by David Pierce taking readers inside the Bristol, Connecticut campus and home of ESPN. From tours of the campus' buildings and studios to interviews with the network's executives and SportsCenter anchors, the article illustrated what the future of sports television might look like, and how the sports and entertainment giant has prepared itself for whenever that time comes. Whatever that future will eventually consist of - 4K television, 8K television, if 3D television ever takes off, evolving consumer viewing habits - ESPN is sure that they've equipped themselves to meet the sports fans' increasingly complex demands. From "All Sports Everything," here are three sports television insights that stood out to me:
1. On SportsCenter's role: When fans tune into SportsCenter, they've already seen the top plays and have heard all of the breaking news of the day thanks to the up-to-the-minute reporting culture provided by social platforms like Twitter and Vine. ESPN gets this, and how they've positioned SportsCenter in response is a place where fans come to see not just what they've missed that day (if anything), but just as importantly as David Pierce writes, "how they’re supposed to feel about it."
2. The state of sports television: A large part of the evolution of sports television can be summarized in this quote:
"Covering the game is the easy part, they all tell me. It’s what ESPN has done for decades, and does better than anyone. ESPN’s concern is making great television. And, increasingly, with making great Snapchat, and great Instagram, and great Twitter, and great Xbox."
3. The one, simple insight behind ESPN: Sports is one of the remaining events on television that people need to experience live (and as stated in point number two, not just television but Twitter, Instagram, Snapchat and so on). Perhaps the following line from Rob King, ESPN senior vice president of news and SportsCenter, can wrap up best the simple idea and foundation of why ESPN exists today, and going beyond into the future: "The best time to be a sports fan is when the crazy things happen."















