Should #Headteachers Tweet?
by Ann Haydon, Principal Surbiton High School
Love it or hate it, Twitter has changed the way we communicate, changed our ability to communicate! It now has 284 million monthly active users and 300 billion tweets since it started 8 years ago. So why are so many head teachers still rather reluctant to tweet?
The basic answer is probably that they have not actually tried it (as with so much in life! J ). There is some scepticism surrounding Twitter and the way it is used, but I view it primarily as an excellent communication tool. Not only can I communicate messages to the school community and beyond, but it also a method for listening, for me to hear what is being said in the community about the school, about education, and about the world that we are preparing our pupils for. If you are not on there, how can you listen?
The young people in our schools today are ‘digital natives’[1] I firmly believe that it is imperative that school leaders - who are probably more likely to be ‘digital settlers[2]’ than ‘natives’ – are open to leveraging the benefits of being fully involved in the world of social media.
Let’s hear from one of the greatest communicators and longest serving male newsreader on British TV, Alastair Stewart OBE
Alastair believes that Twitter plays an enormous role in society today, so why do I believe Head teachers should Tweet? For me there are 3 key reasons. The three C’s - Communication, Collaboration and Community.
We are all in the business of communication. I view my Twitter account (and do feel free to follow me @AnnHaydonSHS) as a way of sharing and celebrating school achievements, and promoting the school ethos and pupils’ work. It is the heartbeat of the school. For years, schools have had glossy prospectuses and termly magazines but through my Twitter account I have the opportunity to show our school and its values in action, to prove what we are saying.
Real-time communication, anytime, anywhere. Comments and tweets are very immediate ways of demonstrating that we deliver on our promise to inspire, encourage and empower the young people in our care, to show a school which genuinely delights in the individual. The weekly offering of tweets provides a wealth of real-time evidence that Surbiton High School is a place where every child has the opportunity to participate in a wide range of inspirational learning experiences.
The second reason has to do with collaboration and learning. As a school leader, Twitter is a great way to gather insight into national (and global) subject matter conversations, to have an opinion. My Twitter account is a very useful vehicle for enabling me to be involved very directly with key education debates such as proposed curriculum changes and the new GCSE grading system, subjects that are current and topical. It also provides a useful forum in which to collaborate with other teachers, and exchange ideas and insights about teaching tools and technologies, of sharing best practice. I also know from my own experience that tweets from other business and education leaders I follow have led me to a breadth of articles and debates I simply would not otherwise have come across. Indeed, I’ve read more educational magazines than I’ve ever read in my life as a result of being on Twitter and, I won’t lie, many a school assembly has been created as a result of an inspirational tweet or article I have seen!
We are now going to listen to our Head of Physics, Rob Bastin and Head of Biology, Kavita Patel.
As a shameless aside, I would just like to mention that Rob, who featured in the video, is collaborating with Dominic Norrish, United Learning Group Director of Technology and who is seated in the audience, on a United Learning project called United Classroom – a distance learning environment which aims to increase access to excellent subject specialist teaching at A’Level. They will be speaking here tomorrow at 2pm on the Google stand E240 in the main hall.
The third reason is to do with building the school community. It is not just about pupils, parents and governors; it is about developing a much wider network of supporters who can be ambassadors for the school and its culture. It’s about relationship building and it’s about connecting people in a way that wasn’t previously possible. The content of your Twitter account can help alumni, previous staff, local residents, grandparents, godparents, and other relatives and family friends to feel “connected’ with the school in real-time ways that even a weekly newsletter cannot. It can also serve to engage visiting speakers and, of course, potential new parents and members of staff!
We see our tweets at Surbiton High as a great way of offering our wider community a way to be more actively involved in the life of the school. When our pupils go on trips abroad, everyone can follow their daily adventures through Twitter; when our teams compete, the results are available instantly; when our pupils are recognised with national awards, we can quickly share our congratulations; and, of course, we can advertise our events!
