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TVbeat announced as a CSI awards finalist - Data and Analytics Innovation category

We are extremely excited to be shortlisted in the Best Data and Analytics Innovation category. The CSI Awards, which are celebrating their 13th year, have experienced the highest number of entries on record, making it an even greater achievement to be shortlisted this year. The winners will be determined by an independent judging panel and will be announced on Friday 11 September 2015 at IBC. The full list of finalists and further details are available here.

We look forward to meeting you in Amsterdam.

TVbeat announces release of Slovenian-wide TV analytics at NEM

Local and International broadcasters can now access census based analytics to measure viewing, optimize scheduling and avoid zero-ratings in Slovenia.

TVbeat, the next generation TV analytics company delivering real-time TV audience measurement solutions today announced the launch of their Slovenian dataset at New European Market (NEM). This announcement comes shortly after the launch of their Croatian dataset to broadcasters and agencies. In a similar fashion, the Slovenian dataset means that local and international broadcasters will be able to optimize their content and program scheduling.

With TVbeat’s service, broadcasters and agencies will no longer be posed with limited viewing insights. This is a problem in the TV industry that has been preventing monetization of fragmented and multi-device viewing. In response to this, the analytics service is using cutting edge technology to capture census data from their clients Telekom Slovenije, the leading IPTV provider in Slovenia. Soon, data will be included from Telemach (SBB Group), the leading Cable provider. The Slovenian data includes all devices (TVs, mobile, tablet, PC) for for linear and on demand viewing for over 100 relevant channels on a second by second level. TVbeat has merged and weighted this data to represent national coverage of pay-TV households.

The launch of the Slovenian dataset from TVbeat means that programmers, researchers and sales teams for local and international broadcasters will be supported with drill-down capabilities and thorough analysis of content. Importantly, TVbeat offers the ability to track even the smallest of audience flows, removing the big problem of zero ratings. The granularity and volume of data will help broadcasters to maximize revenue by increasing the number of advertising spots available for sale, as well as creating leverage in content negotiations.

Ana Jelavic, Area Manager for Adriatic region at TVbeat said; “Our Croatian dataset has been so well received from our partnered broadcasters, that we are very excited to launch our TVbeat tool with the weighted Slovenian dataset to the broadcaster and agency market. This is another outstanding development for TVbeat as we are pursuing our mission to follow viewers and draw important insights such as content performance or advertising spots. We are thrilled that platforms, broadcasters and agencies have signed up for the enriched TVbeat data services”.

TVbeat and Metrological form a strategic partnership

Partnership aggregates viewership data for TV and multi-screen apps on any device

TVbeat, the next generation TV analytics SaaS company using cutting edge technology to deliver real-time TV audience measurement solutions today announced a strategic partnership with Metrological, a leading TV application solution company. The agreement means that both companies can identify avenues of mutual benefit and complement each other’s proposition to support TV platforms around the world in accelerating their path to monetising data by better understanding cross platform user behaviour.

The partnership will enable TVbeat to fuse STB and mobile device return path data with app usage consumption from Metrological’s Application Platform. The integration gives pay-TV operators and content providers additional app usage data to further optimize and monetize TV app store operations.

Laurence Miall d’Aout, CEO at TVbeat said; “Our analytics offering has been developed with the objective of empowering our customers to make fact-based decisions and ultimately increase their company ROI. Customer satisfaction is key, and this is why we are delighted to partner with Metrological as they are at the forefront of enabling pay-TV operators to launch and monetize their multi-screen experiences. At TVbeat we look forward to working alongside Metrological as we follow the viewer across these types of advanced offerings. Overall we want to help our customers evolve as the industry shifts towards a multi-screen world.

Both TVbeat and Metrological believe in helping customers reduce churn and enhance their viewer experiences, and forming this strategic partnership cements those beliefs.”

