Discover Top Posts Tagged with #tvbeat

OSN has announced a strategic partnership with TVbeat Inc, to utilize its TV SaaS Framework services

Live Broadcasting: The Hunger for Real-Time Ratings

In the TV world, the pressure of a live broadcast must keep some industry heads awake at night. Things they might ask themselves could include; “How do we know if audiences are enjoying the live content?” “Have we sold the right amount of commercials/advertising spots?” and “How many people are actually watching this right now?” It’s no question – TV execs want ratings, and they want them NOW.

Currently, audience measurement services (the currency, such as Nielsen and BARB) measure live TV viewing albeit with a sample, but only offer up these ratings the next day. Although this has been the standard for many years, the industry is still in many talks about measurement standards and what needs to be improved. One thing that TV producers and executives are extremely hungry for are real-time ratings. They want to see their audiences, in order to make better business decisions – which let’s be honest, makes sense.

What good is it for a live news show to receive their ratings the next day, when they could have made changes on the same day to benefit their business AND their audiences? It’s a question that needs to be raised repeatedly until a change is made, but is the currency going to implement these anytime soon or are new measurement tools needed to either complement what exists or to create a better overall solution.

Overall, it’s a case that the currency is an industry standard that all advertising is traded upon so nothing is going to change quickly. Other tools, such as TVbeat, have been developed to solve these problems though with the goal of benefiting pay-TV platforms, broadcasters and media buyers.

We help broadcasters to make decisions in real-time enabled through live ratings. For example, TVbeat enables news teams to do live ratings optimization at the day of broadcast, where they get it instantaneously and in real-time, including audience flow analysis (where people are going to and where they come from).

The TVbeat dashboard displaying live audience flow

As many news channels run several news bulletins per day, there is always a certain amount of recycling the news stories across the day. With TVbeat news producers can (for instance) track a story that is causing significant ratings decline in the first bulletin of the day in real-time and choose to take that story out. They can then replace it with something else for the primetime bulletin. This is simply impossible with the currency data, precisely because it has a one day delay, and it’s already too late.

News is arguably one of the most expensive types of content for any broadcaster to produce. It’s labour intensive and there are lots of moving parts. With live tracking of ratings and audience flows, TVbeat enables the news teams to make decisions in real-time thereby improving cost per hour and ratings (which leads to improved broadcaster ROI). To put it simply we enable broadcasters to further optimize what is normally one of their biggest and most important investments.

Although live broadcasting is only one part of the wide spectrum that is “TV”, it is very important piece of the puzzle where BIG advertising budgets are spent. If more data can be accessed for these live shows in real-time, there will ultimately be an increase in audience satisfaction as well as business ROI.

For more insights follow us on twitter @TVbeatfeed

#TV ratings #Audience Measurement #IPTV #TV #TVbeat #Nielsen #Broadcasting #News #Advertising #Live

Shifting viewing habits call for shifting TV analytics.

Our CEO Laurence Miall d'Aout presenting TVbeat for a panel titled "Following the Viewer: Audience Tracking and Measurement in the Connected Era".

Here she discusses where the new opportunities for audience measurement are deriving from, the benefits of TVbeat for pay-TV platforms, and our early insights that we believe will change the industry irreversibly.

#TVbeat #Broadcasting #Pay-TV #Audience Measurement #Analytics #IBC #IBCShow #2014 #Big Data

Under-represented channels and the problem with zero ratings

It was interesting to read in "The Drum" this week that niche TV channels are speaking out about current audience measurement, and the problems that they are dealing with. Tim Kirkman, chief operating officer of London Live, a local TV station dedicated to bringing the best news and entertainment to the capital, explained the struggle that the channel has been facing with their dependency on BARB ratings. He expressed;

“BARB is a mechanism which is designed and works for the five public service broadcasters,” he said. “If you’re below the one per cent audience share mark, you’re always struggling.

“All minority or small TV stations have the same issues. For a good night of TV I need to get 10 BARB homes watching – I cannot. It’s not a sustainable model.” This is a problem that we have recognized at TVbeat and have developed a platform for under-represented channels just like London Live. It is very interesting to see that the currency hasn't solved this problem quicker, however with more focus on large channels (such as ITV) and their amazing viewing figures, sometimes niche channels get left in the dark. Our real-time, audience measurement platform ensures that niche channels know their real audience viewing figures and how they can optimize monetization with ad revenues. For London Live, if we were measuring UK data such as Virgin and YouView, we'd be able to close the debate for them by determining how many people are really watching their channel. When a sample is used to measure TV viewing, niche channels often get "zero ratings" from current audience systems as the sample is just too small to pick up or monitor real viewership. This means that to media buyers (who base their ad placements on the currency), this channel looks like hardly anybody is watching and therefore won't be profitable. This is not correct and niche channels know this. TVbeat learned from a renowned international channel that whilst the current currency showed 2000 zero rating spots over a two week period, our platform (over the same two week period) showed less than 100 zero rating spots.This means, more people are watching than the sample can tell.

