Visual culture involves the study of critical concepts in media and cultural studies. It covers: Film studies, psychoanalytical there, sex/gender studies, queer theory, tv/media studies, video game studies, comics, artistic media, advertising, social media and the web, and any other component that has a crucial visual component.
We must consider: 1) what does an image do? 2) what happens when media is saturated with similar images? (think effects of glamorous selfies - poster and essay?) 3) how is an image seen 4) how is it understood/interpreted? 5) how does an image communicate an idea visually? 5) how are they structured 6) consider the relationship between images and consumers
How does the above tie in with my own work?
Design for a particular function i.e. Graffiti Art. Note the image of war used in âUnited Colours of Benetonâ ad
Hiphop culture: position of females (Snoop Dog). Appropriation of âPimpâ identity
Race, class, consumerism, black culture
Political discussions underneath the imageÂ
Sub culture: visually recognisable, but initially out of main stream culture
Things that document social movements
Benthamâs designs - power relationships (FuKo) prisoners
Frameworks - the difference between seeing films in different spaces
Sub theory: Robots discussed in the film âExmacinaâ...the way they depict robots aesthetically pleasing symmetrical faces
Using visual imagery to change ideology
John Berger -Â âWays of Seeingâ, Laura Mulvey -Â âVisual Pleasures & Narrative Cinemaâ
Maurice Merleau - Ponty - too heavy
âThis means this, that means thatâ - a users guide to âSemioticsâ
Gender: journals - advertising
corgis.com  culture machineÂ