TVbeat launches census based TV analytics to local and international broadcasters and agencies for Croatian market

All broadcasters can now optimise their scheduling and avoid zero-ratings

TVbeat, the next generation TV analytics company delivering real-time TV audience measurement solutions has launched their Croatian dataset to broadcasters and agencies in Croatia. The launch means that local and international broadcasters will now be able to track even the smallest of audience flows on their channels, empowering programmers, researchers and sales teams to make fact based decisions about content and program scheduling.

The complementary analytics service is capturing census data from their clients, the three largest pay-TV providers in Croatia - Deutsche Telekom owned T-HT and Iskon and Telekom Austria Group’s B-net. This dataset includes viewership data on a second by second level for all the devices for linear and on demand viewing from almost half a million households. TVbeat has merged and weighted this data to represent national coverage of pay-TV households.

TVbeat ensures that channels of all audience sizes are able to understand their viewing and support ad sales. For the first time, all broadcasters will be able to drill-down into content and analyse specific viewers on their channel in a single click. Through using TVbeat’s easy-to-use, web-based interface these broadcasters and many others will be able to accurately compare performance of channels and content, promotions, sponsorships and ad breaks. Very soon, broadcasters will be able to see and analyse non-linear viewing, live ratings and viewing on other devices. The granularity and large volume of data collected facilitates high levels of predictability and creates leverage in content negotiations.

Ana Jelavic, Area Manager for Adriatic region at TVbeat said; “After collecting and aggregating data from the largest pay-TV platforms in Croatia, we are delighted to present the TVbeat tool with Croatian merged dataset to broadcasters and agencies. It is really great to see that clients can view their data from different angles, to see that they have audiences (no more zeros) and to view the bigger picture. I think this is a powerful, complementary tool for all the TV market players, everyone can find something useful for their business and use TVbeat for program or advertising planning.”

TVbeat and Infomir join forces to deliver integrated solutions

London, United Kingdom & Odessa, Ukraine – 16th April 2015

TVbeat, a TV analytics company delivering real-time TV audience measurement solutions today announced a new partnership with Infomir, a company specializing in manufacturing devices for interactive television service providers. Customers of both companies benefit from this partnership, as they can easily deliver more targeted content covering any business model, anywhere and on any device.

Infomir offers a comprehensive range of products and services that are developed according to their customer’s needs. By partnering with TVbeat, Infomir will be able to increase their customer satisfaction even more through helping to provide personalized and targeted content delivery, offering consumers more relevant content, targeted to their behavior, helping providers to anticipate demand, reduce churn rate and easily adjust their business models and offerings accordingly.

Raivo Rosts, VP of Business Development for the Baltics and CIS at TVbeat said; “We’re very pleased to have partnered with Infomir to create an integrated offering, simplifying the process and making it easier for customers to understand what is happening on their platform from day one. At TVbeat we believe that drawing insights from big data creates value, and we want to put the power back into the operators hands. Operators want cutting edge products; by partnering with Infomir who specialises in these products, we believe this integrated offering is what they are looking for. People are now watching TV across multiple devices at a time and where it is convenient for them, so our solution really helps operators analyse all this data, and make fact-based decisions. This exciting partnership demonstrates more progress for TVbeat as we expand across Europe.”

Alexander Sazhyienko, Head of Project Management at Infomir said; “In the world of electronic entertainment, there is a clear struggle in trying to grab audience’s attention. The operators are craving substantial data about subscribers' behavior and preferences, as it will help them to increase content quality by directing the resources right to the content preferred by viewers. TVbeat offers a solution responding to modern market needs and allowing our customers to enter a new level of interaction with subscribers. We are eager to assist our partners in the development of high-end products and we are interested in providing user-friendly and high-quality products to operators”.

