Twinkle Marketing

The Universe of Marketing

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The best marketing strategy ever: Care

Gary Vaynerchuk

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Lidl use Zayn Malik’s departure

After Zayn Malik announcing that he was leaving the band, fans go to meltdown on social media and not wanting to miss out Lidl decided to join in.

Using the ocasion Lidl showed a sense of humour and send out a promotional message on twitter and facebook for the one direction easter egg in uk stores.

“#Awkard - looks like we’ll have to knock 1/5 off too”

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Marketing without data is like driving with your eyes closed.

Dan Zarrella

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Pay With Love by McDonald's

One of the most spoken about campaigns currently is McDonald's pay with love launched during the Super Bowl this year.

Pay with love started on the 2nd of february and running through to the 14th consitisting in one hundred randomly selected customers from every McDonald’s in America during the 13-day period will be told that their form of payment isn’t dollars and cents, but instead an invitation to "give lovin.'" An act of love can go from taking a simple selfie to dancing in the restaurant or calling a family member to express your love.

McDonalds with this campaign wants to bring back the feeling of love. 

This campaigne sounds good on paper but in reality will it backfire.

[twinklemarketing-blog]

Google prepares for Santa's Departure.

Letting you track Santa's journey over the world on Google Maps. All though advent there has been a calendar where a new activity has been unveiled every day in form of mini-games and videos.

https://santatracker.google.com/#village 

A great interactive incentive for one of the favorite festivities of the year done by one of the biggest companies in the world.   

[twinklemarketing-blog]

[twinklemarketing-blog]

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