As a complementary analytics tool, we bridge the gap that the current currency isn't currently filling. To read the article about BARB and London Live, click here; http://www.thedrum.com/news/2014/07/22/barb-tv-audience-figures-throttle-local-tv-station-ad-revenue-says-london-live-coo

Find out more about TVbeat at www.tvbeat.com Also follow us on Twitter @tvbeatfeed

#TVbeat #London Live #BARB #Audience Measurement #Currency #Analytics #Complementary #Zero Rating #Channel #Niche #Sample

TVbeat announces appointment of senior role

TVbeat appoints Rune Skogeng as Vice President of Business Development in the Nordics and Benelux

Rune Skogeng joins TVbeat as Vice President of Business Development in the Nordics and Benelux. Rune has spent the last 10 years with Swedish media corporation Modern Times Group (MTG AB) in a number of senior roles. After working with the group’s IPTV and Cable-TV operations across Norway and Sweden,

Rune managed MTG’s operations in Ghana as CEO, creating a free-TV company in the country from scratch. This process involved building local play-out facilities, a transmission network and launching MTG’s first free-TV channel in over two decades. In just over two years, the company grew to become the second biggest TV channel in Ghana. Rune then assumed the position of Chief Operating Officer for all MTG’s operations across Africa, and was responsible for launching a second free-TV station, this time in Tanzania, as well as strengthening MTG’s pay-TV channel distribution business across the continent. Rune graduated with a BSc (Hons) and MSc (Hons) from BI Norwegian Business School.

Rune, who will take up his position at TVbeat in August, says: "By delivering TV measurement, both in realtime and on demand, TVbeat will provide insights that just haven’t been available before. It’s good news for the industry and I feel privileged to be working at the forefront of this new service.”

TVbeat’s CEO, Laurence Miall-d’Août, describes Rune’s appointment as a major asset for the company: “Scandinavia already has a well-earned reputation for being forward-thinking when it comes to technology and media – it’s the birthplace of some of the decade’s most innovative projects. We’re very excited to be expanding into this new market and, with Rune’s wealth of experience, there’s no one better to do this.”

TVbeat also welcomes Thomas Burnell-Nugent who has recently joined the company as Business and Finance Controller. Thomas joins with five years experience as a Finance Analyst at Sky and has previously held roles encompassing customer acquisition, technology, third party channels and corporate finance.

His experience at Sky has given him a detailed understanding of the media industry as a whole, from platforms to broadcasting and advertising. He graduated from Edinburgh University with an MA in Politics.

Find out more about TVbeat at www.tvbeat.com Also follow us on Twitter @tvbeatfeed

#Rune Skogeng #TVbeat #Appointment #Vice President of Business Development #Nordics #Benelux #MTG #IPTV #pay-TV #Thomas Burnell-Nugent #Sky #Business and Finance Controller #Senior Role

TVbeat appoints Chairman to its Board of Directors

Senior industry figure, Tom Toumazis, has been formally appointed Chairman of TVbeat

TVbeat has announced the appointment of Tom Toumazis as Chairman to its Board of Directors in a move to support the company in its next stage of development.

Broadcast industry expert, Tom Toumazis brings over three decades of experience in the international media and entertainment industry. Toumazis has previously held positions at Endemol Group as Chief Commercial Officer and as Executive Vice President and Managing Director at Disney-ABC-ESPN Television where he was responsible for channel, programme and new media distribution for EMEA and Canada. Most recently Toumazis was Group Chief Executive of Mecom plc. where he led the company through a major strategic review. He has also held senior positions at Eurosport, Emap and ITV.

Of his new role as Chairman, Toumazis said: “TVbeat offers something new that can help pay-TV platforms and channels decide on the best content for their viewers. TVbeat has arrived at the right time, a time when broadcasters, advertisers and pay-TV platforms are lookingfor greater insight into viewer consumption, engagement and behaviour. With its cutting-edge technology, TVbeat is an invaluable tool for decision-makers: from content selection to scheduling to TV planning and buying. It’s really exciting to be part of this innovative start-up.” Toumazis has also joined Episode 1 and Credo Ventures in the seed round as an angel investor.

TVbeat’s CEO, Laurence Miall-d'Août has described Toumazis’ involvement as major company asset: “Tom is a highly experienced and visionary business leader with a diverse 30-year corporate track record that’s given him a unique 360 degree view of the industry. Tom’s knowledge and insight is rare and invaluable and it’s great to have him on board.”

Tom Toumazis joins Robert Farazin, Founder and CPO of TVbeat, Laurence Miall-d'Août, CEO of TVbeat and Simon Murdoch from Episode 1 on the Board of Directors.

Find out more about TVbeat at www.tvbeat.com Also follow us on Twitter @tvbeatfeed

#Tom Toumazis #Appointment #Chairman #TVbeat #Senior #Board #Analytics #London #Start-up #Tech

TVbeat announces appointment of senior roles

TVbeat appoints Laurence Miall-d'Août as CEO and Rod Petrovic as CTO

TVbeat, a London-based start-up that provides big data, real-time television ratings, has announced two senior appointments in its management team to take the company forward to its next stage of development.