#analytics #big data #tv analytics #audience measurement

Real-time TV analytics company TVbeat plans service launch with flagship Telekom Austria Group subsidiaries Vipnet and Mtel

LONDON – 25th March 2015

TVbeat,a real-time TV audience measurement company will launch their service with twoleading operators, VIPnet in Croatia and Mobiltel in Bulgaria. The partnershipmeans that both platforms will be able to measure their content performance and understand trends with granular data on viewing behaviour provided by TVbeat, live and on-demand.

Vipnet’s Adrian Ježina, CTO said: “Vipnet is innovation leader in the telecom market in Croatia and was one of the first European mobile operators that become convergent, thus completing its transformation process into a company that offers comprehensive communication solutions and multi-screen experience. We are offering multiple TV technologies like cable, IPTV, satellite and OTT and believe that our partnership with TVbeat will be beneficial for us to understand insights on what people are watching and when, to subsequently tailor our business offerings to these habits and needs.”

TVbeat offers a new generation of TV analytics that measures viewing behaviour on all connected devices anytime, anywhere with fully anonymized data. Through using cutting-edge technology, TVbeat provides comprehensive insight into channel performance including; ratings, viewing share and real subscriber numbers. TVbeat can be used as an invaluable tool in decision-making from content selection and channel packaging to the creation of targeted packages and VOD offerings.

In Bulgaria, the penetration of pay-TV is 85%, ahead of the EU average of 60%. This has presented an amazing opportunity for Bulgarian company MobilTel to build a relationship with TVbeat, to understand content consumption. Mobiltel and TVbeat are currently working towards their future partnership and the launch of services in the upcoming months.

Magdalena Malinova, TVbeat’s VP of Business Development, said: “We’re delighted to begin working with Vipnet and Mobiltel, both part of the respectable Telekom Austria Group. People are now watching TV across multiple devices at a time and place convenient for them, so we developed a new solution to analyse all this data. These upcoming partnerships mark another great and exciting development for TVbeat as we expand across Central and Eastern Europe and we believe this will uncover new opportunities for Vipnet and Mobiltel as they will better understand content consumption, through in-depth insights and trends.”

Notes to editors

About Telekom Austria Group

The Telekom Austria Group is the largest telecommunications company in Austria and is successfully positioned on international markets. Telekom Austria AG, is the leading communications provider in Central and Eastern Europe with about 23 million customers across its markets of operations. The Group is currently operating in eight countries: Austria (A1), Slovenia (Si.mobil), Croatia (Vipnet), the Republic of Serbia (Vip mobile) and the Republic of Macedonia (Vip operator), Bulgaria (Mobiltel), Belarus (velcom) and Liechtenstein (Telecom Liechtenstein). The total market of the eight countries covers approximately 41 million inhabitants. Telekom Austria Group's portfolio encompasses products and services of voice telephony, broadband Internet, multimedia services, data and IT solutions, wholesale as well as m-payment solutions.

About TVbeat

TVbeat is a next generation TV analytics SaaS platform that bridges the gap between sample based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms, TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike.

Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans. TVbeat is partnered with 8 platforms across Croatia, Slovenia and Serbia and is processing over 60 million data events daily.

For more information, contact TVbeat:

Elisha Brock - PR and Marketing Manager

[email protected] www.tvbeat.com

TVbeat and Xstream team up to deliver real-time Internet TV audience measurement solutions

TVbeat will integrate its real-time TV analytics solution into Xstream’s OTT platform for actionable insights, to reach and engage consumers.

TVbeat, the TV analytics company delivering real-time TV audience measurement solutions and Xstream, the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system, Xstream MediaMaker™ today announced a new partnership enabling their customers to deliver more personalized content covering any business model, anywhere and on any device.

TVbeat and Xstream have partnered up to offer the market’s most flexible Internet TV platform for personalized and targeted content delivery, offering consumers more relevant content- targeted to their viewer behavior, helping providers to anticipate demand, reduce churn and easily adjust their business models and offerings accordingly.

