CoolIdea

I've recently returned to Toronto after an incredible year of living, travelling, and working in Europe. I resist conformity and challenge conventional thinking in the way I approach life. It is important to me to maintain a sense of adventure, an unwavering work ethic, and conscious effort to make sure I never lose sight of the necessary balance of work and fun. I am currently building the foundation for a career in the advertising industry. Since returning to Toronto I've been interning as an account coordinator at Young and Rubicam and loving every minute of it. This space is a tribute to ideas that excite and inspire me. It is a window into my mind.

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Unbelievable ad from Microsoft. Makes me want to be a kid again!

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On point. Bacon Production. 

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Stunning campaign put together for the Sydney International Food Festival. Check out the rest of the countries' food flags here.

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Have you had your daily dose of drama?

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Hermes 2012 FW lookbook.

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How have I never seen these before? Packaged goods at it's finest - Form and function.

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Extremely creative advertising, making a difference. The folks over at Cundari have done it right by finding an interactive way to advertise the importance of tracking their pain to young cancer patients. 

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Powerful campaign. Creative execution by the folks down at John St.

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Brilliant idea. Perfect execution. Serious production value. Well worth a watch 

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Can't argue with that. I want to know where this ran!

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'Tis the season. Ideal for that ugly sweater party.

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A little OOH love. Sprite got it right. 

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Kielo Travel hit the nail on the head with this one. I'd say they accomplished their goal of capturing "the moment and emotion of being stuck at the office and craving for a break".

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1952. Cool to see how much things have changed in 60 years. Merc-o-Matic vs. MyFordTouch.

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Amazing video made for humanitarian organization 'Water is Life' featuring extremely poor Haitian children reciting tweets with the #firstworldproblems hashtag. Very clever way to put things in perspective. 

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Really cool idea. Every beer you crack gives you a glimpse into the future, should you decide to drive after drinking it. No one wants to see their car looking like that.  

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To me, The Fun Theory is what advertising is all about. Super simple concept executed extremely well. Check out the best of the submissions here.