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@therock @atajohnson

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View more sharing options The Fijian shark culture and mythology is one which deeply appeals to me. The shark is revered by many Fijians, and legend has it that Dakuwaqa, the ancient shark god, provides protection for the people when at sea. But the tables are turned, and Dakuwaqa now urgently needs the help of his people: almost 70% of the 75 recorded elasmobranch species inhabiting Fijian waters are considered to be globally threatened with extinction. It’s reassuring to see whole island communities responding to this urgency and coming together to protect sharks. The Shark Reef Marine Reserve (SRMR) located in the Beqa Channel, off the southern coast of Viti Levu, Fiji, is a striking example of collaboration for conservation.

The Socio-Economic Value of the Shark-Diving Industry in Fiji This report quantifies the economic revenues generated by shark diving and the distribution of these revenues to local stakeholders involved with the industry, including businesses, government, and the local community. Shark-diving contributed US$42.2 million to the economy of Fiji, a sum composed of revenues generated by the industry combined with the taxes paid by shark-divers to the government. The calculations for the economic revenue of shark-diving were made with three key pieces of information: Total number of divers visiting the country and the proportion of tourists engaged in dive activities from the Fiji International Visitor Survey 2009; All expenditures of the divers visiting Fiji primarily to engage in shark-diving activities (“dedicated shark-divers”) as revealed by our surveys; and The expenditures of divers who visited Fiji for reasons other than diving with sharks, but chose to engage in shark-diving while in the country (“casual shark-divers”) as revealed by our surveys. Expenditures of these divers were allocated as the proportion of their trip spent shark diving, rather than for their entire visit. An increasing global market for shark fins has driven a shift in the exploitation of sharks from one of largely bycatch to a target fishery around the world. Up to 73 million sharks are killed each year for their fins, but this report adds to the growing knowledge that sharks are worth much more alive than dead.