Rune Skogeng, VP of Business Development for the Nordics and Benelux at TVbeat said; “We’re delighted to have partnered with Xstream to create an integrated offering, consisting of a premium OTT and TV Everywhere platform with granular analytics that will tell customers what is happening on the platform from day one. At TVbeat we belive that drawing insights from big data creates value, and we want to put the power back into the customers hands. People are now watching TV across multiple devices at a time and place convenient for them, so this solution really helps providers analyse all this data, and make fact-based decisions. This partnership marks another exciting development for TVbeat as we expand across Europe.”

"Together with TVbeat, we're providing our customers with a comprehensive toolbox of next-generation analytics technologies that will help enhance content evaluation, deliver more impactful, personalized and targeted video content, enabling customers to reduce churn and to identify and create new revenue streams. By carefully selecting TVbeat for this strategic partnership we are confident about converting impressive analytics insights, into superior added value for customers. We are passionate about our joint collaboration to deliver more advanced technologies, innovations and services in the future, and support the continued solid growth of our two companies to even new heights" said Morten Søger, Director of Global Alliances at Xstream. “This partnership is well in line with our overall strategy of addressing industry specific needs for our focus customer verticals, and which differentiates Xstream from our competition.”

About Xstream (www.xstream.net) Xstream has been a pioneer in OTT and TV Everywhere since 1999. Drawing on their extensive experience, Xstream works with world-leading Telco’s, cable operators and MSOs. Xstream deliver simpler, smarter OTT TV solutions characterized by superior flexibility, usability, scalability and cost-efficiency. Xstream’s comprehensive and scalable online end-to-end video management solution, Xstream MediaMaker™, offers numerous key modules such as Shop and Payment module, domain control, assets management and analytics. Xstream also offer a suite of outstanding individual services, including: Apps for Connected devices, Ingest, DRM, Transcoding and Encoding. Xstream works with a wide range of customers such as; Fuhu/Nabi tablet, Pathé, Canal Digital, SBS Belgium, SBS Discovery, Telenor, Altibox and Spark New Zealand. Xstream is headquartered from Copenhagen, Denmark and has offices in Los Angeles, Warsaw and Sydney. For more information, contact Xstream: Brynhild Vinskei, CMO & PR Officer phone: +45 29 66 64 20 [email protected] www.xstream.net

About TVbeat (www.tvbeat.com) TVbeat is a next generation TV analytics SaaS platform that bridges the gap between sample based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms, TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike.

For more information, contact TVbeat: Elisha Brock - PR and Marketing Manager   phone: +44 7845 922 259 [email protected] www.tvbeat.com

TVbeat at IBC Content Everywhere MENA

See TVbeat's Magdalena Malinova talking cross-platform measurement at IBC MENA

TVbeat appoints Ana Jelavic as Client Services Manager in the Adriatic region

LONDON – 22nd January 2015 - TVbeat has appointed Ana Jelavic as Client Services Manager in the Adriatic Region. Ana will work closely with the sales team to ensure that all client’s needs are being met and understood. Additionally, Ana will use her background in research to survey and analyze the Adriatic markets. Ana’s role to support clients will be essential as TVbeat further accelerates its forward-looking approach within the TV audience measurement industry. With a strong background in client services and research, Ana joins TVbeat from Omnicom Media Group in Croatia where her most recent role was a Research Manager for just over one year. Prior to this, Ana worked for three years at AGB Nielsen Media Research in the Client Service department, making her the perfect fit for TVbeat. Before starting her career, Ana studied both Croatian and Spanish language and literature in the Faculty of Humanities and Social Sciences at the University of Zagreb.

Ana, who joined TVbeat this month, said: “TVbeat is offering a solution that the TV industry needs, and I am excited to join the company whilst it is growing. I am looking forward to supporting clients and helping to tailor the product to their requirements.”