Laurence Miall-d'Août joins TVbeat as Chief Executive Officer with over 18 years of corporate experience, including 12 years in broadcasting. Until recently she was the Director of TV with UK’s TalkTalk, leading the company’s partnership with YouView and supporting the launch of the telecom giant’s IPTV service in 2012. She joined TalkTalk from Sweden’s influential Modern Times Group, where she spent 10 years driving pay TV distribution business across Russia, the Adriatic and emerging markets, as well as launching free TV channels in Eastern Europe and Africa. Laurence started her career at PwC in Paris and New York and holds and MBA from INSEAD business school, where she graduated in 2001.

Laurence says of her new role as CEO: “Shifting viewing habits call for shifting TV analytics. By delivering advanced big data, real-time TV audience measurements, both linear and on demand, TVbeat aims to complement existing TV research. It’s good news for the industry, and I feel privileged to be at the forefront of a genuinely innovative service.”

Rod Petrovic takes on the role of Chief Technical Officer. Rod has 15 years of engineering and eight years of management experience, including a senior role at media mobile advertising company Celtra where he managed the company launch and was responsible for funding and revenue. He has previously developed software for diverse markets, ranging from mobile advertising and CRM to banking and online media. Rod holds a BCS degree from the University of Belgrade and is working on a MSc thesis at the Jožef Stefan Research Institute in Ljubljana.

TVbeat’s founder, entrepreneur Robert Farazin has described these developments in milestone terms for the company: “This is a dream team that can lead TVbeat into its next phase by enabling the company to expand its presence in new markets and further develop its state-of-the-art platform”.

Find out more about TVbeat at www.tvbeat.com Also follow us on Twitter @tvbeatfeed

#TVbeat #Appointments #Senior #CEO #CTO #Start-up #London #Tech #Analytics

TV Ratings in real-time: big data is the future

Iptvbeat secures $2 million funding and changes name to TVbeat

TVbeat, a London start-up that provides real-time television ratings, has secured $2 million funding. UK-based Episode 1 and Czech-based Credo Ventures have backed the firm to develop its big data, real-time TV analytics system.

“We are thrilled to see Episode 1 and Credo Ventures recognising the huge potential that our platform offers the media industry,” said Robert Farazin, founder of TVbeat. These funds will allow the company to expand its presence in new markets and further develop its state-of-the-art platform. TVbeat uses live data from connected set top boxes and other connected devices, turning millions of customer interactions into actionable insights. Farazin also announced the company’s name change to TVbeat, reflecting its analytical capability across any pay TV platform, including cable, satellite, VOD and OTT, as well as IPTV.

Having piloted its services, with great success, to broadcasters, advertisers and pay TV platforms in Slovenia, Croatia and Serbia, Farazin has plans to expand further in Europe this year. TVbeat provides audience measurement on a much greater scale than ever previously available.

Simon Murdoch of lead investor Episode 1 said: “We are excited about the disruptive potential of TVbeat because by drawing data from millions of views on a second by second level, across all platforms and devices, TVbeat represents a new generation of TV analytics, providing new insight in real time into audience behaviour for live and time shifted viewing.”

“We are already measuring over 15 million customer interactions per day, on all digital platforms, regardless of how and where video is consumed,” says Farazin. “This volume of data can give TV editors, programme directors and marketing teams the kind of precise audience insight they could only have dreamt about in the past.”

The granularity of the data and analysis derived by a large data sample will serve the needs of pay TV operators, broadcasters, agencies and advertisers alike, making TVbeat a perfect complementary analytical tool in any market.

Farazin explains TVbeat will also use the funds to expand its market appeal to additional customer bases. They will achieve this by delivering pay TV providers an even more powerful and immersive set of tools for analysing data they already have. “Real-time insight into customer behaviour and habits helps pay TV providers to adjust their offering accordingly,” says Farazin. “Initial feedback from platforms is great and I expect this to be a strong portion of our business soon.”

About TVbeat

Based in London, TVbeat provides big data, real-time ratings to broadcasters, advertisers and pay TV providers. Established in 2013 it connects seasoned start-up CEOs, top notch developers, analytics experts and broadcasting business veterans. The company took part in the 2013 summer TechStars start-up accelerator.

About Episode 1

Episode 1 Ventures is a London-based early stage venture capital investor that manages a £37.5m Enterprise Capital Fund, looking to invest up to £1m in each round into high potential software-based businesses with significant operations in the United Kingdom and with global aspirations.

About Credo

Based in Prague, Czech Republic, Credo Ventures is a venture capital firm established in 2009 with the goal to become a premiere venture capital firm investing in early stage companies in the fields of Internet, IT and Health in Central Europe. Credo Ventures believes in entrepreneurship and the ability to take Central European projects and companies from zero to success on a global scale.