But it is not just the generalities that are important here, it is the specifics, the examples that help demonstrate the power of Twitter to engage parents in their child’s school life. Parents value seeing what their child is doing during the school day. One particular story that stands out for me is when a young boy wanted me to see him swinging on the climbing bars, I just took a picture and tweeted it and his parents responded to me very quickly. His Mum and Dad absolutely loved seeing a picture of their son in the middle of their working day, happily enjoying himself at school. His father responded on Twitter - “I always knew he was a high flyer!”
Dan Bloxham, Head Coach of Wimbledon All England Tennis Club, now gives his view of the impact of Twitter as a parent and Governor.
In fact, we have noticed an increasing number of parents interacting with our social media presence and after working closely with Interactive Schools, who you will hear from later, we now have a new website which acts as our social media hub. This means that news can be shared instantly from the website to Twitter, Facebook and Flickr so that there is a wealth of very up to date information and news available to our current and prospective school community. For current parents, we also like to think this is a positive way to promote learning discussions at home. Rather than the archetypal parental inquiry of “How was your day at school?” being met with a young person’s equally archetypal monosyllabic response of “ok” (or similar!), there is scope for a more focused exchange based on information about the day’s specific activities. So, “How did you enjoy the experiment with bubbles you did in science today?” may still elicit the same monosyllabic response from your teenager, but at least they will know you are actively taking an interest in school life J.
As well as showcasing the school through my personal Twitter account, I have the opportunity to share some of my own opinions, interests and personality, and I have built my own community of over 1,500 followers – not quite the 52 million of Barack Obama or the 4.5 million of Richard Branson, but maybe after today… J
Of course, there is more to it that just a head teacher’s Twitter account. At Surbiton High School we have a corporate, broadcasting account for the school on Twitter and we also have about 30 different department accounts. These are used not only as a showcase for what the young people are doing, but as a way to promote our various blogs, and also – importantly - as a learning tool through which to tweet subject-specific content. For example, if there has been an earthquake or volcanic eruption, the Geography department may tweet links to YouTube clips or BBC news headlines, whilst the Maths department might be tweeting “top tips” to help students prepare ahead of a GCSE Maths exam. Or, as your heard in the video, we might tweet a link to a webcam set up in our Science Department so we can share, moment by moment, the story of our little chicks hatching out of their eggs. For me, it is all about engaging with the way young people are used to consuming ‘content’ – and the parents are not all that far behind!
I would like you now to listen to Simon Noakes, MD of Interactive Schools and Social Media Guru.
As Simon reiterates – why wouldn’t you want to understand Twitter? Aren’t you preparing your pupils for life beyond school? You’ve got to embrace what is happening in society, the world has fundamentally changed, young people today are “digital natives” and you’ve got to be in their playground.
For those of you already in the digital playground, I invite you to join me on our new blog www.tweetingheads.com - #TweetingHeads. A guest blogging site for ‘Tweeting’ Headmasters, Headmistresses, Principals, and leaders of schools around the world, to share their thoughts on technology, innovation, learning, modern communications, and parent/pupil engagement.
If you are a school leader (and you #Tweet), then you are invited to contribute to this blog.
Use it as a place to curate your research
Start connecting with other people
Then use it to start to talk
Be there and understand the platform!
So, should a head teacher’s “tweet”? I think you will have guessed my answer … “Yes”! Or, if a limit of 140 characters is imposed on me, “Head teachers to embrace Twitter as a ‘must have’ to take communication, collaboration, & community in schools to the next level #BETT2015”
Ann Haydon (@AnnHaydonSHS)
Principal Surbiton High School
[1] ‘Digital native’ is used to describe people born after 1980 and are characterized as having access to networked digital technologies and the skills to use those technologies. Major parts of their lives and daily activities are mediated by digital technologies: social interaction, friendships, civic activities, and hobbies. A digital native has never known any other way of life.
[2] ‘Digital settler’ is used to describe people who grew up in an analogue-only world. they have helped to create and shape the digital world and can be quite sophisticated in their use of these technologies, but they also rely on traditional forms of analogue interaction