“TVbeat is gaining traction at the moment, therefore now is a perfect time to have Ana on board,” said Magdalena Malinova, VP of Business Development in the Adriatic region, TVbeat. “We are working with many clients in the Adriatic region of whom all have different needs. Ana’s experience in client services will be essential in order to satisfy our clients, which of course is our top priority.”

For further information please contact Elisha Brock [email protected]

TVbeat at IBC Content Everywhere MENA

We will be attending the IBC Content Everywhere MENA conference from 20-22nd January!

Our VP of Business Development in the Adriatic region, Magdalena Malinova, will be participating in a panel titled "Enabling cross-platform audience measurement" where she will discuss shifting viewing habits and will present some insights from our data. This panel is on 21st Jan at 2pm. If you'd like to meet with us at this event or would just like to chat, please contact [email protected] and we'll get it in the schedule! Save the date: IBC Content Everywhere MENA Madinat Jumeirah Arena Dubai, 20-22 January 2015

Season's Greetings

We would like to wish all our clients, partners and friends a happy holiday and prosperous new year from the team here at TVbeat!

Thank you to everyone who has supported us, we have had a big and exciting year in 2014. From our seed investment to signing our first clients, to then start expanding our business across Europe and hiring a stellar team.

We are looking forward to what 2015 has in store for us!

TVbeat announces partnership with Telekom Slovenije

As featured in:

Broadband TV News

IP&TV News

TVB Europe

16th December 2014

TVbeat, a SaaS company delivering a real-time TV audience measurement solution has signed a deal with Telekom Slovenije. The partnership will give Telekom Slovenije access to granular data about viewing behaviour live and on-demand, providing detailed insights into audience viewership. This will help them to discover trends and measure content performance.

Simon Furlan, marketing director of Telekom Slovenije said: “Telekom Slovenije looks ahead when it comes to technology. We strongly believe in adapting and upgrading current technologies to create opportunities, ensuring the future satisfaction of our users. The partnership with TVbeat enables us to provide relevant content and advanced services for our users, according to their needs and expectations. Earlier this year, we launched our first OTT platform TViN, enabling operators and media companies without an OTT platform to quickly upgrade their existing services with a state-of-the-art solution, encompassing media delivery needs as well as a cloud storage option with media transcoding, integrated into the OTT customer experience. TVbeat has demonstrated their beneficial analysis of large data sets and insights into consumer viewing habits for IPTV. We believe that this data will help us to improve customer experience and to understand which content is truly working.”

TVbeat offers a new generation of TV analytics that measures viewing behaviour on all connected devices anytime, anywhere with fully anonymized data. It does this through using cutting-edge technology, providing comprehensive insight into all aspects of channel performance, including; ratings, viewing share and real subscriber numbers, both linear and time-shifted.

The partnership with Telekom Slovenije marks another exciting development for the London-based TV analytics company as they expand across Central and Eastern Europe.

TVbeat helps platforms to anticipate demand and tailor content, increasing customer satisfaction and ensuring that audiences are engaged. Furthermore, it can be used as an invaluable tool in decision-making from content selection and channel packaging to the creation of targeted packages and VOD offerings.

TVbeat’s VP of Business Development, Magdalena Malinova, said: “We are overjoyed to have signed a contract with a valued platform such as Telekom Slovenije. We developed TVbeat in response to major shifts in TV viewing habits. People are watching their favourite shows across multiple devices at a time that suits them, which is why we created a new way to analyse this data. We believe that this partnership will uncover new opportunities for Telekom Slovenije as they will better understand content consumption, through in-depth insights and trends.”

For more information please contact [email protected] Follow us on Twitter @TVbeatfeed

#TV Analytics #Telekom Slovenia #Telekom Slovenije #Audience Measurement #TV Ratings #Television #Broadcasting #Insights #Viewership #Viewing Habits #Partnership #Announcement

TVbeat at Sempl - November 2014

Last month, our own Magdalena Malinova took to the stage at Sempl in Slovenia to discuss what changes in TV viewing behaviour means for the TV industry.

