Found in a bar in King’s Cross…
What does a frame become when the picture is missing?
Well, assuming there was never a picture in the center, and that the owner intends on keeping its core vacant, the frame itself no longer retains its function as a supportive, decorative addition to an artwork. The frame, systematically hung on the wall, purposefully lit in an otherwise dim setting, is now the artwork. It does not serve to better focus the viewer’s attention on anything other than its own beauty. So then, if the frame is self-transformed into a piece of art, what is its new frame. I guess it is just the next closest border, the wall. And the wall’s frame is the room; the room’s frame is the building; the building’s, the street, and the street’s frame is London ( and so on and so on).
Maybe I am searching too hard for deeper meaning in a simple concept but I cannot help but think about a pictureless frame as a comment on context. Art that is hung in museums, houses, restaurants, etc. are typically contained in some sort of frame. Though the majority of people don’t stop to analyze the frame, that seemingly minor element was considered by the artist. Everything about the location of an artwork, for that matter, was taken into consideration. I’ve come to realize that half the battle, in art and design, is its presentation and its context. Juxtaposition, as well as integration, to the environment, makes or breaks the piece itself. To communicate and function entirely in the way it was intended, a design must perfectly complement its surroundings and it must do so in the most brilliant, yet understated fashion.
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