U N I F O R M E

Press Clippings

[uniformepress-blog]

When Less Is a Lot More: New Brands Discover the Power of One

I wanted carefully considered, well-made items that would withstand my next closet purge.

NEW YORK OBSERVER // WHEN LESS IS A LOT MORE: NEW BRANDS DISCOVER THE POWER OF ONE

I found menswear-inspired white button-down shirts from newcomer Uniforme.

“It’s a really classic idea in menswear that you want high-quality things that are going to last,” its founder, Alice Wang, explained when I visited her in her coworking space. “But women’s wear is more governed by trends and desire.”

Ms. Wang’s simple white shirts are made of oxford cloth woven in Switzerland by Alumo, a textile mill prized by the kind of men who discuss their shirt makers in online forums. The buttons are Australian mother-of-pearl buttons.

“I’m just focusing on high quality,” said Ms. Wang. “It’s not luxury for luxury’s sake.”

Read more at Observer.com

[uniformepress-blog]

Proposer le tee-shirt sous toutes les coutures, faire uniquement des chemises mais le faire bien… De plus en plus de marques de prêt-à-porter se lancent dans le monoproduit et pas n’importe lequel : le basique de qualité.

STYLIST // THE BASIC IS CHIC

If the Japanese Uniqlo is one of the pioneers of the genre, the trend is also taking hold in the West.  UNIFORME (the expert in white shirt), Everlane , House Standards or Paria Studio (which assumes a basic piece each season: all these brands advocate transparency and garments that are sewn slowly but surely.

[uniformepress-blog]

(Divulgação) Talvez você nunca pagaria R$ 200 em uma camiseta branca e básica. Mas algumas marcas especializadas nesse quesito têm uma boa explicação para isso e afirmam que o investimento vale a pena.

YAHOO LIFE & STYLE BRASIL // UNDERSTAND WHY MORE EXPENSIVE BASICS ARE GOOD INVESTMENTS

[uniformepress-blog]

Por que básicos um pouco mais caros são bons investimentos | MdeMulher

Pode parecer loucura pagar mais de R$ 150 em uma camiseta branca, mas algumas marcas especializadas têm uma boa explicação para isso.

ELLE BRASIL // WHY MORE EXPENSIVE BASICS ARE GOOD INVESTMENTS

“... the first answer that comes to mind is quality...

UNIFORME shirts, for example, are made in New York, the production is small, the seams are French, the cotton is Egyptian and the buttons are made with Australian mother-of-pearl. The designer ensures that they get even better with time, which results in a garment whose lifespan is increased.”

[uniformepress-blog]

THE STYLE LINE // UNIFORME: ALICE WANG'S OPEN DIARY

Enter UNIFORME, a direct-to-consumer brand that offers a refined take on timeless “uniform” staples that every woman should own. From simple tee-shirts, to structured button-down blouses and work-ready trousers, Alice is on a mission to redefine modern classics and provide a solid foundation for shoppers to build from, season after season.

Read more at The Style Line

[uniformepress-blog]

Refinery29 // Is This Basics Brand Set To Be The Next Everlane?

Anyone who's ever had to get dressed in the morning (read: all of us) has reached that tipping point of sartorial frustration where they consider dropping every handbag, shoe, and more in favor of a daily uniform. Life would be so much easier if I didn't have to worry about what to wear, you find

Sourced from the highest quality materials, manufactured in New York City, and sold directly to the consumer, Wang's simple pieces are making us rethink the basics we currently have in our wardrobe — and the ones we're missing. Below, Wang gives us insight into why her brand isn't like others out there — let's just say transparency and quality are key (that, and the fact that our search for the perfect white shirt is finally over).

Read more at Refinery29

[uniformepress-blog]

The Style Line // Uniforme: Alice Wang's Open Diary

Meet emerging designer Alice Wang of Uniforme who shares a week in outfits and her honest thoughts on maintaining a modern, yet sustainable fashion brand.

Enter UNIFORME, a direct-to-consumer brand that offers a refined take on timeless “uniform” staples that every woman should own. From simple tee-shirts, to structured button-down blouses and work-ready trousers, Alice is on a mission to redefine modern classics and provide a solid foundation for shoppers to build from, season after season.

Read more at The Style Line