She presented some of TVbeat's initial findings from Adriatic data such as;

As the currency in these regions does not fully measure (if at all) on demand viewing and multi-device, this data is insightful to the amount of viewing that is being completely disregarded and therefore not monetized properly.

At TVbeat we aim to help businesses, such as pay-TV platforms, by equipping them with data such as the above. With general insights about overall viewing, to granular data about their actual channel performance - they are more likely to retain subscribers and increase revenue through monetization opportunities - if they use our tool.

Viacom CEO: Company moving away from reliance on Nielsen

Viacom Inc. CEO Philippe Dauman said he is tired of waiting for Nielsen NV's measurement services to catch up with viewing.

"We are in a transitional moment where the existing measurement services have not caught up to the marketplace," Dauman said during a Nov. 13 earnings conference call. "They are trying to catch up and I am sure they will eventually catch up. In the meantime, we are not waiting for that. We are moving forward."

By moving forward, the CEO explained that Viacom is planning to rely less and less on Nielsen measurement.

"We are going to aggressively, by rolling out more video in more places to more people and using first-party data and other marketing capabilities, we are going to increase, significantly, the amount of our advertising sales that are non-Nielsen dependent," Dauman said.

Dauman's remarks come after a number of cable networks, including Viacom's, saw ratings difficulties during the summer months. The CEO attributed this weakness to a couple of factors, including the addition of broadband-only homes into the Nielsen sample and the increased consumption of TV content on digital platforms that Dauman said are not yet adequately measured.

He said that moving aggressively toward non-Nielsen dependent advertising monetization is part of a two-pronged solution to address these challenges. The second prong involves "implementing an industry standard that appropriately reflects our valuable and rapidly growing multiplatform viewership," he said.

By Sarah Barry James

Source: SNL.com

#TV ratings #television #audience measurement #nielsen #viacom

Live Broadcasting: The Hunger for Real-Time Ratings

In the TV world, the pressure of a live broadcast must keep some industry heads awake at night. Things they might ask themselves could include; “How do we know if audiences are enjoying the live content?” “Have we sold the right amount of commercials/advertising spots?” and “How many people are actually watching this right now?” It’s no question – TV execs want ratings, and they want them NOW.

Currently, audience measurement services (the currency, such as Nielsen and BARB) measure live TV viewing albeit with a sample, but only offer up these ratings the next day. Although this has been the standard for many years, the industry is still in many talks about measurement standards and what needs to be improved. One thing that TV producers and executives are extremely hungry for are real-time ratings. They want to see their audiences, in order to make better business decisions – which let’s be honest, makes sense.

What good is it for a live news show to receive their ratings the next day, when they could have made changes on the same day to benefit their business AND their audiences? It’s a question that needs to be raised repeatedly until a change is made, but is the currency going to implement these anytime soon or are new measurement tools needed to either complement what exists or to create a better overall solution.

Overall, it’s a case that the currency is an industry standard that all advertising is traded upon so nothing is going to change quickly. Other tools, such as TVbeat, have been developed to solve these problems though with the goal of benefiting pay-TV platforms, broadcasters and media buyers.

We help broadcasters to make decisions in real-time enabled through live ratings. For example, TVbeat enables news teams to do live ratings optimization at the day of broadcast, where they get it instantaneously and in real-time, including audience flow analysis (where people are going to and where they come from).

The TVbeat dashboard displaying live audience flow

As many news channels run several news bulletins per day, there is always a certain amount of recycling the news stories across the day. With TVbeat news producers can (for instance) track a story that is causing significant ratings decline in the first bulletin of the day in real-time and choose to take that story out. They can then replace it with something else for the primetime bulletin. This is simply impossible with the currency data, precisely because it has a one day delay, and it’s already too late.

News is arguably one of the most expensive types of content for any broadcaster to produce. It’s labour intensive and there are lots of moving parts. With live tracking of ratings and audience flows, TVbeat enables the news teams to make decisions in real-time thereby improving cost per hour and ratings (which leads to improved broadcaster ROI). To put it simply we enable broadcasters to further optimize what is normally one of their biggest and most important investments.

Although live broadcasting is only one part of the wide spectrum that is “TV”, it is very important piece of the puzzle where BIG advertising budgets are spent. If more data can be accessed for these live shows in real-time, there will ultimately be an increase in audience satisfaction as well as business ROI.

For more insights follow us on twitter @TVbeatfeed

#TV ratings #Audience Measurement #IPTV #TV #TVbeat #Nielsen #Broadcasting #News #Advertising #Live

TVbeat appoints Raivo Rosts as VP of Business Development in the Baltic States, Russia and CIS

TVbeat, the real time TV analytics SaaS company delivering cutting edge and accurate TV audience measurement solutions to pay-TV platforms, broadcasters and media buyers, has appointed Raivo Rosts as Vice President of Business Development in the Baltic States, Russia and CIS.

Effective immediately, Rosts will drive forward TVbeat´s roadmap for expanding into the Baltics, and oversee the company's international vision as it further accelerates its cutting edge approach within the TV audience measurement industry. With a strong background in sales and strategic business development, Rosts joins TVbeat from Swedish media corporation Modern Times Group MTG AB where he spent the last ten years in a number of senior roles across the Baltic regions. During his career, Rosts lead the team that introduced pay-TV in the Baltic States, transforming MTG’s business from a small satellite TV provider into the biggest pay-TV platform in the region and introducing channels such as Viasat Sport Baltics.

Raivo, who will take up his position at TVbeat in October, said: “Viewing behaviour is shifting, and audience measurement definitely needs to do the same to adapt. TVbeat’s technology equips their partners with powerful insights and drill down capability that hasn’t been done before. I am delighted to join the motivated TVbeat team at such an exciting time for the industry. TVbeat truly offers a new platform for granular measurement across multiple connected viewing devices. In this changed landscape, TVbeat will continue to be an innovative voice within the audience measurement industry and enhance operators’ control over it, bringing content assessment and product evaluation support, churn diagnosis and monetization strategies. I look forward to helping shape the company’s business development as it enters its next phase of growth.”

“Rosts brings highly relevant knowledge of the Baltic regions and TVbeat will benefit enormously from his deep knowledge and understanding of the pay-TV industry,” said Laurence Miall- d´Aout, CEO, TVbeat. “By bringing Rosts´ experience into our company, we can accelerate our vision to put accurate metrics into the hands of pay-TV platforms, broadcasters and media buyers. “With the amount of traction that TVbeat is having, it is now the perfect opportunity for us to move into the Baltic and CIS regions and we are very excited to expand further. With the experience that Raivo has gained in his previous roles, we know that he will be a great asset for our company.”

TVbeat will be demonstrating its next generation TV analytics SaaS platform at Ad:Tech London from the 21st – 22nd of October at Olympia London where Laurence Miall d’Aout and TVbeat founder and CPO Robert Farazin will be available for interviews. Additionally, TVbeat will be present at MIPCOM from 13th – 16th October in Cannes where Laurence will again be available for interviews. For information about this, please contact [email protected].

Follow: @TVbeatfeed on Twitter!

#audience measurement #analytics #TV analytics #big data #raivo rosts #appointment #TVbeat #startup #SaaS

Shifting viewing habits call for shifting TV analytics.

Our CEO Laurence Miall d'Aout presenting TVbeat for a panel titled "Following the Viewer: Audience Tracking and Measurement in the Connected Era".

Here she discusses where the new opportunities for audience measurement are deriving from, the benefits of TVbeat for pay-TV platforms, and our early insights that we believe will change the industry irreversibly.

#TVbeat #Broadcasting #Pay-TV #Audience Measurement #Analytics #IBC #IBCShow #2014 #Big Data

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